Republic of the Philippines

Department of Education
Cordillera Administrative Region
Division of Tabuk City
TABUK CITY NATIONAL HIGH SCHOOL

THE EVOLUTION OF
TRADITIONAL TO NEW MEDIA
MODULE IN MEDIA AND INFORMATION LITERACY
Quarter 1: Week 2

JONATHAN N. GARCIA, ELIEZER ADONIS B. VALDERAMA, CHESTER G. BAWAGAN

Subject Teachers
09653989760

Name of Student
Barangay
Cluster
Mobile Number
Media is a method of communication or a form of publication commonly used to distribute
news and information This module aim to help learners understand the historical background
of media and infromation; basic theories of media and information system; concept of
ownership, control, and regulation of media.
The module will start with a pre-assessment which will determine your prior knowledge
on the topic. Series of activities and discussions will encourage you to explore and learn
about the topic. Through this module, the objectives below are desired.
Learning Objectives:
• MIL11/12EMIL-IIIb-5
Identifies traditional media and new media and their relationship
• MIL11/12EMIL-IIIb-6
Editoriaolizes the roles and functions of media in democratic society
• MIL11/12EMIL-IIIb-7
Searches lates theory on information and media

Choose the LETTER of the BEST answer. Write your answer on the BLANK provided before
each number. If you got a perfect score, skip this module. If you got 50%-99%, proceed with
this module.
_____ 1. During the prehistoric period, which among the following was not needed by our
ancestor?
a. Food b. Gadgets c. Water d. Shelter
_____ 2. One of the following media of communication was used during the prehistoric
period. Which one is it?
a. Body Language b. Oral Language
c. Sign Language d. Written Language
_____ 3. Since Philippines is made up of islands, which of the following means of
communiations was developed in the different areas?
a. Different Foods b. Different Houses
c. Different Languages d. Different Symbols
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_____ 4. How did British travellers entertain themselves while riding in a train?
a. Dancing b. Drawing c. Singing d. Storytelling
_____ 5. Which of the following dominated when industrial period started?
a. Animals b. Computers c. Machines d. People
_____ 6 The industrial period introduced mass production. What area was covered by mass
production?
a. Factories b. Farming c. Fishing d. Logging
_____ 7. Edison work on electricity and he was also the one who started silent movie. Which
of following terms is now used to describe silent movie?
a. Motion Pictures b. Television c. Plays d. Theater
_____ 8. The advent of electronic age brought a lot of development. Which of the following
was developed as a fast and direct person to person means of communication?
a. Postage stamps b. Telegram c. Telephone d. Newspaper
_____ 9 Which of the following evolved from black and white to colored programs and can
also access local and international programs?
a. Radio b. Newspaper c. Movies d. Television
_____ 10. What company started the origianal desktop computer?
a. Apple b. Accer c. Sonny d. Toshiba
_____ 11. What do you call the process of typing using the computer?
a. Encoding b. Decoding c. Word Processing d. Printing
_____ 12. Anna wants to process a fast and easy mathematical computation. Which of the
following application can she use?
a. Word Processing b. Microsoft Excel
c. PowerPoint Presentation d. Calculator
_____ 13. With the development of computer word processing, which of the following is no
longer used?
a. Ink b. Paper c. Eraser d. Printer
_____ 14. Which of the following development makes communication fast and easy?
a. Landline b. Computer c. Mobile Phone d. Cable
_____ 15. Ramon wants to do shopping without leaving his home, how will he do it?
a. Through door-to-door selling b. Online Shopping
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c. Direct Selling d. Through credit card

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•Literacy: The ability to identify, understand, interpret, create, communicate and compute,
using printed and written materials associated with varying contexts. Literacy involves a
continuum of learning, wherein individuals can achieve their goals, develop their knowledge
and potential, and participate fully in their community and wider society.
•Media: The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc. It also refers to any physical
object used to communicate messages.
•Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of
forms. It aims to empower citizens by providing them with the competencies (knowledge and
skills) necessary to engage with traditional media and new technologies.
•Information: A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
•Information Literacy: The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.
•Technology Literacy: The ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools. Using these
tools an individual can access, manage, integrate, evaluate, create and communicate
information.
•Media and Information Literacy: The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as
develop critical thinking and life-long learning skills to socialize and become active citizens.

Share your ideas on the picture below about the famous event that happened on April 14,
1912 by answering the following guide questions.
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1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached
people in England and New York at that time?
__________________________________________________________________________
__________________________________________________________________________
_________________________________________________________________
2. If the Titanic sank today, in what format would people receive or read the news?
__________________________________________________________________________
__________________________________________________________________________
_________________________________________________________________

Evolution of Media
Pre-Industrial Age (Before 1700s)- People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze, copper and iron. Examples:
•Cave paintings (35,000 BC) •Clay tablets in Mesopotamia (2400 BC)
•Papyrus in Egypt (2500 BC) •Acta Diurna in Rome (130 BC)
•Dibao in China (2nd Century) •Codex in the Mayan region (5th Century)
•Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s)- People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books
through the printing press).
Examples:
•Printing press for mass production (19th century)
•Newspaper- The London Gazette (1640)
•Typewriter (1800) Telephone (1876)
•Motion picture photography/projection (1890)
•Commercial motion pictures (1913)
•Motion picture with sound (1926)
•Telegraph
•Punch Card
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Electronic Age (1930s-1980s)- The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication became more efficient.
Examples:
•Transistor Radio •Television (1941)
•Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
•Mainframe computers - i.e. IBM 704 (1960)
•Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
•OHP, LCD Projectors
Information Age (1900s-2000s)- The Internet paved the way for faster communication and
the creation of the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in the information age.
Examples:
•Web browsers: Mosaic (1993), Internet Explorer (1995)
•Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
•Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
•Microblogs: Twitter (2006), Tumblr (2007)
•Video: YouTube (2005)
•Augmented Reality / Virtual Reality
•Video chat: Skype (2003), Google Hangouts (2013)
•Search Engines: Google (1996), Yahoo (1995)
•Portable computers- laptops (1980), netbooks (2008), tablets (1993)
•Smart phones
•Wearable technology
•Cloud and Big Data
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Activity 1
Classify the following information by putting them into the right box below. Use extra sheet of
paper if necessary.
1. Clay tablets in Mesopotamia (2400 BC)
2. Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
3. Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
4. Motion picture photography/projection (1890)
5. Commercial motion pictures (1913)
6. Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
7. Papyrus in Egypt (2500 BC)
8. Mainframe computers - i.e. IBM 704 (1960)
9. Cave paintings (35,000 BC)
10. Microblogs: Twitter (2006), Tumblr (2007)
Pre-industrial Age Industrial Age Electronic Age Information Age

Assessment 1
Based from your answers on Activity 1, make a simple timeline that will illustrate the
development of media from traditional to new. You may use extra sheet of paper if needed.
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Activity 2
Arrange the pictures according to the evolution of media by putting numbers 1-5 in the space
provided.

1. ___________ 2. ____________ 3. ____________

4. _____________ 5. _____________

Assessment 2
In two to three sentences, share your ideas about the use of the different pictures presented
in Activity 2.
1.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
3.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
4.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
5.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
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Activity 3
Study the different pictures about the function of communication and media. Match COLUMN
A to COLUMN B. Write the letter of your answer on the blank before each item.
COLUMN A COLUMN B

_____ 1. A. Inform citizens of what is happening

B. Provide flatform for public discourse

_____ 2.

C. Educate the audience

_____ 3.

D. Channe for advocacy for political

viewpoint
_____ 4.

E. Watchdog role of journalism

_____ 5.
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Assessment 3
Briefly share your ideas about the different function of communication and media presented
in Activity 3.
1.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
2.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
3.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
4.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
5.________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________

In two to three sentences, fill in the box with appropriate information about the different ages
in the evolution of traditional to new media. You may use extra sheet of paper if needed.

Pre-industrial
Age

Industrial
Age

Electronic
Age

Information
Age
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 • Draw on a short bond paper a political cartoondepicting your opinion about how
Philippine media performs its role and function in Philippines which is a
democratic country.
• Explain the message of your political cartoon in not less than 3 sentences.

Choose the LETTER of the BEST answer. Write your answer on the BLANK provided before
each number.
_____ 1. During the prehistoric period, which among the following was not needed by our
ancestor?
a. Food b. Gadgets c. Water d. Shelter
_____ 2. One of the following media of communication was used during the prehistoric
period. Which one is it?
a. Body Language b. Oral Language
c. Sign Language d. Written Language
_____ 3. Since Philippines is made up of islands, which of the following means of
communications was developed in the different areas?
a. Different Foods b. Different Houses
10

c. Different Languages d. Different Symbols

Page
_____ 4. How did British travellers entertain themselves while riding in a train?
a. Dancing b. Drawing c. Singing d. Storytelling
_____ 5. Which of the following dominated when industrial period started?
a. Animals b. Computers c. Machines d. People
_____ 6 The industrial period introduced mass production. What area was covered by mass
production?
a. Factories b. Farming c. Fishing d. Logging
_____ 7. Edison worked on electricity and was also the one who started silent movies. Which
of following terms is now used to describe silent movies?
a. Motion Pictures b. Television c. Plays d. Theater
_____ 8. The advent of electronic age brought a lot of development. Which of the following
was developed as a fast and direct person to person means of communication?
a. Postage stamps b. Telegram c. Telephone d. Newspaper
_____ 9 Which of the following evolved from black and white to colored programs and can
also access local and international programs?
a. Radio b. Newspaper c. Movies d. Television
_____ 10. What company started the origianal desktop computer?
a. Apple b. Accer c. Sonny d. Toshiba
_____ 11. What do you call the process of typing using the computer?
a. Encoding b. Decoding c. Word Processing d. Printing
_____ 12. Anna wants to process a fast and easy mathematical computation. Which of the
following application can she use?
a. Word Processing b. Microsoft Excel
c. PowerPoint Presentation d. Calculator
_____ 13. With the development of computer word processing, which of the following is no
longer used?
a. Ink b. Paper c. Eraser d. Printer
_____ 14. Which of the following development makes communication fast and easy?
a. Landline b. Computer c. Mobile Phone d. Cable
_____ 15. Ramon wants to do shopping without leaving his home, how will he do it?
a. Through door-to-door selling b. Online Shopping
11

c. Direct Selling d. Through credit card

Page
Fill in the box with necessary information on how people communicate, store information and
share information in the different ages of the evolution of traditional to new media You may
use extra sheet of paper if needed.
Age What What What
format/equipment format/equipment format/equipment
did people use to did people use to did people use to
communicate store information share/broadcast
each other information
Pre-industrial Age
Industrial Age
Electronic Age
Information Age

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