Professional Documents
Culture Documents
EDUARDO C. MIRA, MA
by
Eduardo C. Mira
and
Copyright:
All rights reserved. No part of this course module may be reproduced in any form or by
any means without the written permission of the author.
ISBN:
Preface
Nowadays, with the advent of technology, there are many ways on how to relay
information; thus, its importance is to remove confusion and misunderstanding as it also
serves as a bridge which connects every people to understand each other to listen to
their thoughts and perception.
This module teaches us to become a good speaker and a writer as there are
some learning activities which students perform in real life situations.
Module two introduces about the public speaking and reports in the information
age. This part has three units. The unit one discusses on nature and history of public
speaking. tools needed in critical / creative reports and ted talks and critical / creative
thinking in today’s society will the focused topics in units two and three, respectively.
.
Module three entails about the concept of a documented essay which has one
unit that talks about academic research and the documented essay. it also includes
different stages in writing process.
Module four concentrates about the speaking in private and public institutions
which it centers persuasive speech alone but emphasizing the impact of both prublci and
private setting.
Acknowledgment
The writer would like to express his gratitude to the following persons who were
part of his journey in making the module a reality:
Dr. Daylinda Luz R. Laput, the President of Jose Rizal Memorial State University,
for the unwavering support and inspiration;
All the JRMSU FLC team, IMD people, facilitators, and resource speakers for
extending their expertise, patience, and support in teaching several strategies,
techniques, approaches, and suggestions in developing him into the world of technology;
His fellow JRMSU- Dipolog CAS family for pushing him to make this module;
Mr. Sedie Tahil, for designing the cover page and his TSC writers and journalism
students for endowing their unfading motivation;
His family, Bugoyz and Bugayz, and friends for being with him in times of need
and comfort;
All those individuals who are part of the author’s journey whom he failed to
mention but contributed a lot to the realization of this module; and
Lastly, to Our Divine Creator, who endow his untiring guidance, strength, and
protection.
- ECMIRA
Table of Contents
Title Page i
Copyright Page ii
Preface iii
Acknowledgment v
General Reminders
Module 1. Communication in the Twenty-First Century
Unit 1: Communication models 2
Unit 2: Communication ethics 9
Unit 3: Globalization 11
Industry-Relevant. JRSMU shall produce graduates who will have the essential skills (both hard and soft skills) that the industries
are looking for.
Effective Communicator. In JRMSU, communication is important as we not only communicate within and among ourselves, but
also with the stakeholders outside the university. Thus, JRMSU should be able to produce graduates who can communicate
effectively in order to reduce the risks (e.g. avoiding misunderstanding that could lead to confusion).
Graduate Attributes
Innovative. JRMSU shall produce graduates that shall be innovative and creative in providing solutions to the problems they observe
within their immediate environment, and they shall be aware of the implications such solutions would bring to the community.
Service-Driven. JRMSU shall produce graduates who are committed in the tasks given to them, and who perform such tasks
effectively, efficiently, and ethically. Further, while doing such services, they shall carry with them the humane trust as given to them
when they were students. And when they are done, they shall value what they have served or created, as has been taught to them.
Lifelong Learner. JRMSU shall produce graduates that would value learning not only within the four walls of their classroom, but to
bring with them the process of learning that would last throughout their lives; hence, lifelong learning. “Lifelong learning is a dynamic
process that varies depending on individual skills and motivation for self-regulated, generative learning and on life.
The graduates should be able to:
Program Outcome/s ABJ1: Produce scholary work that would add the body of knowledge on journalism
ABJ2: Identify newsworthy stories in a complex field of of facts and opinions, focusing those of particular importance to the
community the serve
ABJ3: Effectively communicate orally in writing in English and Filipino, and the vernacular where applicable.
ABJ4: Understand and apply social science and communication concepts and theories to the analysis of social issues.
ABJ5: Uphold journalism ethics and professional standards in keeping with the role of journalism in democracy.
ABJ6: Engage in lifelong learning and understand the need to keep abdreast of the developments of journalism
This course aim to develop students’ communicative competence and enhances their cultural and intellectual awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local
or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power or language and
Course Description the impact of images to emphasize of conveying messages responsibly. The knowledge, skills, and insights that students gain from
this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and / or web-based output for various purposes.
the impact of
communication
of society and
the world;
References
Ahmed, A. (2018). The effects of globalization on global communication. https://bizfluent.com/info-8232542-effects-globalization-global-communication.html
Carnegie, D & Esenwein, J. (2007). The art of public speaking. New York: Home Correspondence School
Collins, O. (1998). Speeches that changed the world. London: Westminster John Knox Press.
Communication Theories. Org. (2017a). Artistotle’s communication model. communication theories. Org. Retrieved April 11, 2017, from
http://communicationtheory.org/aristotle%E2%80%99s-communication-model/
Communication Theories. Org. (2017b). Shannon and Weaver model of communication model. communication theories. org. Retrieved April 11, 2017 from
http://communicationtheory.org/shannon-and-weaver-model-of-communication/
Communication Theories. Org. (2017c). Osgood and Schramm communication model.communication theories. Org. Retrieved April 11, 2017 from
http://communicationtheory.org/osgood-schramm- model-of-communication/
Crystal, D. (2003). English as a global language (2nd ed.) Cambridge: Cambridge University Press.
Flackmann, K and M. (2011). The prose reader: essays for thinking, reading and writing. 9th Ed. Boston: Prentice Hall.
Kleiser, G. (2009). Successful methods in public speaking. New York: Funk and Wagnails Company
Matthew, L.C. & Thakkar, B. (2012). The impact of globalization on cross-cultural communication. In Cuadra-Montiel, H. (Ed.) Globalization: education and
management agendas.
Macquail, D. & Windahl, S. (2013). Communication models for the study of mass communication, New York: Routiedge
Santos, M. L. & Uychoco, M. T. (2018). Communication for society: Purposive communication. Manila: REX Bookstore
Dr. Murray & Rockowitz (n.d.) The documented essay: General guidelines. Hunter College, City University of New York.
National Communication Association, 1999
GRADING PLAN
1. Attendance:
a. Students who are absent for more than 20% of the total number of class hours (54 in a 3 unit course) may be dropped from the course
/subject.
b. Any student who finds it necessary to be absent from class must present a letter of excuse to his/her instructor.
c. If a student’s absences reach ten (10) times, the instructor/professor may recommend to the Dean that the said student be dropped from
the course or be given a grade of 5.0.
2. Course requirements must be submitted on time.
3. Plagiarism is strictly prohibited. Be aware that plagiarism in this course would include not only using another’s words, but another’s specific
intellectual posts in social media. Assignments must be done independently and without reference to another student’s work. Any outside
sources used in completing an assignment, including internet references must be fully cited on any homework assignment or exercise.
4. All students should feel free to talk to the instructor face-to-face or through media during office hours.
5. Academic accommodations are available for students with special needs. Students with special needs should schedule an appointment with
the instructor early in the semester to discuss any accommodations for this course.
EDUARDO C. MIRA, MA EDUARDO C. MIRA, MA ROMEO C. LOPEZ. Ph.D. ALICE MAE M. ARBON, Ph.D.
Instructor I Program Chair, AB Journalism College Dean OIC, Office of the VPAA
LEARNING GUIDE
Assessments
Achieving Good News
Management
Creative Reports
Learning Activities
Essays and Academic Writing
Speeches Teachers
Journalism students must be reliable of all his / her doings. Missing one of the
requirements shows disrespectful and insubordination as a student; thus, it will affect
your final grade. In doing so, each student is expected to comply all the given tasks in
the module. This module contains pretests, learning activities, and assessments to be
answered by the student; thus, you are expected to answer all those activities.
Course Code / Title: GE – PC (Purposive Communication)
Semester: First of Academic Year 2020-2021
Meeting date and time: Every Tuesday and Thursday @ 9:00 AM – 10:30 AM
Consultation time: Every Friday (1:30 PM – 3:00 PM)
Unit 3
Pretest (pages 12-13) October 13, 2020
Learning Activities (pages 23) October 13 ,2020
Assessment (page 24) October 15, 2020
Module 3 (pages 23-33)
(October 21 – November 18)
Pretest (pages 12-13) October 27, 2020
Learning Activities (pages 23) October 27, 2020
Assessment (page 24) November 12, 2020
Module 4 (pages 34-43)
November 23, 2020 – January 05, 2021
Pretest (page 26) November 17, 2020
Learning Activities (pages 31) November 24, 2020
Assessment (pages 32) December 8, 2020
C. Course Requirements
A. Make a three to five-minute video delivering a speech about your stand on anti-
terrorism issue. Be careful in citing sources. Be sure to wear formal attire and observe
proper gestures. Rubrics on delivering a speech can be found on page 51.
Submit your video through our google class with the code: ovtpzm3.
A. Make a two to three page speech about your stand on anti-terrorism issue. Be careful
in citing sources. Use Arial 12, double spacing, one-inch margins all around, indented
paragraph beginnings, and no extra spaces between paragraph. After that, placeyour
name, year level and the date of submission on the first page. Rubrics on wriing a a
speech can be found on page 50. Submit your output through my email address:
eduardomira@jrmsu.edu.ph.
Final Task (to be submitted a week before the final examination schedule)
Using the writing outline found in your assessment number 2 on page 32,
develop a five –to eight documented essay (5 to 8 pages). Use Arial 12, doble spacing,
one-inch margins all around, indented paragraph beginnings, and no extra spaces
between paragraph. After that, placeyour name, year level and the date of submission
on the first page. Rubrics for grading the documented ssay can be found on page 49.
Submit your output through my email address: eduardomira@jrmsu.edu.ph.
D. Feedback Modality
The instructor will send or rely his feedback to his / her students or vice-versa
through the use of email, online platforms, or phone number.
E. Communication Mechanisms
Note: It is reasonable to expect a return call from your child’s teacher or the
school within two to three working days.
F. Contact Information
i. Instructor
LEARNING AGREEMENT
By signing this learning agreement, I commit to the following terms and conditions of
Jose Rizal Memorial State University in the implementation of Flexible Learning System.
Specifically, I commit to observe the following:
1. That I must observe all guidelines of the state pertaining to the prevention of
COVID, specifically to stay home, to observe physical distancing and the use of
face masks when interacting with others.
2. That I shall prioritize my health and safety while I comply with all the necessary
learning activities and assessments needed in my enrolled courses.
3. That I will exhaust all means of complying the requirements at home or in a less
risky place and location that will not allow me to be exposed to other people.
4. That I have already read and understood all instructions pertaining to my enrolled
courses.
5. That I commit to do all the learning activities diligently, following deadlines and
the learning guide enabling me to deliver the course requirements.
7. That I shall initiate in giving feedback to my instructor at least once every two
weeks.
8. That I shall not reproduce or publish any part of the learning package content
without the written consent of the University and the author/s.
9. That I shall not commit any form of plagiarism in all course requirements.
Conformed:
_______________________________ ___________________
Name and signature of student Date signed
_______________________________ ___________________
Name and signature of parent/guardian Date signed
_______________________________
Contact Number of Parent/Guardian
**Please email the signed copy of this learning agreement to your instructor as soon as you have
received the learning package.
GENERAL REMINDERS
For modular students: Write all your answers here but there are some cases that
you have to submit it through me e-mail address: eduardomira@jrmsu.edu.ph. Please
read some instructions right after each unit. If you have questions, please feel free to
send a message, chat or text me (see the course guide for my personal details).
For online students: You can submit all your works through my email address:
eduardomira@jrmsu.edu.ph or through our Google class with this code: ovtpzm3.
Some announcements are also posted in our Google classroom. Please read some
instructions right after each unit. If you have questions, please feel free to send a
message, chat or text me (see the course guide for my personal details).
a. Communication models
b. Communication ethics
c. Globalization
Learning Outcomes
Pretest
Give at least four words that you think about the word ‘communication’. Write all
your answer in the circle.
Communication
The art of one’s communication reflects the art of one’s thinking. According to
Berlin (1982), one of the major proponents of the New Rhetoric, “in teaching writing, we
are not simply offering training in a useful technical skill that is meant as a simple
complement to the more important studies of other area. We are teaching a way of
experiencing the world, a way of ordering and making sense of it” (776).
This is also true when it comes to all the language skills essential in
communication whether this is in writing, reading, listening, or speaking. They are tools
that help us analyze, critique, and negotiate with the world. To construct ideas and bring
people to believe in one’s vision, it is important to be able to communicate in an
effective, articulate manner. On a personal level, honing one’s communication skills can
also bring about success t one’s personal and professional life.
Challenge
the main elements of any structure or process and the relationship between these
elements… it helps in explaining by providing in a simplified way information which
would otherwise be complicated or ambiguous.”(2)
1. Aristotle's Model. This model was developed some 2000 years ago. Aristotle (the
Greek philosopher) includes in this model the five necessary factors of communication:
Speaker, Speech/message, Audience, Effect and Occasion. Aristotle suggests that the
speaker should construct a speech for separate audiences on separate instance for
separate purpose. This model is applied in public speaking.
Shannon and Weaver's Model (1949): It is also termed as the engineering model of
communication is an exemplary of the process school of thought. It is also known as the
mathematical theory of communication as it gave a technique to the problem of how to
convey maximum information in a given channel. It proposed the noise concept. As
engineers during World War II, Shannon and Weaver's main challenge was in finding out
the most efficient human communication means.
Newcomb's Model- 1953. This is the premier of the models to propose the function of
communication in a society. The main function in accordance with Newcomb is to
sustain equilibrium in a society.
process where both the receiver and the sender act as encoder, interpreter, transmitter
and receiver of signals.
Eugene Whites’ Model. This model explains that is it possible to begin at any stages
outlined in his model. People are under the mistaken impression that when we
communicate, we usually start thinking, but that is not necessarily the case. Since it is a
circular model, it means that oral communication is a continuous process with no real
beginning or end.
Learning Activities
Directions: Read the following questions and write your answers on the space
provided.
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2. Among the communication models presented above, which is more useful in our daily
conversation and how it affects to one’s life?
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Assessment
Activity 1. Do it!
A. After learning the lessons, give your own analysis the important roles of
communication models in the society.. Write your answers on the space provided.
Answer: _______________________________________________________________
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B. If given the chance to make your own communication model, what would it be and
why? Illustrate and explain your answer below.
Explanation:
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After completing the tasks, please write your learnings and thoughts below.
Learning Outcomes
Pretest
Encounter
Answer these questions to the best of your knowledge. Write your answers on the
space provided.
1. What is ethics?
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4. Accept responsibility for the short- and long term consequences of our own
communication and expect the same of others (NCA, 1999).
Learning Activities
Direction. Answer these questions to the best of your knowledge. Write your answers on
the space provided.
2. When you think of politicians today, would you say that they have been
communicating in an ethical manner?
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Assessment
Everybody knows that the whole nation is facing a problem today, the COVID-19
pandemic which caused untimely death to our fellow citizens. Every now and then, we
hear, read, and watch various updates of what is happening across the globe. However,
there are some news updates that give confusion to the public as fast as accuracy is
concern. As a first year journalism student, what do you think are the communication
ethics that people should do in relaying information? Cite at least five that your considers
best ethics in order to uphold responsible journalism. Write your answer on the space
provided.
1. ____________________________________________________________________
2. ____________________________________________________________________
3. ____________________________________________________________________
4. ____________________________________________________________________
5. ____________________________________________________________________
After completing the tasks, please write your learnings and thoughts below.
Unit 3. Globalization
Learning Outcomes
Pretest
Encounter
Answer this question to the best of your knowledge. Write your answers on the space
provided.
Content
Globalization
Learning Activities
Quotation: _____________________________________________________________
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Interpretation: ___________________________________________________________
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Assessment
Answer:
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Congratulations! Thank you for completing the task. I hope you have
learned a lot from the module 1.This time, let us get started another
challenging lessons. Enjoy!
After completing the tasks, please write your learnings and thoughts below.
Learning Outcomes
At the end of this unit, you will be able to:
Pretest
Encounter
Answer the questions below and write your answer on the space provided.
1. What is public speaking?
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Content
Public speaking is an important life skill, yet, few people master it. In fact, many
people are afraid of speaking in public. However, the significance of public speaking has
only gotten stronger in contemporary times. Public speaking platforms such TED talks
and Youtube have captured and disseminated public speech to an unprecedented scale
and what one says at the sour of the moment can live forever on the internet. Great
speeches have created hope in perilous situations, and have made people change their
minds about the world and their places in it.
Public speaking (also called oratory or oration) is the process or act of performing
a speech to a live audience. Public speaking is commonly understood as formal, face-to-
face, speaking of a single person to a group of listeners.[1] However, due to the
evolution of public speaking, it is modernly viewed as any form of speaking (formally and
informally) between an audience and the speaker. Traditionally, public speaking was
considered to be a part of the art of persuasion. The act can accomplish particular
purposes including to inform, to persuade, and to entertain. Additionally, differing
methods, structures, and rules can be utilized according to the speaking situation.
Public speaking was developed in Rome and Greece. Prominent thinkers from
these lands influenced the development and evolutionary history of public speaking.
Currently, technology continues to transform the art of public speaking through newly
available technology such as videoconferencing, multimedia presentations, and other
non-traditional forms.
Public speaking can serve the purpose of transmitting information, telling a story,
motivating people to act or encouraging people. This type of speech is deliberately
structured with three general purposes: to inform, to persuade and to entertain. Knowing
when public speaking is most effective and how it is done properly are key to
understanding the importance of it.
Greece
The Orator, c. 100 BCE, an Etrusco-Roman bronze sculpture depicting Aule
Metele (Latin: Aulus Metellus), an Etruscan man wearing a Roman toga while engaged
in rhetoric; the statue features an inscription in the Etruscan alphabet.
Although there is evidence of public speech training in ancient Egypt, the first
known pieceon oratory, written over 2,000 years ago, came from ancient Greece. This
work elaborated on principles drawn from the practices and experiences of ancient
Greek orators. Aristotle was one who first recorded the teachers of oratory to use
definitive rules and models. His emphasis on oratory led to oration becoming an
essential part of a liberal arts education during the Middle Ages and the Renaissance.
The classical antiquity works written by the ancient Greeks capture the ways they taught
and developed the art of public speaking thousands of years ago.
In classical Greece and Rome, rhetoric was the main component of composition
and speech delivery, both of which were critical skills for citizens to use in public and
private life. In ancient Greece, citizens spoke on their own behalf rather than having
professionals, like modern lawyers, speak for them. Any citizen who wished to succeed
in court, in politics or in social life had to learn techniques of public speaking. Rhetorical
tools were first taught by a group of rhetoric teachers called Sophists who were notable
for teaching paying students how to speak effectively using the methods they developed.
Separately from the Sophists, Socrates, Plato and Aristotle developed their own
theories of public speaking and taught these principles to students who wanted to learn
skills in rhetoric. Plato and Aristotle taught these principles in schools that they founded,
The Academy and The Lyceum, respectively. Although Greece eventually lost political
sovereignty, the Greek culture of training in public speaking was adopted almost
identically by the Romans (Santos & Uychoco, 2018).
Rome
In the political rise of the Roman Republic, Roman orators copied and modified
the ancient Greek techniques of public speaking. Instruction in rhetoric developed into a
full curriculum, including instruction in grammar (study of the poets), preliminary
exercises (progymnasmata), and preparation of public speeches (declamation) in both
forensic and deliberative genres.
The Latin style of rhetoric was heavily influenced by Cicero and involved a strong
emphasis on a broad education in all areas of humanistic study in the liberal arts,
including philosophy. Other areas of study included the use of wit and humor, the appeal
to the listener's emotions, and the use of digressions. Oratory in the Roman empire,
though less central to political life than in the days of the Republic, remained significant
in law and became a big form of entertainment. Famous orators became like celebrities
in ancient Rome—very wealthy and prominent members of society.
The Latin style was the primary form of oration until the beginning of the 20th
century. After World War II, however, the Latin style of oration began to gradually grow
out of style as the trend of ornate speaking was seen as impractical. This cultural
change likely had to do with the rise of the scientific method and the emphasis on a
"plain" style of speaking and writing. Even formal oratory is much less ornate today than
it was in the Classical Era (Santos & Uychoco, 2018).
Learning Activities
Challenge
Answer the questions below and write your answer on the space provided.
1. What is the difference between Western and Filipino public speaking traditions?
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2. How do public speakers affect society?
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Assessment
1. Choose one Filipino and one international speaker that you have known and watch
their art of public speaking. After watching, make your own analysis in terms of delivery,
diction, gestures, and posture. Write your answers on the space provided.
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After completing the tasks, please write your learnings and thoughts below.
Learning Outcomes
Pretest
Encounter
Answer the questions below and write your answer on the space provided.
1. From your experience as a student who listens to teachers in classroom, what is
the difference between a good public speaker and a bad public speaker?
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Content
In today’s day and age, everyone is expected to be able to give critical and
creative reports. This includes lawyers, engineers, and government employees, not just
those who are working in the field of multimedia and the arts. Modern technology has
made it easier for people to complement their reports with arresting visual arts and
helpful videos, and it has helped tremendously in the spread of all kinds of information.
To succeed in one’s academic and professional life, one should be able to master the
report.
2. Performance. Speeches are performances, and they are delivered best when
they have the feel of authenticity and earnestness. People respond when they
think that one speaking is being honest and sincere, and they respond even
more strongly when they feel that they can relate to the speaker in question.
4. Eye Contact. One way of coming across as authentic is the ability to make
good eye contact with the audience, and to speak in a manner that touches
them. It is important to engage the audience, and eye contact helps doing that.
5. Speaking Style. Different people have different speaking styles and one can
only find one’s personal style through constant practice. Some people seems t be
more effective when they come across as calm, trustworthy, and reasonable, and
their hand gestures seem more open and thoughtful.
6. Hand Gestures. Whatever kind of speaker one may be, it is always best to be
more purposeful when it comes to choosing hand gestures. Hand gestures can
create as much of an impact as the content of the speech itself. They must
always look smooth and natural rather than robotic or artificial.
7. Recording the Speech for Feedback. One of the best practices of public
speaking is to videotape speakers and have theses speakers watch themselves.
It might surprise them that they use hand gestures or mannerisms that distract
from or lessen the impact of their speeches. Some hand gestures are so
exaggerated they look like policemen directing traffic, and some people pepper
their speeches with too much nervous laughter, or fillers like “Umms, and “Uhhs”
in their speech.
10. Clothing. Traditional audiences often call for more formal clothing. For men,
this would mean donning a suit and tie at the most formal level, or at the very
least, the use of long-sleeved button-down skirts, slacks, and leather shoes. In
the Philippines, the use of barong and slacks is acceptable. For the women, a
pantsuit or a formal coat and skirt ensemble should suffice. In less formal
instances, a dress or blouse and skirt (or slacks) outfit should do as well.
11. Good Grooming. In addition, good grooming is a must, and that extends to
one’s hair to one’s nails. As long as one looks neat and clean, that should be
enough to satisfy most audience’s requirements. Some audiences, however, may
require women to wear more (or less) make-up, don a hijab, or wear high heels-
in these instances, it is always best to know the cultural expectations of the
audience and the venue.
12. Visual Aids. Since we live in a world that is more dependent on information
technology, it has become de riqueur for audiences to expect speeches to be
accompanied with visual aids, such PowerPoint presentations, video or audio
clips, and infographics.
13. Handouts. It would be best to have handouts ready for one’s audience so
that members of the audience will not have to scramble when taking notes during
the presentation.
14. Feedback. Although the speech is a performance, it is also one where its
audience can participate, often by the speaker asking rhetorical or directing
actual questions to the audience. It is always good to read the verbal and non-
verbal cues from the audience, such as whether they agree with what one is
saying or whether they are insisting to certain ideas mirrored by their use of body
language.
Learning Activities
Challenge
Answer the questions below and write your answer on the space provided.
1. Why is public speaking a performance?
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2. What public speaking practices do you think should be practices more in class?
Why?
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Assessment
After completing the tasks, please write your learnings and thoughts below.
Learning Outcomes
Pretest
Challenge
Answer the questions below and write your answer on the space provided.
1. Have you ever watched TED Talks? Why or why not?
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Content
Sometimes, people with good public speaking and mediocre ideas get more
attention than people with great ideas but average public speaking skills. That’s actually
a problem, According to John Bates, “I think the world needs people with great ideas to
have the communication skills to match because we need those ideas more than ever”
(quoted in Clark, D.) When people have good ideas, they should be able to share it with
others. There are times when funding a good idea relies solely on one’s public speaking
skills, or times when groundbreaking ideas need to be shared to create a social
revolution (Santos & Uychoco, 2018)
What is the purpose of TED Talks?
The purpose of TED Talks is told in its motto itself. Its motto is: "Ideas worth
spreading". Therefore, its purpose is to spread ideas and inspire and motivate its
audience. TED talks are held on various disciplines like science, education, history,
environmental issues, productivity tips, business, technology, etc.
When people speak in front of an audience, they are already on a place of
vulnerability, which is why some people freeze up or are afraid of showing their
emotions. The opposite should take - - - speakers should use their emotions to connect
to the audience - - -it makes them more relatable and more accessible. Personal
anecdotes are great ways to connect to an audience.
There really isn’t much more to say. The best way to know how to give a TED
talk is to watch several and to study what makes them effective. And the best way to
present a TED talk is to practice and prepare, as much as possible.
Learning Activities
Comprehension check
I. Tell it!
TRUE OR FALSE. Write TRUE if statement is true and FALSE if it gives wrong
explanation. Write your answer on the blank. (5)
1. Eye Contact__________________________________________________________
2. Public Speaking -______________________________________________________
3. Articulation - __________________________________________________________
4. TED Talk- ____________________________________________________________
5. Speaking Style- _______________________________________________________
Assessment
A. Watch this TED Talk entitled Coronavirus is our future by Alanna Shaikh
(TEDxSMU)
Link: https://www.ted.com/talks/Alanna_Shaikh_coronavirus_is_our_future
Retrieved May 26, 2020) (About the speaker: Alanna Shaikh is a global health
consultant and executive coach who specializes in individual, organizational and
systemic resilience. She holds a bachelor’s degree from Georgetown University).
A. Create a two to three--minute TED talk on how to get rid from coronavirus. After that,
answer the following questions. Write your answer on the space provided. Submit the
content of the TED Talk through my e-mail address: eduardomira@jrmsu.edu.ph.
After completing the tasks, please write your learnings and thoughts below.
Learning Outcomes
Pretest
Write anything you want to say about research papers, documented essays, and
academic writing in general. Write your answers inside the rectangle.
Content
Academic Writing
Many people including students believe that academic writing means “sounding
like a research paper,” which they associate with “highfaluting” or jargon-filled language,
a still style and the absence of the writer’s voice or opinion, and boring and rehashed
topics. In truth, the label “academic” refers to a student’s informed scholarly and
insightful contribution to ongoing discussions of relevant topics or issues (Uychoco &
Santos, 2018).
Furthermore, the language used in academic writing should be clear and specific
because it is mean to be shared with others since obscure and pompous prose is
irritating.
Since academic writing is done mostly to showcase your research and expertise
in a specific area or topic of interest, it is very vital to use balanced and credible voice
(tenor) to convey the purpose of the topic.
Documented Essay
Critical thinking is the ability to think clearly and rationally, understanding the
logical connection between ideas. Critical thinking has been the subject of much debate
and thought since the time of early Greek philosophers such as Plato and Socrates and
has continued to be a subject of discussion into the modern age, for example the ability
to recognise fake news. Critical thinking might be described as the ability to engage in
reflective and independent thinking.
In essence, critical thinking requires you to use your ability to reason. It is about
being an active learner rather than a passive recipient of information.
(https://www.skillsyouneed.com/learn/critical-thinking.html).
Below are the three stages of the writing process as well as component of these
stages:
Choosing a topic
The pre-writing stage is defined as “everything that takes place before the first
craft” (Murray, 19720). It begins with brainstorming exercises and preliminary research
to select a topic. Once topic has been chosen, researchers or student-writers should ask
the following practical questions:
The next helpful step is to barrage the specific topic with questions to come up
with the essay with the essay’s main research question that’s why you have to list all th
possible questions leading to the answer of your inquiry.
Coming up with a research question is vital for the next step, composing a thesis
statement. This is the explicit statement of what will be the paper’s central idea, point, or
argument, that is - - - the main assertion that will supported by the entire essay.
Example:
Title: Tingi Culture in the Twenty-First Century: Still Thinking Small in the’
Philippines
Thesis Statement: The continued use of the tingi- tingi system in twenty-first
century Philippine reflects a lack of change in the economic situation of the
Philippines, as those from the many poorer sector of society are forces ,due to lack of
available funds, to both buy small and think in the short term.
Learning Activities
Answer all the questions as indicated below by writing it on the space provided.
1. What kind of material should be documented? What kind of material need not be
documented?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2. What is the point of central idea of the essay? What does the essay say about the
larger implications of the trend?
Answer: _______________________________________________________________
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Assessment
Writing outline
Title:
Thesis Statement:
Introduction:
A.
B.
Development:
A.
B.
COLLEGE OF ARTS AND SCIENCES
Conclusion:
A.
B.
After completing the tasks, please write your learnings and thoughts below.
Persuasive Speech
a. The importance of Persuasive Speech
b. Persuasive Speech in Public Institutions
c. Persuasive in Public Institutions
Learning Outcomes
Pretest
Elaboration – Essay. Answer the following questions as state below. Write the answer
on the space provided.
1. What makes persuasive speech different from the other types of speeches?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
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______________________________________________________________________
Answer: _______________________________________________________________
______________________________________________________________________
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______________________________________________________________________
B. Read “Effective Persuasive Communication” by Ellie Williams from the Chron website,
given website: http://smallbusiness.chron.com/effective-persuasive-communication-
56248.html. After that, answer the following questions below. Write your stand on the
space provided.
1. What are the different reasons people might need persuasion in a business?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2. Do you think persuasion works better face to face or through the screen? What are
the pros and cons of both?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Content
In this day and age, it seems the everybody is trying to persuade everybody else.
Whether it it in o rder to buy a specific product, try out the newest craze or join a political
movement, persuasion is the name of the game. Whatever field of preofessio, one plans
to join in the future; it is an essential skill to be able to persuade someone. Altohught
most people nowadays try to persuade using emotional means; it is best to be abe to
use logic and reasoning to persuade people as well (Uychoco & Santos, 2018).
For example, the belief that all states should respect human rights usedto be
considered a fact in the Philioppines. However, with the election of President Rodrigo
Duterte, for some people, this is now considered a matter of opinion, as human rights
have been framed as a Western concept that has not relationship to Philippine realities.
Both of these assertions have their merits, and it is now important to closely look at the
evidence in order to see which assertions is more correct thatn the other.
3. Explanation. An expanation tells the audience why the evidence supports the
assumption. It should be clear and concise, and the relationship between the evidence
and the assumption must not commit any logical fallacies.
For example, when it comes to the earlier assumption, that all states shold be
observe humsan rights for its citizens, the fact that this is enshrined in the United
Nations Commission for Human Rights (UNCHR) might not be enough for some people.
Therefore, in order to be more persuasive, one must epxlain where there this came from,
that it was a post-World War II measure to ensure that the evils of the Nazi Holocaust
would not be repeated in the world. A stronger explanation would go to the premises of
the argument and analyze this point by point in order to make the audience fully
understand the argument (Uychoco & Santos, 2018).
Pitching a Project
Many times, people needto look for fundsing sources ot make good ideas grow
and develop. When the Internet first bloomed in the 1990s, many start-ups, or up and
coming web-related companies, were able to get investments form Silicon Valley and
beyond. Although this tapered off when the dot-com bubble burst in the 2000s, this is still
the case when it comes to people who have good ideas and need to look for investors to
make business ideas grow.
Nowadays, the Internet has created sophisticated platforms for people to pitch
their proejctsd so that people who are interested in helpind out can eaisly invest with a
click of a button. The most well-known platform for this is Kickstarter, and the pitches are
made by uplaoding videos can view and discuss, and will help as models for the
students before they make their own video / audio-visual pitch.
It is undeniably true that the spaker experieces jitters and nervousness oncne
they deliver a speech in front; however, everythign wil be learned and earned as long as
you are teancious to do.
In the aspect campaigning public figures or products, it is very vital to present all
the necessary component about the subject or else it will not be as flourishing as it is.
Learning Activities
Create several arguments for and against the three given topics below. Write
your anwswer on the space provided or submit the output through my email address:
eduardomira@jrmsu.edu.ph.
Divorce should
be legalzied in
the Philippines
ABC-CBN
shutdown
affects
economic
setting the
Philippines
Anti-terrorism
bill is good for
the Philippines
After-watching questions:
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2. Why did they highlight credible wrtiers and journlaists in the project?
Answer: _______________________________________________________________
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______________________________________________________________________
Answer: _______________________________________________________________
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______________________________________________________________________
Answer: _______________________________________________________________
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______________________________________________________________________
2. Why do you think she was given the Nobel Peace Prize?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
3. Why doe she insist that secondary education must be part of the education goals of
every ocuntry?
Answer: _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Assessment
Direction. Search one persuasive speech form any politician speakers in the country.
After that, detect some logical fallacies in his or her speech. Write the answer on the
space provided. Rubrics on analytical writing can be found on page 52.
______________________________________________________________________
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______________________________________________________________________
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B. From the chosen speech you have meneiton in letter A’s task, analyze the speech
and evaluate the content. Rubrics can be found on page 52. Write your anwwer on the
space provided.
Analysis:
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C. Create or initiate a campaign of yoiur own advocacing a certain issue that persuades
the interest of the public. Be sure to introduce the campaign through a poster and give
an explanation about it. Rubrics for making a campaign can be found on 51. Submit the
output through my email address: eduardomira@jrmsu.edu.ph
After completing the tasks, please write your learnings and thoughts below.
MAJOR REQUIREMENTS
A. Make a three to five-minute video delivering a speech about your stand on anti-
terrorism issue. Be careful in citing sources. Be sure to wear formal attire and observe
proper gestures. Rubrics on delivering a speech can be found on page 51.
Submit your video through our google class with the code: ovtpzm3.
A. Make a two to three page speech about your stand on anti-terrorism issue. Be careful
in citing sources. Use Arial 12, double spacing, one-inch margins all around, indented
paragraph beginnings, and no extra spaces between paragraph. After that, placeyour
name, year level and the date of submission on the first page. Rubrics on wriing a a
speech can be found on page 50. Submit your output through my email address:
eduardomira@jrmsu.edu.ph.
Final Task (to be submitted a week before the final examination schedule)
Using the writing outline found in your assessment number 2 on page 32,
develop a five –to eight documented essay (5 to 8 pages). Use Arial 12, doble spacing,
one-inch margins all around, indented paragraph beginnings, and no extra spaces
between paragraph. After that, placeyour name, year level and the date of submission
on the first page. Rubrics for grading the documented ssay can be found on page 49.
Submit your output through my email address: eduardomira@jrmsu.edu.ph.
References
https://bizfluent.com/info-8232542-effects-globalization-global-
communication.html
Carnegie, D & Esenwein, J. (2007). The art of public speaking. New York: Home
Correspondence School
Collins, O. (1998). Speeches that changed the world. London: Westminster John Knox
Press.
http://communicationtheory.org/aristotle%E2%80%99s-communication-model/
http://communicationtheory.org/shannon-and-weaver-model-of-communication/
http://communicationtheory.org/osgood-schramm- model-of-communication/
University Press.
Flackmann, K and M. (2011). The prose reader: essays for thinking, reading and writing.
Kleiser, G. (2009). Successful methods in public speaking. New York: Funk and
Wagnails Company
management agendas.
Macquail, D. & Windahl, S. (2013). Communication models for the study of mass
Dr. Murray & Rockowitz (n.d.) The documented essay: General guidelines. Hunter
Glossary
body. It is part of an essay that explains the topic to clarify all the needed information.
channel. It is the medium, mean, manner or method through which a message is sent
to its intended receiver.
documents. These are records to be kept so that all the information will not be lost.
ehics. It pertains moral principles that govern a person's behavior or the conducting of
an activity.
feedback. It refers to a response from the receiver which gives the communicator an
idea of how the message is being received.
Lasswell’s model. It is an act of communication by defining who said it, what was said,
in what channel it was said, to whom it was said, and with what effect it was said.
outline. It is a framework used to organize written ideas about a topic into a logical
order.
Shannon’s and Weaver’s model. It describes the role of the sender, the originator of
message or the information source selects desire message and the encoder, the
transmitter.
Ted talks. It is a showcase for speakers presenting great, well-formed ideas in under 18
minutes (https://whatis.techtarget.com).
thesis statement. It is usually one sentence that summarizes the main point or claim of
an essay, research paper.
writing process. It involves researching and planning the structure of the study.
Assessment Rubrics
B. Making a Speech
Needs
Category Excellent Good Satisfactory
Improvement
Introductory Introductory Introductory Introductory
paragraph paragraph begins paragraph paragraph does
begins with a with a statement begins with a not contain a
Introduction statement that that that attempts statement that hook or attention
(5 points) both grabs the to grab the might be grabber.
attention of the attention of the construed as
readers and is reader; but is an attention
appropriate to incomplete in getter, but is
the audience. some sense. not clear.
Body paragraphs Body paragraphs Body Body
Body: provide clear provide clear paragraphs are paragraphs are
Evidences evidence and connections to the vaguely on unrelated or
and ample elements main ideal but may topic; but lack marginally
Examples supporting thesis be need more clear connected to
(10 points) statement examples or connections, essay topic.
concrete evidence. evidences, and Examples and
examples of the evidences are
main idea. weak.
Closing Closing paragraph Conclusion is Conclusion is
paragraph concludes essay weak and at non-existent with
provides a clear in satisfactory times confusing little or no
conclusion manner. However, in terms of references to
Closing successfully author’s position author’s proceeding
Paragraph stating the and / or an position with paragraphs or
(5 points) authors’ position effective little reference author’s
as it contains an restatement of to the main position.
effective main idea or thesis idea or thesis.
restatement of maybe lacking.
the main idea.
All sentences are Most sentences Some Very few
well-constructed are well- sentences are sentences are
with very few constructed with a well - well-constructed
minor mistakes. number of constructed and the
Sentence Complex mistakes. Some while others sentences are
Structure sentence attempts at contain serious all very simple. .
(5 points) structures are complex sentence errors. Use of
used effectively. structures are complex
successful. sentence
structures is
limited.
The essay The essay The essay The essay
Grammar
contains very contains relatively contains contains
and Spelling minor errors in number of errors number of numerous errors
5 points) grammar and in grammar and minor errors in in grammar and
spelling, and spelling, and grammar and spelling, and
punctuation. punctuation. spelling, and punctuation.
punctuation.
Total Points
C. Delivering a Speech
D. Making a campaign
Criteria Points
Originality 10
Content 10
Entertainment and Persuasion Value 10
Neatness / Orderliness 5
Total 35
E. Analytical Writing
Answer Keys
Module 1
Module 2
Pretest – Unit 1 (page 14)
A. Answers may vary.
Module 3
Pretest - Unit 1 (page 27)
Answers may vary.
Modue 4
Pretest - Unit 1 (pages 34-35)
Answers may vary.
Appendices
I hereby admit that all of the facts and information above are true and accurate.
_______________________________
SIGNATURE OVER PRINTED NAME
Statements 1 2 3 4 5
1. The module is efficient and friendly.
2. The module is very useful in understanding the course.
3. The content is organized, well-written, and properly
cited.
4. The activities are helpful in understanding the course.
5. The exercises serve to demonstrate the concept taught
in class.
6. There are adequate learning activities to illustrate the
concepts.
7. The instructions of each activity are clearly stated.
8. Answers to the learning activities and assessments are
clearly explained by the instructor.
9. The learning activities are appropriate to the level of the
students.
10. The module demonstrates further readings to expand
the students’ knowledge about the certain topic.
Overall Rating:
I will rate this module as (Please check one):
Comments or recommendations:
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
EDUARDO C. MIRA, MA
Instructor and Student Publication Adviser,
Jose Rizal Memorial State University
Dipolog Campus
___________________________________________________________________
Examination
Midterm (Undergraduate) - October 19-20, 2020
Midterm (Graduating) - October 26-27, 2020
Final (Undergraduate) - January 5-6, 2021
Final (Graduate) - January 9-10, 2021