WORKSHEET

ESSENTIAL OBJECTS
Choose an object that you think is very well designed. If you’re working in a group,
have everyone bring an object they think is well designed to share.

Consider what you value about your chosen object. Do you consider this object
essential–in other words, is it something that you could not live without?

Create: Develop an advertising campaign for your essential object. Sketch your
ideas first and then create the ad. Who is your audience? Think about the different
formats that you could use to communicate your ideas. Will you promote it online?
On the radio? In a newspaper?