Unit 12

Strategic Planning
Unit code: H/602/2330
QCF Level 7: BTEC Professional
Credit value: 15
Guided learning hours: 45
From: Syed Munim Ejaz
To: Sir Mohsin
Executive Summary
The purpose of this assignment is to give insight of Strategic Planning in an organization. Here the
Strategic Planning is important for all organization because, without a Strategic Planning, businesses
would likely lose their competitive edge and fail to meet the needs of what most hope to be a growing
base of loyal customers and further expansion plan in future. Strategic Planning is occurring in an
organization in many ways that are Business Level, Functional Level and Corporate Level Strategy. For
doing this assignment I have selected Bienewabe World School by finding new strategic innovation in
educational industry with good scope and for that I have described different levels of strategic planning
like corporate level, Business level and Functional level strategies. The aim of this assignment is to
provide a basis for understanding the concept of Strategic Planning in the by describing the different
levels of strategic expansion like Business Level, Functional Level and Corporate Level Strategy with the
respect of the tools like Generic Strategy and Ansoff Matrix tools for further developments and success
full future for an organization.

Methodology
In order to develop this assignment for Bienewabe World School, I have conducted various primary as
well as secondary researches. Initially as a primary research I met Mr. Shihabudheen the managing
director and one of the board member of BWS, and both the Principal Mrs. Zainab and Mrs. Geetha,
they provided a lot of information about the current structure and culture of organisation with various
activities they are providing for students. As per the secondary research, I have read different text books
listed in the reference, written by respected authors of change management and some journals of HBR,
BWS official websites and some activity websites like Mind Tools.

1.1 Explain the importance of external factors affecting an organisation.

The environmental analysis can be done through macro or external and micro environmental analysis.
The external environment plays an important role in shaping the future of entire organisation to keep
business ahead of the competition so that mangers have to adjust or alter their strategies to reflect in
environment in which business operate. The external environment is the one creates opportunities and
threats. We can see a lot of examples where business got affected very diversely by the impact from
external environment like Wikipedia the online encyclopedia affected the production of print editions of
Encyclopedia Britannica.

The external environment analysis can be done by PESTLE analysis which contain Political, Economical,
Social, Technological, Legal, Ecological frameworks. The updating in technology of operating system
made Nokia one of the leading mobile phone industries to collapse by giving Samsung another mobile
phone industry to grow adversely. Also Coca Cola factory in plachimada palakkad got closed by the
protest from society and political pressure. So while executing a new business project or while going
with existing business managers have to analyze their external environment to find new opportunities
and threats.

Company introduction.
Bienewabe World School
Driven by the motto to let pupil 'Learn through experiences & experiments' BWS aim to promote are
search based, practical learning system implemented through rigorous guidance. This will further
promote learners think critically, synthesize knowledge, reflect own thought-process and thus transform
the coming generations into global citizens of high values. They will be embodying as agents of those
who make common sense into common practice. BWS's Philosophy is that knowledge is the most
important thing in one's life not only beneficial for this day but the here-after as well, hence we are
motivated to push the right knowledge into them the right way so as to groom them become citizens of
the society with a global vision.

Accordingly, this particular initiative of offering an International education starting from pre-school
levels, came up as a solution to bridge the gap between the 'by-heart' method of typical education with
that of the International curriculum in UG/PG levels; as they found that their graduate students at The B
School International struggle to win the battle with the highly designed and structured global syllabus
due to their ready-made schooling background. This has been a pain for them over the years resulting
an eye opening towards an initiative to avail children's chances to experience the International syllabus
from school level, so as to equip them ready to pursue their higher studies in renowned Universities
around the globe.

BWS came to this Kottakkal through an acquisition of Al-Manar in the year 2014 which was a total Kerala
syllabus system and was having a series issue with running it. Currently BWS has about 60 staffs working
in both KG, LP and UP level with about 18 staffs in HS and HSE department level offering Egyptian Al-
Fitrah syllabus for KG students and IGCSE for LP and UP students. So by implementing international
syllabus with good standard and ethical shared values for the past three years they have been running it
successfully. They do this by executing value based education model which continuously adds value to
students from their childhood with the participation of parents, teachers and staffs alike so as to equip
them face the challenges of the competitive world. Bienewabe has become a very good platform to
experience the international syllabus from school level, so as to equip them ready to pursue their higher
studies in renowned universities around the globe. Apart from other institutions it is driven by the motto
to let pupil 'learn through experience.

The micro environmental analysis can be done inside our organisation to find our competitive advantage
through SWOT, value chain analysis, Potters five forces analysis, Ansoff analysis, BCG matrix analysis etc
and for macro analysis of industry and society BWS can use PESTLE analysis.

PESTLE Analysis of Bienewabe World School.

The macro or external environment analysis for new opportunities and threats can be done by PESTLE
analysis framework. It provides a comprehensive list of influences on the possible success or failure of
particular strategies.

 Political: It highlights the role of the state and other political forces. The state is often important
as a direct economic actor, for instance as potential customer, supplier or owner of businesses.
But there are also influences from various political movements, campaign groups or concerned
media. Major Political factors effecting Bienewabe World School are the government initiative
creates the risk that the school may fail to deliver the policy or diverted away from local
priorities. The changes in the curriculum with short lead time and improper training for teachers
about the new curriculum may affect diversely. Requirements to be self-financing and self-
 managing. In the case private school like BWS there won't be any direct support from
government which may affect them during new policy making. These are the major political
factors affecting BWS.
 Economical: It refers to macro-economic factors such as exchange rates, business cycles and
differential economic growth rates around the world. It is important for a business to
understand how its markets are affected by the prosperity of the economy as a whole.
Managers should avoid over-confidence at the top of the business cycle, and excessive caution
at the bottom. In India the economic situation of is very poor after the demonetization the
consumer spending habits is comparatively low in previous years, the digitalization make people
money transaction to freeze stage. Also since Malabarians are more depended on Middle East
Countries and crisis in those countries may affect BWS in fund producing. The high competency
from neighboring school also may affect BWS.
 Social: BWS is going to get a biggest opportunity for market penetration through the
development of National Highway 17. Demographic changes may affect likely pupil rolls or the
nature of pupils needs e.g. pupils with English as a second language etc. Also a social networking
site gives a very good digital platform to improve their cognitive skills. Population in the area
may affect educational institution for intake of students since parents look for school near them.
 Technological: Technological influences refer to the influences of the internet, Nano technology
or the rise of new composite materials. As in the case of the internet in retailing, new
technologies open up opportunities for some Technological factors effecting Bienewabe World
School is they move from paper based books to e-book readers which reduce need of bag with
textbooks and so decrease the weight of bag. They can also provide e-learning platform or open
and distance learning for further market penetration with more infrastructure for smart class
room with Virtual Reality technology which gives students a real time experience of learning
which increase the understanding of concepts in deep and easy way.
 Ecological: stands specifically for ‘green’ environmental issues, such as pollution, waste and
climate change. Environmental regulations can impose additional costs. By planting various
plants in the school ground may nurture the ecological system with different birds and animals
with harmonically sounds and will give students the importance of plants for future. Institution
has to reduce the use of plastics at its limit for avoiding future environmental threats and have
to build same culture in students.
 Legal: embraces legislative and regulatory constraints or changes. The upcoming new legislation
may create risks of non-compliance with the law and may create new administrative burdens.
Changes in school opening hours, health and safety of organisation, changes in funding of
charity based organisation may affect BWS.

The opportunity Bienewabe World School has is they can upgrade their Kerala State syllabus to IGCSE
for 8 to 12 standard. Also, they can implement ICSE or CBSE syllabus which is better than Kerala syllabus.
By nurturing creative skill under the motto every child is different we can mould new eminent and
efficient global leaders from Malabar with ethical and cultural values. By providing proper Deen and
Qur'an they all will succeed in every aspect of life, in this world and hereafter. The other major
opportunities are under this IGCSE syllabus they can bring various fancy schemes which attract both
students and teachers like international student and teacher exchange programs, panel discussions with
global leaders give a good opportunity for students to interact with various leaders, also they can make
good ambiance in school by improving infrastructure with other extracurricular learning programs like
self -defense classes for girls and with active participation from various clubs. By looking forward to
upcoming developments in NH17 BWS has to improve the current system and process along with
infrastructure.

Threats of Bienewabe are the scarcity of skilled and creative teachers for taking IGCSE syllabus. Another
threat BWS going to face can be the from the recession that middle east countries facing due to
innovation in electric vehicles and the current economy which is facing tax problem like GST and
Demonization. To face future market competition they have to implement more infrastructure and
programs with more international standard. The current system with international syllabus in LP and UP
departments won't give international standard needed to compete in the market and give driving force
to implement in HS and HSE department.

Five Forces Framework of BWS.

Porter’s Five Forces Framework 9 helps identify the attractiveness of an industry in terms of five
competitive forces:

(i) threat of entry,

(ii) threat of substitutes,
(iii) power of buyers,
(iv) power of suppliers and
(v) Extent of rivalry between competitors.

These five forces together constitute an industry’s ‘structure’ which is typically fairly stable. For Porter,
an attractive industry structure is one that offers good profit t potential. His essential message is that
where the five forces are high, industries are not attractive to compete in. Excesssive competitive
rivalry, powerful buyers and suppliers and the threat of substitutes or new entrants will all combine to
squeeze profitability.
 Threats of New Entrants (strong force)

In BWS they have been providing a differentiated service to the society where they have been
good scope but it is a red ocean with a lot of competitors with threat of new entrants (high or
strong force). In the locality of BWS there a lot of competitive school who can implement this syllabi
which create a competitive rivalry between the schools. So they have to implement certain strategy
like cost leadership with reduction in price of the admission or differentiating their current service
to take more advantage by increasing the fee. Currently there a lot of school who provide
international syllabus IGCSE and AL-Fitra Syllabus throughout in India, but there is little locality of
Kottakkal which give a strategic gap for other schools and they may implement it.

 Bargaining Powers of Buyers (weak force)

The Buyers of BWS is their students and parents and they are attracted to this organization by
the fact that, it is the only school that is providing this syllabus in in with low price under good
leadership of eminent personalities who have a lot of experience in international and global
exposure and teaching. This gives buyers a reason to take admission in BWS with low Bargaining
power which gives a competitive advantage from other competitors.

 Bargaining Power of Suppliers (weak force)

Bienewabe world school provides three courses during different stages of a child. For children aged
3 years to 6 year they follow Al-Fitra Syllabus designed in Egypt which enables child to read Quran
from the beginning to the end in accordance with child friendly narration. For student of First
standard to Seventh standard, they follow IGCSE which contains a wide range of subject options
that develop student skills, creative thinking, enquiry and problem solving. For students from Eighth
standard they follow SCERT, and students who are passed out from SSLC are offered both +2 HSE
Kerala stream (Science, Commerce and Humanities). Extra-Curricular activities and research based
learning is provided to all their children to fulfill their motto ‘’Learn through experience and
Experiments with self-defense classes like Karate and Yoga classes. For all this process they have
great support from University of Cambridge International Examinations. Anjuman Ta’aleeemul
Quran and Kerala HSE board. Along with this, when think about the supply of uniforms, textbooks
and other infrastructure BWS can choose a lot of distributors from the market which make weak
force on bargaining power of suppliers.

 Threat of Substitutes (weak force)

IGCSE is an English language curriculum offered to students to prepare them for International
Baccalaureate, A level and BTEC Level 3 (which is recommended for higher-tier students) and is
developed by University of Cambridge International Examinations so that there is no threat for
substitutes in this learning programs. The substitute for thus learning process is introduction of
online based teaching style which doesn’t fulfill the current strategic vision of BWS since they
develop the generation having intellectual, personal, emotional and social skills which is not
possible through online based learning program.

 Competitive Rivalry (strong force)

While analyzing the current market of educational industry in the locality of BWS we can see a lot of
competition from a lot of schools and institutions who are providing a lot of syllabus and even IGCSE
syllabus. So that BWS has to provide more differentiation and cost leadership in their service to take
competitive advantage over other rivals. As we can see from Potter's five force Analysis that the
educational industry of the BWS locality has a lot of competition so that to attain competitive
advantage BWS has to differentiate their service to more standard international level with
implementation of exchange program of international students and teachers with good cost
leadership to gain good market share in this industry.

Strategic groups

Strategic Groups refers to a group of companies who follow the same strategy within a particular
industry. A company which operates in an industry can have different business segments catering to
different markets. For each of these segments, there will be a unique market characteristic,
operating environment, threats and opportunities. So companies that operate under this segment
will all have same strategies and therefore are called strategic groups. Let us take the example of
aviation industry. There are different segments within the industry like luxury class, economy class,
business class etc. The characteristic of luxury class segment will be different from that of an
economy class segment. Companies that operate under luxury class segment face the same kind of
competition in the market. Hence their strategic behavior and performance will be similar.

In the Malappuram district area, we can see some of IGCSE schools like Straight path International
School, Silver mount International School and Benchmarks International School etc which provide
same IGCSE syllabus like BWS. The main difference is that BWS is providing these for LP and UP
where HS and HSE has Kerala syllabus.

Customer Segment Analysis

Customer segment is a practice of dividing an organization’s customers into groups that reflect
similarity among customers in each group. The goal of segmenting customers is to decide how to
relate to customers in each segment in order to maximize the value of each customer to the
business.

The customer segment of BWS is the parents of students who are financially fit with motive to make
their children to acquire a great deal of professionalism or leadership in the coming future. In this
rapid world with sudden change in every sector and section there is a need of proper evaluation
and development of a person's interest and skills which can be done in BWS. So everyone who are
aware about this will take their children to BWS with a dream to make their children a owner of a
world renowned personality. Also the Al- Fitra syllabus in KG give students a good knowledge about
the Islam about the norms and laws in it, teach them ethics and Sunnah of Prophet Muhammad
(SW) which attracts a lot of Malabar people.

1.2 Analyze the needs and expectations of stakeholders of an organisation.

While implementing new innovation and change in an organisation they have to analyze the
interest and power of the stakeholder to avoid and solve the resistance during the implementation.

Stake holder Analysis of BWS.

Stakeholders are a person, group or organization that has interest or concern in an organization.
Stakeholders can affect or be affected by the organization's actions, objectives and policies.
Students are the main stakeholder in the case of an educational institution. So in order to
implement change we have to meet all the propositions and resistances of stakeholder for
successful change. If not they come up with various problems in future.

According to Richard Lynch, ‘Organizational culture is the set of beliefs, values and learned ways of
managing in an individual organization’. Organizational is reflected in its structures, systems and
approach to the development of corporate strategy. Organizational culture derives from the aims,
objectives and those values those who work in the organization. According to Richard Lynch ‘The
cultural Web consists of the factors that can be used to characterize some aspects of the culture of
an organization’. It is a useful method of bringing together the basic elements that are helpful in
analyzing the culture of an organization. The main elements are stories, symbols, power structures,
organizational structure, control system, routines and rituals. (Lynch, 2018).

The current culture of BWS in both High School and Higher Secondary is a Role culture the teachers
are teaching only within the syllabus and students are learning for pass or gain high percentage of
mark which has to be change to Task culture which is project oriented where both teachers and
students have to perform task or project in group for grade assessment, which make them more
practical oriented. Structure of an organization defines how activities such as task allocation
coordination and supervision are directed toward the achievement of organizational aims.
Organizations need to be efficient, flexible, innovative and caring in order to achieve a sustainable
competitive advantage. Organizational structure can also be considered as the viewing glass or
perspective through which individuals see their organization and its environment. The current
structure of Bienewabe is a tall structure with a Bienewabe Educational Trust containing three
Board of Directors Mr. Jabir sir, Mr. Faisal. P. Sayed sir,Mr. Shihabudheen P sir, and have board of
members under Mrs. Fatima madam. This board takes all the strategic decision through discussions
and as a managing partner Mr. Shihabudheen sir takes the decision. At last with the help of
Principal Zainab Moidheen madam they implement the decision inside the organisation. All
strategic plans and ideas and strategic decision of affiliation of school and fee structures are taken
under centralized Board of Directors and other decisions regarding academics and implementation
of syllabus related are taken under decentralized structure with a participation of board of
members and employees As far as Bienewabe is concerned, they have been providing good IGCSE
syllabus to students which can fulfill all the criteria a student need for his good fortune future. But
what they need is to implement this syllabus to the both high school and higher secondary level
where they can utilize this syllabus very well through good and proper personality improving
programs and interactions with prominent society and various international culture with improving
their personal skill or habit with aware about surrounding.

When it coming to managing projects and implementing new ideas, your actions can affect a lot of
people and can influence people. These people could be strong supporters of your projects or they
could block them, so you need to identify who these people are and win them over. This can be
done with the help of stakeholder analysis. There are three steps to doing it:-

 Identification of stakeholder.
The stakeholders of Bienewabe are Board of Directors, Teachers, Students, Parents, Government,
Owners, Society, Suppliers for IGCSE like Cambridge book suppliers and printing materials, origo
press, Suppliers for Al-fitrah ATQ Calicut, KSEB.

 Prioritization of Stakeholders.

This can be done with the help of simple Power Interest grid called Stakeholder map. It is a visual
way of showing how your stakeholders are classified in relation to their power and their interest in
what you are doing. The vertical dimension shows the amount of power that a stake holder has and
the horizontal dimension shows how much interest the stake holder has.

The people with High power and highly interested will keep it in the Manage closely position where
managers should engage these people and make great efforts to satisfy them. The people with high
power but less interested will keep it in the Keep satisfied position where they should be satisfied
with whatever changes and they should not get bored with messages. The Low power highly
Interested people can positioned in Keep Informed position where they take part in major
discussions about arising issues during the execution of process. They will be more helpful with the
detail of project. The low power less interested people are kept in Monitor or minimum effort
position where they don't get bore with excessive communication.

 Understand your Key Stakeholder.

Find out their motivation like what financial and emotional interests do they have in your project?
Who influences their opinions? How your key stakeholders feel about your project. You also need to
work out how best to engage them, and how to communicate with them?

Stakeholder Map of Bienewable

Through this stakeholder map we can analyze the power and interest of stakeholder that have to
deal with for successful implementations of BWS new strategy of differentiation and cost
leadership. So the key stakeholders of BWS are BODs, Principal and shareholders with good interest
from teachers, students, parents, IGCSE book suppliers and Al-Fitra suppliers and with the help of
Origo press whose interests are low with low power and the government, KSEB, society with high
power. These stakeholders who are managing closely will expect a good return for their
investments in it as a sustainable growth with good market share and revenue which can attain
through differentiation strategy and cost leadership. The change agent has to ensure about
commitment of stakeholder through their strategic plain, and investment appraisal reports from
financial department.

2.1 use appropriate tools to analyse the effects of current business plans
For and sustainable growth in an industry with good market share the organization have to identify
the primary and support activities in it from day to day operations to provide more value in it
according new innovation and change in the social, lifestyle, trend in the industry to gain
competitive advantage through new strategies.

Value chain analysis.

Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that
add value to its final product and then analyze these activities to reduce costs or increase
differentiation. Value chain represents the internal activities a firm engages in when transforming
inputs into outputs. Value chain analysis is a strategy tool used to analyze internal firm activities. Its
goal is to recognize, which activities are the most valuable (i.e. are the source of cost or
differentiation advantage) to the firm and which ones could be improved to provide competitive
advantage. In other words, by looking into internal activities, the analysis reveals where a firm’s
competitive advantages or disadvantages are. The firm that competes through differentiation
advantage will try to perform its activities better than competitors would do. If it competes through
cost advantage, it will try to perform internal activities at lower costs than competitors would do.
When a company is capable of producing goods at lower costs than the market price or to provide
superior products, it earns profits.
While implementing this tool in BWS, they can analyze there are a lot of primary activities like
Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, Service and some
Supporting Activities like Firm Infrastructure, Human Resource Management, Technology
Development, Procurement; by checking those operation which give more competitive advantage
in this educational industry with more differentiation and cost leadership as Generic competitive
strategy. In the case of BWS by getting enough students and recruiting teachers as inbound logistics
they can transform those students into world leader by providing experimental knowledge by
developing their cognitive skills under the most prestigious world renowned IGCSE syllabus. There
are inbound logistics of both IGCSE and Al- Fitra syllabus text books through authentic dealers which
is a mode of teaching BWS has been doing were they have to innovate in to e-books which reduce a
lot problems students are facing due to bag weight problems. For developing those students the
recruited teachers have to do a lot Operations like teaching under with extracurricular activities and
celebrations. This all operations are working in functional level of this organization and the business
level managers have to provide value to these operations for sustainable growth through
competitive advantage by finding their SWOT and providing more developments in it with much
more strategic approaches like differentiation and cost leaderships. As outbound logistics BWS
molds world leaders who can lead this world in to new global future through the skills they have
acquired and can be part of many programs where they can find those passions which can lead him
to achieve career goal and objectives. Since BWS has started recently they doesn't have any alumni.
Marketing and Sales department in business level of BWS has to ensure that their service is
reaching to their customers in the market through proper advertisement and other promotions and
through proper relation with one of the stakeholder Origo press this can be done more efficiently
and productively. Apart from normal teaching and other functions BWS act as backward integration
school for The B School International in Kottakkal and other world famous institutes and universities
like Oxford, Harvard and MIT etc. which is a service they have been doing along with motivational
classes and career development programs for students and teachers. They also provide convocation
and personality developments classes for students with giving allowance in fee structure for
economically backward students.

Capabilities of BWS

Strategic capability defines a business ability to successfully employ competitive strategies that
allow it to survive and increase its value over time. While strategic capability does take into account
the strategies a business uses, it focuses on the organization's assets, resources and market
position, projecting how well it will be able to employ strategies in the future. Here it includes three
types of capabilities that are Dynamic Capabilities, Threshold Capabilities and Distinctive
Capabilities.

Dynamic Capabilities

Dynamic capabilities means to renovate competences so as to accomplish corresponding with the

transforming business environment in an organization is referred to as dynamic. In BWS as dynamic
capability we can implement a lot of renovation in infrastructure, syllabus and programs to cope up
with future need and opportunity it will give for a sustainable growth in this educational industry.
They can alter the current syllabus of Kerala syllabus in HS and HSE in to more sophisticated and
renowned IGCSE syllabus with implementation exchange program of both student and teacher
since BWS has the resources for it.

Threshold Capabilities

Threshold resources means are those needed for an organization to meet the necessary
requirements to compete in a given market and achieve parity with competitors in that market. For
example a local school and international school here they meet the necessary requirements
resources of this two organization that are bench, desk, uniform, books etc…So threshold
capabilities of BWS include the building or infrastructure such as class rooms, library ,computer lab,
desk, bench, uniform and books, teachers etc.

Distinctive Capabilities

Distinctive capabilities defines an organization’s resources that are critical in communicate it with
competitive advantage are called distinctive capabilities. Since BWS is a backward integration of The
B School International, one of the prestigious institute in Malabar to provide various international
courses like Integrated MBA, CMA USA etc. provide a good leadership and teaching environment
under eminent personalities who are well experienced in international curriculum and its
procedures which is a distinctive resource of BWS. Since they have been dealing with international
syllabus for around 11 years they can implement and develop various programs with those
experience and connection with the network they have made.

BCG matrix

It is defines four sorts of business: A star is a business unit which has a high market share in a
growing market. A question mark (or problem child) is a business unit in a growing market, but
without a high market share. A cash cow is a business unit with a high market share in a mature
market. Dogs are business units with a low share in static or declining markets.

BCG matrix is an analytical tool used by corporations to analyze their business units, that is, their
product lines. This helps the company allocate resources and is used as an analytical tool in brand
marketing, strategic management, and portfolio analysis.

So in BWS the current syllabus of HS and HSE is a Cash cow with high market share and low market
growth so that by suitable method and procedures we have to change that in to more market share
and market growth IGCSE syllabus or in to Star. The current world has been looking more in to more
practical oriented experimental educational system for their children who are the future leaders
and person who are ready to change the world in to more simple. And the BWS has become a
medium to fulfill their goals.

Through the above analysis by using various tools we can conclude that the current systems and
processing BWS has good scope with more implementation new innovations and development of
infrastructure. Since BWS has been looking for a long term growth by providing good international
service they have to develop a differentiation strategy in every department by providing world
renowned IGCSE syllabus. Since it is the only school who provides this syllabus with less admission
fee they have taken cost leadership strategy to attain desired revenue from it with good market
share and brand in the society.

2.2 Review the position of an organisation in its current market

The B School International Kottakkal started BWS as a backward integration in the year 2014 and
have been showing great growth in students intake and academics which resulted in good
competition with other rivalries in vicinity like Farook English Medium School, Malabar English
School, Thartheel Central School etc. The competitive advantage of BWS compared to other school
is their syllabus which is world renowned and make student to use their cognitive skill at its best
which mold the students in to global leaders. Currently the society is aware about the new
syllabuses, which is entirely different from traditional Kerala state syllabus or CBSE syllabus and are
talking about its advantage and BWS. For this, in the past three to four years they have been doing
good promotions and have been giving good valued service to society which attracted a lot good
social parents and teachers and made a good brand in educational industry. Every year BWS has
succeeded to create a lot of HAFIZ and KHARI which remarks the excellence of teachers and system
in the school and parents and teachers of students are very happy about this results. Through yearly
convocation BWS honor those academically brilliant students by awarding them which is a grand
function for all the stakeholders of the organisation. Through the celebrating various celebrations of
India and other extracurricular activities BWS have been showing a good leadership in educational
industry which remarks the efficiency of their performance.
2.3 Evaluate the competitive strengths and weaknesses of an organization’s
current business strategies.
To analyze and find the strength and new opportunities of BWS also changing weakness to strength
and opportunity and to avoid threats during growth process they has to analyze the organisation
internally by using SWOT analysis.

SWOT Analysis of BWS.

The Strength of Bienewabe World School is their highly skilled teachers and employees. With a
team who are well trained and highly skilled, the Bienewabe World School is prominent in the
educational industry. Apart from common Kerala syllabus, BWS is providing two international syllabi
Al-Fitrah and IGCSE. The international syllabus for English learning medium will improve English and
Arabic language skill among the students. With well-maintained and smart classrooms they provide
a good platform for nurturing the creative skill along with self-learning process which enhances
student's awareness behavior and thinking process. The main strength of Bienewabe World School
is their strong team of Board of directors, who all are from this teaching profession and are well
experienced in the educational industry. The Information and Communication Technology Lab (ICT
Lab) of BWS opens a wide area of self-learning process and give a very good platform to accelerate
their creative skills by knowing more about current culture and trends.

The weakness of Bienewabe World School is that it isn't providing an international standard of
education where they are lack with a lot of innovative programs which can encourage students to
challenge themselves to think differently and can change the way of perception about
internationalism and global interactions. Also in order to inspire the students about global
leadership market and need BWS should conduct panel discussions with eminent leaders of current
era. Also to take the complete meaning of world school they have to accompany or recruit some
international students from all over the world through exchange programs. There is a lack of proper
training for both teachers and students about this new model of syllabus which can be provided
under certain associations like for Research in Education & Teachers Training - CRETT. BWS does not
have enough infrastructures as an International School. The lack of good playground may affect the
student's physical education and touch with nature. Also, there is no proper transportation facility,
compound wall and entrance gate which questions the safety of students which is an important
factor educational industry. Since Bienewabe World School is depending on the external team for
transportation of students, which is insecure for students.

3.1 Use modeling tools to develop strategic options for an organisation

For a sustainable growth in future BWS has to come up with new corporate and business level
strategies which enable them to develop their organisation in to new directions. We can do that
through generic strategy tool and Ansoff Matrix tool were; generic strategy includes four
components of cost leadership, differentiation, cost focus and differentiation focus. The another
tool Ansoff matrix gives a corporate level directions of Market Development, Diversification, New
product development and Market Penetration.

Generic strategy
Michael Porter developed three generic strategies that a company could use to gain competitive
advantage, back in 1980. These three are cost leadership, differentiation and focus. The cost
leadership strategy advocates gaining competitive advantage due to the lowest cost of production
of a product or service. Lowest cost need not mean lowest price. Costs are removed from every link
of the value chain-including production, marketing, and wastages and so on. The product could still
be priced at competitive parity same prices as others, but because of the lower cost of production,
the company would be able to sustain itself even through lean times and invest more into the
business all throughout.

The cost leadership would be one of the best strategies which can be implied in BWS to reduce the
fee structure as far as possible by differentiating their current service in to more departments of HS
and HSE with good career guidance to students according to their skills and aptitude. They have to
reduce the cost in every operation by out sourcing it to others or by making cheap logistics plan for
every operation. Since BWS already have prestigious IGCSE syllabus they can easily implement it in
HS and HSE.

Ansoff matrix

The Ansoff product/market growth matrix is a corporate strategy framework for generating four
basic directions for organisational growth. According to Ansoff, the organisation may choose
between penetrating still further within its existing sphere (staying in zone A) and increasing its
diversity along the two axes of increasing novelty of markets or increasing novelty of products. This
process of increasing the diversity of the range of products and/or markets served by an
organisation is known as ‘diversification’.

Diversification involves increasing the range of products or markets served by an organisation.

Related diversification involves expanding into products or services with relationships to the
existing business. Thus on Ansoff's axes the organisation has two related diversification strategies
available: moving to zone B, developing new products for its existing markets or moving to zone C
by bringing its existing products into new markets. In each case, the further along the two axes, the
more diversified is the strategy. Alternatively, the organisation can move in both directions at once,
following a conglomerate diversification strategy with altogether new markets and new products
(zone D). Thus conglomerate (unrelated) diversification involves diversifying into products or
services with no relationships to existing businesses.

While there is no single key determinant of an effective school, research tells us that there are a
number of things that schools can do to become better and maximize the chances of success for
every child. These actions emerge from what are called the correlates, or indicators, of effective
schools and research confirms that the interrelated indicators of success include: high academic
standards and expectations; a school climate which focuses on achievement; instructional
leadership; high performing teachers; students with a strong self-efficacy and confidence as
learners; parents with high aspirations and expectations; learning resources that are fit-for-purpose;
and excellent school governance which includes sound financial management. So as a corporate
strategy for sustainable growth BWS can go through strategic directions of Ansoff matrix like
Market Penetration through further diversification of service they are providing. For this market
penetration the BWS has to ensure the above mentioned actions with more development in service
and by franchising it in to other market after some years they can attract other markets with more
diversification in to other segment or industry.

For further market penetration BWS has to increase their infrastructure with more promotions in
every Social Medias and bill boards with organizing international summit of world leaders. As a
product development they can implement the current IGCSE to other departments also by
implementing new medium for teaching through online and for market development they have
open new franchise in other geographical area like Calicut and Kochi. For diversification they can
enter in to other industries like Hospital or food industry etc.

3.2 Develop a comparative understanding of activity from organisations in

the market.
From the analysis we can propose two generic strategies of cost reduction and differentiation
through reducing cost of activities in BWS with implementation of IGCSE in HS and HSE which give
them enough margins to develop their infrastructure and networks. In Kottakkal area there is a lot
of school who provides good education in English medium so that the BWS has to focus more on
their IGCSE syllabus which is rare in the area with more extracurricular activities.

As a corporate strategy with the analysis on Ansoff matrix for further market expansion or
penetration with existing service they has to develop their infrastructure which attract more
students and their parents to take admission in BWS and they can develop new services like
providing career guidance through aptitude tests or new exchange programs for international
students from all across the world. By franchising the organisation in to other geographical areas
they can develop their hand on new markets and areas.

This 21 St century is totally different from what we had in 19th century, were 19th century is all about
industrial revolution were big manufacturing companies needed workers or engineers who
constantly works according to the academics they have got. That generation was totally different
because as long as they get salary for their labour work they are happy, but the current developed
system needs persons who can manage or forecast the upcoming scenarios by studying the current
issues and situation. So the students should have great perception skills and should always aware
about the current world economy. So in this competitive world one with idea and forecasting skill
have value in the market. To have ideas for the future he should be more aware about what is
happening today and schools should provide enough platforms for students to think out of box and
to conquer new opportunities of world. So after the acquisition of Al-manar Bienewabe got a new
opportunity to implement IGCSE syllabus with Al-Fitra syllabus for lower level students. Their main
motive for this idea was for students to make aware about global world and its future
opportunities. Also this can be a great platform for them to build a good culture and knowledge if
they want pursue from international universities like Oxford, Harvard, MIT etc.
3.3 Create options to form the basis of future organizational strategy
The current vision of BWS is to "consciously establish the 'Bienewabe World School' concept as a
leader in International Education of 'Malabar', holding tight to the ethical values and moral life-
styles aiming to create a generation having intellectual, personal, emotional and social skills needed
to live, learn and work in a rapidly globalizing world". For BWS to say an international school they
should accompany certain important aspects like more standard infrastructure, international
students and teachers etc. The current infrastructure only covers the threshold capabilities for a
school and need further more to provide standard international environment. For a complete
international school the students studying there and teachers teaching there has to be an
international citizen with different cultures united in the school campus to deliver and acquire
various shared information and deeds to mold their and others skills. The major skills needed are
cognitive skills, communicative, professional and good personality skills etc. which can be mold in a
good campus with good variety culture during school hours and during organizing different
extracurricular activities and programs. So as an institution BWS has to make sure about those
programs that will boost up their skills and thinking process for better and bright future of the
students.

BWS has to implement exchange programs of international students and should welcome other
cultures too for better learning of skills students possess from other countries. For smooth running
of organisation, along with functional academic level BWS have to consider about both business
level and corporate level. All educational institutes apply classical attitude or approach for every
year by just solving problem of functional level according academic scheme given by the
government. But there is a need of more application oriented learning scheme with high
engagement and performance attitude in our education system. Along with functional level they
have to focus on business level functions like marketing, finance, human relation, academic process
of teachers with more focus on core competence techniques with a modern system management
view approach. To make strong competitor organization BWS have to make functions of business
level like marketing, finance and human relation departments to core competition through proper
branding and marketing techniques and should work together as a whole organisation. For that
they need to know about the audience of global and national environment which can be analyzed
using PESTLE environment. Since education is compulsory thing there is no effect from politics and
economy may affect the situation in both directions. The international syllabus give a lot advantages
to the society and give more innovative ideas to technology through creative skills. Through porter's
five forces BWS can understand the competitiveness and potential profitability of business with an
intention to alter strategy accordingly. Porter recognized that organizations likely keep a close
watch on their rivals, but he encouraged them to look beyond the actions of their competitors and
examine what other factors could impact the business environment. He identified five forces that
makeup the competitive environment. By understanding it we can see that in Malabar international
syllabus institutions are less but there are lot common syllabus competitors so that BWS may have
to improve their quality and standard to high in order to compete with other competitors. So they
need a good organisational strategy which will take by stakeholders and make BWS as a strong
competitor.
4.1 Propose a suitable structure for a strategy plan that ensures appropriate
participation from all stakeholders of an organisation.
BWS has a tall structure with a Bienewabe Educational Trust containing four Board of Directors
Mr.Jabir sir, Mr. Faisal. P. Sayed sir, Mr. Shihabudheen P sir and have board of members under
Mrs.Fatima madam and this board take all the strategic decision through discussions and as a
managing director Mr. Shihabudheen sir takes the final decision. The principal or human resource
manager Zainab Moidheen madam implements these strategic decisions in to the functional or
academic level of organisation. Along with that there are some non-academics who work for
Marketing, Human Relation, Finance, Office process who are biggest asset of Business level of
organisation. The current culture doesn't promote some of the HR process and strategy which
retards the productivity of the organisation. So there is a need of new structure according to the HR
strategy to align every asset and employee in very systematic way by solving the problems in a task
culture with an integrative linkage of both Business level and corporate level.
In BWS the HR manager Zainab madam do all the HR functions and maintain good employee
relations with teachers and other functional level employees. But the current structure doesn't give
the opportunity for employees to express their strategic opinions about future endeavors of BWS.
So that they have to alter their current structure to flat structure by decentralization method with
implementation of IGCSE syllabus in both high school and higher secondary which promote the
brand value and we can decentralize the structure according to it. Since there are three syllabus in
BWS which increase the difficulty to manage and there by altering Kerala syllabus to IGCSE, there is
no need of two principal and two heads above the principal. By this there will be more interaction
between functional level, business level and corporate level which will increase the efficiency of the
system.

In the tall structure there will be a big hierarchy which reduce the effectiveness of the system and
the also reduce the freedom to take the decision on their own. Since BWS is a creative oriented
international school BWS have to promote flat structure which give employee an opportunity to
enhance their skills and develop according to the system for future productivity and sustainable
growth. The most important action in this world is experimentation since, through that he or she
will get enough exposure to gain new knowledge and he will no longer fear about doing something
special or new. For all this he has to take his own decision without any hesitation which only
promotes in decentralized flat structure.

The new proposing structure for BWS for more productivity and sustainable growth is given below:-
4.2 Develop criteria for reviewing potential options for a strategy plan and
Here in this learning outcome SAF analysis has to be done for new strategy to implement exchange
program and IGCSE syllabus in HS and HSE. The suitability analyze gives that the management and
stakeholders are well supported for this and will give BWS an competitive edge as compare to other
rivals like Farook, Malabar and Thartheel etc. Since to say an international school it is compulsory
they should admit international students and teachers with good and new culture to mold new
skills. Since BWS is well known about the importance of IGCSE they have to implement it in both HS
and HSE departments. Good skills will mold in a system where there is an availability of a lot of
culture to act together and learn from each other. The infrastructure also has to suitable for this so
that BWS has to develop more of it with good cost reduction.

The acceptability of this is very good since the management has well experience in internationally
education with a lot of good international network which give them enough resources needed for
the implementation. The major resistance BWS face is from the kerala government who are totally
against the changing the kerala syllabus to IGCSE so that they have to take enough measures
against it. But after the implementation the parents, students and other stakeholders will support
this since they are the one who benefit from it. After the implementation of exchange program of
international students the parents and society will treat the school differently and will attract more
students and parents to take admission in BWS which gives a sustainable growth and even they can
alter the fee structure to much more increment. Since it is much more complicated process for
those who doesn't have such networks and experience the imitation of this is low which give BWS
more advantage. So that BWS should focus on such type of process who is only capable for those
who have experience in international education industry for more than 10 years.

The feasibility of this strategy is not that much high since there is a need of more skilled teachers
even in HS and HSE to implement and the infrastructure also has to give support for it. While
thinking from the student's side it will give more advantage to their learning and developing of skills
needed for future with good support from them. Since modern world focus on the application
based learning it have good scope in future and those students can acquire or use this learning for
their graduation from other prestigious institutes and universities like Harvard, MIT etc. Through
exchange programs students can learn more about cultural diversity in the world and will give them
enough exposure and ability to anywhere in the world. This also impart a good confidence in
students to go and study about new culture and traditions in every world also the learning they gets
through travelling and experiences will be remarkable. For this process there is a need of
infrastructure and good networks which can be made easily with the help of experience BWS has.

Along with this BWS has to make serious alteration in all functional level of Marketing, Human
resource, finance section etc. according to their new strategy and should find enough standard
operating value system to gain more competitive advantage. They have to do more promotion of
the industry and operation in it which attract more customers from society and should perform
good operating functions under a good leadership to gain more.

5.1 Compare core organizational values (ethical, cultural, environmental,

social and business) with the current business objectives of an organisation.
When a child is concerned, he spends most of his time in the school environment with other
students by learning lot of knowledge from all around him, learns good manners, ethics,
personality, kindness, friendships, respect, humanity etc. through good interaction and
communication. So the school has to be more conscious about the environment, society and culture
in it to make them a good future citizen through proper evaluation of their mental and physical
health. Bienewabe is in an idyllic setting; sprawling campus amidst hills and fields, fine weather and
a natural, pollution-free atmosphere that satisfies a crucial need in today's world for students to
learn, observe, introspect and contemplate in a most desirable environment. Education in such an
ambience is a rewarding experience for our students, truly their “wonder years”. Students start
each day with an assembly during which the recitation of surahs, duas and the 99 names of Allah
illuminates the school's atmosphere. Smiling and greeting with salaam through the corridors is a
common practice. Teachers show an appreciable realization of their teachings through their
practice. The implementation of teachings is evident; students working, praying, playing or resting,
they show discipline, manners and etiquettes.

Innovative soft boards reinforce teaching concepts. These are periodically updated by children on
their academic and Islamic lesson activities and theme of the month information. They vibrantly add
to the school environment and have a significant effect on students by enhancing their creative
skills and cognitive skills and give visitors a good vibe to rest and do their business. The good
attitude that student shows to a stranger are one of the excellent gesture BWS has gained from
their way of teaching and have to encourage the teachers to do more of this work in future.

5.2 Develop appropriate vision and mission statements for an organization

Vision:-

Vision-is a company’s desired achievements or future state or an inspirational description of what

an organization would to achieve or accomplish in the mid-term or long term future. The company
created the vision statement to provide their employees with a clear direction. (charles W.L hill and
gareth R. jones,(2013).

Vision of BWS:-

Consciously establish the 'Bienewabe World School' concept as a leader in International Education
of 'Malabar', holding tight to the ethical values and moral life-styles aiming to create a generation
having intellectual, personal, emotional and social skills needed to live, learn and work in a rapidly
globalizing world. This vision of BWS is very much accurate to give a strategic direction for a long
term to be leader in International Education by emphasizing the major values and objectives in it.
The vision of BWS contains all the aspects needed for a vision statement according to the strategy
and will give a good direction to sustainable growth.

Mission:-

Mission- is purpose of the company, it is written declaration of an organization’s core purpose and
focus that normally remains unchanged over time. it explore the existence purposes of the
organization or it shows way is how to achieving the particular vision of the organization. (charles
W.L hill and gareth R. jones,(2013).
Mission of BWS:-

Mission of BWS is to provide an information rich environment that support and encourage
excellence in teaching and research that connects strongly with the issues on local, national and
international stakeholders and to prepare students for an ever-changing global community.

Here in mission they have to say about the exchange program they has to implement which attract
the customer with their mode of teaching and the exposure students will get through it also with
good culture and skills.

5.3 Produce agreed future management objectives for an organisation.

There is a need of objectives for achieving this mission for which we have to consider the balanced
scorecard (BSC). It is a framework used for implementing and managing the organizational strategy
and linking it with vision and mission of company. The main uses of it are it helps the better
strategic planning and communication of the strategy to other stakeholders for better sustainable
organizational growth.

It contains four parts; those are financial perspective, customer perspective, internal business
processes perspective, and learning and growth perspective. Subject to financial perspective, here
we consider the financial perspective of organization such as improve sales, increase project
revenue and increase investments. Subject to customer perspective, here we consider the customer
perspective of organization such as customer loyalty, lower prices than others, better service, etc.
Subject to internal business processes perspective, here we consider the internal processes
perspective of organization such as employee retention, better supply chain management and
growth. Subject to learning and growth perspective, here we consider the learning and growth
perspective of organization such as employee training and how can we improve value. (Balanced
scorecards, 2018).By applying the balances scorecard in BWS they can set a strategic objectives for
a sustainable growth according to their vision and mission. The balances score card for BWS is
follows:-

 As an organizational growth increase the students intake

 Provide training and development to all employees
 Implement new low cost innovations in day to day operations
 Provide low fee structure for both IGCSE and Al-Fitrah syllabus

For a sustainable growth according to their strategic vision BWS has to apply the balanced
scorecard which gives them good strategic directions to apply in it. This are as a financial
perspective they have to increase the student's intake in next academic year with enough strategic
marketing and SHR plan. For more learning about the organization BWS has to give proper on the
job and off the job training to the employee which in return gives more prosperity or growth in the
organisation. For this growth they have to attract more customers as parents and students BWS has
ensure about the service they are providing in low price or should differentiate their service with
more introduction of infrastructure they can increase the quality there by can increase the price
with more cost reduction in infrastructure. To increase the quality of service BWS has to implement
more innovations in their day to day operation of teaching and other activities like VR based
teaching program, Wi-Fi for everyone, children's with Tab for learning and doing homework, Cloud
system for storage, Student portal system etc. This all perspectives in the balanced scorecard will
give a good strategic objective for BWS to attain their strategic vision with sustainable growth.

5.4 Develop measures for evaluating a strategy plan.

For evaluating the implementation status of the strategic plan that BWS has been working on can
be done by using certain tools like Key Performance Indicator (KPI). Through KPI they can constantly
check the performance of the new strategic implementation of new innovations in educational
industry and can attain the strategic vision of BWS with suggesting new improvements needed for
implementation. Basically, KPIs can be used within an organization or department to track its goals
and determine how best to fine tune its core practices to achieve the best results. (Mindtools.com,
2018).

So in BWS to attain successful implementation of new strategic innovation they has to constantly
check the progress they have made and developments needed to attain the strategic vision through
a sustainable growth with the help of KPI and the balanced scorecard. The innovations like
implementing IGCSE in both HS and HSE departments, providing cloud servers for sharing data and
information, providing online courses, and developing present infrastructure to more international
standard will have to do very carefully with proper plan to avoid future complications and
problems. This can be done by using tools like KPI and the balanced scorecard. In BWS the
application of KPI and the balanced scorecard made the implementation very smooth to attain the
desired new strategic objective to attain strategic vision with sustainable growth. The Key
Performance Indicator objectives of BWS are to produce a growth in student's intake in next
academic year by 10% with improvements in communication skills of students as an international
school. Communication skill of students can increase by providing spoken English classes and
making an English only campus in BWS. For that they use good language tools like software and
learning sounds and how to read in phonetic transcriptions given in advanced dictionaries. The BWS
also use spelling bee competition for increasing the students thrive towards the English
communication skill. They also have good campus to nourish the thinking mentality to enhance
their cognitive skill. By boosting confidence in writing through essay writing, article writing, poem
writing, travelogue etc. the can facilitate the students to take globally recognized exams of
Cambridge. To increase the student's intake they should make a good brand image in society by
providing good service and relationship marketing. They have to target the customers and have to
make 4Ps of marketing accordingly.

As an academic progress BWS should enhance the students quality education The methods of KPI
like constant and frequent checking of progress by finding new challenges and updates BWS can
easily implement the desired innovations in the day to day operation to make them No.1 in
educational industry which give a wonderful opportunity for students to pursue higher career level
as sky is the limit with good personality.

6.1 Develop a schedule for implementing a strategy plan in an organisation.

In this learning outcome for schedule or compute the time period that BWS will take for successful
implementation of above mentioned strategy or innovation there is a need of proper plan which are
explained in the next few paragraphs.

Currently for KG students BWS has been providing Egyptian Al-Fitrah syllabus which give them good
direction or path to attain peace and prosperity through Islam. After that for LP and UP students
BWS is providing Cambridge International IGCSE program which is more experimental of practical
based learning of concepts and theories. But for HS and HSE still they are providing traditional
Kerala syllabus which has to be change to world renowned IGCSE for students who wants to
enhance their skills to become world leader and to get good career ahead.

This change of taking the syllabus to both High School and Higher Secondary which is already there
in both Lower and Upper primary have to conduct by either BODs or Principal under the supervision
of BODs. As we can see the BODs and Principal are very good transformational leaders with good
social and emotional intelligence make the communication and influencing much easier. The change
agent has to be self-motivated and be aware about the syllabus for addressing stakeholders and
other important personalities related to the implementation. Change agent needs the skill and
power to guide and facilitate the change effort.

During implementation change agent have to make sure about various other factors like
infrastructure to provide standard quality curriculum and consent from shareholders, parents,
teachers and mainly students which will take enough time to do it. Before conducting change BWS
have to provide more infrastructures and have to conduct classes to make the students ready for
the new syllabus. It may take duration of around say total three years. In High School level it may
take three years to complete the change while two years in Higher Secondary. Since there is need of
change in existing infrastructure and culture, a quick change is not applicable. After three years the
current batch students in High School will get down so that after three years there won't be any
complication. But for current students they may feel some problem so that change has to
implement in 9th, 10th and +2 right now. Next year they can implement it in 8th and +1 standard too.
Before this they have to ready with every infrastructure needed for syllabus. One of the challenge
BWS will face is involvement of stakeholders in the change process which can be done through
either telling, selling, testing, consulting, co creating.

6.2 Create appropriate dissemination processes to gain commitment from

stakeholders in an organisation.
For a sustainable growth in future with good market share through brand image in society the
organisation has to implement new innovation in it according to the trend, life style of targeted
segment of customer. While implementing new innovations and strategies, the stakeholders of the
organization may show certain resistance for successful implementation of IGCSE syllabus in HS and
HSE departments as a differentiation strategy and should show good cost sheet for the
development of infrastructure from Finance department which should be according to the budget
plan for a good strategic as a good financial technique and BWS has to be properly managed. It can
be done by using various methods which is given below:-

 Education and communication.

Teachers, parents and students should be aware and educated with the need for international
syllabus incurrent global market with more seminar international summit like the program they has
done in PM auditorium through facilitating Mr. David Cortazer, Director of Abe-UK., logic of change
and opportunities student will gain from this international syllabus. These can be done through one
to one discussions with every stakeholder, by providing presentations to groups of HS and HSE or
memos and reports by change agent or strategic leader.

 Facilitation and support.

The person who is responsible for implementation has to be supportive by giving training of new
skills needed to teachers for IGCSE syllabus and by simply listening and providing emotional
support. The leader has to a charismatic leader who intends to transform their employees to future
leaders. Providing various on the job and off the job training increases the employees and staffs
performance and may act as big support for them. Facilitation and support are most helpful when
fear and anxiety lie at the heart of resistance.

 Negotiation and agreement.

Here by giving more salary and job security to active resistors through a change agreement
implementation can be accessible. By addressing society about advantage they will get through the
future of students and making shareholders and owners to convince on their future stability we can
implement the change. By making serious agreement on culture issues with teaching staff change
agent can manage the resistance.

 Explicit and implicit coercion.

This can be final stage where change agents like managers deal the resistance coercively by forcing
people to accept change explicitly or implicitly threatening with loss of jobs, promotion possibilities
by actually firing or transferring them. This method makes teacher and other non-teaching staff to
accept the syllabus by force for their job security.
Since the shareholders are the one who invested in the organisation with good power and interest,
educating them about the scope of the new innovation and its long term successful plan the
commitment can be retained for further expansion and developments. After some years by getting
good alumni, school may get serious donations from them which can used for developments as an
annual plan and have to address the stakeholder with such future strategic plans and by teaching
them the demand for alien international syllabus in the educational industry with the scope of
exchange programs in the Malabar area as an international school BWS can ensure the commitment
of stakeholder.

6.3 Design monitoring and evaluation systems for the implementation of a

strategy plan in an organisation.
After the above mentioned implementation of above mentioned strategic plan there is necessary
need of monitoring and evaluation for successful and sustainable growth in future. The principal
Mrs. Zainab maam has to do various monitoring process for evaluating the success of
implementation with respect to strategic vision of BWS. This process can be supported by the use of
Key Performance Indicator which helps a continuous improvement of different operations in this
educational industry.

As a new strategic objective to attain a sustainable growth as strategic vision of BWS they have to
increase the student intake in coming academic years which need a big support from stakeholders
for more infrastructure and other updates and innovation needed to attract more customers like
parents and students. For this the principal has to conduct various meeting with all the respective
stakeholders’ to gather the data and information about various aspects regarding the development
they are looking for and should lead them to attain a good strategic vision. By taking proper review
from the entire stakeholder during above mentioned meeting the principal can compute or
evaluate the progress.

For continuous improvement in BWS the principal Mrs. Zainab Madam has to do proper survey on
teaching and non-teaching staffs about the development they have made, benefit of the current
system over previous one, working culture and satisfaction level etc. to improve if needed. By
making weekly and monthly meeting she can monitor this by taking feedback from major
stakeholders of BWS. By benchmarking with other international schools or previous system of BWS
she can make report on the development they have made after implementation and further
improvements needed to enhance the efficiency of service and operations of BWS.

Conclusion
For a sustainable growth according to the strategic vision there is a need of new updates and
innovation in the industry which have to be implement according to a proper plan or strategic plan.
In this assignment by analyzing different level of strategies like Corporate Level, Business Level and
Functional Level with respect to Generic Strategy, Ansoff Matrix and BCG matrix I concluded there is
a need of more differentiated service with more cost reduction so that BWS can attain their desired
strategic vision of becoming leader in international education. And finally by using tools like KPI and
the balanced scorecard BWS can check and evaluate the progress they have made by suggesting
further improvements needed for implementation.
 References
Book reference
 Campbell, D., Stonehouse, G., and Houston, B. (2002) Business strategy an introduction, 2nd
Edn.Woburn: Butterworth-Heinemann.
 Hill, C.W.L. and Jones, G.R (2008) Strategic Management Theory An Integrated Approach,
8TH Edn.Boston: Houghton Mifflin Company.
 Jhonson, G., Scholes, K., and Whittington, R (2008) Exploring corporate strategy, 8TH
Edn.Essex:Prentice Hall.
 Lynch, R. (2004) Corporate strategy, 4th Edn. Essex: Prentice Hall.

Website reference
 Bienewabe world school. 2018. Bienewabeorg. [Online]. [7 July 2018]. Available
from:http://www.bienewabe.org/about.html.
 Mindtoolscom. 2018. Mindtoolscom. [Online]. [02 July 2018]. Available from:
https://www.mindtools.com/pages/article/newTMM_87.htm.
 Mindtoolscom. 2018. Mindtoolscom. [Online]. [07 July 2018]. Available from:
https://www.mindtools.com/pages/article/newSTR_82.htm.