McDonald’s restaurant offer a menu that is uniform to all locations and

emphasizes low value prices which includes its famous burgers, cheeseburgers like the

Big Mac, Quarter Pounder with Cheese, several chicken sandwiches, Chicken

McNuggets, french fries, salads, desserts, sundaes, soft drinks and other beverages. Its

restaurants also provide breakfast menu that would include Egg McMuffin, bagel

sandwiches, hotcakes, and muffins. Many new products were introduced in the last two

years in accordance to the management’s decision to establish a new menu with more

choices that is expected to bring a significant growth in sales as it was already shown by

the financial results of 2004 which the highest increase in US comparable sales for the

last 30 years.

Despite the wide variety of food products offered, the company and its franchisees

operate all restaurants in order to guarantee uniformity in both services and standards.

When granting franchises and forming joint venture agreements, the company is selective

and is not in the practice of franchising to, or partnering with, investor groups or passive

investors.

Uniformity continues in McDonald’s restaurants operating in the US and certain

international markets that are open during breakfast hours, and offer a full or limited

breakfast menu. In addition, McDonald’s tests new products on an ongoing basis and

sells a variety of other products during limited-time promotions.

Apart from its McDonald’s restaurants, the corporation has new chains to address

different sectors of the market. These include, in the US, Chipotle Mexican Grill, and a

fresh-mex grill serving gourmet burritos and tacos. In the UK, Aroma Café is a small

chain of coffee houses serving prepared sandwiches and pastries.