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PE as calculated by Standards & Poor’s) at 21.37 which is close to the current industry
average of 21.05. Nevertheless we believe that this P/E is too high given the nature of the
company and we were surprised to find that the correlation between the two PEs was
very low at .004. As a result we will not use this forecasted PE.
2. We then ran three different regressions in order to get a broader picture of the expected
MCD
Year S&P MCD (High PE+Low PE)/ 2 MCD high low
2004
20.962 16 18 14
2003
28.978 16.5 23 10
2002
41.449 30 40 20
2001
36.892 24 28 20
2000
29.267 24 30 18
1999
32.899 31 36 26
1998
26.703 28 36 20
1997
22.321 21 24 18
1996
19.213 22 25 19
1995 16.516 19.5 24 15
Correlation 0.64 0.705 0.411
Regression
Line MCD AVG = 11.690 +.418SPX R-sq =40.66%
20.22
MCD HIGH = 11.454 +.616SPX R-sq= 49.66%
24.03
36