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©2006 by the Kellogg School of Management, Northwestern University. This case was prepared by
Alex Gershbeyn ’03 and Derek Yung ’03 in collaboration with Joseph F. Norton, PMP, Senior Fellow,
Center for Research on Technology and Innovation, Kellogg School of Management, and Principal,
SOCHIN Consulting Group, under the supervision of Professor Mark Jeffery. To order copies or
request permission to reproduce materials, call 800-545-7685 (or 617-783-7600 outside the United
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Kellogg School of Management.
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Exhibit 5
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