EMPOWERMENT

TECHNOLOGY

SOFTWARE
APPLICATIONS
AND PLATFORMS
LEARNING TASK 3
SOFTWARE
APPLICATION
A software application, often simply called an
"app," is a computer program or piece of
software designed to perform specific tasks
or functions for a user. These tasks can vary
widely, from word processing and
spreadsheet calculations to playing games or
browsing the internet. Essentially, it's a tool
that allows you to do something on your
computer or mobile device, like a word
THESE ARE THE EXAMPLES OF
processor, email client, or social media app.
SOFTWARE APPLICATION
PLATFORMS
A platform provide a foundation or
environment for running software
applications. They include both hardware and
software components and offer a set of tools,
services, and resources that developers can
use to build and deploy applications.
Platforms can be general-purpose, like an
operating system (ex: Windows, macOS,
Linux), or they can be specialized for specific
purposes, such as a mobile app development
platform (ex: Android or iOS) or a cloud THESE ARE THE EXAMPLES OF
computing platform (ex: Amazon Web PLATFORMS
Services or Microsoft Azure).
 PLATFORMS FOR
01
ADVERTISING

•Google Ads: Advertise on Google's search results and partner websites using keyword
targeting.

•Facebook Ads: Reach a broad audience on Facebook and Instagram with precise
demographic targeting.

•Amazon Advertising: Promote products directly on Amazon's marketplace through

various ad formats.

•YouTube Ads: Display video ads on the popular video-sharing platform with extensive
reach.

Each of these platforms offers unique opportunities for businesses to advertise and
connect with their target audiences effectively.
 PLATFORMS FOR
02
HASHTAGGING

Twitter: Twitter popularized the use of hashtags for categorizing and discovering
tweets.

•Instagram: Instagram relies on hashtags for content discovery and categorization of

photos and videos.

•Facebook: Facebook supports hashtags for following and engaging with posts on
specific topics.

•TikTok: TikTok uses hashtags to organize and discover short video content.

These platforms use hashtags to enhance content discoverability, engagement, and

topic-based discussions.
 PLATFORMS FOR
03
GROUPING

LinkedIn Groups:
Purpose: LinkedIn groups connect professionals in specific industries or fields.
Function: Members discuss industry topics, network, and share insights.
Example: Joining a marketing group to discuss trends.
Discord Servers:
Purpose: Discord is for creating online communities, popular among gamers.
Function: Users join servers to chat in text or voice channels and share content.
Example: A gaming server for friends to coordinate while playing.
Google Classroom:
Purpose: Google Classroom is for educators and students to manage coursework.
Function: Teachers create classes, assign work, and students submit assignments.
Example: A teacher using it to assign and grade homework.
 PLATFORMS FOR
04
EDUCATION

Moodle: An open-source learning management system (LMS) that allows educators to

create online courses and interact with students.

•Canvas: A widely used LMS that provides tools for course management, content
delivery, and assessment.

•Blackboard: Another popular LMS offering a range of features for course creation,
communication, and assessment.

These platforms cater to various types of learners and educational needs, from K-12 to
higher education and professional development.
 PLATFORMS FOR
05
BUSINESS

E-commerce Platforms:
•Shopify: A comprehensive platform for creating and managing online stores.
•WooCommerce (WordPress): An ecommerce plugin for WordPress websites.
•Magento: An open-source e-commerce platform for large online stores.
•BigCommerce: Offers hosted e- commerce solution with customizable features.

Social Media Platforms:

•Facebook: A widely-used platform for social networking and advertising.
•Instagram: Known for visual content sharing, popular among lifestyle brands.
•Twitter: Allows real-time microblogging and engagement with a broad audience.

Cloud Computing Platforms:

•Amazon Web Services (AWS): Offers a wide range of cloud computing services.
•Microsoft Azure: Microsoft's cloud platform with various enterprise solutions.
• Google Cloud Platform (GCP): Provides cloud computing, machine learning, and data analytics
services.
 PLATFORMS FOR
06
HEALTH

•MyFitnessPal
It is a popular mobile app and website that helps users track their daily food intake, exercise, and other
health-related metrics. It provides a database of foods and their nutritional information, making it
easier for people to manage their diet and fitness goals.

•Fitbit
It is a wearable fitness tracking device and accompanying mobile app. It tracks various health metrics
like steps taken, heart rate, sleep patterns, and more. Users can set fitness goals and monitor their
progress through the app.

•Telemedicine platforms enable patients to consult with healthcare providers remotely. Users can have
video or phone appointments with doctors, nurses, or therapists, making healthcare more accessible,
especially in remote areas or during emergencies.

These platforms play crucial roles in promoting and maintaining individuals' health and well-being,
from fitness tracking to accessing medical care and managing health records.
WHAT'S
MORE
1 2
What is software
application
Software applications are
computer programs that help
users do tasks or solve
problems on their devices, like
word processing or gaming
apps.
3 facts i learned
3
What is platform Software applications have made
our daily work more efficient by
providing tools for tasks like
A software platform is the
document creation,
foundation that supports communication, and data analysis.
app development and Platforms, on the other hand,
execution. It provides enable the development and
deployment of these applications,
tools, libraries, and
making it easier for businesses to
services for developers adapt and scale their operations.
and can be an OS, web Together, they have transformed
framework, or cloud the way we work, increasing
service like AWS. productivity and connectivity.
WHAT'S 2 Things i want to know
MORE more

1. Making Software User-Friendly: This means learning how to create

software that people can easily use and enjoy. Think about how to
make apps and websites simple and intuitive for users.
2. Using the Cloud: Imagine the cloud like a super-powered computer on
the internet. Learning about it helps you understand how to run and
manage software online, which is important in today's tech world
WHAT'S 1 question i have
MORE

How does the choice of software platform

impact the development and performance
of a specific software application, and what
factors should be considered when selecting
the most suitable platform for a given
project?