Professional Documents
Culture Documents
World’s Inspiring
LEADERS
Making A Difference, 2023
Unveiling the
Empathetic Leadership
by Committing to
Personal Values and
Problem-Solving
PG NO. 56
Tamira
Samuel Trailblazing Her Path in Education Equity Policy to
Empower Professionals
World's Inspiring Women Leaders
Making A Difference, 2023
OCTOBER 2023
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COVER
STORY
10
Tamira
Samuel
Trailblazing Her Path in Education
Equity Policy to Empower Professionals
22 April Blackwell
30 Christiana Maxion
36 Dawn Maroney
40 Durana Elmi
44 Hala Tfayli
50 Heather Ripley
56 Irena Markovic
60 Loubna Sadiki
COVER STORY
10 | October 2023
Tamira
Samuel
Trailblazing Her Path in Education Equity Policy
to Empower Professionals
worldsleaders.com | 11
2018 Vintage Park Half Marathon Finisher
12 | October 2023
Empowering Change Agents
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Tamira with husband, Stephen Youngest two children son, Matthew and
daughter, Stephanie
14 | October 2023
expertise and capacity-building Working in Nashville Metro the approach taken 50 years ago.
provided by its fellows. Government, Tamira confronted the Tamira was fortunate to be raised and
harsh realities of domestic violence supported (alongside her mother,
Lastly, ULF supports local and state and witnessed how many children of Bonita) by her maternal
elected officials by providing them survivors end up without stable grandmother, Celester Cole, a
with policy advisor teams. These teams homes. Her time at the Beacon widower with 13 children; was a
assist in researching, analyzing, Center exposed her to concepts like seamstress and active church
writing, and proposing policies and charter schools, school choice, and member. Celester taught Tamira how
legislation that can be implemented the growing tension between to always be in service to others and
within a two-year timeframe. traditional public and charter public not of herself. Celester's home was
schools across the nation. always frequented by sewing
By offering these services, ULF strives Realizing the need to comprehend customers, pastors, deacons, other
to empower individuals, organizations, different educational settings and business owners, and community
and policymakers in their pursuit of their impact on policy, Tamira leaders. Tamira would help her
positive change and the creation of decided to expand her horizons. She grandmother by giving all guests
more equitable and just communities. had already become a trained sweet tea, collard greens, and
lobbyist on Capitol Hill and vegetables from her grandmother's
A Journey of Impact represented the United States at the well-tended garden of 30 plus years.
World Youth Congress in Canada, She believes in the power of
After graduating from Austin Peay where she recognized that struggles improving oneself, fostering
State University, Tamira embarked on a faced in the U.S. were shared by supportive cultures in both business
fulfilling career as a high school countries like Uganda and Argentina. and personal life, and, above all,
English teacher. This calling continues serving others. By focusing on
to shape her life as she balances her In 2012, Tamira's network of leaders leadership as a form of service and
roles as a wife, mother, and non-profit began to shape, prompting her move understanding the diverse dynamics
leader. The experience of being a to Texas to join KIPP: Houston. Over individuals bring to their
teacher has taught her invaluable the next 7-8 years, she immersed organizations, we can enhance
qualities such as empathy, compassion, herself in various roles within the productivity and foster an
and patience, which can only be truly education and policy sectors. In environment where people feel
understood through connecting with 2020, when the then Co-Executive empowered to be authentic, work
the lives and stories of young Director of ULF announced her collaboratively, serve others, and
individuals navigating their own paths. departure, Tamira was approached strive for excellence.
with the opportunity to lead the
During her teaching years, Tamira organization into the next decade. At present, ULF is taking a pause in
realized that many factors influencing Guided by prayer, support from expanding its services globally. The
her students' lives, both internally and loved ones, and her faith, she applied organization is currently in the
externally, were beyond her control. for the position and, as they say, the process of determining its role in the
After three years in the classroom, she rest is history. global policy landscape and how it
decided to explore a different avenue can equip its fellows, partners, and
and was accepted into Northwestern Leadership as Service officials to effectively address global
University for Public Policy and challenges within its existing model.
Administration. This opportunity led Tamira holds an optimistic view of
her to internships with Nashville leadership and recognizes the A Resilient Business Leader
Mayor Karl Dean and the Beacon importance of studying and
Center of Tennessee. These cultivating impactful leadership, As a business leader, Tamira has
experiences provided her with a deeper which is different from the approach encountered numerous challenges,
understanding of the issues and taken 50 years ago. Tamira holds an including crisis management,
influences impacting children and their optimistic view of leadership and industry shifts, people management,
families, both within and beyond the recognizes the importance of and projection issues. Throughout
classroom. studying and cultivating impactful her career, she has often found
leadership; which is different from herself leading through times of
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trauma, tragedy, or change. In the what she could contribute to the role. into its work to positively impact
field of education policy, Tamira This experience empowered her as a lives, she believes that true change
faced the complex dynamics of the woman, particularly as a black must begin at both an individual and
Tennessee General Assembly's divide woman, and inspired her to pay it collective level to serve as a catalyst
between traditional public and public forward by sponsoring another black for broader transformation beyond
charter schools. This required her, woman to fill the position. This the immediate community.
while working at the Beacon Center, incident also prompted Tamira to
to uncover resistance and equip the form a personal board of directors, Tamira recognizes the advancements
public with factual information. consisting of mentors, confidants, in technology that have expanded our
friends, advisors, sponsors, and choices and access to various aspects
In her role as a central office coaches who guide her in all aspects of life. However, she also believes
administrator, Tamira navigated staff of her life. She emphasizes the that we are lacking the internal
reductions and reorganizations. As a importance of not navigating values and character required to
teacher at a low-performing school, obstacles in isolation and navigate, establish, sustain, and
she prayed to prevent a state acknowledges the need for shape our society in a meaningful
takeover. As a campus administrator, supportive individuals like the way. As an Executive Director, she
she dealt with the challenges posed General Manager who recognize understands that her role extends
by hurricanes Harvey and Imelda, as one's potential even in their absence. beyond creating and improving
well as the ongoing pandemic. Now, policies that change lives. It
as a non-profit executive, she faces Tamira actively pays it forward by encompasses governing her personal
declining revenue, changes in the mentoring through programs like and professional life with the same
philanthropic climate, retention Rice Business Women's Organization level of character and care that she
issues, and strategic planning Mentorship Program, participating in expects from a leader.
concerns. Additionally, she carries the Women's Public Leadership
the weight of the day-to-day stresses Network National Impact Council, Fostering Transformation
and impacts on people's livelihoods and serving as a Guardian Ad Litem
when making real-time decisions. and Graduate School Committee Tamira serves as the National Co-
member for Harris County Child Executive Director of The Urban
In the face of every obstacle or Advocates. She sees herself as a Leaders Fellowship (ULF). In this
challenge, Tamira begins by lifeline to others, just as many have capacity, she assumes leadership
considering whose livelihoods are at been for her. Tamira attributes her responsibilities encompassing
stake and ensuring diverse voices and current position to the remarkable management, strategic planning,
perspectives are heard. She then leaders who have shaped and recruitment, and alumni engagement.
assesses whether the situation is truly challenged her, her supportive family Tamira is responsible for overseeing
an obstacle or an opportunity for her and friends, and her faith in God, the day-to-day operations of the
and her team. This shift in mindset which has allowed her to be where organization, which includes
has proven to be a crucial factor in she is without compromising her managing 10 regional directors, 65
providing clarity. values as a leader. alumni leaders, interns, and strategic
planning consultants, as well as
Another challenge Tamira has Leading with Purpose coordinating with a diverse network
encountered is overcoming of more than 850 alumni.
projection issues. She recalls a Tamira, as a devoted Christian wife,
situation where her own assistant mother, and servant, is passionate As the prominent representative of
superintendent blocked her about enhancing people's personal ULF, Tamira engages with a wide
recommendation for hire commitment to their faith, family, range of stakeholders, including over
consideration due to her being a and fitness. She emphasizes the 90 partners, 18 local and state
mother with significant travel importance of responsibility, officials, and funders, while
requirements. However, a General accountability, and building strong managing a multi-million-dollar
Manager recognized Tamira's character for the betterment of budget. Her primary joy lies in
potential and advocated for her, society. While her organization collaborating with individuals such
ultimately leading her to speak about strives to incorporate these aspects as partners, board members, regional
16 | October 2023
Tamira credits her effectiveness, vision,
and strategy to her husband Stephen
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Tamira with some of the Founding Class of YES Prep Northline
directors, and alumni to transform their visions into pandemic, non-profits often relied on employees working
reality through the various services provided by ULF. longer hours for less compensation to fulfill their
Nothing brings her greater happiness than witnessing the missions. However, there has been a significant shift
success of officials or partners and seeing ULF alumni since the pandemic, with some non-profits now
embark on remarkable journeys such as launching implementing month-long sabbaticals to maintain
businesses, writing books, or running for public office. employee well-being, boost morale, and prevent burnout.
These moments create a sense of fulfillment and signify Additionally, non-profits are seeking ways to streamline
the completion of a fulfilling cycle. their work and alleviate the burden on small teams. This
includes the increased utilization of giving platforms to
Adapting to Change track donor data, the adoption of tools like Mailchimp
for communication, and the use of storytelling platforms
Tamira has observed a notable trend within the non- that automate tasks that would otherwise be done by staff
profit industry, where organizations are becoming more members. The advancement of technology has
deliberate and strategic in defining their mission, values, compelled non-profits to be highly focused on the
services, human capital, and priorities. Prior to the specific services they provide, who they serve, and how
they deliver those services.
18 | October 2023
Corporate Work-Study Program Sponsor for Cristo Rey Houston
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These changes are not only influenced by technological applying to the program. She eliminated the need for a
advancements but also reflect a broader professional shift bachelor's degree, firmly believing that everyone deserves
known as The Great Resignation and Great Reshuffle. a chance to showcase their God-given talents. This
Many professionals are reevaluating the type of work decision was aligned with ULF's mission of providing
they engage in and their perception of the philanthropy access and opportunity to individuals who may not have
and non-profit industry. Some professionals are drawn to otherwise had the chance to influence local and state
the gig economy and the desire to be their own bosses, policy.
while others are disillusioned with the policy and political
processes due to mistrust in government, often fueled by Tamira's willingness to take risks and embrace change
portrayals on social media. Consequently, the non-profit stems from her own personal experiences. She
industry has had to adapt to these factors and numerous acknowledges that she was entrusted with leading ULF
other variables by staying several steps ahead and during one of its most challenging times, despite not
demonstrating agility in meeting the needs of clients and having previously led a national organization. Others
partners. recognized her potential and took the risk to entrust her
with this important role. Inspired by this support, Tamira
Embracing Change, Creating Opportunities is dedicated to paying it forward to others and providing
opportunities for individuals to thrive.
Last year, Tamira took a significant risk in her role as the
National Co-Executive Director of The Urban Leaders Looking ahead, Tamira envisions herself as a Senior
Fellowship (ULF). Facing hiring shortages and a decline Advisor to Executive Directors or a Board member in five
in interest from applicants, she proposed reactivating years. She understands the importance of succession
declined candidates from the past three years and inviting planning and recognizes that her skill set, perspective,
them to snap interviews for ULF's flagship program. This and value may evolve over time. As circumstances
idea was initially viewed as a long shot, but with the change, including the economy and organizational needs,
support and input of her advisors, sponsors, and mentors, she believes leaders should adapt and align with what the
Tamira pitched the concept to her board. The result was organization truly needs at any given point.
remarkable - the applicant pool not only doubled in size In the end, Tamira's risks and leadership approach
but also yielded a cohort of 114 exceptional fellows with demonstrate her commitment to creating opportunities,
inspiring stories of resilience. This risk paid off, as the embracing change, and making a positive impact in the
fellows brought a wealth of expertise and diversity to the non-profit sector.
program that had not been seen in previous years.
20 | October 2023
With United Way Project Blueprint Program Class XXXVII
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22 | October 2023
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24 | October 2023
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Carly Benewith &
Rachel Gomez
women owned.. women operated.
26 | October 2023
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Before Mountain Air Marketing What Made This Duo Successful? holistic approach to their clients' needs,
Upon meeting each other, Rachel and Rachel and Carly's achievements were they can offer innovative ideas that
Carly discovered a shared aspiration of built upon countless late nights, hard provide fresh perspectives and help
aiding small businesses in achieving work, and a shared devotion to their their clients achieve new heights of
their full potential. With their company from the outset. Even with success.
respective backgrounds in digital only two people at the helm during the
marketing for corporate agencies and infancy stage, Mountain Air Marketing Their experienced and creative team is
experience in navigating various managed to soar due to both partners' devoted to assisting business owners in
industry cultures and growing equal commitment, which only grew thinking outside the box and exploring
companies, these impressive women stronger over time. new processes to achieve positive
possessed the necessary knowledge. results. They specialize in delivering
The only thing left to do was to However, it was only after expanding creative solutions that move the needle
collaborate! the team and bringing in industry in the right direction, and their
experts that real success began to take dedication to their clients' growth is
Carly, who has expertise in SEO shape. With the company's portfolio of evident in every aspect of their work.
gained from her corporate agency skills now bolstered by the expertise of With Mountain Air Marketing, clients
work, continues to refine her skills as its talented team members, they can can expect a partnership that goes
the industry evolves. Meanwhile, confidently provide services of beyond simply meeting expectations to
Rachel excels in operations and enjoys unparalleled quality. This expansion one that exceeds them.
expressing her creative talents by has propelled them even further, kind
creating visually appealing websites of like scaling a mountain. Significance of Workplace Culture
that help businesses thrive. Their Rachel and Carly understand the
combined broad skillset and passion Premium Marketing Offerings importance of company culture in
for supporting small business owners Mountain Air Marketing provides a ensuring the overall success of a
are what have made Mountain Air comprehensive range of services, business, and they believe that it is one
Marketing a thriving enterprise today! including web design, SEO, paid of the most crucial aspects of Mountain
advertising on social channels and Air Marketing. When they started
Inception of the Company Google, social media management, bringing on employees, they made it a
Rachel and Carly had been acquainted email marketing, and content creation. priority to prioritize the culture, and
for approximately a year before they this has remained a central focus over
decided to combine their skills and What sets them apart from others is the past five years.
create a female-owned marketing their innovative approach and
agency. Their goal was to establish an unwavering commitment to building Their team members share a strong
agency in Colorado Springs that meaningful relationships. By taking a bond, both inside and outside of work,
provided transparent and ethical digital
marketing solutions to local
businesses.
28 | October 2023
The team at Mountain Air Marketing relies on data
analysis to understand what has worked in the past
and what hasn't, before collaboratively
brainstorming new ideas that can help their clients
progress. The team is always learning and
educating themselves on emerging platforms in the
digital space, keeping abreast of trends discussed by
other digital marketers, and focusing on
understanding different audiences and human
behaviors.
36 | October 2023
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With more than 25 years in the health care space, Dawn
Maroney is regarded not only as an industry expert, but also a
pioneer in positioning health care organizations for success in
the challenging Medicare, Medicaid and underserved markets.
Prior to her role at Blue Shield, Dawn served as the Chief Sales
and Marketing Officer at CareMore Health Plan, where she was
instrumental in the company's growth from 3,500 to 65,000
members. She also contributed to CareMore's status as a top-
performing and profitable industry leader.
38 | October 2023
Revolutionizing Healthcare revolutionary care model that can management system, which has
through Data Integration and should be replicated throughout become a significant competitive
the healthcare industry. For years, advantage for the organization. By
Alignment Health, provides a wide healthcare organizations have leveraging technology and data,
range of services that leverage struggled with effectively utilizing Alignment Health has established a
technology, support the doctor, and the vast amounts of digitized data unique care model that is driving
put the senior first. Specifically, generated within the industry. better outcomes for patients and
Alignment's proprietary AVA Often, this data is siloed within improving the overall healthcare
technology platform processes individual organizations and cannot experience.
information from more than 200 be effectively used to enhance
unique data sources against more business operations, improve
than 170 artificial intelligence clinical outcomes, and drive
models to provide our teams with consumer satisfaction. Alignment
actionable insights to provide Health recognized this challenge
personalized care at scale. and seized the opportunity to
Alignment Health has developed a implement an integrated data
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Durana Elmi
COO
Cymbio ka LLC
40 | October 2023
Durana Elmi
Changing the World by Empowering People to Reclaim Their Health
Through Educa on, Transparency, and Nutri on
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includes plant protein, vitamin C, and magnesium L-
threonate, which is a potent form of magnesium that can
cross the blood-brain barrier to enhance cognitive function
and concentration.
42 | October 2023
Leadership Insights
Durana, as the COO, is responsible
for ensuring the smooth functioning
of the organization. She
collaborates closely with
department heads and the
operations team to provide daily
support. The most gratifying aspect
of her job is observing the diligent
efforts of everyone and seeing their
happy expressions.
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Hala Founder & CEO
The Channel MENA
44 | October 2023
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S
tep into the world of Hala Tfayli, the
remarkable Founder and CEO of The
Channel MENA, whose career trajectory
defies convention. Breaking away from the
traditional path of advertising agency
founders, Hala brings a unique perspective
as a former client-side professional.
46 | October 2023
From Research to Retail
50 | October 2023
RIPLEY
Tell us about your background
and what did you do before you
started/joined Ripley PR?
PR
1996, and while I was an assistant
buyer in home goods, I fell in love
with copywriting. After that, I
served in a variety of roles for other
companies, managing marketing
and public relations. I was also a
freelance journalist for a few years
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The core teams that serve each of
our clients work well together
behind the scenes to consider all
ideas and arrive at the best
solutions to present to our clients.
Because of our focus on proven
earned media strategies, and our
employees' commitment to
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can arise in other agencies.
52 | October 2023
A successful marketing campaign balance. That's generally pretty
includes all the elements of difficult in the agency world
business communication: because many companies have flex
marketing, advertising, branding hours and employees work in
and public relations. One element different time zones and email
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establish the representatives of the systems and processes for our team
brand as thought leaders using a so that we are able to maintain
combination of written articles, balance in non-crisis situations.
speaking engagements and
interviews that feature their This balance is one part of a
expertise. Consistent online dynamic, attractive culture that I
awareness is also key, so a good believe to be the foundation for
campaign needs to include regular, continuing the growth of our
engaging content and posts that agency.
speak to your target audience.
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Loubna Sadiki
country, Morocco, where she partnered with
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