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  • Act. 6 Merca Internacional

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    Fabiola Citlalli Moncada Alonso Alias La Guallavita
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    Tequila is a popular Mexican product sold internationally. The top selling countries for tequila exports are the United States, Germany, Spain, South Africa, Colombia, Canada, France, Brazil, Japan, and the UK. Tequila is commonly transported internationally via sea and air. Sea transport is more cost effective for large shipments while air transport is faster but more expensive, used for smaller or high-value loads. Tequila manufacturers distribute their products indirectly through various intermediaries to reach global consumers.

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    Act. 6 Merca Internacional tec milenio actividad 6

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    Tequila is a popular Mexican product sold internationally. The top selling countries for tequila exports are the United States, Germany, Spain, South Africa, Colombia, Canada, France, Brazil, Japan, and the UK. Tequila is commonly transported internationally via sea and air. Sea transport is more cost effective for large shipments while air transport is faster but more expensive, used for smaller or high-value loads. Tequila manufacturers distribute their products indirectly through various intermediaries to reach global consumers.

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    © All Rights Reserved
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    6 views6 pages

    Act. 6 Merca Internacional

    Uploaded by

    Fabiola Citlalli Moncada Alonso Alias La Guallavita
    Tequila is a popular Mexican product sold internationally. The top selling countries for tequila exports are the United States, Germany, Spain, South Africa, Colombia, Canada, France, Brazil, Japan, and the UK. Tequila is commonly transported internationally via sea and air. Sea transport is more cost effective for large shipments while air transport is faster but more expensive, used for smaller or high-value loads. Tequila manufacturers distribute their products indirectly through various intermediaries to reach global consumers.

    Copyright:

    © All Rights Reserved
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    of 6

    CHOOSE A MEXICAN PRODUCT THAT IS

    CURRENTLY BEING SOLD


    INTERNATIONALLY.
    PRODUCT: TEQUILA

    Top selling countries

    United States

    Germany South Africa

    Spain Colombia

    Canada
    France

    United States Brazil

    Japan

    UK
    EXAMPLE
    The country we chose was Germany, and
    an example of tequila that is highly
    marketed is Destileria Sierra Unidas, which
    has an indirect distribution thanks to its
    partnership with Borco-Marken, which
    handles the importation in Germany and
    packages the product there before
    distributing it to various places, including
    wholesalers and retailers.
    DISTRIBUTION FORM

    There are more brands like


    Cuervo, Jimador, Herradura, or
    Don Julio that are also indirect
    exporters since they distribute
    their product long-indirectly to
    reach wholesalers and thus be
    able to reach the final consumer.
    TRANSPORTATION
    THE MOST COMMON WAY TO TRANSPORT TEQUILA IS BY SEA AND AIR
    TRANSPORT. THE CHOICE OF TRANSPORT DEPENDS ON SEVERAL FACTORS
    INCLUDING THE QUANTITY OF TEQUILA TO BE TRANSPORT:

    MARITIME TRANSPORTATION: AIR TRANSPORTATION


    Is a popular option for the Is used when a quick shipment of tequila
    international shipment of large is needed or whem dealing with smaller
    quantities of tequila. quantities of high value.
    This is a method cost-efficient for This transport is more expensive than
    large product volumes and is used to the maritime shipments, but they are
    send tequila to international faster and can be preferred option when
    destination through seaports. it comes to meeting product demand
    quickly
    DISTRIBUTION CHANNEL

    The distribution channel would be


    intensive because tequila
    manufacturers try to place their
    products in the largest number of
    points of sale, for which they have
    a large number of intermediaries
    to reach more people.
    BIBLIOGRAPHY
    .(N.d.). Aristeguinoticias.com. Retrieved October 3, 2023, from
    https://aristeguinoticias.com/1112/kiosko/el-tequila-mexicano-un-exito-en-europa/
    Velazco, J. (2015, December 9). Sierra Unidas Distilleries Conquer the German Market
    with Their Tequila. Milenio Group. https://www.milenio.com/negocios/destilerias-sierra-
    unidas-conquistan-mercado-aleman-tequila
    They market tequila producers "Made in Mexico" in 98 countries. (n.d.). Gob.mx. Retrieved
    October 3, 2023, from https://embamex.sre.gob.mx/noruega/index.php/inicio/noticias/186-
    comercializan-productores-tequila-hecho-en-mexico-en-98-paises
    Mundi. (2022, June 22). 🏆 How to Export Tequila? Documents and Requirements. Mundi.
    https://mundi.io/exportacion/exportacion-de-tequila-mexico/
    "They market producers of 'Made in Mexico' tequila in 98 countries." (Source:
    https://embamex.sre.gob.mx/noruega/index.php/inicio/noticias/186-comercializan-
    productores-tequila-hecho-en-mexico-en-98-
    paises#:~:text=Los%20principales%20destinos%20de%20exportaci%C3%B3n,%2C%20Col
    ombia%2C%20Canad%C3%A1%20y%20Brasil.)

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