TEQUILA

PACKING

The packaging material is made of glass in which the product is

kept in good condition, to add greater protection to the bottles it
has a small cardboard box.

PACKAGING
The packaging is made of thick cardboard where 6 to 12 bottles are stored in a single
box with the purpose of storing, protecting, preserving and transporting several units of
the same product in large quantities.
It is stored in a warehouse located in the city of
Guadalajara, in racks stored at room
temperature, slightly lower, between 12-16
degrees Celsius away from the sun and handling
the boxes with great caution.

STORAGE
Warehouses are delivered in bulk warehouses in tanks with a capacity of 100 thousand
to one million liters as a reserve for a contingency due to machinery failure.
The tequila is placed in glass containers labeled with the logo of our product with the
logo of the product to be later packed in wooden boxes to color them with 6 or 12
packages of tequila bottles together in a thick cardboard box to
store them on a rack.

TRANSPORTATION
The transport will be multimodal, land transport will be used from Jalisco to the
Altamira airport (Tampico) and then sea transport from Altamira to Germany, where
distribution will be made by land to the rest of the country, which is in charge the
distributor importer.
Within Mexico, land transport will be used, it is the
most convenient since there are very well developed
roads that allow easy access by road to the plant in
Jalisco and this means is also cheaper than other types
of transport.
Shipping by sea between Mexico and Germany
is the most appropriate, due to its possibility of
transporting volumes over long distances at a
low cost compared to shipping by air.
SYMBOLOGY OF THE PACKAGING
 -Drive carefully.
 -Do not stack more than 5 boxes (vertical).
 -Fragile product.
 Do not expose to rain.

MARKETING
For the export of tequila to Germany, the model used in the
United States market will be followed, that is, through
indirect export: an importer-distributor in Germany will be in
charge of establishing relationships with consumers and
supplying the product.

New trends
1) Agave prices break records
Assuming we don't have a devastatingly cold winter, the downward trend in prices
should continue, and life in the tequila industry could return to normal in a few years.
2) The Clooney effect: new players rush in
Of course, Clooney is a big name with a huge reach, so these new brands face a much
higher barrier to entry.
A new brand that is getting a lot of attention is "Teremana" (NOM 1613), another
celebrity brand as Duane "The Rock" Johnson throws his name into the ring.
 INDUSTRIAL SHOES

PACKING

It is a package or wrapper that contains products temporarily, mainly to group units of a

product for handling, transportation and storage. For pairs of shoes, the typical box
around the world. The graphic design
of the boxes is very important, because although
In most cases these products do not are exhibited
in them, are these in which the consumer takes
the product.
The quality of shoe boxes must go according to
their quality.
Depending on the type of shoes can be use
cardboard boxes type top and bottom, type
folding; are stored and transported
folded. and assembled boxes that are assembled
gluing two flaps on each of the sides of the boxes. They can also be used boxes with
windows to allow visibility of the product, and blister boxes that serve as
graphic support and to be hung on industrial shoe type exhibitions.
PACKAGING
The packaging of industrial shoes includes everything that is necessary to ensure the
preservation of the quality of the load, therefore, the products must be prepared and
protected in the temporary process of handling, transport and storage. It is essential to
think about multi-material packaging. Apart from the fact that it is also the footwear
brand.

SYMBOLOGY OF THE PACKAGING

 Recyclable: Indicates that the material with which the packaging is made can be
recycled. Applicable to paper, plastic and glass.
 Very Fragile: Used to indicate that the content being transported is fragile and must
be handled with care.

 Moisture Sensitive: To indicate that the packaging should be kept in a dry

environment.

MARKETING
Muitt Madrid offers a line of industrial and
women's shoes handcrafted with the best quality
leather. The key to its success is based on
knowing how to capture the trends of each
moment, transforming them into designs with
their own style. Its star product is slippers and
Rock & Roll Boots, comfortable and trendy footwear at the same time. Its business
model bases 75% of its turnover on the eshop. They sell through their online store
receiving orders from Spain, Europe and the United States. Muitt Madrid is a digital
business, so everything revolves around new technologies. They use email, whatsapp,
supplier websites, and social networks to answer customer questions.

TELEVISIONS

PACKING
For each of the Plasma televisions of different inches, four components will be used:

1- Each of the TVs will be packed with a material called poly bubble
2-The corners of each of the televisions will be supported with polystyrene profiles and
cartons

3-Each of the TVs will be covered with layers of foam as shown in the
image

4-Fill the empty space with padding. Fill the gap with packing
material, such as newspaper or bubble wrap, to make sure the TV
stays secure.

PACKAGING
Sustainable packaging, made from eco-friendly corrugated
or corrugated cardboard, will be included in the new TV
boxes, allowing customers easier recycling, but also the
possibility to reuse cardboard for creative
use.

STORAGE
To give adequate storage to imported products such as
televisions, the following must be done:
 It is important to point out that, although the merchandise contains the
corresponding labeling, it is essential to emphasize the proper mobilization such as
moving up or down at the time that the merchandise will be moved from the ship or
ship to land.
 Cargo handling is a topic addressed by exporters and importers, since it is here
where the merchandise will be reviewed. Thus, it is necessary to ensure that all the
requested elements arrive. For this reason, the load must have adequate packaging
with its respective internal and external elements.
 The person who performs the handling must have basic information on the
merchandise such as the nature of the load, weight and volume, which must be
detailed in the box (labeled).
 It is important to mention that the load, in general, suffers
SYMBOLOGY OF THE PACKAGING
 -Drive carefully.
 -Do not stack more than 5 boxes (vertical).
 -Fragile product.
 Do not expose to rain.

MARKETING
1-Attract a new public and extend the reach and notoriety of the brand
Video is the digital content that has the highest level of visualization and interactions
between users. This generates greater virality to reach new audiences and greater brand
retention. A video is very easy to distribute, since all social networks, apps and devices
have features to share any video with one click. In addition, a video channel worked
professionally and periodically will make the brand more and more talked about and
thus generate more synergies and business opportunities.