SERVICIO NACIONAL DE APRENDIZAJE SENA

MARKET MANAGEMENT: 2104653

PACKAGING DESIGN AND PRODUCT PRESENTATION PROJECT.

TRANSVERSAL OF ENTREPRENEURSHIP

JAVIER EDUARDO GRANADOS MORA

NELLY MARCELA LONDOÑO SUAREZ
PRODUCT OR SERVICE IDENTIFICATION

For TODO EN LAMINADOS S.A.S, it is very important to highlight the product and
position it quickly in the market, for this reason, a package is created for the main
product that is handled, which is the POLARIZED NANO CERAMICA.
Its main function is to reduce the heat that passes through the glass through the
upper block of IR rays with 99% UV protection. Its structure is based on nano
ceramic technology and works based on energy absorption
MARKET SEGMENTATION ACCORDING TO PRODUCT OR SERVICE

GEOGRAPHIC SEGMENTATION
COUNTRY: Colombia
ZONE: Barranquilla Metropolitan Area
DENSITY: Urban
CLIMATE: Mild

DEMOGRAPHIC SEGMENTATION
AGE: 18 years and older GENDER: Male and female.
FAMILY LIFE CYCLE: Youth, adults and seniors.
INCOME: More than one minimum monthly salary.
OCCUPATION: All trades
EDUCATION: No schooling, high school graduates and professionals.

PSYCHOGRAPHIC SEGMENTATION:
SOCIAL CLASS: Middle, upper middle, high.
LIFESTYLE: Successful, sophisticated and modern.
PERSONALITY: Comfort and vanity.

BEHAVIORAL SEGMENTATION.
OCCASIONS: Sunny weather.
BENEFITS: Comfort, well-being and quality of life.
USER STATUS: Potential and regular user.
FREQUENCY OF USE: Occasional user.
STATUS OF LOYALTY: Strong and total.
STAGE OF PREPARATION: Interested and willing
ATTITUDE TOWARDS PRODUCT: Positive.
CHARACTERISTICS OF NANOCERAMIC POLARIZATION

One of the characteristics of our product is to offer a unique appearance to the glass,
by its type of manufacture does not alter the natural color of the same, helps reduce
heat and glare without having any reflective appearance. This product blocks up to
99% of harmful ultraviolet rays, stopping discoloration of floors and furniture.
Our product is also ideal for houses, apartments, residential complexes, buildings;
because it guarantees solar rejection, protection of furniture and spaces, privacy and
security.
PACKAGING DESIGN PROPOSAL

For the creation of our packaging we will use cardboard as the main element since it
is a material formed by several superimposed layers of paper, this achieves an effect
based on virgin fiber or recycled paper to contribute to the environment. Cardboard is
thicker, harder and more resistant than paper. And for this reason TODO EN
LAMINADOS S.A.S. uses it as raw material.

Image 01

The dimensions vary in relation to the amount of paper to be packed, in image 01,
the assembly plan is shown from the beginning.
PARTS OF THE PACKAGING
The packaging of TODO EN LAMINADOS S.A.S.'s polarized paper must initially
bear on the right side the respective legal regulations issued by the Colombian
Ministry of Industry and Commerce, with its respective bar code.

At the top of the packaging will be the name of TODO EN LAMINADOS S.A.S.,
using a palette of colors in black, gray and white, giving a touch of elegance and
presentation to our packaging which is implemented as a replacement for
traditional plastic bags.
. An instruction, use and care manual is included on the back of the
package. In order to give a previous knowledge to the use of the product.
 The inside of the package will be covered with ALVEOLAR FILM paper (bubble
wrap) in order to give protection and security to the article, in addition to that it will
have two supports in each corner to hold it and avoid future damages during
transportation. Covering the article will have a protective paper which will bear the
name TODO EN LAMINADOS S.A.S..

As protection for the outer packaging, a decorative tape with the motif of
greater security will be used.
PACKAGING DESIGN REGULATIONS

- Comercializadora de productos Autoadhesivo all in laminates

- Nit: 1042356348

- Address: Calle 43b No 22-41

- Gmail: todoenlaminados@gmail.com

- Barranquilla- Colombia

- Product: black polarized film

- Size: 152×60 mts

- Carton: 18/94

- Lot: V71006AA0050
ARGUMENTS OF WHY TO MAKE THE PROPOSAL

We made this proposal for packaging because TODO EN LAMINADOS S.A. S is

one of those that has taken care of the environment and we wanted to choose the
cardboard material since it is more resistant and durable according to the type of
material or article that is inside it with the black emblem, gray and white as it is a
neutral colors with company logo for possible identification as we wanted it to be
striking to the eye on the inside is covered with paper fil alveolar and possible cones
in each corner of plastic to cover the box and the material for easy transportation as
this shows that the material is reliable and demonstrates to customers or suppliers
that the material is reliable to be safer covered with tape on the outside.
STRATEGIC PLAN THAT CONTRIBUTES TO MARKET MANAGEMENT

TODO EN LAMINADOS S.A.S thinking in all its clients designs a packaging that
protects the laminate of possible strong impacts during its transport for it we use the
CORRUGATED CARDBOARD, More facility when unrolling the laminate.
Benefits offered by the product: Clear and forceful promise on the front of the
packaging. In order to be preferred over a competing product, the consumer is
offered the following on the back of the box: user's manual with very clear and simple
recommendations.
Include an added value to the product, complementing it with another product that
encourages the consumer to buy it.
To satisfy the needs with the benefits offered, daring to give general
recommendations, is to involve the product beyond its role as a laminate. It is to
promote a lifestyle.
To highlight with the packaging the difference from the competition: more protection
of the laminate for possible falls of the box during handling, since it has internal
protection.
The cardboard we use has an "eco" connotation: protecting the environment,
recycling, environmental awareness.
CONCLUSIONS
- To make known by means of this report the bases of the creation of the packaging
by means of diagrams.
- To create a strategic plan which will drive the promotion and marketing strategies
which will drive the creation of the packaging.
- Dark and elegant shades are the main theme for the distribution of packaging to all
customers of TODO EN LAMINADOS S.A.S.