1. What is a tagline? How a tagline is different compared to a slogan?

2. Do you know the taglines for these brands?

Nike: ______________________ L’ Oreal: __________________

BMW: ___________________ McDonald’s: ______________

Subway: _____________ Panasonic: _____________

KFC: ________________ Apple: ________________

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ANSWER KEY

1. What is a tagline? How a tagline is different compared to a slogan?

2. Do you know the taglines for these brands?

Nike: Just Do It L’ Oreal: Because You’re Worth It

BMW: The Ultimate Driving Machine McDonald’s: I’m Loving It

Subway: Eat Fresh Panasonic: Ideas For Life

KFC: It’s Finger Lickin’ Good Apple: Think Different

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