Flipkart

Brand Store
What is a Brand Store?

A Brand Store is a dedicated set of pages

that allows the brand to showcase its
products and information to the customer
without any interference from other brands'
communication.

It enables brands to connect to their target

customer and improve brand engagement
by building a brand-centric buying
experience.

Brand can build a dedicated micro-site

experience within Flipkart.
What is a Brand Store?
Brand Stores offer brands the opportunity to create a truly immersive and
personalized shopping experience for their customers.

With the ability to custom design their storefronts, brands can showcase their
unique brand story and ethos, leaving a lasting impression on shoppers.
Brand/Sub-brand introduction

Deals and Offers New Usage

Launches Guides

Product Categories

Use-cases Testimonials
How can a Brand Utilize a Brand Store?
● Improve Brand Visibility and Recognition
○ Building a dedicated brand store allows the brand to drive awareness of the Brand Value
and ethos
● Brand building and storytelling
○ Brand Store gives Brands the opportunity to tell their story the way they intend to.
● Trust and Credibility
○ Building an official Brand Page create a trust factor in the customer's mind. Customers
may feel more confident in making a purchase when they see an official store presence
● Cross-Sell Opportunities
○ Showcase all categories of products available under your Brand
○ Cross-sell new categories to your repeat customers
● Off platform traffic
○ Drive off platform traffic directly to your Brand Stores
○ Get your own Store URL - www.flipkart.com/store/brand
● Data driven Insights
○ Check the performance of your Stores and test out different designs
 How can a Brand Store be Discovered?
Search Result Discovery

Brand stores on Flipkart comes with multiple organic discovery touch points, giving
Brands more exposure when they have a store :
1. All Product Pages by default get discovery of the Brand Stores
2. Search Result provide an entry to the Brand Store whenever there is an Brand
Store available for the search Brand or Brand Product
3. Organic merchandising page showcasing different Brands to the customer
Product Page Discovery Search Auto Suggest Discovery
What impact can Brand Store create?
● Sales Impact : Brand who have created Brand Stores are
selling on average 10% more units than before with some
brand clocking more than 30% units uplift on Flipkart
● Visibility Impact : Brand are getting around 12% more
Product Page views from customer visiting their Brand
Stores
● Sales Potential : Industry analysis shows that 10%-30%
GMV growth and 20-50% units growth can be achieved
with regular updates of Brand Stores
● Ads Optimization : Sponsored merchandising with
Brand Store can provide upto 20% better ROAS
● Brand Loyalty : Customer research has indicated that
customer are more likely to buy from a Brand when
they interact with their Brand Stores
● 50% of customer respondents indicates that are highly
likely to explore Brand Stores during their purchase
journey on Flipkart
 How do Brands create the stores?

Brand can now self create their stores via a fully self-serve tool that will allow
them to design and configure their storefront using various content modules
available to design the stores

They can access Brand Store tool via their existing Flipkart AD Account once
they are whitelisted for store creation

Process to get the Store feature enabled:

● Brands can request the access to the store feature via Flipkart AD
support

● Share the following details to get the access to the tool

○ AD Account Name
○ Brand Name
○ FSN example from the Brand
How do Brands create the stores?
● Once brands get the access to the feature, they need to login to
the AD account and go to the Brand Store section to create their
store front
● Before starting the store creation process read the following docs:
○ Brand Store Creatives Guidelines - This tells you which kind
of contents and modules can be used to build your store
page and related size and format restrictions
○ Brand Store Creation Process - Once you have the
creatives ready, follow this easy step by step process to
create your store and upload the contents

As easy as 1, 2 and Publish

Step 1: Select widgets Step 2: Upload content and tag Step 3: Publish Store
products
 Future Capabilities
● Building Followership
○ Follow Feature - Customers will be able to Follow their
favorite brands from the Brand Stores
○ Brand will be able to notify customer about new launches,
deals and new content
● More organic exposure
○ Customers following any brands becomes and signal for
recommendation system providing a better targeting and
more exposure to the followed brands
● Gamified engagement for better retention
○ Brand can configure quests with actions for the customers
○ Watching a video, Following the Brand, posting a review,
etc
○ Build loyalty by building Followers and Fan clubs