How to Set up and Run an E-commerce Business in Pakistan

This course covers everything required to know about setting up an ecommerce store in
Pakistan and run it smoothly. The participants will learn in depth about effective business
strategies for ecommerce.

The instructor will take the participants step-by-step through the aspects of starting thier own
ecommerce business. Students will learn how to set up a Shopify and Facebook store, add
Google Analytics, add payment gateways, run Facebook ads, handle logistics and choose
winning products. They will also be taught how to increase online orders on Shopify store by
optimizing the website and running powerful ads. By checking out powerful apps on the Shopify
platform, they will learn how to optimize their online store and improve customer experience.

Learning Outcomes
This course is perfect for a beginner with no technical skills, or if they are already familiar with
Shopify and are looking for a reliable way to increase orders on your store. The course is
tailored for participants who are new to the field, or have prior experience but are looking for a
blueprint for a successful ecommerce business model.

At the end of this course, students will have the necessary skills required to successfully launch
and run their own ecommerce business in the Pakistani market. They will gain expertise
required to generate income from ecommerce, to reduce reliance on other income streams and
to move towards a financial independence.

Course Content

Week 1
Setting up Shopify Store
● Signing up for Shopify
● Buying a domain
● Link your domain with Shopify
● Creating sub-domains
● Getting Shopify free trials
● How to choose a theme
● Editing the theme to make your website

Optimizing Shopify settings

● Product settings
● Shipping settings
 ● Customer policies
● Setting up sales channels
● Setting up Facebook pixel
● Setting up Google Analytics
● Notification settings
● Shopify apps
● Checkout optimization

Week 2
Product Hunting
● Product hunt on AliExpress: keyword analysis
● Product hunt on Amazon
● Google trends for product research
● Pinterest for product research
● Facebook for product research
● Shopify competitor research
● Research through Helium

Product page set up

● Copywriting best practices
● Product photos best practices

Social Media set up

● Setting up Facebook, Instagram and Twitter accounts
● Optimizing social media account settings
● Setting up auto-replies

Week 3
Facebook ads
● How to make a Facebook business account
● How to make a Facebook ad account
● Facebook ad account tutorial
○ Campaigns, Ad sets and ads
○ Campaign type
○ Campaign budget optimization
○ A/B testing
○ Lookalike audiences
○ Custom audiences
○ How to find the right audience
○ How to choose the best ad sets

● Conversion ads best practices

 ○ Setting up ad audience
○ Ad copy
○ Video dimensions
○ Video copy
○ Titles and descriptions
○ Ad placements

Week 4
Importing
● How to select a manufacturer on Alibaba
● How to negotiate with manufacturers
● How to check for quality and request samples
● Difference between manufacturers and importers
● Best practices for shipping products
● How to pay your taxes and clear your shipment in Pakistan

Logistics
● Which courier company to choose in Pakistan
● How to negotiate with courier companies
● Best practices for working with courier companies

Payments
● Registering your business: sole proprietorship, partnership and private limited?
● How to add payment gateways to your Shopify account

Week 5
Dropshipping
● What is dropshipping?
● Logistics of dropshipping
● How to use Shopify for dropshipping
● How to automate dropshipping via AliExpress on Shopify

Amazon
● What is Amazon private label?
● What is Amazon wholesale?
● Other Amazon ecommerce business model
● How to launch Amazon ecommerce business from Pakistan

Week 6
Guest speaker session
● Talha Minhas CEO/Founder, The Perfect Tee Company (Urban clothing brand)
● Umair Shafiq CEO/Founder, Mianah (Men’s Eastern wear clothing brand)

Guest speaker session

● Founder, Vegas.pk (Cosmetics brand)

Instructor
Name: Muhammad Owais
Education: BSc Management Sciences, LUMS
Designation: Founder, Jaw Me (Fitness Brand)
Product and Marketing Manager at Plugd Technologies

Muhammad Owais is a product and marketing professional working in the tech industry. He is
the founder of a face fitness brand called Jaw Me. He also provides his marketing consultancy
services to ecommerce businesses.