OUTLINE

Maximize your campaign results

with Performance 5

Learning objectives:
By the end of this lesson, students will be able to:

● Describe the purpose and function of each best practice for maximizing direct response
campaigns across Meta technologies: account simplification, automation, creative
diversification, data quality and results validation.

● Explain how the solutions within Meta Advantage are used to generate revenue growth.

● Use the scorecard to evaluate campaign performance.

● Identify next steps for implementing the five performance

best practices with existing accounts.

Description
This training will cover the five best practices for maximizing performance of direct response
campaigns across Meta technologies.

Level
This training is designed for performance marketers from retail, ecommerce and consumer packaged
goods (CPG) verticals. Attendees should have experience advertising across Meta technologies.

Duration
Approximately 1.5 hours

Content flow
1. Overview of Performance 5 best practices
○ AI advancements and Meta technologies
○ Summary of best practices
○ Performance 5 scorecard
2. Account simplification

○ About account simplification

○ How to simplify accounts
○ Performance metrics for account simplification

3. Automation

○ Overview of solutions within Meta Advantage

○ Complete campaign solutions
■ Advantage+ shopping campaigns
■ Advantage+ app campaigns
○ Single-step solutions
■ Advantage+ catalog ads
■ Advantage+ creative
■ Advantage+ audience
■ Advantage+ placements
○ Performance metrics for automation

4. Creative diversification

○ Diversify by concept
○ Diversify by format
○ Performance metrics for creative diversification

5. Data quality

○ Conversions API
○ Data quality best practices
○ Performance metrics for data quality

6. Results validation

○ A/B tests
○ Conversion lift tests
○ Marketing mix modeling
○ Performance metrics for results validation

7. Review and next steps