Course Outline

Store Building

Shopify Setup
● Setup for a free 14 days trial
● Setup through partner program
● Shopify package plans
● Tour the admin panel

Types of Stores:
● General Store
● Niche Based General Store
● Niche Based Store
● Micro Niche Store
● One Product Store

Product Research:
1. Saturated and unsaturated products
2. Free Websites to find products/niches.
3. Premium Websites to find products/niche.
4. Facebook Research
5. Instagram Research
6. Aliexpress, Amazon, Etsy

Competitor’s Stores/Product Research

Product Analysis

Store Branding:
1. Logo Design
2. Color Branding
3. Slider Designs
4. Other Design Material on Store

Browser Extensions
Print on Demand Store Setup
Print on Demand Service Providers

Shopify Store Development

Themes & Apps Overview

Premium vs Free Themes
Collections
1. Manual
2. Automated
Store Pages
Trust Pages
Products Uploading
1. Product price, compare at price
2. SKU, Barcode & HS Code
3. Product Variants
Navigation Menus
Theme customization
Page & Post
Page Sections
1. Static
2. Dynamic
Shipping
1. Shipping Zones
2. Career accounts
3. Custom fulfilment service
Payment gateway integration
Theme hierarchy
1. Layout
2. Templates
3. Sections
4. Snippets

Drop shipping
1. Drop shipping with AliExpress
2. Drop shipping with Amazon
3. Drop Shipping with Etsy
4. Oberlo
Shopify Sales Channels
● Sell with amazon
● Sell with Facebook
● Sell with Instagram

Shopify Partner Programs

● Store management
● Shopify apps

Domain Integration
● Domain and Hosting Websites
● Custom Email Setup
Store Optimization

WordPress
WordPress Fundamentals
• General Overview of WordPress and Installation
• Understanding WordPress admin panel
• Understanding and Creating WordPress Posts, Pages and other content types.
• Media Management in WordPress
• Understanding Categories and Tags and custom Taxonomies.
• Overview of themes and plugins
• Creating Child themes, Widgets & Understanding WordPress Permalinks

WooCommerce Setup

• Creating Products
1. Simple Product
2. Grouped Product
3. External or Affiliate Products
4. Variable Products
5. Downloadable Products
• Settings
1. General Setting
 2. Product Settings
3. Tax & Account Settings
• Shipping
1. Shipping Zones
2. Shipping Options
3. Shipping Classes
4. Flat Rate Shipping
5. Free Shipping
6. Local Pickup
• Payment Gateway
1. Payment setup
2. PayPal Standard
3. COD
4. Stripe

E-Commerce Oriented

• Customize Storefront Theme

• Dropshipping with WP
• Store SEO
• Connect WooCommerce to Facebook & Instagram

Facebook / Insta Marketing

Understanding the:

● Facebook/Insta Media Buying

● Facebook/Insta Ads Policies
● Organic Vs Paid Reach
● Engagement

Page Posts

● Creating a post

Ads Manager
● Understanding the Ads Manager
● Boost Page Post
 ● Ads Management

Billing
● Adding payment gateway

Business Manager

● Understanding the Business Manager

● Creating Business Manager
● Business Manager Settings
1. Users
2. Accounts
3. Data Sources
4. Payments
5. Security Center
6. Requests
7. Notifications
8. Business Info
● Adding Pages
1. Facebook Page
2. Instagram Page
3. Adding People and Assets to Pages

Ad Accounts

● Creating Ad Account
● Adding People to Ad Account
● Adding Partner to Ad Account
● Adding Assets to Ad Account

Data Sources:

● Understanding the Pixel

● Setting up the pixel
● Installing Pixel to Shopify
● Giving Access to Ad Accounts
● Sharing the Pixel
Events Manager

● Analyzing Pixel Data

● Understanding the Terms (PPE,VC,PV,ATC,IC,PUR,API)
● Test Events

Audiences
● Understanding the Audiences
● Creating Audience
● Custom Audience
● Saved Audience
● Lookalike Audience
● Customer List
● Sharing the Audience

Campaigns

● Understanding the campaign structure

● Objectives
● Budget, Placement, Targeting

Understanding the Funnels

● TOFU
● MOFU
● BOFU

Audience Insights

Campaign Data Analysis

● Scaling up strategies
● Horizontal Scaling
● Vertical Scaling
● Using the Pixel Data

Create your first Practical Ad Campaign