RENE BOY S.

BARRIENTOS

BSA -AGEX-3

SUCCESSFUL ORGANIZATION

SAMSUNG

Brief Description:

Samsung was founded in 1938 as a trading company by Lee Byung-chul. Over the
decades, it evolved into one of the world's largest and most influential technology
companies.

MANAGEMENT PRACTICES

Samsung places a strong emphasis on innovation. The company invests heavily in

research and development (R&D) to develop cutting-edge technologies and products
across various sectors, including electronics, semiconductors, and telecommunications.

Samsung focuses on understanding customer needs and preferences, aiming to create

products that cater to a wide range of consumer segments. User experience and feedback
are integral to product development.

HOW SAMSUNG SUCCEED:

Samsung has consistently invested heavily in research and development (R&D), enabling it
to innovate and introduce new technologies and products across various sectors. This
commitment to innovation has kept Samsung at the forefront of technological
advancements.

Samsung has built a reputation for producing high-quality and reliable products. Stringent
quality control processes are in place to maintain these standards, which contribute to
customer trust and loyalty.

Samsung operates in numerous countries and has a strong global presence. This allows
the company to tap into diverse markets and talent pools, adapt to regional market
dynamics, and reach a broad customer base.
In conclusion, we can learn from Samsung to Constantly invest in research and
development to innovate and stay ahead of the competition. Embrace emerging
technologies and be willing to take calculated risks in pursuit of innovation.Prioritize quality
and reliability in your products and services. Building a reputation for delivering high-quality
offerings can foster customer trust and loyalty.

FAILED ORGANIZATION

EASTMAN KODAK COMPANY

Eastman Kodak Company, commonly known as Kodak, has a long history in the imaging
and photography industry.

MANAGEMENT PRACTICES

Kodak was known for its pioneering innovations in the photography industry. It developed
the first consumer camera and introduced various photographic film formats and
technologies over the years.Kodak was vertically integrated, meaning it controlled many
aspects of its supply chain, including film production, camera manufacturing, and photo
processing services. Kodak was a master of branding and marketing. The company's
"Kodak moment" slogan became synonymous with capturing special memories, and its
marketing campaigns were iconic.Kodak focused on meeting the needs of its consumer
and professional photography markets. It offered a range of products and services catering
to different customer segments.

HOW KODAK FAILED

While Kodak was known for its historical innovations in photography, it struggled to
innovate in the digital era. The company did develop digital cameras and technologies, but
its efforts were not as successful as its film-based products, and it faced strong competition
from established players like Canon and Nikon.

In conclusion we must Innovate or Die, Kodak's failure to fully embrace digital photography
and innovate in that space highlights the importance of continuous innovation. Businesses
need to invest in research and development to stay competitive and relevant.

References: https://chat.openai.com