Professional Documents
Culture Documents
Corporate Presentation
Divisional information
Group financials
Daimler Group Strategy
Outlook
Funding
Appendix
2,374 94.7
2,198 89.3 9,207
8,112
2,374
2,198 136 smart
25 Sports Cars
144
27
823 SUVs*
712
79 S-Class
84
304 398 E-Class
2016 2017
* incl. GLA
+ 1,095
EBIT EBIT
2016 2017
* Return on sales
471 35.7
415 33.2 2,380
1,948
471
415 44 Rest of world
37
149 Asia
125
31 Latin America
27
80 82 EU30*
2016 2017
* European Union, Switzerland and Norway
501
47 Rest of world
386
36 162 Asia
26
180 NAFTA region
119
80 83 EU30*
2016 2017
* European Union, Switzerland and Norway
+ 432
6.7%*
5.9%*
Higher unit sales especially in the NAFTA region
2,380
Sale of real estate at the Kawasaki site in Japan
1,948
Efficiency enhancements
Higher expenses for raw material
Expenses for fixed cost optimization
EBIT EBIT
2016 2017
* Return on sales
401
12.8 13.2 1,181
359 1,170
+ 11
EBIT EBIT
2016 2017
* Return on sales
-6
6.0%* 5.6%*
Sales increase in Latin America
249 243
Further efficiency enhancements
Cost inflation mainly in Latin America
Foreign exchange rates
EBIT EBIT
2016 2017
* Return on sales
70.7 139.9
132.6 1,970
61.8
1,739
+ 231
17.6%*
17.4%*
Higher contract volume 1,970
1,739
Cost of risk
Higher interest-rate level
Expenses for new businesses
EBIT EBIT
2016 2017
* Return on equity
Divisional information
Group financials
Daimler Group Strategy
Outlook
Funding
Appendix
in billion euros
2016 2017
+6.1 -1.2
-3.0
+0.1 -3.5
19.7
-1.6
16.6
Net industrial Earnings and Working capital Contribution into Sale of real Dividend payment Other Net industrial
liquidity other cash flow impact German pension estate in Japan Daimler AG (mainly FX effects) liquidity
12/31/2016 impact plan assets and M&A effects 12/31/2017
16.3
15.5
13.5
Investment in
11.6 7.4 property, plant
6.7 and equipment
10.5 10.5
5.9
Research and
8.7 8.9 development
7.6 expenditure
Divisional information
Group financials
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Outlook
Funding
Appendix
„Most successful „No 1 in the global „Most successful „No 1 in the global „Best financial and
premium Truck business“ company in global Bus business“ mobility services
manufacturer“ Vans business“ provider“
8-10 8 9 6 17
Mercedes-Benz Daimler Mercedes-Benz Daimler Daimler Financial
Cars Trucks Vans Buses Services
2,374
2,198
403 Rest of world
383
694 Europe
666 excl. Germany
320 Germany
314
338 United States
347
619 China
488
2016 2017
imported
locally produced
619
488 196
400
171
293 150
239
208 423
147
123 317
108
250
116 146
100
+55 566
529
+106 502
447
+79
341
+55
+41 262
207
166
M270
+
As announced in July 2017, a
localized BEV model under EQ
GLC (X253)
brand will be produced in BBAC
M274
…
M276
GLA (X156)
Mercedes-Maybach C-Class
S-Class Pullmann
Sedan
C-Class
S-Class Wagon
Coupé CLS C-Class
Coupe
S-Class C-Class … and more to come
Cabriolet A-Class Convertible
2018
Nov. Dec. Jan. Feb. March April May June July Aug. Sept. Oct. …
X--Class Sprinter
Study
Cars state market introduction dates, long versions China and Mercedes-AMG not stated respectively among “more to come” *pre-production vehicle
Daimler AG Daimler Corporate Presentation / FY 2017 / Page 29
The new Mercedes-Benz G-Class - luxury off-road vehicle and design icon
230
CO2-emissions in (g/km)
173
160 158
150
140
134
129 125
123 123 EU
Legislation*
95
9.2 l 6.9 l 6.4 l 6.3 l 6.0 l 5.6 l 5.4 l 5.2 l 5.0 l 5.0 l 5.0 l <4.0 l
1995 … 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2020
* Target value for average weight of European fleet.
Comfort CO2
48 Volt
Agility
Turbocharger Air conditioning
Innovative boost concept with AC works without running
two-stage turbocharger and engine
electric supercharger
Daimler AG Daimler Corporate Presentation / FY 2017 / Page 36
Hybrid offensive as further step to reach CO2 targets
HEV = Hybrid Electric Vehicle; PHEV = Plug-in Hybrid Electric Vehicle; BEV = Battery Electric Vehicle; F-Cell = Fuel Cell Drive
Daimler AG Daimler Corporate Presentation / FY 2017 / Page 38
Our target: remain No.1 premium car manufacturer
achieved already in 2016!
Sales target Profitability target
In thousand units Return on Sales in %
2,198
2,374
No. 1
8-10% Corridor during transition phase
Touchpads
Touchscreen
Hey
Mercedes
Speech Control
- update concept
Automated systems, which are situational Automated systems, which drive the vehicle from
activated by the driver the starting point to the destination
System
Sensor Algorithms Embed. SW Infrastr.
Hambach2) Sindelfingen1)
USA Untertürkheim
Tuscaloosa
Asia
Beijing
EQ Vehicles
Battery
1) Competence center for EQ production 2) smart production
Founding shareholder of the JV for high-power charging network for Partnership with ChargePoint:
eRoaming platform Hubject BEVs in Europe Support of market entry in Europe
Daimler AG 1) 2012/ VW 2017 2) Contract 2016 3) Contract 2017 Daimler Corporate Presentation / FY 2017 / Page 56
Creating synergies for electrification across the group
Innovation Global
Leadership Platforms
Global Market
Presence
Entering new markets in LatAm, Africa, Asia, Australia with Regional Centers
Europe: Mercedes-Benz Actros NAFTA: Freightliner New Cascadia Japan: FUSO Super Great
EU LA China
Heavy-duty
engines
Medium-duty
engines
Transmissions
Chassis
Electric/
Electronic
Cab
architecture
94 95
75
64
Year End 2016 Year End 2017 Year End 2016 Year End 2017
Heavy-Duty Automated Manual
Engines HDEP Transmission DT12
415
471
8%
over the cycle
Improves uptime by analyzing real-time data „One-stop-shop“ for apps on transport & logistics
Detects potential breakdown situations Open to all industry partners
Organizes “pit-stop” in case of emergency
Optimizes regular workshop stops
Improves fuel and safety performance by “Flash Over the Air” service for engine, transmission &
- detecting changes in fuel consumption & recommending aftertreatment firmware
- safety event reporting (hard braking, lane departures) Remote access on the truck (max vehicle speed, idle shut
Analysis on trip, vehicle and fleet basis down) from customer office
Highway Pilot
401.0
359.1
200.5 Sprinter
193.4
111.8 Vito
92.1
359 401
>500
9%
over the cycle
in thousand units
28.7
26.2
3.9 Rest of world
3.8
5.5 Latin America
4.9 (excl. Brazil and Mexico)
2016 2017
* European Union, Switzerland and Norway
26.2 28.6
~45
6%
over the cycle
financed or
leased vehicles
moovel customers
Penetration rates
per vehicle segment Global penetration rate DFS in 2017
56%
~51%
42%
31% 27%
43%
Americas 36% Europe 9% China
12%
0,89%
0,83%
0,69% 0,68%
0,61%
0,50% 0,51%
0,36% 0,43%
0,34% 0,37%
0,31% 0,31%
0,24% 0.26%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
132.6
139.9
Annual growth
≥ 5.5%
> 17%
2016 2017 2020
5. Capitalize on
upselling
opportunities
17.8
8.5
4.2
2.0
1.1
0 5 10 15
The world's first taxi app and the The worldwide leading free floating moovel radically simplifies
leading e-hailing app in Europe, carsharing concept. The car2go individual mobility by
available in over 80 cities within 13 service is used by 3.0m customers combining & offering
countries. In Europe, a mytaxi hail is with more than 14,000 vehicles at innovative mobility services
accepted every second by one numerous locations in Europe, North to more than 3.7m users
of mytaxi’s 120,000+ drivers. America and Asia. worldwide via our services: ticketing
apps, on-demand shuttle service,
fare connect
Turo Chauffeur
Beat
shareholding Privé
GENERATE NEW REVENUE
BY ENTERING A THREE-DIGIT BILLION USD MARKET
Flixbus Blacklane
shareholding shareholding EXTEND DAIMLER ECOSYSTEM
BY OFFERING ONE-STOP SHOPPING
Via
shareholding
Careem
shareholding PREPARE FOR THE FUTURE
BY BUILDING CUSTOMER BASE AND SKILLS
17.8mn
CUSTOMERS
116mn
INTERACTIONS
> 100
CITIES
GROW CUSTOMER BASE
BY ADRESSING THEIR FINANCE & MOBILITY NEEDS
* YTD December 2017; numbers for car2go, moovel, mytaxi, Taxibeat and CleverTaxi.
Combined
YTD 12/17 change*
* car2go, moovel and mytaxi (incl. Taxibeat since 02/17 and Clevertaxi since 06/17) combined, 12/17 (YTD) vs. 12/16 (YTD) ** Number of cities with ticketing capability of public transit
2016
2015
2014
2013
2012
2011
2010
2009
Re-Manufacturing
2008
Mercedes-Benz
Ex-Factory Driving Aids
OUR
Global
Partner
Network
Austin, TX
Mobility
DAIMLER NETWORK
Brazil Singapore
STARTUP AUTOBAHN NETWORK Sales Trucks IT Sales / DFS Overseas
• Plans for three legally independent entities under the roof and
lead of Daimler AG
Daimler AG
• Targeted new structure will help to better focus on changing
requirements of markets and customers
Daimler Financial
Cars & Vans Trucks & Buses
Services • Strengthening of the corporate structure will serve future
success of Daimler
• Agreement with employee representatives on balance of
interests will secure the future of Daimler employees
• Based on positive results of a first feasibility study, the Board of Management and the Supervisory Board
decided in October 2017 to pursue the Project “Future“.
• Agreement with employee representatives on a comprehensive balance of interests including job guarantees
until the end of 2029 and an extraordinary pension contribution of €3 billion.
• Current activities include an extensive and thorough due diligence of all economic, tax-related and
organizational issues of the projected structure.
• Analyses comprise more than 700 subsidiaries in more than 60 countries.
• In the case of a positive result of the current feasibility study, the Board of Management and Supervisory
Board would give the go-ahead for the new company structure in the course of the year 2018.
• Finally, the new structure would need approval from at least 75% of the Daimler shareholders at the Annual
General Meeting in 2019.
• Given the size and complexity of the project, we are well on track.
Divisional information
Group financials
Daimler Group Strategy
Outlook
Funding
Appendix
Divisional information
Group financials
Daimler Group Strategy
Outlook
Funding
Appendix
86%
+22%
80 8
75%
73%
66%
64% 63% 63% 62%
60 59% 6
5.3%
5.0%
4.7%
40 4
3.4%
3.1%
2.6%
1.9% 1.9% 1.8%
20 2
0 0
2009 2010 2011 2012 2013 2014 2015 2016 12/2017
Discount Rate Daimler AG Funded Ratio Daimler Group
Extraordinary contribution of EUR 3.0 bn in cash to German pension plans and positive asset returns in 2017 lead to a funded ratio
of 86%.
Daimler Corporate Presentation / FY 2017 / Page 111
Daimler follows a conservative financial management
approach and further strengthened the balance sheet…
Gross Group Liquidity (in bn EUR) Net Industrial Liquidity (in bn EUR)
Financial Services
Industrial Business
21.7 22.1
13.0
2.8 13.8
11.9 12.0 11.5
2.2
1.8
18.2 18.4
15.1 15.4
13.5
10.8 10.1
2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017
127.4
117.6 1.0
2.0
11.0 1.0
10.6 1.7
100.6 11.5
1.5
11.6
3.0
86.4 1.5
7.4
77.7 10.5 34.6
1.4 6.0 2.3 29.7
6.1 1.1 10.9
11.3 27.3
22.9
19.1
63.0 67.3
50.8
38.7 42.9
9%
7.7
1.9
12.4
10.9
4.1
8.0
3.2
5.9 2.3 2.3
1.3
1.7 1.5
1.3 1.3 1.3 1.3 1.3
1.0
1.9 1.9 0.2
1.1
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2037
Daimler AG Daimler Corporate Presentation / FY 2017 / Page 116
Our funding strategy is built on prudent principles
No dependence from single markets, instruments, banks or investors
Targeting
Diversification of funding sources and instruments:
Financial
Bank Loans, Bonds, ABS, CP, Deposits
Independence
No Covenants, no MAC, no asset pledges, no CSAs
Fitch: A- stable F2
Divisional information
Group financials
Daimler Group Strategy
Outlook
Funding
Appendix
Industrial business
in thousand units
2016 2017 % change
of which
Mercedes-Benz Cars 2,198.0 2,373.5 +8
in billion euros
2016 2017 % change
in billion euros
2016 2017 % change
Daimler Group 153.3 164.3 +7
of which
Europe 63.4 68.4 +8
of which Germany 23.5 23.9 +2
NAFTA 45.0 46.9 +4
of which United States 39.2 40.5 +3
Asia 35.6 38.8 +9
of which China* 16.0 18.3 +14
Other markets 9.3 10.2 +10
+314 -1,394
+1,698 +1,341 14,682
• Cars +298
• Trucks -2 +231 -503
• Vans +58 +93
• Buses
12,902 -40
• Cars -1,054
of which: of which:
• Trucks -209
• Cars: • Cars:
• Cars +1,278 • Vans -137 Remeasurement
• Buses Voluntary service
• Trucks +443 +6 activities and of inventories +238
• Vans -42 specific vehicle • Cars and Vans:
• Buses +19 recall -425 Takata airbags +563
New investors • Trucks, Vans,
in HERE +183 Buses:
• Trucks: Workforce
Sale of real adjustments +138
estate in Japan +267 • Reconciliation:
Fixed cost Contribution to
optimization -172 pension plan -605
• Reconciliation: Legal
Impairment proceedings +400
reversal BAIC Impairment
Motor +240 BAIC Motor +244
Currency
transactions +241
Actual Volume/ Foreign Other cost Financial Reconciliation Disclosed Disclosed Actual
2016 Structure/ exchange changes Services items items 2017
Net pricing rates 2017 2016
+750 -276
-373
• Cars -174 +27 -188 +71 3,470
3,459 • Trucks -54
• Vans -19
• Cars -352
• Cars +287 • Buses -29
• Trucks -67 of which:
• Trucks +390 • Vans +16 • Cars:
• Vans +65 • Buses +30 Voluntary service
• Buses +8 activities and
specific vehicle
recall +28
• Trucks:
Fixed cost
optimization -78
• Cars, Trucks, Vans:
Restructuring of own
dealer network* +71
• Cars, Vans:
Takata airbags* +33
• Trucks, Vans, Buses:
Workforce
adjustments* +17
2016 2017
EBIT in million euros; RoS/RoE in % EBIT RoS/RoE* EBIT RoS/RoE*
Daimler Group 12,902 8.4 14,682 9.0
of which
Mercedes-Benz Cars 8,112 9.1 9,207 9.7
* Return on sales for automotive business, return on equity for Daimler Financial Services; Daimler Group excluding Daimler Financial Services
Q4 2016 Q4 2017
EBIT in million euros; RoS/RoE in % EBIT RoS/RoE* EBIT RoS/RoE*
Daimler Group 3,459 8.7 3,470 8.1
of which
Mercedes-Benz Cars 2,561 10.7 2,422 9.7
* Return on sales for automotive business, return on equity for Daimler Financial Services; Daimler Group excluding Daimler Financial Services
+ 62%
3.65
3.25 3.25
2.45
2.25
8.7 8.9
7.4 7.6
6.7
5.9
in billion euros
Investment in property, plant Research and development
and equipment expenditure
Actual Actual Plan* Actual Actual Plan*
2016 2017 2018-2019 2016 2017 2018-2019
Daimler Group 5.9 6.7 7.4 7.6 8.7 8.9
of which
Mercedes-Benz Cars 4.1 4.8 5.5 5.7 6.6 7.0
Daimler Trucks 1.2 1.0 1.2 1.3 1.3 1.3
Mercedes-Benz Vans 0.4 0.7 0.4 0.4 0.6 0.5
Daimler Buses 0.1 0.1 0.1 0.2 0.2 0.2
Daimler Financial Services 0.04 0.04 0.05 – – –
* average p.a.
Feb 26 – Mar 02 2018 CFO Roadshow USA: East Coast, West Coast
Jun 05-06 2018 Capital Market Day Daimler Trucks Portland, OR, USA
This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,”
“estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements.
These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of
demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure
including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production
or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible
lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases
for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used
vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a
significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government
policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of
investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some
of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes
or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those
we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based
solely on the circumstances at the date of publication.