Amazon.

com
Amazon.com Inc.’s Facebook page has 26226415 likes and average 1000+ likes and 400+
comments on single post, visitors also share their posts and queries and complaints
answered by them and their page is far from the most conversational page on the social
network. While some retailers post about the news, or ask random questions to spark a
dialogue, Amazon’s posts almost exclusively are promotional. For example, their post
highlighting a Harry Potter box set containing all seven novels, along with the message, “Harry
Potter fans, have you checked this out?”

On Twitter, its tweets take a similar tack exemplified by its Black Friday tweet, “Don't be
a #DeadBattery Up to 65% off Lenmar batteries & cases.”

But even though Amazon’s social media activity is rather promotional, it still manages to attract
an average of 450+ comments per Facebook post. It also gets an average of 2K+ Likes per
post. On Twitter, having 2.1M follower it averages 150 retweet and 100+ favorite per post. On
LinkedIn having 1,361,272 followers 250+ likes and 20 comments while on Google+
654938 followers 200+ likes and 50+ comments their Instagram account have 222k
followers and average 2K likes and 13-14 comments and on YouTube Subscribers:
7,495 Videos: 243 Average views: 30K+

Amazon decided to leverage the hottest messaging app of 2014 around Black Friday
and the holiday shopping season by sending out daily deals via Snapchat that
disappeared in 10 seconds. This campaign was a great effort to boost Amazon’s mobile
sales and improve on last year’s numbers, when Amazon customers ordered more than
five toys per second from a mobile device between Thanksgiving and Christmas.

Using Snapchat for disappearing deals or to announce flash sales is a great use of the
platform and can be replicated by everyone from huge brands to local businesses in
2015.

Amazon.Com Traffic and Earnings

Purchase/Sale Value: $1,967,842,221 USD
 Daily Revenue: $5,391,349 USD
Monthly Revenue: $164,095,666 USD
Yearly Revenue: $1,967,842,211 USD
Daily Unique Visitors: 513,461,764
Monthly Unique Visitors: 15,628,158,640
Yearly Unique Visitors: 187,413,543,860

Amazon.Com Alexa Traffic Graph (6 Month Period)

Daraz.pk
Incorporated in 2012, Daraz.pk is an online shopping portal featuring apparel,
accessories, shoes and beauty products for men and women, as well as a wide variety
of electronics and general merchandise. Their Facebook page having 2528852 likes
generate average traffic they got average 50+likes and 10 comments per post and they
are promotional and they didn’t answer any query made by customers and no response
to any complaint. The number of likes are decreasing somehow but

On Twitter Daraz.pk have 4047 followers and 3-4 retweet and 3-4 favorite per post
On LinkedIn 4010 followers and their profile on Google+ have 3246 followers and 1-2
+1 their Instagram have 941 followers and average of 6 likes and 3 comments on
single post and on their Blog they got every few comments from 2-3
Their sale is increasing day by day

Daraz.Pk Traffic and Earnings

 Purchase/Sale Value: $3,584,866 USD
Daily Revenue: $9,822 USD
Monthly Revenue: $298,936 USD
Yearly Revenue: $3,584,856 USD
Daily Unique Visitors: 1,522,717
Monthly Unique Visitors: 46,346,709
Yearly Unique Visitors: 555,791,705

Daraz.Pk Alexa Traffic Graph (6 Month Period)

Findings
Both Daraz.pk and amazon.com doing good business but what I see on their social
pages is their likes and comments on a single post and peoples making query is
decreased which shows people don’t want to interact with them on social media.
Why these strategies are effective or ineffective we discuss under:

Increases Brand Recognition

Before 2012 no one knows about Daraz.pk and now thousands of people know about it.
When we ask anybody that how you introduce to daraz.pk and most of says that from
Facebook so it shows that they make effective marketing that increase brand
recognition.

Right Channel
Your organization has a target market. While each individual in your target market has their own
individual personality, wholly they have similar traits, characteristics, and behaviors. With this,
one can surely assume that those within a target market will have similar preferences when it
comes to social networks.

Find out the social networks that your customers are using the most frequently and
engage them in that channel. On some unpopular social media some of your users may
have accounts, but your time and resources could be better spent interacting with this
demographic on Facebook, Twitter or Google+. Example is like amazon.com interacts
with their customers on Snapchat discussed earlier. So, daraz.pk should too follow
these things.

Using Social to Build Relationships

You should never quantify the success of your social media initiatives based on the
number of followers that you have. This number does not give credence to the
effectiveness of your social media campaigns. What really explains the effectiveness is
the engagement and emotional attachment to your brand among your target audience.

According to AllTwitter 56 percent of customer tweets to companies are being

ignored. You cannot expect your audience to develop an emotional attachment towards
your brand if you don’t even respond to them! If they reach out to you, reciprocate, it
takes both parties to develop a great relationship. I agree with Jay Baer in that: “social
media (and Facebook, in particular) is mostly a retention and churn reduction tactic –
the thing your company uses to keep customers coming back for more and telling their
friends (not unlike email, incidentally).”

Your focus in social media should not be about increasing the volume of the
relationships that you have, but on improving the quality of these relationships. So
Daraz.pk should focus on building relationships.

Posting Relevant Content

Providing relative, compelling content is a must-have requirement for your social media
campaigns. Your customers aren’t only interacting with you on social media because
they love your products. They want to receive your advice and expertise as they see
you as an expert in your industry.

It is pretty easy to find and share relevant content within your industry. If you are
constantly pushing products on to your customers, they will almost certainly react in a
negative manner. Remember, they can go to your e-commerce store and see the
products or special offers that you have. Give your followers the quality content that
they are looking on a daily basis. In time they will become engaged, more loyal, and
soon wonder how they ever lived without it. For this Daraz.pk and amazon.com both
should share fashion trends for boys and girls new smartphone applications trending
nowadays etc.

Social Is Only As Good As the User

Just simply belonging to social networks won’t ensure that your customers will be
engaged, and develop into loyal customers. The effectiveness of your social media
campaigns is truly dependent upon the individuals who are monitoring them. With this in
mind, it would seem foolish to not give those who handle social media the training
necessary to build relationships and develop a loyal following.
Like we see on Daraz.pk they don’t even respond and if they respond the way not seem
professional

Creating Experience
There has been a recent shift towards organizations creating an entire experience
around your brand. The day where consumers only interact with your business at
various touch-points is gone. This is forgotten too often by many organizations and each
point of contact with the customer is its own experience entirely.

If you can create an experience around your brand, interacting with you becomes much
more than simply buying your products. It is something that your customers grow to
expect. They like interacting with your brand because it fits into their lifestyle and is
familiar to them. Each interaction that you have with a consumer is an opportunity to
positively impact the brand experience.

Use social media to help create this brand experience. It allows you to develop your
brand’s voice and personality and connect with your customers on a much more
personal level. Having a consistent brand experience makes interacting with your
organization hassle-free. This will ensure that customers return, make more purchases,
and become loyal customers. So both daraz.pk and amazon.com should focus on this.

Reference

http://amazon.com.w3snoop.com/
https://www.facebook.com/Amazon
https://twitter.com/amazon
http://www.youtube.com/user/amazondotin
https://plus.google.com/+amazon/posts
https://www.linkedin.com/company/amazon
https://instagram.com/amazon/
http://daraz.pk.w3snoop.com/
https://www.facebook.com/darazpk
https://twitter.com/darazpk
https://instagram.com/darazpk
https://plus.google.com/+DarazPk/posts
http://blog.daraz.pk/
https://www.linkedin.com/company/daraz-pk