10/9/23, 10:02 PM KFC Marketing Strategy & Marketing Mix (4Ps) | MBA Skool

Marketing Strategy of KFC analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These
business strategies, based on KFC marketing mix, help the brand succeed in the market. Let us start the KFC Marketing Strategy & Mix to
understand its product, pricing, advertising & distribution strategies:

Quick Glance:
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategy
Service Strategy

KFC Product Strategy:

The product strategy and mix in KFC marketing strategy can be explained as follows:
KFC is one of the worlds most popular fast food joint, having a great specialty in burgers. KFC is synonymous with fried chicken and it challenged
the established fast food market of hamburgers. The original product is pressure fried chicken nuggets flavored with secret seasoning of 11
ingredients. Other specialties of KFC are Extra Crispy Chicken, home style sides and buttermilk biscuits. In 1990, KFC expanded its menu and
offered other chicken preparations like Chicken Fillet Burgers and wraps, salads, potato fries, desserts and beverages. KFC has optimized its
product offerings as per the geography and demand.