KFC, also known as Kentucky Fried Chicken, is a global fast food restaurant chain that specializes in fried

chicken. Here's an overview of KFC's background, profile, global positioning, and franchising:

Background:

KFC was founded by Colonel Harland Sanders in 1952. The first restaurant was opened in North Corbin,
Kentucky, United States. Sanders had developed a secret recipe of 11 herbs and spices for fried chicken,
which became the signature flavor of KFC. The restaurant quickly gained popularity, and over the years,
KFC expanded its operations through franchising, becoming one of the largest fast food chains globally.

Profile:

KFC is known for its fried chicken, which is made using Sanders' secret recipe. The menu includes a
variety of chicken-based products, such as chicken sandwiches, chicken tenders, and chicken wings, as
well as side dishes like mashed potatoes, coleslaw, and biscuits. KFC's branding is characterized by its red
and white color scheme, and the company's logo features Colonel Sanders.

Global Positioning:

KFC has a strong global presence and is one of the most recognizable fast food chains worldwide. It
operates in numerous countries across six continents, with a focus on both developed and emerging
markets. KFC has adapted its menu and offerings to cater to local tastes and preferences in different
regions, making it popular among diverse consumer groups. Its widespread international presence has
contributed to KFC's status as a global fast food leader.

Franchising:

Franchising has played a crucial role in KFC's expansion. The company offers franchise opportunities to
individuals and businesses interested in opening KFC restaurants. Franchisees benefit from KFC's
established brand, operational support, marketing resources, and access to the company's proven
business model. Franchisees are responsible for meeting certain requirements and standards set by KFC,
ensuring consistency in quality and customer experience across locations.

KFC provides comprehensive training and ongoing support to franchisees, helping them navigate various
aspects of restaurant operations, including food preparation, customer service, marketing, and financial
management. Franchisees pay an initial franchise fee and ongoing royalty fees based on a percentage of
sales. The terms and conditions of franchising with KFC may vary depending on the country or region.
Overall, KFC's background, profile, global positioning, and franchising model have contributed to its
success as a prominent fast food brand worldwide.

Today we have more than 25,000 KFC restaurants in over 145 countries and territories around the world.
(Franchising) (source: KFC official website)