GROUP MEMBER:

Khalil Ahmed
Ali Gul Korai
Abdul Khaliq
Riaz Ahmed
Introduction:
KFC, or Kentucky Fried Chicken, is a renowned global fast-food chain
specializing in fried chicken. Founded by Colonel Harland Sanders in 1930,
KFC is known for its secret blend of 11 herbs and spices, creating a
distinctive flavor. The franchise has expanded worldwide, offering a menu
that includes fried chicken, sandwiches, sides, and iconic items like the
Original Recipe Chicken.

Historical Background:
KFC, or Kentucky Fried Chicken, is a renowned global fast-food chain
specializing in fried chicken. Founded by Colonel Harland Sanders in 1930,
KFC is known for its secret blend of 11 herbs and spices, creating a
distinctive flavor. The franchise has expanded worldwide, offering a menu
that includes fried chicken, sandwiches, sides, and iconic items like the
Original Recipe Chicken.
KFC has a rich historical background. It was founded by Colonel Harland
Sanders in 1930, during the Great Depression, in Corbin, Kentucky. Sanders
started by selling fried chicken from his roadside restaurant, and his unique
blend of herbs and spices quickly gained popularity.

In 1936, Sanders was given the honorary title of "Colonel" by Kentucky's

governor due to his contributions to the state's cuisine. The franchise
model emerged in the 1950s, with the first KFC franchise opening in Salt
Lake City, Utah, in 1952.
As the brand expanded, KFC became an international phenomenon,
reaching markets around the world. The distinctive red and white KFC logo
and the iconic image of Colonel Sanders are globally recognized symbols of
this successful fast-food chain.
The franchise rapidly expanded across the United States and
internationally, becoming a global phenomenon. In 1964, Sanders sold the
company to a group of investors, but he remained a public face for KFC.
Today, KFC is part of Yum! Brands and operates thousands of restaurants
worldwide, maintaining its legacy as a pioneer in the fast-food industry.

Products:
1. Chicken specialists / experts
KFC is renowned for its expertise in preparing and serving a variety of
chicken dishes. Some of the chicken specialties that distinguish KFC include:

Original Recipe Chicken: This is KFC's flagship product, featuring the secret
blend of 11 herbs and spices that gives the chicken its unique flavor.

Extra Crispy Chicken: Known for its extra crispy coating, this option provides
a different texture compared to the Original Recipe.

Hot Wings: Small, spicy chicken wings that are typically served with a
dipping sauce.
Chicken Tenders: Tender strips of boneless chicken that are breaded and
fried, offering a convenient and flavorful option.

Popcorn Chicken: Bite-sized, seasoned chicken pieces that are perfect for
snacking.

2. Kids Meal
KFC typically offers Kids Meals designed to cater to younger diners. These
meals often include a combination of the following:

Chicken Tenders or Nuggets: Small, bite-sized pieces of chicken that are kid-
friendly and easy to eat.

Side Item: This could include options like small servings of cold drinks or a
small portion of fries.

Beverage: Kids Meals usually come with a drink, often a small soft drink,
juice.

Toy or Activity: Many Kids Meals include a small toy or activity to make the
meal more enjoyable for children

3. Buckets
KFC is well-known for its iconic "Bucket Meals," which are family-sized
offerings that typically include a variety of chicken pieces and sides. The
specifics of Bucket Meals can vary by region and promotion, but they
generally consist of:

Assorted Chicken Pieces: A mix of Original Recipe Chicken, Extra Crispy

Chicken, or other chicken options, depending on the customer's
preference.

Sides: These often include popular choices, coleslaw and mayo dips.

Dipping Sauces: Depending on the promotion or location, the Bucket Meal

may come with dipping sauces for the chicken.

4. Variety of products in Chicken

KFC offers a diverse range of chicken products, showcasing their expertise

in preparing and serving chicken in various forms. Some of the key varieties
include:

Original Recipe Chicken: KFC's flagship product, featuring a secret blend of

11 herbs and spices, known for its distinctive flavor.

Extra Crispy Chicken: Chicken with a different coating for a crispier texture
compared to the Original Recipe.
Hot Wings: Spicy chicken wings, often served with a dipping sauce.

Chicken Tenders: Boneless strips of chicken, breaded and fried for a

convenient and flavorful option.

Popcorn Chicken: Bite-sized, seasoned chicken pieces, perfect for snacking.

5. Innovation
KFC has introduced several innovative products and variations to its menu
over the years. While availability can vary by region and time, here are a
few examples of innovative products:

Nashville Hot Chicken: A spicy and flavorful variation inspired by Nashville's

hot chicken tradition, featuring a cayenne pepper spice blend.

Twister: Crispy Chicken covered in roti with sauces and onions in it.

Rice Bowls’: In some markets, KFC has offered rice-based bowls with
chicken and various toppings, catering to local preferences.

Dipping Bar: A concept that allows customers to customize their chicken

experience with a variety of dipping sauces.
Limited-Time Offerings: KFC often introduces innovative products for a
limited time, such as special chicken flavors, unique sides, or promotional
tie-ins.
Now a days they introduce 2 good deals and tangy Tuesday deal contains
honey sauce wings.

Place:
Physical Locations: KFC, being a global fast-food chain, has numerous
physical locations worldwide. These include standalone restaurants, outlets
in shopping malls, and stores in various urban and rural settings.

Online Presence: In the modern era, "place" can also refer to KFC's online
presence, including its official website and mobile apps. Customers can
place orders online for delivery or pick-up, expanding the accessibility of
KFC beyond its physical locations.

Global Presence: KFC's place extends globally, with a presence in numerous

countries and regions. Its international expansion has made it a well-
recognized brand in diverse locations around the world.

1. Location:
KFC, a global fast-food chain, is widely located in diverse settings such as
urban centers, shopping malls, and rural areas. With a strong online
presence, customers can access KFC through its official website and mobile
apps for convenient ordering and delivery

2. Target Market
KFC's target market includes a broad demographic, primarily focusing on
individuals and families seeking convenient and affordable fast-food
options. While appealing to a wide audience, KFC often targets young
adults and families with its diverse menu of chicken-based offerings. Also
young adults, and individuals looking for a quick and tasty chicken-centric
dining experience.

3. Free home Delivery:

KFC provides free home delivery in many locations, and availability may
vary depending on the specific policies of individual KFC outlets and the
services they offer. To determine if KFC offers free home delivery in your
area, it's best to check directly with your local KFC restaurant or visit their
official website or mobile app for the most accurate and up-to-date
information.

4. Outlets:
KFC entered Pakistan in 1997 and since then, it’s been a journey full of
excitement and Finger Lick in’ goodness! The first KFC restaurant opened in
Pakistan opened in Gulshan Iqbal, Karachi and now our Finger Lick in’
Chicken is available in 33 cities with over 117 restaurants! Being the most
loved fast food chain in Pakistan, KFC leaves no stone unturned to provide
its customers the most delicious chicken and an excellent dining
experience.

5. Internet:
KFC maintains a strong online presence through its official website
(www.kfc.com) and various social media platforms

Promotion:
KFC promotes its presence and deals through a multi-faceted approach that
leverages traditional and digital marketing strategies. Here are some
common methods:

Television and Radio Advertisements: KFC often uses traditional media to

broadcast advertisements showcasing new products, promotions, and deals
to a wide audience.

Social Media: Active on platforms like Facebook, Twitter, and Instagram,

KFC shares content, engages with followers, and announces special deals
and promotions to create a buzz
Online Marketing: Utilizing online advertising, KFC reaches its target
audience through various digital channels, including display ads, search
engine marketing, and partnerships with food delivery platforms.

Email Campaigns: KFC may send newsletters and promotional emails to

subscribers, informing them of new menu items, discounts, and special
offers.

In-Store Promotions: Physical outlets often display promotional materials,

posters, and signage to inform customers about ongoing deals and
encourage purchases.

Mobile Apps: KFC's mobile apps provide a convenient platform for users to
order food, receive exclusive deals, and stay updated on the latest
offerings.

Collaborations and Tie-Ins: Collaborations with other brands or tie-ins with

events and movies can be a way to attract attention and promote special
deals.

Also promote through billboards, Newspaper & packages as well.

KFC COMPARATION WITH MACDONALDS:

Kfc has 37 outlets while the 19 outlets of McDonalds. Kfc was established in
1890 and McDonalds was established in 1940. KFC: Focuses primarily on
chicken-based items, with its flagship product being fried chicken. The
menu includes various chicken pieces, sandwiches, and sides.
McDonald's: Known for its diverse menu, which includes burgers, fries,
chicken sandwiches, salads, breakfast items, and more. While they offer
chicken items, beef is a significant part of their menu

PRICE:
The prices at KFC can vary significantly depending on the country or region,
specific menu items, and local economic factors. Additionally, KFC often
offers a range of meal options, and prices can differ based on the size and
composition of the meal.

MARKET POSITIONING OF KFC:

KFC positions itself in the fast-food industry as a provider of quality fried
chicken with a unique and proprietary blend of 11 herbs and spices. Its
market positioning includes the following elements:

Specialization in Chicken: KFC distinguishes itself by specializing in chicken-

based products, particularly its Original Recipe Chicken, Extra Crispy
Chicken, and various chicken sandwiches.
Heritage and Tradition: KFC emphasizes its heritage and the legacy of
Colonel Harland Sanders, the founder. This focus on tradition contributes to
the perception of a time-tested and authentic brand.

Global Presence: With a vast global footprint, KFC positions itself as a

familiar and accessible brand worldwide, adapting its menu to local tastes
while maintaining core offerings.

Value and Convenience: KFC often emphasizes providing value for money
and convenience, targeting individuals and families looking for quick-
service dining options.

Innovation and Limited-Time Offerings: KFC occasionally introduces

innovative products and limited-time offerings to keep the menu dynamic
and appeal to changing consumer preferences.

Family-Friendly Image: KFC cultivates a family-friendly image, positioning

itself as a place where people of all ages can enjoy a meal together.

Digital Engagement: With an active online presence and mobile apps, KFC
engages with customers digitally, offering online ordering and promotions
to enhance convenience

SWOT ANALYSIS:
A SWOT analysis examines the strengths, weaknesses, opportunities, and
threats of a business. Here's a simplified SWOT analysis for KFC:

Strengths:

Global Presence: KFC has a widespread international presence, making it

one of the most recognizable fast-food brands globally.

Strong Brand Image: The brand is associated with its unique Original Recipe
Chicken and Colonel Sanders, contributing to a strong and memorable
brand image.

Menu Diversity: KFC offers a variety of chicken-based products, catering to

different tastes and preferences.

Operational Efficiency: KFC's focus on efficiency in its operations

contributes to quick service and mass production capabilities.
Weaknesses:

Dependency on Fried Chicken: While renowned for its fried chicken, KFC's
menu may be seen as limited compared to competitors with more diverse
offerings.

Health Concerns: There is a growing awareness of health issues associated

with fried and fast food, which could impact customer choices.
Quality Consistency: Maintaining consistent quality across all outlets,
especially in international markets, can be challenging.

Opportunities:

Healthier Options: The trend toward healthier eating provides an

opportunity for KFC to expand its menu with healthier choices.

Global Expansion: Continued international expansion in emerging markets

can open up new revenue streams.

Digital Innovation: Investing in technology and online platforms can

enhance customer engagement and convenience.

Threats:

Health and Dietary Trends: Changing consumer preferences towards

healthier eating may pose a threat to KFC's traditionally fried offerings.

Intense Competition: The fast-food industry is highly competitive, with new

entrants and existing rivals continually innovating.
Economic Factors: Economic downturns can impact consumer spending on
dining out, affecting sales for fast-food chains.

THANKYOU