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How to use Smart PLS software?

Presentation · March 2021

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Omar Durrah
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How to use Smart PLS software?
Structural Equation Modelling (SEM)

Dr. Omar Durrah


18th March 2021 - Dhofar University - Oman
15th April 2021 - GITAM University - India
Introduction

Smart PLS is a software with graphical user

interface for variance-based Structural

Equation Modeling (SEM) using the Partial

Least Squares (PLS) path modeling method.


Why PLS?

Why? This method ?? and why Smart PLS software?


 PLS makes fewer demands regarding sample size than other
methods.
 PLS can be applied to complex structural equation models with a
large number of constructs.
 PLS does not require normal-distributed input data.
 PLS is able to handle both reflective and formative constructs.
 PLS can handle first and second order together.
 PLS is especially useful for prediction.
Reflective VS Formative Measures

Reflective, All the items are measuring the same construct,


therefore they must be correlated.

Formative, These items are not correlated.


Mediation
References

 Chin W. (2010). How to Write Up and Report PLS Analyses. In: Esposito Vinzi V., Chin W., Henseler J.,
Wang H. (eds) Handbook of Partial Least Squares. Springer Handbooks of Computational Statistics.
Springer, Berlin, Heidelberg.
 Cohen, J. (1988). Set correlation and contingency tables, Applied Psychological Measurement,12(4), pp.
425-434.
 Falk, R. F., and Miller, N. B. (1992). A Primer for Soft Modeling. University of Akron Press.
 Fornell, C., and Cha, J. (1994). Partial least squares. Advanced Methods of Marketing Research, 407, pp.
52-78.
 Hair, J., Black, W., Babin, B. (2010). Multivariate Data Analysis: A Global Perspective, London, UK: Pearson
Education.
 Rabee Shurafa, (2016), University Utara Malaysia-UUM.
 Wetzels, M., Odekerken-Schroder, G., and Van Oppen, C. (2009). Using PLS path modeling for assessing
hierarchical construct models: guidelines and empirical illustration, MIS Quarterly, 33(1), pp. 177-195.
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