Copyr

ight© 2023byAl
exHor
moz
i

Al
lri
ghtsreserved.Nopar toft hispublicati
onmayber eproduced, di
str
ibuted,ort
ransmi t
tedin
anyform orbyanymeans, i
ncl udingphot ocopyi ng,r
ecording,orotherelectr
onicormechani cal
met hods,withoutthepriorwr itt
enper mi ssionoft hepubli
sher,exceptinthecaseofbr ief
questi
onsembodi edincriti
calr eviewsandcer tai
not hernoncommer ci
alusespermi t
tedby
copyri
ghtl aw.Forpermi ssionrequest s,wr i
tetothepubl i
sherattheaddr essbelow.
Acqui sit
ion.
com
7710NFM 620, Bui l
ding13C,Suit
e100,
Austin,Tex as78726
 TM15 Jo1Ae.1JAI. 1-'P& Att.1
Ac.c.oM'�AN'f •tJGt V ,oeo �e'21E�
To C14 •OE 'lolA.
DEAR READER
DON'T JUDGE ME FOR MY 100 BAD IDEAS JUDGE ME FOR
MY 1 GOOD ONE BECAUSE IT'S THE ONLY ONE THAT MATTERS

PLEASE FIND ENCLOSED INSIDE

MY PRIVATE JOURNAL FOR BOTH LOOM
OFFERS AND LOOM LEADS THESE BOOKS
HAVE CONSUMED A LOT OF MY TIME B
EFFORT OVER THE PAST FEW YEARS I
CURATED ONLY THE MOST LEGIBLE OF
MY NOTES IN
AND I GROUPED THEM
A WAY THAT MADE SOME SENSE OF
THE CONCEPT EVOLUTION AS YOU LOOK
THROUGH THESE NOTES YOU WILL
SEE ME WRESTLE WITH IDEAS
IN FRONT OF YOUR EYES YOU'LL
SEE HOW THEY EVOLVED AND MAYBE
GET A DEEPER UNDERSTANDING AS
A RESULT YOU'LL ALSO SEE SOME
IDEAS I CUT FROM THE BOOKS BUT
STILL HOLD MERRIT IN THEIR OWN
RIGHT I HOPE YOU ENJOY BOTH
THESE NOTES AND THE BOOKS AS
MUCH AS I ENJOYED MAKING
THEM FOR YOU

YOUR BIGGEST FAN

ALEX HORMOZI
PS YOU CANNOT LOSE IF YOU DO NOT QUIT
\�%LE of- Lt) N't"E M "r:>
 100 M
OFFERS

JOURNAL

BY ALEX HOR MOZI

f,e,,�ee ���
-r 1 0 � • F The
EV6'-''-'
Co t--> � N �
fA� o F
 GRAND SLAM OFFER

Mta Mtv p
GUARANTEE I on I IIE I
FREE

put PROBLEMS
s
p

754T
EH
KEEFE ÉÉ
MONETIZATION

PAIN
PurgIIIG EFFETE GROWING

tent I
AGEE.IT
HowTo PRINTMoney

towToMAKEPROFITABLEOFFERS

i
towToAcquireCustomers At A Profit
ii ii
s

ALAN W NO COACHING
5 Survey COACHING W No
ALAN
Confirmation Remora
4 SALES In
3 COMPETITORS GAL TOOLS
SALES DATA
PRODUCT ROADMAP
 SECTION I CLIENT FINANCED ACQUISITION

DAI DAI DIS DEY

100 100 doo doo 317 7 I Ito É ÉÉ
Ee Ee Ee Ee Ee Ere Ee Ee

SECTION II ULTIMATE MONETIZATION STRUCTURE

FIND
Antena n'ftp.EE
OFFERS
É I IQ ÉÉÉÉÉ
É
I t.it8335 AHA
SECTION III SECTION IT NEW CLIENT SOURCE
Promotions G
PIMEDIA EAEDMEDIA OWNED MEDIA

gto
GEy
HÉ tI IIE
37thw
Disygydd Get DINERS CENTREFERRAI

PREMISED
mug
tooooo É E
 SECTION O START HERE

SECTION I CLIENT FINANCED ACQUISITION

DAI DAI DIS DEY

FEI Ere Ere Ere Ere

FEI EE EE
it
is is
s

111111,11
Remedia

j
outbound

III
p.gg

tooooo
i 1 Igs
tBDF

ATTENTION PROMOTE LIQUIDATE MAXIMIZE STABILIZE

 SECTION O START HERE
JK
SECTION I CLIENT FINANCED ACQUISITION
DAI DAI DIS DEY
55 15 55 1ÉÉÉ
100 100 doo doo 317 7
Ere Ere
EE EE Ee Ee Ere Ere

SECTION II SECTION III

G NEW CLIENT SOURCES Z PROMOTIONS
PALMEDIA Enema ownetmen­

É EIYea.N­ET FR
Ej
GE
Meighan
É 507 73 Ein Yothu
gtfo
117Éj F i.EE OBEIDI
SECTION IV ULTIMATE MONETIZATION STRUCTURE

ATTENTION PROMOTE LIQUIDATE MAXIMIZE STABILIZE

omomi
EE Est uppity
it

1
881.0ft
 SECTION I CLIENT FINANCED ACQUISITION

DAI DAI DIS DEY

100 100 doo doo 317 7 I Ito É ÉÉ
Ee Ee Ee Ee Ee Ere Ee Ee

SECTION II ULTIMATE MONETIZATION STRUCTURE

FIND
Antena n'ftp.EE
OFFERS
É I IM ÉÉÉÉÉÉÉ

It t.it8335 FHA
SECTION III SECTION IT NEW CLIENT SOURCE
Promotions G
PIMEDIA EAEDMEDIA OWNED MEDIA

toga
ftp.DID
tI IIE
Diosdado OUTBID DINERS CENTREFERRAI
tMB_l

Maimstombs Éi Ei.IE
 SECTION I CLIENT FINANCED ACQUISITION

DAI DAI DIS DEY

100 100 doo doo 317 7 I Isf É ÉÉ
Ee Ee Ee Ee Ee Ere Ee Ee
Emote 1 E
N FENCE W FREE BDISCOUNT
OFFERS
jt ÉÉ
ÉÉÉÉ

9
it

ii io.o d
7
New CLIENT Sources PROMOTIONS
Pamela outbound
Ég
up upset ConIfa

i3
new

too
ÉTIFIE
7

i i.IT
DisgaSu i yD
7
ÉE IIIII Meigs
month
SECTION I SECTION I CFA
Bonus GRAND IT
AFTER
I LEFT
Bonus
SLAM
town I Bonus
OFFER 1 51 5
29 28 Fei Fei É Et
SECTION II SECTION
NEW CLIENT SOURCES PROMOTION
G
Bix MY FFEFFIY.MY DggDIIt Moist
III THE ÉÉ SECTION II RAINMAKING
EEEMEDIA Partners
ACQUIRE
788

É i
i

RESELL 8

SECTION I SECTION SECTION VII

UPFRONT CASH

Egg
SECTION VIT SECTION
ADVANCED LEAD GEN

I iii ioooo
I
7 aces
 j
411

gym SECTION II ENHANCING

g
Bonus
BEFORE AFTER
PROBLEMS SOLUTIONS BUNDLE im n I LEFT
t
Bonus

at Bonus
54533 qq.ws
g
to 29
I
F
If p a Eid
naive

two

SECTIONI EXECUTION

pigs pigged piano

i
s é
Q�1�1NAl­
�f'rC-� OF
D�eit
G o M Po N E N 'rS
31 FEGte st

PREFRAME
g.gg AUTHORITY
Social Proof
10,000
99
Price ANCHOR
CURRENT SUPERIOR
SERVICE
OFFER SPLINTER STACK
Eiti PRODUCTS
I BONUSES
FIFA IF FEE SERVICES

Soup NEXT LOGICAL NEED

Out
SCARCITY X
LEFTYSPOTS
of UNITS
5 4 3 2 1 Done AVAILABILITY
URGENCY
DOUBLE YOUR MONEY
By
RELATES
X DATE
2 To Time
BACK GUARANTEE
CRAZY GUARANTEE
GET Our 2000 FOR CONTINUITY
PROGRAM
FREE TODAY GIVE HIGH
WHEN You BECOME
A VALUE PRODUCT SERVICE
AS
MEMBER FREE BRIBE TO
ENTER CONT
7 For Continuity Down see Your
UPSELL
SAME SERVICE FOR
LESS BUT LONGER
f'1t. �,- Vtz.At=T
OF T�e,
\JA\.IAE
��u Pt'i\01\J
 PRICE WHAT You PAY
VAUUE WHATYaG

VALUE

EQ
f pact

DREAM and
of ACH
Etta

Time
B SACRIFICE I
oh
 VALUEEQUATII

O PERCEIVED
DREAM X LIKELIHOOD OF
Outcome
I ACHIEVEMENT
EE VALUE
TIME EFFORT B
X
Decay SACRIFICE
He s:r U)tJUPr
()f -r" E
P21CE, fo VA1-u£
D•>��EPf'NC.,'j
 VacattttYonsitan
I
customer t
SURPLUS

Price Business
J Surplus t
Profit
COST

with
A PRICE CUST EXP

IN
EG

Short
TERM
VALUE
it

Cost
 PRICE VALUE
TO
DISCREPANCY

Path

PRICE SMH

T
Point of
CANCELLATION
 f,tt�'r 'DIZAFr
OF Tt\E··
V 1c.1 GIA� \IS. \JIC TU.O\A.�

C-'ltlE OF- �e,u

 Virtuous v Vicious
Cycre PREI
HFÉÉasE
ÉmÉÉÉÉÉnt Bet
DECREASE INCREASE
PERCEIVED VALUE
DECREASE INCREASE
RESULTS INCREASE
INCREASE DEMANDINGNESS
DECREASE
DECREASE REVENUE FOR
FULFILMENT PER CUSTOMER
INCREASE

Y.ÉÉÉe HELIAS EÉÉ

DECREASE PERCEIVED VALUE OF SELF
INCREASE
DECREASE PERCEPTION OF IMPACT
RESULTS INCREASE
DECREASE SERVICE LEVEL INCREASE
DECREASE SALESTEAM CONVICTION INCREASE
 f,tt�'f IZAF<
OF 'Tt\E-.

SALf� ro ,:::CA1.F 1<,ME"'r

LotJ,-1 tJIA IA I'll
TERMS DURATION WHEN THEY PAY BONUSES
DISCOUNTS GUARANTEES ACTIONS REQUIRED

How LONG
WHEN THEY PAY
WHAT THEY GET
HOW THEY KNOW THEY LL GET IT
INCENTIVE TO ACT TODAY BONUSES B DISCOUNTS
WHAT THEY HAVE To Do

SEL
Easy To SELL HARD TO

HARD TO
EASY TO

FULFILL FULFILL
f,tz.!.1' OtzAF(
OF Tt\E:

6 �•E� 'lo
C (2.EAIE \(au�
C':,ttAtJO S.t.AtJ\
6fFClt
 DREAM PROBLEMS FEB As
OUTCOME OBSTACLES SOLUTIONS

x r

MAXIMIZE FINAL HIGH VALUE HIGH PROFIT

OFFER STACK
PROFIT VALUE
T VALUE I Cost
My
T VALUE T COST
VALUE I COST X D A VALUE I COST
IÉÉÉ as a value a cost
T VALUE I COST
T VALUE T COST
 f,tz. �1' 'DIZAF(S
OF Tt\E:

N\ A<;, I l 1-\ EAOll tJE

Fot�IAL.f\
 OFFER HEADLINE FORMULA
OFFER IS KIMI G

NHANEER t DURATION POWER

EYEEET ODEEIMET WORD
TIME

EAD PODER
Duration
HIDES of WEEKS of Months
of Hours OF ATTEMPTS

Back Dress SKINNY Jeans JEEFEED

IF PACKED GYM AUTOPILOT PASSIVE Prop
RECURRING
P
ÉIÉÉ Transformation INTENSIVE
PROJECT ACCELERATOR BLUEPRINT BOOTCAMP
INCUBATOR
LAUNCH A SHORTCUT BLAST
SHRED CRUSHER MIRACLE
ROADMAP DETOX SUNDOWN
ENHANCER
FREE 87 OFF GUARANTEE FLASH SALE
GIVEAWAY SEASONAL HOLIDAY LOCAL AREA
AVATAR CALL OUT

ExampII NOTE You DO NE NEED EVERY PIECE THIS IS A FRAMEWORK

FREE ZI DAY DETOX 87 OFF FIRST 2 MONTHS

28 DAY BIKINI BLUEPRINT 7 FF 6 WEEK PROFIT PROJECT
SUMMER 6 WK TONED STOMACH MIRACLE 21 DAY NEW CLIENT SHORTCUT
SOUTHAUSTIN SKINNY JEANS PROJECT 7 6 PACK SHORTCUT
 NAMING

WHO NUMBER
WHAT AVATAR
WHERE
WHEN MISSION
WHY EXPIRATION
How
HOW LONG REASON
HOW MUCH

YAY Boo
How I DID EA Vio El using
SOMETHING DIFFERENT
 M A G 1
CHEADLINEFORMULA­MAGNET
MAKE A MAGNETIC REASON
AVATAR ANNOUNCE THE AVATAR
GOAL T GIVE THEM A GOAL
INTERVAL INDICATE A TIME INTERVAL
WORD
CONTAINER COMPLETE WITH A CONTAINER

MAGNETIC
NAMING WORD
AVATAR AVATAR
MISSION GOAL
EXPIRATION
INTERVAL
REASON
CONTAINERIZE

TIME WHO
REASON WHAT
OUTCOME WHEN

AVATAR WHY
How
PACKAGE WHERE
 M A G 1
CHEADLINEFORMULA­MAGNET
MAKE A MAGNETIC REASON
AVATAR ANNOUNCE THE AVATAR
GOAL T GIVE THEM A GOAL
INTERVAL INDICATE A TIME INTERVAL
WORD
CONTAINER COMPLETE WITH A CONTAINER

MAGNETIC

AVATAR
GOAL
INTERVAL
CONTAINERIZE
 GIFT WRAPPING AN OFFER

ORIGINAL OFFER
B VALUE BUNDLE FALL 6 WK Spin 6 28 DAY
c Lynge BLUEPRINT
00

8
g
MAGICAL inacicai 7 qq.gggt
Offer OFFER
IEEE 3

SAMEBUNDLEPFFERENTWRAPPERT
 ,tt�'r IZAFf
Of 'it\E:

G 14 "«.A tJ -re ec:_.

l�EC,tc-u�-r
 GUARANTEES WORTH ER EEIIIÉ

WE W GOI t.ptf pg
éi
IF You DONT ACHIEVE X IN Y TIME WE WILL

RITE REFUND HALFBACK RETURN ADSPEND

DOPAYFOR COMPETITOR'S PROGRAM
SERVICI KEEP WORKING W Yan FOR
FREEUNTIL You Do OPTIONAL ADDCONTINGENCIES

DOUBLE
RSERVICT GIVE You ANOTHER Y PERIOD
FREE 2x WHAT PAID FOR

WORK W YOU PERSONALLY WORK W You 1 1 UNTIL You Do FREE OF CHARGE

GIVE You OUR PAYMENT PLUS WHATEVER WE SPENT

HOTEL t AIRFARE
Your HOTEL AIRFARE
PAY You FOR Your TIME FOR PHONE CALL IF CALLNOT VALUABLE WE WILL PAY

EARLIER WE WILL LET

You OUT OF YALE CONTRACT FREE OF CHARGE
Fest A new cent at first 14 Days

II
WE WILL PAY FOR YOUR AD SPEND UNTIL You Do
PLAYEDZNDPAYMENT I WONT BILL
You AGAIN UNTIL AFTER You MAKE YOUR FIRST

D FORMANCE ONLY PAY ME XX PER PERSON WHO WALKS IN

Your DOOR IF NO ONE Shows You Don T PAY

HOW TO CREATE AN ATTRACTIVE GUARANTEE

SALE
WeimaTESMOSTPFPCEP
AND REVERSE THEM
RESENT IN TH
THINK OF THEIR TIME EMOTION B OUTSIDECOSTS

THE MORE SPECIFIC IT IS THE MORE IT WILL STANDOUT

 f,tt 5-1' 'DIZAF(
Of Tt\E:

s�,t=-r,�6
b\APPL'I: 0EMAN1'
(14ttuE
 Curve cura
pythYBDenan
Eman
ÉtiiteenEE.IE
TIE
NITS
FIFE Ee
UNITS

sum

I PRICE
og are
0 PRICE
s
I
1 UNIT

A PRICE DEMAND UNITS

5000
SCENARIO TWO
qq 2 2
2000
Eff 3 5

500
h 5 10 SCENARIO One

At
7
Eman

UNITS

suet HIGHEST
POTENTIAL
L PRICE of Unit

PRICE
A PRICE DEMAND UNITS
5000
2 SCENARIO Two 10,000
2000 0 qfq
2
EIiii p iiib
500 qq.EE I sw
WANT TO Buy
NEXT TIME

A PRICE DEMAND UNITS

2 SCENARIO ONE 5000

2000
7
ygq 3 5 pÉÉÉÉÉiÉi zero wit
WANT to Buy Next
g 5 10
TIME
 �,e, u � 1 MG>
C>�-r-' THE
TABL€ oF
---- 1\1-r-EN'r-S

(DRAWINGS BELOW)
 START HERE
GEN LEADS CONTENT PROMOTION 3 CONTAU
DEFINE MEDIA LEAD
TYPES PROBLEM BOOK SOLVES TO DISCUSS THE
EVERYTHING WE USE
RECAP OFFER TRAFFIC SUBJECT IS WRONG
LEADSTAGES ACTIVITYSTAGES

SECTION I DEFINE THE TARGET

MARKET DEEPER UP Down ADJ BROAD
VENDORS AFFILIATES
TARGET CUSTOMERS EMPLOYEES
MULTIPLE OFFERS MULTIPLE PIPELINES
FILTERS
SECTION II WHERE WHEN ARETHEY
WHICH TO START WITH
ONE PLATFORM FIRST

MEDIA CONTENTDEFINITION TYPESOF MEDIA AIN US INTERRUPTION

section WHAT THE ÉÉ B

AUDIENCES VALUEUS INTERRUPTION
DEFINE MY US OTHERS MINE OTHERS
sina.rs
L
I S
DICE STORY GC 10x STORY FLYER STORY 1 o 1 a

SECTION II SCALE
WHO SELF EMPLOYEES VENDORS CUSTOMERS
COST OPERATIONAL DRAG RELIABILITY
PERSON METHOD PLATFORM OFFER ORDER OF VARIABLES

MORE NEW BETTER CHEAPER MEDIA

SECTION E LEVERAGE
22
B2B BTC B2B 2C B2 B2B

SECTION VI EXECUTION
 NO MATTER HOW ELEGANTYOURTHEORY
IF THEEVIDENCEDISPROVES IT IT IS WRONG
START HERE
um steps
RICHARD FEYNMAN

IF You CANNOT EXPLAIN IT IN SIMPLE

ax'll ÉÉÉÉsuÉÉJisÉE terms you Do Not UNDERSTAND
it
RICHARDFEYNMAN
DEF MED B LEAD
REDEFINE TRANSACTION
SECTION I WHO WHY
DEFINE THE TARGET
CUSTOMERS PARTNERS EMPLOYEES AFFILIATES INFLUENCE
Story PE VALUE ADD RESELLERS
IMAGES STAKEHOLDERS
see HIRE SELL OPP
L E A D S ACRONYM
MULTIPLE OFFERS MULTIPLE PIPELINES
SUB
SECTION I WHERE WHEN ARE THEY I FILTER
MEDIUM MEDIA CHANNELS VALUE AIN
STORY WHERE VALUE GOESAFFLOWS TREATE OR INTERRUPT IT
IMAGES HUMAN SENSES SIZE OFMEDIA FALLACY
SECTION III GIVE ASK 4 ACTIVITIES VALUE IN TERR

4 ACTIVITIES WHAT B

How How Much HowLONG VOLUME X SKILL TIME

I CH I OFFER
RULE OF 100 JOHN WAITE
I AVATAR
PERSON METHOD PLATFORM OFFER
SECTION IV EVALUATE
COST
P OPER DRAG RELIABILITY
Outcome YIN SCALE
Re Eu IMPROVE
SECTION I SCALE
EXPAND MARKET DEEPER UP DOWN ADJ BROAD

2 MORE NEW BETTER CHEAPER MEDIA

 0 a

LEVERAGED ACQ BC B2B BZC2C BZB2B B2B2C

SECTION II TIME MONEY OPM OPT

EXECUTION
SEQ OF PAIN
NEXT CHANNEL LEVELS OF COMPLEXITY
WHO IS DOING IT
DICE STORY
WHAT is COMP
WHEN ARE THEY DOING IT

GIVE ASK
INTERRUPT ATTN
ATTRACT ANN I
l I
I I
4
y 1 o
1 o

É
CONCENTRATION
CE VALUE
TO
APPLIES
MANY CORRELATED
How
INVERSELY
OFTEN

CONTENT ON MEDIA
I USE PLATFORM TO CHANNEL

I USE STAGE TO PRESENT PITCH USING VOICE B

WHITEBOARD
 I USE FACEBOOK TO DM MESSAGES USING TEXT

1 CHANNEL CONTENT USING MEDIUM ON PLATFORM

I SAY MY DITCH USING MY VOICE ON THE PHONE

I PRESENT MY PITCH USING SLIDES VISUALS TEXT VOICE

ON 200M
I MEDIA ON PLATFORM
DELIVER CONTENT USING
I SPEAK MY SPEECH VOICE BBODY ON STAGE

US MESSAGES
CONTENT US PROMOTION
PROMOTIONAL
ARE OUTBOUND MESSAGES ACTIVITY

N
PROMOTIONS
TO PROMOTE US
CONTENT THAT

PROMOTIONS
I PROMOTE BY MAKING

PROMOTION X OFFER X MEDIUM A PLATFORM

You
 FUCKED
LEILA SAYS WE'RE

TERRIFIED MCVIE THEATER

HOG WHY PROCESSING

S
EXPLI FEELING OF FAILURE
30 DAYS LIGHT
RECAP OF LOSING TALL

Now I'M TERRIFIED FEELING

BER HERE'S WHY GRC
NOW TELLING Lay TELLING SHAME WE'LL FIGURE OUT
READ POSITIVE

LOST MONEY
LEAVE ME
WORKED out
150K FEELING
LOK GIRL
IDK FIGURE
LICENSING
 Fiennes VISUAL Y IIE
BUSINESS
AUDIO TIME EFFORT
EMPLOYEES
1 TO GROUP TACTILE OPM OPT CUSTOMERS
PAY BEFORE VENDORS
1 TO MANY PAT UPON SALE AFFILIATES

Was.GE

CALL SMS DM
I ÉTM
TEXT
FETISH
MEDIA LOCATION
LEADI
OFFER ATTN
OPOST CONTENT
IMAGES PRE FILTER
ODAY CONTENT Inputs Mact
GRAPHICS
STEPS LUBI
AUDIO
COST
STEP
AUDIENLEWARTH GROWING New Cut

INTERRUPTION MAFFETT OuLÉ

PERMISSIONED OLD Cust
Sale
Pay MORE
TIME INTENTIONAL
NEW PLATFORMS TENTACLES
MORE FREQUENCY EARN ACCESS
MEDIA MORE UNIQUES OWN
ACCESS

MOREIMPRESSION
 HOW PEOPLE
Puttford MESSAGES
I I I
MIIIIIIAT ADVERTISEMNTS
FIND THINGS
SEARCH 1 8
I
POST INTENT SEARCH
1 MASS Age
COLD REACH
1 Gp CONTENT TOLD

wne LOOK ASK SEARC

DISCOVER TOLD
Post
REACH AD

OB ADS
OUTREACH

1 I
1 MANY
MANY I

1 1
CONTENT

ADVERTISE

CUSTOMERS
NET
OUT
PEACH
ATTRACT
INTENT

BROADCAST
ADV

E's
TARGET

WHO CUSTEMER EMPLOYEE VENDOR ATE

WHAT FI I I l Man I MANY

WHERE CHANNEL PLATFORM

SEASON TRIGGER TIME OF DAY WHEN WILL PERSON
WHEN Day a
Wino Do It

How PROCESS B METRICS

How MUCH QUANTITY

HOW LONG Duration

 3 WAYSTOGETNELLEADI
THE E KEY STAKEHOLDERS LOW TRUSTS HIGH
TRUST
BUSINESS EMPLOYEES CUSTOMERS
AFFILIATES VENDORS

ITO I OUTREACH MEDIUM SPEED

CHANNEL
MIRE T BETTER PRE FILTER NEW OR
STAKEHOLDER

MANY To I EILEEN SLOW SPEED

MIRE P OBBETERipIEIEM NIIIcI.I

OR

I MANY BROADCAST FAST SPEED

to

More P BETTER PRE FILTER

TARGETING Ig IIE L
G STEPS TO LEADS

STAKEHOLDER METHOD CHANNEL

STRATEGY
PROCESS 31 TIMING INCENTIVE
METRICS SEASON DEFEE
TIME OF DAY

WHO WHAT WHERE HOW WHEN WHY HOWMICH

 LEADFLOW

Eff Pressure
x

DESIRED
IO
É stuff

IT

ÉÉ ÉÉ PAID

99 9 9 EARNED I 1 1

ÉÉ ÉÉ OWNED DESIRED
STUFF

É É E outbound i r e

É É É AFF
É É É É REFERRALS

ATENTION FILTERS PRESSURE

 LEADDISTILLATIONPROCET

I WHO AVATAR
4 fi stIiI Pressure

I WHAT G METHODS

SOURCE SELECTION
WHEREMEDIUM Pic
PLATFORM MEDIUM WHEN TIME OF DAY Yr
SEGMENTATION WHY PRESSURE
Post ACTION PROCESS PROLES
How Post ACTION
BREAKDOWN

LIMITING BELIEFS STORIES THEY TELL

HAVE
WHAT MUST THEY
ELIGIBILITY DREAMS
GOALS B
ASPIRATIONS INCOME SINGLE
DEMOGRAPHICS AGE GENDER LOCATION
STATUS SEASON TITLE PROFESSION

t CHEAPER
MORE
PRESSURE TRAFFI x PERSUASION

É
BEITER
É
INTRO

OUTLINE
MEDIUM
EQUATION SYSTEM INTRO
WHERE
BOOK
WHEN WHO LEADS
Syst
WHO
6 METHODS
RAT
PEOPLE
FREE DEC PRESSURE
LEVERAGE
STORY EXECUTION
METHOD
MEDIUM EX TFRICTION
PRICE PT
FILTERING WHERE WHEN

How PROCESS BREAKDOWN

MORE D SPEND MORE 2 NEW CH

CH D NEW CH 2 BETTER PERSUASION

BETTER D ADD REMOVE STEPS QUALIFICATIONS

3 PERSUASION
SPEND Comm
PRIMARY ACTION
Comm
POST

COMM DELIVER ASK

 41
REFINED
RAW FILTERED
AIN
PROJET
PROCESS
FINAL G
Product NURTURE
QUAL LEAD

NOT CREATION
EXCLUSION INCLUSION

WHERE'S WALDO

AVATAR PRÉEYEMETERS

ATTENTION
 LEAD
HEIST Pressure
FLOW

MORE
DIFFERENT
BETTER

CHEAPER

FREE LEAD
ATTENTION X PRESSURE FLOW

Filters in ij É EEE
FISH GOLD PANNING DIAMOND MINING

WHAT FISH
WHERE ARETHEY MOST CONCENTRATED

FILTER
BAIT
REEL IN PROCESS

PUMP
PRESSURE

REFINE MÉÉT

STREAMS
OF ATTN
 I PAID
EARNED
3 OWNED QUALIFIED
AIN LEAD
74 OUTBOUND FEE
15 AFFILIATES
16 REFERRALS
IEEE I REFINING
a e
Taa
E

T PERSUASION
Pump
PRE FILTERED IEMMA
EYEBALLS
A
QUALIFIED LEADS
 Section I

SECTION II
SELECT
TARGET
P
PRE FILTRATION PROCESS
R
PINEDA E
I EIEMEDIA OWNED MEDIA
SECTION
IN S
PLATFORMS THE III ÉÉ Y s
u

OUTBID R
DINERS CuentREFerraI
E
section
PEOPLE É iqjEIEYE
REFINEMENT

MORE VETETELET FEWER

It
QUALIFIED
e
SECTION
e
I
SECTION
TURNING IT
IN ÉÉÉ É PRESSURE
VALVE
 I
How WE
GOT HERE

PRE FILTRATION PROCESS

P
R
E
I PINEDA ENEMEDIA OWNED MEDIA
SECTION
IN
PLATFORMS THE ÉÉIF
ÉÉ
É E
OUTBID R
DINERS CuentREFerraI
E
SECTION
PEOPLE qq.ieE E IÉÉÉ

SECTION I t REFINEMENT

VOLUME MÉGM
MULTIPLIERS

QUALIFIED
SECTION VI
TURNING IT
OI t.IE
 SECTION II

GsectionI
SELECT
TARGET
PRE FILTRATION PROCESS
P
R
PINEDA E
I ENEMEDIA OWNED MEDIA
SECTION
IN S
PLATFORMS THE ÉIF ÉÉ
É g
OUTBID R
DINERS CuentREFerraI
E
section
PEOPLE É j.EE E
REFINEMENT

A
QUALIFIED
MÉEPIFEWER
SECTION I
SECTION
TURNING IT
IN ÉÉÉ É PRESSURE
VALVE
0 STARTTHEREEE I.GE UNPDEErsstt nob
LEADS
PROBLEM SOLUTION 11 I
MAGNETS

É J ADVERTISING
II

III EtEETEEDIDS TIREETMAEELEEDADS

CORE FOUR
MORE BETTER NEW
III ÉÉÉ's
a a

I
I EGETEERPPLETTLETELELP I INNAANVUUT HFE.ec
DM
FOUR LEAD TYPES Egitto
STEP 2
STEP 3
CUSTOMERS AFFILIATES STEP 4
STEP 5

LEARN L O
LOSE
EMPLOYEES AGENCIES O
7
WE
 �IG\Al:\N� 01Af'
T�f
ott-E Fo"'�''
\\
 MEDIA MATRIX
K LENGTH 71
SHORT MEDIUM LONG

WÉÉIp Messages Articles Book

WATCH REELL CUP MOVIE

LISTEN SOUNDBITE SHOW CONCERT

 YIN

AVATAR MEDIUM PLATFORM ACTIVITY MAXIMIZE LEVERAGE

YIN

T T T T
AVATAR WHERE AXIMIZE LEVERAGE
CAVITY

I WHO TARGET REFINEMENT

POPULATION
B WHAT MEDIA PLATFORM
I WHERE
LONG
I'How How Much How Were How
TL AMPLIFICATION

MORE NEW
BETTER LONGER

MARKET EXP
PEOPLE
DD E
B D
pattern
D a YET

YOU OTHERS
CHANGE
www.t
CHANGE
WHEREWHAT D
yEbxEi
 INTRO
W
PROMOTION
CONTENT

I More
MEEEEE
WIDER
PLATFORM
NANI
n
OFFER I more

X
POPULATION
Patement
is b I
III rumors you
MORE MESSAGES
MORE POSTS

I
WHAT TO DO NE
SPIN TH FLYWHEEL AGAIN VARIABLES
µ
EXECUTION
 ADVERTISING CYCLE
OFFER
AITAR

ME um
ADVERTISE
ACQUISITION
CHANNEL

PLATFORM
AUDIENCE

ENGAGED
LEADS

SEE 7
 SEE 7
THE NEW CLIENT FI
Know
WHY I Dont
7 LEVERAGE
OTHERS 1B PLAT
OTHERSOR PLAT
OTHERS 1B Own
OTHERS 0113 OWN
1B
PLATFORM
OB
platform
SELF

4
IN Bonn

otitis

ACKNOWLEDGEMENTS
GUIDING PRINCIPLES NAPOLEAN FEYNMAN FRANKLIN

ACQUISITION COM MISSION VISION BEN FRANKLIN QUOTE

 THE NEW CLIENT FI
WHY

HOW LONG
How MUCH
How
WHEN
WHERE
WHO

WHAT

CONTENT
CONVERSA

OUT
REACH AD

ACKNOWLEDGEMENTS
GUIDING PRINCIPLES NAPOLEAN FEYNMAN FRANKLIN

ACQUISITION COM MISSION VISION BEN FRANKLIN QUOTE

 SCALED
AVATAR

KEEFE
MOST ON
OTHERS
ADVERTISE You MÉIum MEDIA
ADVERTISE

LÉf
Your
AUDIENCE
PÉÉÉii
OTHER
OTHER
PLATFORMS
AUDIENCES

START SCALE

AVATAR REFINE A
BEST MOST ON
MEDIUM
PLATFORM ONE SIMILAR

AUDIENCE YOURS MORE

ADVERTISE You
III OTHERS
 ADVERTISING CYCLE
OFFER
AVATAR

MÉium
ADVERTISE
ACQUISITION ENGAGED
CHANNEL LEADS

PLATFORM
AUDIENCE

IN RIGHT ORDER Everything Stackson

VISUAL'S OFF NOT
Function
DOING PRIMARY
ADVERTISE
You EMPLOYEES AFFICIATES CÉFÉÉÉÉ MACHINES
MESSAGE MESSAGE DECREASE
I I PRIVATE MORE Faz Yan Faz Yan FOR YM TIME MSG
MILE
POST FOR POST FOR POST FOR EXPAND
1 0 PUBLIC MORE YOU YOU REACH

MESSAGE PRODINCPromote VOLUME

PRIMARY ACTIONS HIRE

1 TimeDo Fon T
T
L E V E R A G E

DEFINE PRIMARY ACTIONS FOR EACH

 ACQUISITION CHANNEL LEAD STAGES

STRANGER CUSTOMER
UNCONTACTED CONTACTED ENGAGED QUALIFIED SOLD
ADVERTISE INCENTIVIZE NURTURE
NO SELL
ACTON ACTIVITY I astr I
TENTAGE GUILTY Bty
IGNORANT SEEITEAR
REACTION In E 3

ADVERTISING CORE FOUR

HOT COLD

OUTBOUND
HOT COLD
OUTBOUND OUTBOUND

HOT COLD
INBOUND
INBOUND INBOUND
 FINAL

CORE FOUR
PEOPLE WHO PEOPLE WHO
KNOW YOU DON'T

ITOI WARM COLD

PRIVATE OUTREACH OUTREACH

POST
Ito a

PUBLIC CÉÉÉN JIM

 I GIA� ING» 01A 1'
il-4f
,,
"OVE'f2.'rl�I Al C.
C-1 (,,1,,, f , ,
 our Mors

MCPDTPROEII.IE
OWN PUBLIC

OTHERS PUBLIC

PRIVATE SELF INTERRUPTION

PUBLIC SELF
PRIVATE OTHERS
Pursue OTHERS patterns I33
AFFILIATES

VENDORS

OTHERS IB OTHERS PLATFORM

OB OTHERS

OTHERS IB SELF OWN

OB SELF EMPLOYEES Cust AFF VEND
PLATFORM
got
IB OTHERS
OB OTHERS
0
I
a IB SELF
OB SELF I gyp Grow
 1 MANY I I

AD I REACH OUT
No
TR

OWN AUDIENCE I TAK TO MY

NETWORK

No Trust
OPS AFF RUN ADS DAY OTHERS TO
COLD Cave

Trust
OPT AFF PROMOTE REFERRALS

x op us You

WARM TRUST
 FREE

Your Leap Your

THEIR CORE
t CORE
OFFER At MAGNET
A OFFER
THEY You
UPSELL
GIVE AWAY

LEAD Your
THEIR CORE
T
our
t CORE
OFFER MAGNET
A
A OFFER
THEY You
UPSELL UPSELL

HEIR CORE OFFER

a MORE
T T STUFF
YOUR COFE OFFER A
THEY SELL YOU UPSELL
THE
AND YOU SPLIT THE MONEY EITHER
TIME
CASH ALL TIME CASH OR ALL
UPFRONT
FOR X PERIOD
 LEAD MAGNET TYPES

I REVEAL
PROBLEM Z IEEE 3 FREE STEP OF X
4 STEPI STEPZ STEPS STEPY STEPS

no

FREE

DELIVERY MECHANISMS

I 2 3 Y
PHYSICAL
INFORMATION SERVICES PRODUCTS

ti
I
 WARM REACH OUTS
EMAIL
PERSON WHO
YOU PHONE CALL KNOWS YOU
1
O DIRECTMSG
O

I II Sms I
I VOICEMAIL

YOUR
EMAIL CONTACTS
YOU PHONECALL LIST
1
TDIRECTMso I EEE
II sus IEEE
Il voicemail I I
STEP I CLICK HERE
STEP 2 OPT IN 41
STEP 3 BOOK A CALL

BAR
44
FEESAGES
O
Fi

FREE GYM
MASSAGES
46

Xo
I
 0 VELEADs

IEEE 58

5
FIÉTFRÉ OK I'LL GIVE IT A Shot

Go
gygy.gg

FREE 801 OFF 601 OFF

� F•& CA e • NC1t C, \A,.

'f'"f C.0Hf�IJ ...

'-\N 11')
 POST CONTENT
YOUR AUDIENCE
SMoRE
me
0000
YOU VALUE I II 8
o 0000
on

I IIII
IEEE

VALUE ALFÉECE

Y an

ÉÉÉÉ
 MEDIA MI ED

É IE

N
WATCH LOOK READ
I
LISTEN

11 I N SHORT It LONG
LONG SH
SH CONG SH
PODCAST
YT SONG
T RADIO
LIVE RECORDED CLUBHOUSE

VIRTUAL IN PERSON

SHORT LONG
WATCH
TI Look
READ
I LISTEN

LENGTH ENVIRONMENT LIVE

 MEDIA MEDIA

CALLME C PROMOTION

AUDIENCE

gj iQ
AUDIENCE

i
PLATFORM
EEE PLATFORM
EEE
CONTACTED LEADS
CONTACTED LEADS

MEDIA MEDIA
CONTENT CONTENT
É
C

CALLME C PROMOTION

ÉÉ i
ADVERTISING AUDIENCE

i
gym PLATFORM

CONTACTED LEADS CONTACTED LEADS

MEDIA MEDIA

DOGS C CONTENT DOGS C CONTENT

PROMOTION CALLME C PROMOTION
CALLME C
AUDIENCE AUDIENCE

i
PLATFORM PLATFORM

CONTACTED LEADS CONTACTED LEADS

 ÉÉÉ'S
It
How I us How You

GIVE GIVE GIVE UNTIL THEY ASK

EE Ee Le

FIE FREE
FIE
t.untt.gg
You
f

AGAIN AND AGAIN 3

FEE

r
9ÉI A
 U V
X XX EVERY WORD MUST
CARRY ITS WEIGHT

DAFÉITION 2 AFÉETION 3 REWARD

ATTENTION
TAGAn
Ooo V U v
ma

1
ATTENTION 2 AFEETION 3 REWARD
GET ATTENTION

00sma
vvv
 SHORT LONG
CONTENT US CONTENT

V
U V U V V

É É
USE CONTENT TO MAKE MONEY

ET
it a
ooo

KEEP
GET
REWARD

D ooo Ooo 00s

Ooo
GET KEEP REWARD

2 I 2 3

U
10,0s s
0iO
 Ooo
Ooo
Ooo
GET KEEP REWARD

KEEP

GET
REWARD

KEEP

GET REWARD

D
OeOe
 Or

Oooo

Oooo
GET KEEP REWARD

H I II

7
to
 CONTENT UNIT

OK RETAIN REWARD

HOOK RETAIN REWARD

CHITTI MANY
LONGFORM FORM
SHORTSHORT SHORT SHORT SHORT
CONTENT
UN ITS
ayyy
UNITY y

LONG MORE CONTENT UNITS

SHORT LONG
CONTENT
M M R
Unity y u n i
v n
n

INTEGRATED
SINGLE PIECE OF
CONTENT
M P
v
É rn
E e
R
 CONTENT UNIT

BOOK LONG

HOOK RETAIN REWARD HOOK RETAIN REWARD

CHAPTERS MEDIUM

00k RETAINREWARD Hook RETAINREWARD Hook RETAINREWARD HOOK RETAINREWARD Hook RETAIN REWARD HOOK RETAIN REWARD

PARAGRAPHS SHORT

IoIIa.IEaRDIoxIIainEwaRDIoxIIainEwI IoIIa EI IoIIa EI

ÉtainREAD ForÉamÉIDForIIAMIEA.ro IoItami.IE
ooxIIainEwaRDIoxIINEILD o.EIamEE

PARAGRAPHS

HOOK RETAIN REWARD

LONG

HOOK RETAIN REWARD

SHORT
 LONG FORM MANY CUS

HOOK RETAIN REWARD

CONTENT
UNIT 7

In rn

REFAIN

LIST ITEM I 2 3
I T T

Hook
vet rn
REWARD

INTEGRATED
SINGLE PIECE OF CONTENT

n M n

i V V
É v v
E
R
 INTERMITTENT
MANY
PEES I z 3 4 5 6 7 8

contents M M M M M M
E
E
R

HOOK RETAIN REWARD

HOOK RETAIN REWARD

OF
HOOK RETAIN REWARD
MULTIPLE MULTIPLE
HOOKS REWARDS

SINGLE PIECE OF CONTENT

THREE RETENTION STRUCTURES

LISTS STEPS STORIES

STEP 1
A B STEP
C D STEP 3
STEP 4
 FINAL

CONTENT UNIT

HOOK RETAIN REWARD

M M M P
DEPTH THEN WIDTH WIDTH THEN DEPTH

9
IT us
9I s

v u
V
 COLD REACH OUTS

MI EMAIL
STRANGER
YOU PHONE CALL
1
O D DIRECTMSG I
0

I DI
I
sus

VOICEMAIL
I

COLD REACH OUTS

É Ites
 NO REPLY REPLY

IEEE EE EE
0 0 0000 O O
EE
FEMA O O
E
000 O
E EE 21
1
PHONECALL
1 IEEE EE EE win
DIRECTMSG EEE EE EE EE BI

F
O
III Sms EEE EEE EE
9
II VOICEMAIL O
E 0000 EO E REPLY
0 0 FREE
I E THING
E E E
SCRAPE EM Buy Em Look For Em
SOFTWARE PAY BROKERS MANUAL SEARCH

I I

d 98

LIVE
MANUAL AUTOMATED

8
RECORDED qq us E F
yy.gg
I
 LEADS LIST
NAME 555 5555 I
NAME 555 5555 TODAY x
NAME 555 5555 TOMORROW
NAME 555 5555
NAME 555 5555
NAME 555 5555 NEXT DAY
NAME 555 5555

LESSONS 101

toy
II I se
111 How it
WORKS
\
 RUN PAID ADS
STRANGERS
FREE VALUE O O O O
YOU FREE VALUE
FREE VALUE I I I
0 t O O O O
S
ARA
P FREE VALUE I I I
FREE VALUE O O O O
FREE VALUE I IT

PAID ADS

in
 EYE

9
9 EE
tt

FOUND YA

W.IO
i
a

He
EASY SHARD

NEW X NEW X NEW

PLACEMENTS PLATFORMS CORE FOUR

V V

BETTER MORE NEW

HIGH
RETURN
NEW MORE BETTER

HIGH
Cost Est

v
RETURN
 15 C PRICE

10 GROSS
PROFIT
MINET C COST

10 x 25 MONTHS 250
LIFETIME
15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 GROSS
10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 PROFIT
tootoooootoooootoooootoooootoooootoooootoooootoooootoooootoooootooooo7388933850

OLD WAY

MONTHS O I 2 3 4 5 6

Gross to to to to to to 10
PROFIT
cost 30 O O O O O O

CASH 20 10 o 10 20 30 40
I
CASH CASH
FLOW BREAK FLOW
NEGATIVE EVEN POSITIVE
 15 C PRICE 15 15 15 15 15 15 15 15 15

10 a Gross 10 10 10 10 10 10 10 10 10
PROFIT
FEAR Lost tBFBFTAFTAFTAFTAFTFFFTA
I C MONTHS 2 3 4 5 6 7 8 9 10

LIFETIME 10
GROSS PROFIT 100 10 x MONTHS
LTG P
 NEW WAY

MONTHS O I Z 3 4 5 6
Gross to to to to to to 10
PROFIT
20
UPSELLI
Cost 30 O O O O O O

TIO 20 30 40 50 GO
CASH O

BREAK CASH FLOW POSITIVE

EVEN
RICE 15 15 15

Gross 10 10 10
P­ROFIT 30 LTG

Cost 5 5 5 NI 815 815 815

LTGP CAC t I

LTGP CAC I

LTGP
3 Is
CAC

IF LTGP 30 THEN CAL 30

IS
IT PROFITABLE

IF LTGP 30 THEN CALL 30

IS PROFITABLE

CAL 10
IF LTGP 30 AND
3 I LTGP CAC RATIO
IT HAS A
 WHAT WHO WHEN FRAMEWORK

X
WHAT WHO WHEN

G MORE
of
C LESS
9
THEMSELVES PAST
DREAM NIGHTMARE
FAMILY X PRESENT
FAST SLOW
FRIENDS
EASY HARD FUTURE
COLLEAGUES
LIKELY RISKY RIVALS
ETC

WHO WHAT WHEN FRAMEWORK

WHO X WHAT X WHEN

9 Itis
THEMSELVES G MORE F LESS
PAST
FAMILY DREAM NIGHTMARE X PRESENT
FRIENDS FAST SLOW FUTURE
COLLEAGUES EASY HARD
RIVALS
ETC LIKELY RISKY
 LANDING PAGES
LAYOUT 1 LAYOUT 2 LAYOUT 3
AHN AVATAR T I i xx N AVATAR

Hexane
SUB HEAD iÉIIÉÉÉ I
EMAIL
SUBMIT EMAIL EMAIL
SUBMIT SUSBMITT

THANK Ya PAGES
LAYOUT 1 LAYOUT 2 LAYOUT 3
STEP 112 STE

HEADLINE HEADLINE HEADLINE

APPLY

TESTIMONIES
 MORE LEADS

ATTENTION PRESSURE FILTER

FREE pig pig

TIME ON EXISTING LEAD CHANNEL

TIME EFFORT MONEY SPENT
ATTENTION

TAD SPEND I 1 I
PRESSURE FILTER

IEIETI
FREE
ijij

100 200
MORE LEADS

T VOLUME ON EXISTING LEAD CHANNEL

TIME EFFORT MONEY SPENT
TAD SPEND
100 200 T CONTENT
T OUTREACH

T of CHANNEIPLATFORMS

100 100 t 100

BEITER LEADS HIGHER Y LEADS CLOSED

MORE CONCENTRATED CHANNEL

X X X
PRESSURE
I CONC X X X FREE
xxxx
Xxx
 ATTN
X PRESSURE
X

Tone 8818
4

BETTER FILTERS
PRESSURE

ADD TARGETED PRESSURE FREE

fix

HENION PRESSURE
Good

TE BAD

8
FILTERI
 YOU 7 MORE MINIMININITI
ARE O
É
BETTER
ÉÉ
ÉIÉIÉIÉE
I
YOU MORE
ARE O
BETTER
ILIE
HERE NEW I
YOU MORE
ARE O
BETTER I I am

HERE
NEW
I
MORE
É
ÉIÉIÉÉÉ

BETTER
FIRE LETTER
IL ILIE
IÉÉÉÉÉÉ
ÉÉÉIÉÉÉÉÉÉÉÉ
ELIE E NEW

PIE
 MORE

ÉÉ É ÉÉ É ÉÉÉ
E E
E ÉÉ É ÉÉ É ÉÉ É
EIEEEEEEEEEEEE
BEITER

IIF
E E
E
NEI

E E
EYE
MORE BETTER CHEAPER RELIABLE
E E
EEE 9 ÉÉÉ É at

e
00

Got
I
Mmff

er
 Eine
HOW PEOPLE THINK IT IS
MET ME t
ME COMPETITOR 3 COMPETITORS

Taylor
EWE
iBooks tag
HOW IT REALLY IS

I I ÉBgog
 ONE ENTIRE PLATFORM

HOW MOST SEE HOW IT REALLY IS

THEIR MARKET WARM OUTBOUND COLD OUTBOUND

ONE METHOD
ONE PLATFORM
ONE MEDIUM
Warm inbound COLD 101304

Ikaw ammmm

REFERRALS AFFILIATES
I AM ONE OF FOUR
THE
ADVERTISERS ON B
ONE CHANNEL I KNOW
SEE THEREFORE I OWN YH
OF THE MARKET I CANT
GET MUCH BIGGER
 ONE ENTIRE PLATFORM

HOW MOST SEE HOW IT REALLY IS

THEIR MARKET WARM COLD
OUTREACH OUTREACH

ONE METHOD
ONE PLATFORM
ONE MEDIUM
POST CONTENT RUN ADS

im
dammit imam

REFERRALS AFFILIATES
I AM ONE OF FOUR
THE
ADVERTISERS ON B
ONE CHANNEL I KNOW
SEE THEREFORE I OWN YH
OF THE MARKET I CANT
GET MUCH BIGGER
 BROADER

T UP

CURRENT MARKET ADJACENT

I Down
Z OTHERS PEOPLE
TELL
ABOUT YOUR STUFF

LEAD GETTERS

CUSTOMERS AFFILIATES

EMPLOYEES AGENCIES
 Ix 4x
LEVERAGE
AND WHAT
48 You Get Out
y

1
THE DIFFERENCE
BETWEEN WHAT YOU PUT
IN
You

IT x 100
4
SOMEONE
YOU ELSE

IT x 100
4

SOMEONE
YOU ELSE
At
IT x 100
A 4
 YOU 100 100 100 100 100

GET LEADS

YOU GET A 100

LEAD GETTER

LEAD GETTER 100 100 100 100

GETS LEADS

YOU GET 100 100 100 100 100

LEAD GETTERS

LEAD GETTER I 100 100 100 100

GETS LEADS
LEAD GETTER 2 100 100 100

GETS LEADS
LEADGETTER 3 100 100
GETS LEADS
YOU GET 100

A RECRUITER

THEY GET 100 100 100 100 100

LEAD GETTERS

LEAD GETTER I 100 100 100 100

GETS LEADS
LEAD GETTER 2 100 100 100

GETS LEADS
3 100 100
LEAD GETTER
GETS LEADS
REFERRALS

Join

I I

OK
 i
REFERRALS

If exponential
GROWTH
0

A
I 3 9 27

HAMSTER WHEEL OF DEATH

BUSINESS IM REEEADS
OWNER

EYE
ENTER
EX IT

7 V
O

EE EE
CUSTOMERS
 VOCAL SILENT SUPER
201 201 201 201
VOCAL

1
10

YEEZY
ie

SUI
YIU

MAXIMIZE MINIMIZE

PEOPLE
HOW
THEY
REALLY
REFERRALS How
THINK
WORK
Work

E E Et
0 0
Of E IE
It E EE
I I
oh
It I to
It E EE
10 8 OF E
 PRICE PROFIT VALUE RELATIONSHIP

REFERRER VALUE WHATLEY GET

I
GOODWILL

NEUTRAL I PRICE WHAT YOH CHARGE

PROFIT

HATER I COST WHAT IT COSTS YOU

SELL BETTER CUSTOMERS

EYE It
 SET BETTER EXPECTATIONS

I
UNDER PROMISE OVER PROMISE
OVER DELIVER UNDER DELIVER

GET MORE PEOPLE BETTER RESULTS

94949499 97989797

94949494 i i i i
0101 SUCCESS RATE 101 SUCCESS RATE
 MAKE FASTER WINS

DAY I DAY 7 DAY I DAY 100

LE
N N A N
 GOLDEN RATIO

CLIENTS REFERRED
CLIENTS CHURNED I
REFERRAL GROWTH EQUATION

MONTHLY
CLIENTS CLIENTS I Compound NG
RETERRED CHURNED GROWTH
MONTHLY MONTHLY

FOUR SIMPLE CUSTOMER MILESTONES

ACTIVATE TESTIMONIAL 7 REFER ASCEND

Got 3

CORDER MAY VARY

 PROSPECT EXPECTATIONS
GOOD A BAD X
É
pggmisePRomsEouezPromise
IIF Fel ftp.qq
PROMISE
UNDER Deliver
VALUE

HANDOFF X HANDSHAKE

SALES SALES CUSTOMER SUCESS

I
É

CA T
ACTIVATION ASCENSION

go

ON GOING VALUE
FF\LIATe-S
 AFFILIATES
SENDOEMINEMMMÉM

ITY
Titi
 I WANT TO YOU GOTTA
SELL YOUR BUY IT TO IT
STUFF ETHICALLY SELL

a P

I WANT TO You GOITA KNOW

SELL YOUR WHAT YOU'RE
STUFF TALKING ABOUT

WHAT WILL MONEY B FREE

You PAY ME
M
A p
É FREE
 TEASE I SHOUT
WHISPER

o
ti ftp.T.li Iv
TEASE I SHOUT
WHISPER

pO
FI IETI.IE
TEASE I SHOUT
WHISPER

ti It
1
o
IIIT Yui
 YOU GET look look look look 10 OK

CUSTOMERS

50012

40012
30016

200k

YOU GET AFFILIATES HOOK

THEY GET CUSTOMERS
OVERWORKED YOU WEALTHY YOU
80 Hours WK 10 Hours WK

I t

OTHERS DO IT
NO ONE CAN
DO IT LIKE ME BETTER THAN ME

INCOME 2,000,000 INCOME 2,000,000

NET WORTH CASH NET WORTH CASH 10,000,000 4
IN EQUITY

80 HRS 10 HRS 200 HRS 203

DOING LEADING DOING

Tio LEAD
Hours
IN
A
ZHRS ZHRS ZARS

ZHRSTZHRS­.IT
11 IFiiFi
ZOO HRS
OF DOIG
 DUAL ADVERTISING FUNNEL

FRONT BACK
END END

CUSTOMER
LEADS
EMPLOYEE
LEADS
L
Buy Hires
GET DELIVER

CUSTOMERS C X EMPLOYEES
 INTERNAL CORE FOUR
WARM COLD

ASK COLD
1 1 NEYER OUTREACH
Hoy
i T
POSTTo
PRIMBOTE
1 to Your
NETWORK POSTS

AFFILIATES

I III
EMPLOYEE COMMUNITY
OWNERS W

y
IN HOUSE RECRYITERS
RECRUITING
SITTING
 EXTERNAL
LEAD'GETTERS
CORE FOUR
WARM COLD
OUTREACH OUTREACH CUSTOMERS AFFILIATES

ÉÉÉÉÉ EMPLOYEES AGENCIES

INTERNAL
LEAD'GETTERS
CORE FOUR

ASKYOUR OUTREACH EMPLOYEE N'T

NETWORK REFERRALS OWNERS

RECRUITERS
POSTTO PROMOTE IN HOUSE
YOUR JOB RECRUITERS
NETWORK POSTINGS SEAEFygG
A
 PERFORMANCE DIAMOND

COMMINICATION

V
2 3
TRAINING PERFORMANCE C MOTIVATION

4
CIRCUMSTANCES
 O\I E � r , s , N G
0 tJ £ - � � e
C.t-t ec.� C- IS-,-
•
G1-os, N ��°"' C:.\-\-'t<::>
 RULE OF 100
100 DAY X 100 DAYS
WARM COLD

OUTBOUND REACH REACH

OUTS OUTS

DOLLARS
INBOUND MINYTES
FADS
CONTENT PA

BONUS DO 100 DAY OF MORE THAN

ONE OF THE CORE FOUR
STEP I PICK TARGET
CUSTOMERS AFFILIATES EMPLOYEES

STEP 2 RULE OF 100

PICK DAILY ACTIONS

STEP 3 FILL OUT YOUR

ADVERTISING CHECKLIST

STEP H DO MORE DO BETTER

DO NEW

STEP 5 USE