Test Bank for Tourism: Principles, Practices, Philosophies, 12th Edition by Goeldner, Ritchi

Test Bank for Tourism: Principles, Practices,

Philosophies, 12th Edition by Goeldner, Ritchie

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 CHAPTER 9
MOTIVATION FOR PLEASURE TRAVEL

TEST QUESTIONS
Multiple Choice Questions

1. According to Professor Pearce, successful business practice in tourism depends mainly on:
a. understanding the consumer.
b. marketing effectiveness.
c. staff performance and training.
d. the hospitality spirit.
e. financial and managerial inputs.

2. Repeat business is best assured when:

a. consumer expectations are met or exceeded.
b. tourism product prices are substantially lowered.
c. word-of-mouth advertising is positive.
d. a and b
e. a and c

3. A group of visitors with a narrow range of motivation would:

a. be attracted to only one kind of destination such as Disneyland.
b. wish to visit mainly national parks.
c. be interested in a destination offering many experiences.
d. only choose a travel experience having an expert guide.
e. select a tour based on a highly specialized theme.

4. The main sources of ideas for formulating questions on pleasure travel motivation come from:
a. reports found in the Journal of Travel Research.
b. historical and literary accounts of travel.
c. the discipline of psychology.
d. current practices of tourist industry researchers.
e. b, c, and d

5. All of the following were motivations for Middle Ages travelers except:
a. social interaction and social comparison.
b. escape.
c. study and personal self-actualization.
d. religious motives.
e. revelry and feasting.

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6. The Grand Tour for English scholars is/was:
a. still practiced today.
b. an actual group tour with a guide.
c. mainly provided by parents of moderate means.
d. flourished by the end of the sixteenth century.

7. Travel for religious reasons such as pilgrimages:

a. was really quite inconsequential.
b. established travel as an important activity in one’s life.
c. was confined to the Middle Ages.
d. is seldom engaged in today.
e. was limited to visiting early cathedrals and basilicas.

8. Today’s researchers surveying travelers often try to pinpoint motivation:

a. such surveys are actually of little value.
b. often these are to identify the rewards expected from travel.
c. there is an indirect link between satisfaction and motives.
d. usually employ 12 benefit statements.
e. All of the above.

9. Lists of items relevant to why people travel are often used, but these:
a. have only a few limitations.
b. are seldom selective.
c. sometimes are mixed with destination attributes.
d. are usually comprehensive.
e. a and d

10. The study of tourist motivation requires a:

a. pragmatic approach.
b. psychological approach.
c. theoretical approach.
d. destination approach.
e. future approach.

11. The travel needs ladder of Pearce proposes that:

a. there is a hierarchy of travel motives.
b. people start at different levels.
c. levels are changed during their life cycle.
d. levels are or can be inhibited by various factors.
e. All of the above.

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12. In Pearce’s travel needs ladder shows that:
a. several levels can work together.
b. the levels rarely work together.
c. each level is similar for each traveler.
d. travelers visit a place with standard objectives.
e. a traveler usually emphasizes one main motive at a destination.

13. Which of the following would not normally be considered a “tourism icon”?
a. The Taj Mahal
b. the Eiffel Tower
c. the Acropolis
d. the Sydney Opera House
e. the Asian Tsunami

14. Which of the following areas of study is usually considered to be of greatest value in our efforts to
understand travel behavior?
a. chaos theory
b. psychology
c. neurosciences
d. anthropology
e. factor analysis

15. Why do certain groups of travelers seek particular holiday experiences?

a. Some people are richer than others.
b. Some people are healthier than others.
c. There is no one answer.
d. Some people are more socially oriented than others.
e. Some people have more ambitions than others.

16. The Plog model of tourism motivations asserts that “allocentrics”:

a. are very religious.
b. are highly adventurous.
c. prefer the familiar.
d. use aloe vera to calm their nerves when flying.
e. are bi-polar.

17. The Plog model of tourism motivation asserts that “psychocentrics”:

a. are very religious.
b. are highly adventurous.
c. prefer the familiar.
d. require psychotic drugs when flying.
e. are bi-polar.

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Test Bank for Tourism: Principles, Practices, Philosophies, 12th Edition by Goeldner, Ritchi

ANSWERS TO MULTIPLE CHOICE QUESTIONS:

1. A 7. B 13. E
2. E 8. B 14. B
3. C 9. C 15. C
4. E 10. C 16. B
5. C 11. E 17. C
6. A 12. A

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