BANAWE ST.

PROJECT
I. RATIONALE

Banawe Street is renowned for being a hub for automotive-related businesses. It's a go-to destination for car
enthusiasts, mechanics, and vehicle owners seeking auto parts, accessories, and repair services. The
concentration of automotive shops and suppliers in this area has earned it the nickname "Auto parts Capital of
the Philippines."

It plays a vital role in fostering commercial connections between businesses in the area. Suppliers, vendors, and
service providers often establish relationships and networks that contribute to the local economy's growth. The
economic activity generated by businesses along Banawe Street, especially in the automotive sector, creates
jobs, boosts local entrepreneurship, and contributes to the city's revenue through taxes and fees. And one
activity hereof, are the participation of different companies/private sector in putting their advertising materials
contributing to local revenue.

Lamppost advertising is one of the most traditional forms of outdoor advertising because of their ability to
guarantee exposure in high traffic locations. Lampposts provide advertisers the ability to specifically target
their desired geographical location and target specific consumers.

II. ADVANTAGES OF LAMP POSTS ADVERTISING

ADVANTAGES
1. Accessible to Everyone
One of the great virtues of lamppost advertising is its accessibility. Raised above the ground for
maximum impact, these banners offer information and appeal to a broad spectrum of the community,
from young children to senior citizens. Whether it’s a way to promote a local event such as a fair, a
charity run, or a community festival, lamppost banners ensure that everyone knows what’s happening in
their neighborhood.
2. Cost-Effective Advertising for Local Councils and Business Improvement Districts
Lamppost advertising offers a cost-effective solution for local councils and business improvement
districts looking to promote a local event. By utilising public infrastructure, this advertising medium
reaches a wide audience without significant expense, making it an attractive option for local authorities
and BIDs alike.

3. Supporting Local Businesses

Local events often rely on the collaboration and support of nearby businesses. Lamppost advertising can
create synergy between the event and local commerce, benefiting both local councils and business
districts. By featuring sponsors or integrating special offers, these banners can boost local businesses
while adding value to the event itself.

4. Guarantee excellent visibility both night and day

5. Remain durable and weather resistant

DISADVANTAGES

1. Weather conditions
2. Visibility issue
3. Time insensitive
4. Limited information

III. CODE OF ETHICS OF ADS

ARTICLE II: The Code of Ethics

Section 1 Advertising Copy and Designs
1.1 All layouts must conform to the standards set forth by the ADBOARD.
1.2 Layouts containing elements or messages that violate existing national or local laws and
ordinances must not be posted.
1.3 Materials shall conform to the screening guidelines for print and outdoor/billboard materials
provided under Article IV, General Provisions, Section B of the ACRC Manual of Procedures of the
ADBOARD. Print and Outdoor/Billboard materials are generally post-screened, except in the following cases
where pre-screening shall be required prior to posting:
A. Materials with No. 1 or Superiority or Exclusivity claims.
B. Materials for infant food formula.
C. Materials that show partial or total nudity or skimpy attire or any visuals/copy/elements that
suggest sexual stimulation or satisfaction or gratification

Section 2 Outdoor Advertising Signs and Structures

2.1 To ensure general public safety and welfare, outdoor advertising signs and structures shall be constructed
in accordance with the National Building Code specifications and standards for safety. All structures must be
designed and signed by a duly licensed Civil / Structural Engineer and shall be covered by pertinent permits
and/or licenses. In accordance with the provisions of the National Building Code of the Philippines and its
Implementing Rules and Regulations, any alteration or retro-fitting of a structure (e.g., additional faces,
additional height, etc.) shall require a certification from a duly-licensed Civil / Structural Engineer that the
resulting structure is safe and that the provisions of the National Building Code and its Implementing Rules and
Regulations have been complied with.
2.2 Advertising signs shall be erected in areas where permissible with all necessary permits duly secured
from all concerned government agencies.
2.3 No offers for placement of outdoor advertising signs and structures in areas prohibited by law (as
specifically stated in the National Building Code and its Implementing Rules and Regulations, as amended, and
other pertinent laws, rules and regulations) shall be made by an outdoor advertising firm and accepted by any
Advertiser.
 2.4 All outdoor practitioners shall be guided by the pertinent provisions of the National Building Code of the
Philippines, P.D. 1096 and its Implementing Rules and Regulations, ancillary laws, decrees, executive orders
and other issuances, as well as local ordinances relative to the following:
2.4.1 Definition:
2.4.1.1 Signs – any letter, work, numeral, pictorial presentation, illustration, decoration, emblem, device,
symbol or trademark, flag, banner or pennant, whether illuminated or not, electronic, static or dynamic or any
figure or similar character that is:
– attached to, painted on or in any manner represented on a building or structure and / or;
– used to announce, direct attention to or advertise, and visible to the public.
2.4.1.2 Chapter 20, “SIGNS” of the National Building Code of the Philippines is hereby incorporated and
made a part hereof for implementation.
2.4.1.3 “Rule V – Signs” of the Implementing Rules and Regulations of the National Building Code of the
Philippines is hereby made a part hereof for implementation.
2.4.2 Classification
– Advertising – Poster – Billboard
– Mobile
– Business – Display – Electronic
– Inflatables
– Ground – Projecting – Roof
– PUVs
– Temporary – Wall – Imprint
2.4.3 Criteria
2.4.3.1 Advertising signs and structures, whether temporary or permanent, placed within the boundaries of all
national roads and the air space directly above them, including on all street furniture found with them, such as
but not limited to columns, beams, girders and exterior portions of station buildings of MRT/LRT and
pedestrian overpasses, center islands, traffic/public signs, lamps and electric posts are prohibited. Permanent or
on-premise signs shall not be installed or erected in such a manner so as to encroach on the air rights of
roadways.
2.4.3.2 Signs shall not obstruct vehicular or pedestrian traffic, signal lights and street signs / lights.
2.4.3.3 Advertising signs and structures shall not obstruct, confuse or distract the view or interpretation of
any public signs, traffic signs or devices and which may blind motorists.
2.4.3.4 Signs shall be so structurally designed so as to conform to the standards set forth by the National
Building Code.
2.4.3.5 Advertising signs and structures shall not be placed within fifty (50) meters of immediate approaches
to historical monuments and shrines, parks and parkways.
2.4.3.6 All display content must conform to the standards set forth by the Advertising Board of the
Philippines (ADBOARD).
2.4.3.7 Signs shall not destroy and alter the natural beauty of the landscape and seascape.
2.4.3.8 Signs shall be inspected regularly to maintain their structural integrity to ensure safety. Advertising
structures which are vacant, must be installed with public service or company ads so as not to be eyesores.
2.4.3.9 Sign structures which are no longer to be used must be dismantled by the outdoor advertising firm
which erected the said structures.
2.4.3.10 Temporary signs, regardless of material and size, whose sole purpose is commercial in nature, i.e. to
promote a product and/or service of private companies, shall not be strung or installed over or across any public
thoroughfare or along islands or sidewalks or street lamp posts, unless otherwise permitted by law ordinance.

Section 3 Trade Practices

3.1 Billboards, neon signs, tri-vision displays, electronic displays and all other forms of outdoor displays
should allow for a one (1) meter distance from each other, on all sides. Where advertising displays are installed
in a common structure, they shall be separated by a distance of one (1) meter on all sides.
3.2 Advertising displays of directly competing products or services viewed from the same angle, whether on
the same structure or not, shall be separated by an area equal to one (1) standard display of 40’ x 60’ on all
sides.
3.3 Obstruction of an existing billboard or on-premise sign by an advertising billboard from its intended
viewership, no matter how partial, is strictly prohibited. The existing outdoor advertising sign is considered not
obstructed by a newly constructed sign when it is fully visible within 200 meters distance from its intended
audience. This rule applies within the boundaries of all cities in the Philippines, otherwise, full visibility should
be at 300 meters.
3.4 All types of outdoor media, including banners, POP’s and store support signs, regardless of type and size,
advertising liquor and tobacco, are prohibited from being installed or situated less than 100 meters away from
schools and churches and shall conform to pertinent laws, rules and regulations governing such products.
3.5 A person must respect the present Lessee’s right to his leased site. Unless a property is totally vacated, it
is considered unethical for another company, or any entity, to negotiate or lease the same property for the same
purpose as the present lessee, even if offered by the owner himself. Confirmation from the current/former lessee
of the expiration of his lease should be obtained as a matter of courtesy.
3.6 A duly signed memorandum of agreement, lease agreement or contract of lease with the site owner shall
be required before an outdoor advertising firm can put up markers at a leased site. Markers must be installed
that includes a prominent sign indicating the company leasing the site.
Said documents, together with general details of the intended billboard structure, (such as display dimensions,
whether single or multiple displays per viewing angle and maximum structure height), shall be registered with
the OHAAP for recording purposes to protect its intended line of sight rights against possible challenge or
dispute by other outdoor companies.
3.7 Once registered with the OHAAP, the outdoor advertising firm shall have exclusive rights to the intended
line-of-sight for the structure for a period of four (4) months from the date of registration. Failure to start
construction of the structure within the prescribed four (4) month period to its registered dimensions shall
render the said line-of-sight open.
The outdoor advertising firm shall have a period of one (1) year from the date of registration to complete the
structure in accordance with its registered dimensions. At the expiration of the one (1) year period, the outdoor
advertising firm’s exclusive right to the line-of-sight shall pertain only to the line-of-sight of the structure,
taking into consideration the dimensions thereof at the time.
3.8 All outdoor signs must clearly show the name of the outdoor advertising company including OHAAP and
ADBOARD logos, as well as the OHAAP Website – https://www.ohaap.org.ph/
3.9 It is unethical to undertake unwarranted action, which will prejudice any other outdoor advertising
practitioner in such a way as to cause him financial loss.
3.10 Advertisers who have outstanding obligations with an OHAAP member shall not be entertained by other
members of the association until such obligations have been settled. Errant advertisers’ names shall be posted
on the electronic bulletin board of the association – website.
It is however, the responsibility of the member to ensure that the reason for non-payment of the obligation is
not due to the members’ non-performance or violation of his contract with the advertiser.
3.11 Ad agency commissions are discretionary depending on the prior agreement on pricing between ad
agency, advertiser and outdoor supplier.
3.12 Members should honor their financial and contractual obligations with their co-members.
3.13 Members shall abide by ADBOARD cease and desist orders immediately upon receipt thereof.
3.14 Members with Transit Advertising such as bus ads, taxi ads, jeepney ads, tricycle ads and roving
billboards shall abide by the guidelines provided by the government agencies having jurisdiction, such as, but
not limited to, the Department of Transportation and Communication.
3.15 In cases where traffic signs/public signs are sponsored by Advertisers, the advertisement shall be
displayed separately from the traffic sign/public sign by a minimum gap of 10 cms. and limited to no more than
20% of the total area of the traffic sign/public sign.
3.16 The outdoor advertising firm shall inform the current Advertiser, prior to construction, of additional
structure/s or billboard/s that will be attached to the current Advertiser’s structure.
3.17 Outdoor advertising firms shall be paid by advertisers and/or advertising agencies within the period
provided for in their contracts. A penalty of two percent (2%) per month of the gross billing shall be paid for
late payments without due cause.
3.18 Advertising displays shall not obstruct the view of on-premise signs of business establishments.
3.19 Where applicable, Advertisers and Outdoor Advertising Firms shall be jointly and severally liable for
violations of the above provisions.

IV. GOALS AND OBJECTIVES

GOALS:
1. Revenue Generation
2. Business Promotion
3. Economic Development
4. Community Engagement
5. Branding Identity
6. Public-Private Partnership

OBJECTIVES:
1. To provide local businesses with a cost-effective advertising opportunity to promote their products or
services.
2. Help businesses increase their visibility in the community.
3. Support the growth and success of local enterprises.
4. Encourage consumer spending by promoting local businesses.
5. Foster entrepreneurship and job creation.
6. To engage the local community with advertisements for nearby businesses.

V. PROCESS

PROCESS:
1. Pre-Planning
a) Creating a Team to work on a project
b) Plan out Communication
c) Determine the Project Scope (provided some goals and objectives)
d) Work Breakdown Structure
e) Set Timelines
f) Determine and Plan Resources
When planning resources, ensure:
*Determine the skills/criteria you need
*Confirm future availability of resources
*Identify costs of resources, e.g., hourly rates
*Find out about special requirements, e.g., do you need to find a contractor who is
licensed through a guild?

g) Determine Risks and Constraints (provided some pros and cons)

h) Meeting and Planning/ Detailed Planning
i) Lay-out Design
j) Marketing
k) MOA Drafting
l) Check all means if there’s a need for revision (Implement Change)

2. Planning and Executing

a) Signing of MOA
b) Placing/Putting of Advertising Paraphernalia

3. Post-Planning
a.) What will happen next?

VI. MANPOWER

OZ AND WORKS:
LED: Memorandum of Agreement
CS-CF/ TRS: Financing/Payments
MKT: Marketing and Promotion/ Lay-out design
PRD: Purchasing of Materials and Paraphernalia

+ other manpower from different OZ (whose service is needed)

 VII. ISSUANCE OF SIGN PERMIT
Sign permits are secured prior to the installation and usage of signage within the territorial jurisdiction of
Quezon City.

Office or Division: Department of the Building Official through the Signboard and Utilities
Division

Classification: Highly Technical

Type of
Government to Citizen/ Government to Business (G2C/G2B)
Transaction:

Any person, firm or corporation, including any agency or

Who may avail: instrumentality of the government who shall install and display
signage.
CHECKLIST REQUIREMENTS
ISSUANCE OF PERMIT FOR:
1. For New Sign (Business Sign) Permit
2. For New Sign Permit Of Billboard – Wall Mounted
3. For New Sign Permit Of Billboard – Wall Sticker
4. For New Sign Permit Of Billboard – Roof Mounted
5. For New Sign Permit Of Billboard – Roof Mounted
6. For Business Sign (Ground Sign) – New Application
BASIC REQUIREMENTS: Visit (https://qceservices.quezoncity.gov.ph/); create an
account and log in.
1. Confirmed Online Appointment
2. A private design/building professional who is
registered with QC E-services
Duly accomplished Unified Certificate of
Occupancy Application Form and Completion
Forms
In addition to the requirements that may be indicated in the Generated Checklist of Requirements, supplemental
or supporting documents may be required as may be contained or explained in the Letter of Instruction (LOI) to
be issued by the Evaluator.

CLIENT STEPS AGENCY FEES TO BE PROCESSING PERSON

ACTIONS PAID TIME RESPONSIBLE
1 How to secure a Confirmed Online Appointment
Visit (https://qceservic
es.quezoncity.go
v.ph/); create an
account and log in.

***Note:
Please advise your
Private N/A N/A Real time Applicant
Design/Building
Professional to likewise
create their own QC E-
services account in
order to proceed to
TAGGING OF
PROFESSIONALS and
ENCODING OF
 TECHNICAL DETAILS.
2 How to file your application
On the appointment
date, submit complete
documentary
requirements at the
drop-off N/A N/A
terminals/kiosk
located at the ground
floor- Receiving
Section.

Check for 30 minutes Receiving

completeness of checking by Officer will
documents as per receiving transmit
Generated officer of the application
Checklist. completeness documents to
of the the Legal
Inform applicant, documentary Evaluator.
through electronic requirements
mail, if submitted as per
documents are with generated
deficiencies. checklist
Internal Process
(verification and
evaluation):
* (Day 1 to Day 3) *3 working days Processing
for Simple (Day 1 to Day Division
Applications 3)for simple
applications

*(Day 1 to Day 7) for * 7 working

Complex days (Day 1 to
Applications Day 7)
for complex
Applications

* (Day 1 to Day *20 working

20) for Highly days
Technical (Day 1 to Day
Applications 7)
for complex
applications
3 How to follow up your application
3a.) If application
Log in to QC E- has NO
services account, select deficiencies,
Building Permit: One applicant will
Stop Shop, type the receive a scanned
Application Number on copy of the Order
the search bar. of Payment via
registered email
address.
 Or through email at
dbo@quezoncit
y.gov.ph 3b.) If the
application has
or join Viber deficiencies, a Central
Community with QR Letter of Communicati
Code posted on the Instruction (LOI) N/A Real Time ons Unit
lobby. will be sent to the (CCU)/
applicant and the EODB Unit
or send us a private
Personal Meesage via professional via
Facebook Page with registered email
QR Code posted on address.
the lobby.

3c.) When the

applicant or private
professional is
ready to submit the
deficiencies
indicated in the
Letter of Instruction
(LOI), the
application
documents will
submitted at
Window 1- EODB
Unit located at
the ground floor.
After 3 (simple permit applications)-7 (complex permit applications) -20 (highly technical permit
4
applications) working days:
4a.) If application has 4a.) Claim the Real Time Releasing Staff
NO deficiencies, Order of Payment at Releasing
applicant will receivea (O.P.). Section.
scanned copy of the
Order of Payment via
registered email
address.

4b.) If the application 4b.) Release the 5 Minutes EODB Unit at

has deficiencies,a Letter application Window 1-
of Instruction (LOI) will documents to the EODB Unit
be sent to the applicant applicant together located at the
and the private with the Letter of ground floor.
professional via Instruction (LOI).
registered email
address.

4c.) When the When the applicant

applicant or or private
private professional professional is ready
is ready to ro Processing
submit the deficiencies Division/Cent
indicated in the ral
 Letter of Communicati
Instruction (LOI), the ons
application documents Unit/EODB
will Unit
submitted at Window 1-
EODB Unit located at
the ground floor.

Internal Process:
Evaluate corrected
documents if
compliant to the
NBCP and other
referral codes.

If approved,
applicant will
receive a scanned
copy of the Order
of Payment via
registered email
address.

If the documents
are still deficient,
another Letter of
Instruction (LOI)
will be sent to the
applicant/private
professional.
5
Pay at the Cashier of (Cashier of the
the City Treasurer's Refer to the Quezon City
Office at Windows 13 (Issue the official Schedule of Treasurer's
or receipt) Fees Office at
14. windows 13 or
14)
6 Return O.R. of 6a) Encode O.R.;
payment. Real Applicant
Internal Process:
Print the Approved
Permits and release Time Releasing Staff
the approved at Releasing
documents to the Section.
applicant. 30

Minutes

7 Release printed Permits Real Time

to the applicant.
**Printed Permits will
be delivered to the
applicant if unclaimed
within three (3) working
days from Releasing Staff
issuance. at Releasing
Section.

If application
documents are
compliant to
the NBCP and
TOTAL: other referral
codes:
 3
worki
ng
days
for
simple
applica
tion

 7
worki
ng
days
for
compl
ex
applica
tion

 20wor
king
days
for
compl
ex
applic
ation