Executive Summary

James Ryan M. Alzona

Danish brand agency E-Types is situated in Copenhagen. A group of young graphic designers
created it in 1997. In 2010, it changed its name to E-Types Group. Scholars from HBC and CBS have
conducted scholarly studies on the topic.E-Types have been given the opportunity to compete in
competitions where they must design new logos for the Denmark National Team since 2006. E-Types
excelled in this competition with their edgy and outlandish designs, which earned them a strong
reputation. Due to its weak or nonexistent brand recognition, the corporation is in a bind. Because of
this, it might be challenging to pinpoint exactly who the company's target market is.

The company's exceptional advancement in the market position serves as a strong indicator
of its expansion. The value generation model of innovation and differentiation should be the main
emphasis of e-Types' strategy. a method that is undoubtedly forward-looking, focuses on the long-
term strategy, and includes the many elements that make e-Types unique. Although it's important to
keep rivals in mind at all times, it's a mistake to design plans that are only focused on them. The
strategy should also include the corporate culture, feeling of community, dedication, and
development both inside the company and among its employees.

Strategy Implementation
Six distinct states may and should be used to divide the strategy state. The execution of a
strategy is specified as:
The action taken in accordance with a plan in order to accomplish a larger objective. For instance, A
company context's execution of a strategic plan could entail creating and then carrying out a fresh
marketing strategy to boost customer purchases of the company's goods
• Goal and metrics, performance management systems.
• Organizational structure
• Communication
• Resistance and risk
• Culture
• Power and informal networks

Implementation of Strategy Will be Done Through:

1. Organizational Structure
The organizational framework for e-Types should place a strong emphasis on cooperation amongst
members. Every one of its distinctive design studios (e-types studio, e-types digital, e-types daily, and
play type) Within this design consultancy, a decentralized organizational approach would be most
effective.
A decentralized organizational structure would enable each Vice President to interact with
and learn from others and implement the CEO's and central board's directives to the various design
companies. The desired outcome is for each design to provide a distinctive approach to personal
development for the company and preserving a profit margin for the conglomerate. While each vice
president should The CEO will be responsible for guiding the culture and direction of all business
operations inside the design firm conglomerate

2. Communication
A communication plan should be developed by e-Types based on the company's exterior
image and its requirement for clarity and coherence. All staff members must be notified of the nature
and extent of significance of their function. Everyone often discusses the company's state and vision.
takes on their obligation to do so. improved project selection decisions and better E-Types' continued
commercial expansion will be ensured by the integration of recently acquired companies.

3. Performance and Metrics

The achievement of the outlined objectives would support the business's expansion and
long-term viability. In this approach, it is crucial to utilize metrics to track progress and identify
problems, and to create well-structured KPIs that direct the entire operation toward the
accomplishment of goals.
Enhance consumer interactions both in contemporary/edgy design contexts and
conventional design contexts. Improve cost structure and income prospects.
E-Types has to be clear about its goals for the suggested differentiation strategy's degree of
competitive market positioning and the effective use of human resources across the board.
 5% raised revenue from existing customers
 5% revenue raise for both new products and customers Positive feedback from projects of
customers.
 Concentrating efforts to acquire premium clients
 Implement shareholders coordination and tools
 Implement e-TYPES open survey portfolio system.
 Assign responsibility for survey operations to e-TYPES concrete unit