COCOPEAT

SUMMARY
BY Indra
Products
A.WHAT IS COCOPEAT?
Cocopeat is a natural fibre made out of coconut husks. The extraction of the coconut fibre from husks gives us this by-product
called cocopeat. Cocopeat is a 100% natural growing medium. This cocopeat dried in the natural sun, are processed to produce
different items namely cocopeat block, cocopeat briquettes, cocopeat tablets etc. This makes an excellent growing medium for
hydrophonics or container plant growing. Clean coir has natural rooting hormones and anti-fungal properties.
Product
B.Usage & Advantages of Cocopeat
 The properties of Coco Peat make it resistant to bacterial and fungal growth
 Coco Peat holds water rather than shedding it like traditional peat does! It holds 8-9 times it's weight in water.
 Coco Peat has the ability to store and release nutrient to plants for extended periods of time. It also has great oxygenation
properties which is important for healthy root development.
 It has a pH of 5.2-6.8 which is neutral to slightly acidic. This makes it great for alkaline garden soils.
 Easy to use! Just put your compressed Coco Peat brick in a container, add 4 quarts of warm water and let it sit until the water
is absorbed, fluff it up and you are ready to use Coco Peat
 Coco Peat is very slow to disintegrate; it only begins to break down when it is 10 years old, long term benefits.
 It is very light and easy to handle
 An affordable price for a quality product with an environmentally sustainable future.

*source http://www.thiraviyamcocopeat.com/what-is-cocopeat.htm
Product
C. Cocopeat Process Flow

Material Receiving

To be cleaned, use filter

machine and dry in to the
Inspection
sun to meet material
specification

Storage

Material Preparation

Press Machining

To be re cleaned, use filter

machine and dry in to the
Inspection
sun to meet material
specification

Packing & Palletize

Shipment
Product
D. Cocopeat Specification
Export Quality :
 Visual description :

 General Specs :
a. 4Kg - 5Kg Block ( Customer advise )
b. Dimension 30x30x12 ( Customer advise
c. EC 0.5 or per customer requirement
d. MC ( Moisture Content ) < 18%

 Capability of Supply Per Month plan : 290 MT – 490MT ( In 1st year onward)
 Packing : Strepped with plastic
 Delivery term : Ex work, Buyer Franco Warehouse & FOB
SWOT
STRENGTHS (S)
1. Raw materials : Building good relationship with the
suppliers near by factory location (Lampung and West
Java) so the potential raw almost difficult to say the raw
material become a constraint to produce minimum
capacity of factory
2. Relationship selling : Our company will recognize faster
due to our marketing strategy will be better than our
local competitor who get to use to use off line
marketing, we use offline marketing and online
marketing to be recognize as reliable company in the
future, KEY POINT “ ASKI will make sure our company on
the right track to get smooth operation and market
availability.
3. Skilled manpower : all key person already has more than
15 years experience in Global industry and business
environment.
Weakness (W)
1. New player in this business
2. Operation cost due to the quality issue on
production trial in the 1st month
3. Raw materials from farmer/collector spread to
certain area from factory location and freight cost
will consider costly
4. Costly on equipment and facilities price
5. Quality of product depend to raw material quality
6. Production Output/Sales depend on Raw material
availability and weather condition

Opportunities (O) Threat (T)

1. Opening more join ventures for several product
used/waste such coconut shell as raw material (Coconut 1. Current and new competitor (Local and overseas)
shell powder and smocking liquid 2. Minimum wage increasing yearly
2. Become recognized as one of the trusted and reliable
global supplier of Coconut & Its derivative 3. Local and overseas regulation on import/export
3. To provide continues improvement on products varieties
and services for customer and company development.
4. Will transform it to following plan
To be Cocopeat producer & exporter in 2017
To Be Cocofiber producer and exporter in
2018
To be Exporter other agriculture
commodities in
2019 onward
Model Business Canvas (OPTION 1 & 2 )

Key Partners Key Activities

Customer Relationship Customer Segment
Coconut fiber 1. Keep Quality and Qty
farmer and Ensure raw materials are ready and production base on Buyers
smoothly stock with competitive price
stocker customer requirement 1. Used widely for
To supply raw material Intent communication with suppliers and hydropnic
to produce 280-300
customer 2. On time delivery plantation overseas
MT/Month ( base on Fabrication Pressing Machines and 3. Competitive price and domestic.
contract needed) Screening Machines
4. Product Certification 2. Used to
Keep well monitor operation and manufacture
Cargo and production
Shipping Company mattress for fiber
Maintain and set high standard for and car seat etc
product quality
As partner to send/ship
raw material from On time delivery Channels Sellers
supplier and final Broker/Agent & Retailer
product to local and
1. Agent and shipping line
overseas customer company for sea land
Key Resources
Certification or air shipment
• Skilled worker
company • Good Shipping Co 2. Indonesia Trade
To certify final product • Quality Control Consular
as per customer • Good Marketing
requirement

Cost Structure Revenue Streams

Fixed Cost Variable Cost 1. At 1st Year 288MT x Rp 2000.000,- =
- Inventory Purchases (Equipment & - Operating supplies IDR 576.000.000 equal to IDR
infrastructure IDR 536.000.000,- and raw material IDR 5.760.000.0000,-(OPTION 1)
- Equipment Rental IDR 57.000.000,- 433.000.000,- 2. At 1st year onward 288MT x Rp
- Office Inventory IDR 14.700.000,- - Payroll IDR 55.000.00 2.300.000,-x 10 = IDR 8.480.000.000,-
- - MISC IDR 35.500.000 3. At 2nd Year 500MT USD 190 = USD
95.000 equal to IDR 15.100.000.000,-

Note : If only produce cocopeat with

minimum asset ( 3 pressing machines) and
export oriented
Model Business Canvas (OPTION 3 )
Key Partners Key Activities
Customer Relationship Customer Segment
Coconut fiber 1. Keep Quality and Qty
farmer and Ensure raw materials are ready and production base on Buyers
smoothly stock with competitive price
stocker customer requirement 1. Used widely for
To supply raw material Intent communication with suppliers and hydropnic
to produce 280-300
customer 2. On time delivery plantation overseas
MT/Month ( base on Fabrication Pressing Machines and 3. Competitive price and domestic.
contract needed) Screening Machines
4. Product Certification 2. Used to
Keep well monitor operation and manufacture
Cargo and production
Shipping Company mattress for fiber
Maintain and set high standard for and car seat etc
product quality
As partner to send/ship
raw material from On time delivery Channels Sellers
supplier and final Broker/Agent & Retailer
product to local and
1. Agent and shipping line
overseas customer company for sea land
Key Resources
Certification or air shipment
• Skilled worker
company • Good Shipping Co 2. Indonesia Trade
To certify final product • Quality Control Consular
as per customer • Good Marketing
requirement

Cost Structure Revenue Streams

Fixed Cost Variable Cost 1. At 1st Year 135MT x Rp 2600.000,- =
- Inventory Purchases (Equipment & - Operating supplies IDR 359.100.000 equal to IDR
infrastructure IDR 126.000.000,- and raw material IDR 3.591.000.0000,-
- Equipment Rental IDR 25.000.000,- 267.000.000,- 2. At 2nd Year 270MT Rp 2.600.000,- =
- Office Inventory IDR 14.700.000,- - Payroll IDR 52.000.00 IDR 702.000.000 equal to IDR
- - MISC IDR 17.500.000 8.424.000.000,-

Note : If only produce cocopeat with

minimum asset ( 2 pressing machines) and
export oriented
Model Business Canvas (OPTION 4 )
Key Partners Key Activities
Customer Relationship Customer Segment
Coconut fiber 1. Keep Quality and Qty
farmer and Ensure raw materials are ready and production base on Buyers
smoothly stock with competitive price
stocker customer requirement 1. Used widely for
To supply raw material Intent communication with suppliers and hydropnic
to produce 280-300
customer 2. On time delivery plantation overseas
MT/Month ( base on Fabrication Pressing Machines and 3. Competitive price and domestic.
contract needed) Screening Machines
4. Product Certification 2. Used to
Keep well monitor operation and manufacture
Cargo and production
Shipping Company mattress for fiber
Maintain and set high standard for and car seat etc
product quality
As partner to send/ship
raw material from On time delivery Channels Sellers
supplier and final Broker/Agent & Retailer
product to local and
1. Agent and shipping line
overseas customer company for sea land
Key Resources
Certification or air shipment
• Skilled worker
company • Good Shipping Co 2. Indonesia Trade
To certify final product • Quality Control Consular
as per customer • Good Marketing
requirement

Cost Structure Revenue Streams

Fixed Cost Variable Cost 1. At 1st Year 290MT x Rp 2600.000,- =
- Inventory Purchases (Equipment & - Operating supplies IDR 763.000.000 equal to IDR
infrastructure IDR 345.850.000,- and raw material IDR 7.630.000.0000,-
- Equipment Rental IDR 25.000.000,- 514.000.000,- 2. At 2nd Year 290MT Rp 2.600.000,- =
- Office Inventory IDR 14.700.000,- - Payroll IDR 52.000.00 IDR 763.000.000 equal to IDR
- - MISC IDR 17.500.000 89156.000.000,-

Note : If only produce cocopeat with asset (

4 pressing machines) and export oriented
Model Business Canvas (OPTION 5 )
Key Partners Key Activities
Customer Relationship Customer Segment
Coconut fiber 1. Keep Quality and Qty
farmer and Ensure raw materials are ready and production base on Buyers
smoothly stock with competitive price
stocker customer requirement 1. Used widely for
To supply raw material Intent communication with suppliers and hydropnic
to produce 280-300
customer 2. On time delivery plantation overseas
MT/Month ( base on Fabrication Pressing Machines and 3. Competitive price and domestic.
contract needed) Screening Machines
4. Product Certification 2. Used to
Keep well monitor operation and manufacture
Cargo and production
Shipping Company mattress for fiber
Maintain and set high standard for and car seat etc
product quality
As partner to send/ship
raw material from On time delivery Channels Sellers
supplier and final Broker/Agent & Retailer
product to local and
1. Agent and shipping line
overseas customer company for sea land
Key Resources
Certification or air shipment
• Skilled worker
company • Good Shipping Co 2. Indonesia Trade
To certify final product • Quality Control Consular
as per customer • Good Marketing
requirement

Cost Structure Revenue Streams

Fixed Cost Variable Cost 1. At 1st Year 490MT x Rp 2600.000,- =
- Inventory Purchases (Equipment & - Operating supplies IDR 1.307.000.000 equal to IDR
infrastructure IDR 345.850.000,- and raw material IDR 13.070.000.0000,-
- Equipment Rental IDR 25.000.000,- 867.000.000,- 2. At 2nd Year 490MT Rp 2.600.000,- =
- Office Inventory IDR 14.700.000,- - Payroll IDR 74.000.00 IDR 1.307.000.000 equal to IDR
- - MISC IDR 17.500.000 15.684.000.000,-

Note : If only produce cocopeat with asset (

4 pressing machines),2 shift and export
oriented
 Investment Analysis (Comparison)
N COMPARISON
DESRITPION
O OPTION 1 OPTION 2 OPTION 3 OPTION 4 OPTION 5

I RESOURCES

Raw M’trial location Purwekerto,Cilacap,C Purwekerto,Cilacap, Lampung Lampung Lampung

iamis,tasik,Pangandar Ciamis,tasik,Pangan Selatan,Lampung Selatan,Lampung Selatan,Lampung
an daran timur timur timur

Raw M’trial availibility +/- 20 point ( Min 5 +/- 20 point ( Min +/- 20 point ( Min 5 +/- 10 point ( Min 3 +/- 10 point ( Min
years production) 5 years years production) years production) 3 years
production) production)

Raw M”trial Cost Range Rp 100/kg – Rp Rp 100/kg – Rp Rp 100/kg – Rp Rp 200/kg – Rp Rp 200/kg – Rp

850/Kg 850/Kg 850/Kg 1250/Kg 1250/Kg

2 OPERATION/PLANT

Factory Location Pangandaran/tasik Pangandaran/tasik Pangandaran/tasik Tanjung Bintan Tanjung Bintan

Potential Factory Images

Rental Cost Rp 150 Mill/Year Rp 150 Mill/Year Rp 50-75 Mill/Year Rp 50 – 75 Rp 50 – 75

Million/Year Million/Year

Machinnig Cost Rp 380 Million Rp 380 Million Rp 80 Million Rp 280 Million Rp 280 Million

Manpower Cost Rp 55 Mill/Month Rp 55 Mill/Month Rp 52 Mill/Month Rp 52 Mill/Month Rp 52 Mill/Month

 Investment Analysis (Comparison)
N COMPARISON
DESRITPION
O OPTION 1 OPTION 2 OPTION 3 OPTION 4 OPTION 5

Utilities & Transportation Rp 35.5 Mill/Month Rp 35.5 Mill/Month Rp 17.5 Mill/Month Rp 17.5 Mill/Month Rp 17.5
Mill/Month

Freight Cost ( Raw & Rp 400/Kg -500/Kg Rp 400/Kg -500/Kg Rp 300/Kg -400/Kg Rp 300/Kg -400/Kg Rp 300/Kg -
Shipment) 400/Kg

3 MARKET/SALES

Market Oriented Subcont/Local Subcont/Local & Export Export Export

Export

Sales Demand 2000MT/Month 2000MT/Month - 2000MT/Month - 2000MT/Month - 2000MT/Month -

Unlimmited Unlimmited Unlimmited Unlimmited

Sales Qty (Commitment) 290MT/Month 290MT- 150MT/Month 290MT/Month 290MT-

490MT/Month 490MT/Month

Selling Price Rp 2 Mill/MT Rp 2,3Mill/MT Rp 2,6Mill/MT Rp 2,6Mill/MT Rp 2,6Mill/MT

Revenue 1st Year Rp 5.760 Billion Rp 8.480 Billion Rp 3.591 Billion Rp 7.630 Billion Rp 13.070 Biilion
 Investment Analysis (Comparison)
N COMPARISON
DESRITPION
O OPTION 1 OPTION 2 OPTION 3 OPTION 4 OPTION 5

4 PROFIT MARGIN (GROSS)

% Profit 21 % 24 % 17% 27% 28%

(Rp) Profit 1st Year Rp 405 Million Rp 1.482 Billion Rp 442 Miilion Rp 1.693 Billion Rp 3.32 Billion

5 Investment Summary

Initiate Cost Investment Rp 1.250 Billion Rp 1.250 Billion Rp 545 Million Rp 1.060 Billion Rp 1.500 Billion

Break Even Point( BEP ) 8 Month 8 Month 5 Month 4 Month 4 Month

Status of Ownership Independent Independent Partnership Partnership Partnership

(Sharing Profit (Sharing Profit (Sharing Profit with
with ASKI ) with ASKI ASKI

Point
Progressive Fund From Investor
( OPTION 1 & 2 )
 1st Month = Rp 260 Mil – 285 Mil

- Machine Down Payment

- Warehouse/Factory Rent

 2nd Month = 275 Mil-300 Mill

- Machine completion

- Office equipment

- Permit, Training, & Business Traveling

 3rd Month = 631 Mil-695 Mill

- Raw material purchase

- Operation Payroll, Transportation,

Utilities Bill
Progressive Fund From Investor
( OPTION 3 )
 1st Month = Rp 87 Mil – 97 Mil

- Machine Down Payment

- Warehouse/Factory Rent

 2nd Month = 86 Mil-94 Mill

- Machine completion

- Office equipment

- Permit, Training, & Business Traveling

 3rd Month = 353 Mil-388 Mill

- Raw material purchase

- Operation Payroll, Transportation,

Utilities Bill
Progressive Fund From Investor
( OPTION 4 )
 1st Month = Rp 153 Mil – 168 Mil

- Machine Down Payment

- Warehouse/Factory Rent

 2nd Month = 196 Mil-215 Mill

- Machine completion

- Office equipment

- Permit, Training, & Business Traveling

 3rd Month = 643 Mil-708 Mill

- Raw material purchase

- Operation Payroll, Transportation,

Utilities Bill
Progressive Fund From Investor
( OPTION 5 )
 1st Month = Rp 153 Mil – 168 Mil

- Machine Down Payment

- Warehouse/Factory Rent

 2nd Month = 196 Mil-215 Mill

- Machine completion

- Office equipment

- Permit, Training, & Business Traveling

 3rd Month = 1030 Mil-1133Mill

- Raw material purchase

- Operation Payroll, Transportation,

Utilities Bill
THANK YOU