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Classification of communication theories according to seven theoretical traditions (Craig, 2007) and to the
objective/interpretive worldview (Griffin, 2004)
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Mass communication
1. Technological determinism Socio-cultural Marshall McLuhan
2. Semiotics Semiotic Roland Barthes
3. Cultural studies Critical Stuart Hall
4. Cultivation theory Socio-cultural and socio- George Gerbner
psychological
5. Agenda-setting theory Socio-psychological Maxwell McComs and Donald
Shaw
6. The media equation Socio-psychological Byron Reeves and Clifford
Nass
Cultural context
1. Anxiety/ Uncertainty management Socio-psychological William Gudykunst
theory
2. Face-negotiation theory Socio-cultural and socio- Stella Ting-Toomey
psychological
3. Speech codes theory Socio-cultural Gerry Philipsen
4. Genderlect styles Semiotic and socio- Deborah Tannen
cultural
5. Standpoint theory Critical Sandra Harding and Julia T.
Wood
6. Muted group theory Critical Cheris Kramarae
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Figure 1. Movies for communication theories according to seven theoretical traditions (Craig, 2007) and to the
objective/interpretive worldview (Griffin, 2004)
Mass communication
1. Technological Socio-cultural Marshall McLuhan Blade Runner
determinism The Matrix
Medium Cool
War Games
You’ve Got Mail
2. Semiotics Semiotic Roland Barthes The Manchurian Candidate
3. Cultural studies Critical Stuart Hall The Year of Living Dangerously
4
Wag the Dog
Bamboozled
4. Cultivation theory Socio-cultural and George Gerbner Being There
socio-psychological
5. Agenda-setting Socio-psychological Maxwell McComs and All the President’s Men
theory Donald Shaw
6. The media equation Socio-psychological Byron Reeves and Clifford The Truman Show
Nass AI Artificial Intelligence
Avalon
Cultural context
1. Anxiety/ Uncertainty Socio-psychological William Gudykunst The Chosen
management theory Witness
2. Face-negotiation Socio-cultural and Stella Ting-Toomey Joy Luck Club
theory socio-psychological Iron and Silk
Hung Ho
Monsoon Wedding
3. Speech codes Socio-cultural Gerry Philipsen Dances with Wolves
theory Kramer vs. Kramer
Hoop Dreams
4. Genderlect styles Semiotic and socio- Deborah Tannen When Harry Met Sally
cultural Diner
Steel Magnolias
5. Standpoint theory Critical Sandra Harding and Julia Beloved
T. Wood The Cider House
Waiting to Exhale
White Man’s Burden
6. Muted group theory Critical Cheris Kramarae The Little Mermaid
Fried Green Tomatoes
Thelma and Louise
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OTHERS (for ethical reflections)*