Wasa LOGO GUIDELINEs

version 1_17102019
INDEX

01. PRIMARY LOGO

Primary Logo 4
Primary Logo - Colors 5
Primary Logo - Getting It Right 6
Primary Logo - Don’ts 7
Primary Logo - Monochrome Logo 8
Primary Logo - Light Background 9
Primary Logo - Packaging 10
Primary Logo - Digital 11

02. SECONDARY LOGO

Secondary Logo 13
Secondary Logo - Dark Or Photographic Background 14
Secondary Logo - Adv Communication 15
Secondary Logo - Tray 16

03. TRANSPARENT LOGO

Transparent Logo 18
Transparent Logo - Applications 19
01. P R I M ARY LO G O
01. PRIMARY LOGO

WASA LOGO
This is our logo a stylised wheatsheaf with
our name inside.

It’s blue and yellow of course, representing

our Swedish heritage, and the shapes of the grains
are free-formed to look just as nature intended.

WASA BRAND GUIDELINE l 4

01. PRIMARY LOGO - COLORS

The colors of the Wasa Logo are:

PANTONE COATED
P.294 C P.123 C
CMYK C100 l M69 l Y7 l K30 CMYK C0 l M19 l Y89 l K0
RGB R0 l G47 l B108 RGB R255 l G199 l B44
HTML 002F6C HTML FFC72C

Use of the Pantone version of the logo is

recommended wherever it is possible to print with
special colors.
The corresponding four-color version (CMYK) must be
used where it is not possible to print special colors.
RGB colours must only be used on the Web and in
digital multimedia presentations. The use of the RGB
version for printed applications is strictly prohibited.
UNCOATED colors must be used for uncoated
supports (e.g. matt finish).

PANTONE UNCOATED (alternatively for uncoated supports)

P.2945 U P.115 U

WASA BRAND GUIDELINE l 5

01. PRIMARY LOGO - GETTING IT RIGHT

CLEAR SPACE
Use our logo confidently and consistently.
Note that you need a clear space at the top, left,
right and bottom. The space should be at least the
height of “w” in wasa.
An exception is made for packaging where, for reasons of
space, this rule may not be applied.
Crop is not permitted.
In print, make sure the logo is never less than 21 mm wide.
MINIMUM DIMENSION
The Barilla logo may not be less than 21 mm (print)

21 mm

When you need to use a logo smaller than 21 mm

please remove ”SINCE 1919”.

NAME ONLY VERSION

Where there is limited space (e.g. front of outercase or
merchandise).
It is possible to use the logo only in the indicated colors.

P.294 C P.123 C WHITE

WASA BRAND GUIDELINE l 6

01. PRIMARY LOGO - DON’TS

It’s really important not to alter the logo. DON’TS

Here are a few examples of things you should avoid
Do not recolour the logo Do not distort the logo

Do not crop the logo Do not use on a dark background

WASA BRAND GUIDELINE l 7

01. PRIMARY LOGO - MONOCHROME LOGO

For Monochrome logo use Pantone 294 C.

In exceptional circumstances, the logo can be printed on
100% black.

Used only when printing is restricted to 2 colors

(e.g. pallet).

Nei casi in cui sia necessario utilizzare un solo colore per la

stampa si potrà utilizzare il logo monocromatico.
Blu Pantone 294 C.
Nel caso in cui non si possibile stampare a colori si potrà
utilizzare la versione monocromatica in nero.

WASA BRAND GUIDELINE l 8

01. PRIMARY LOGO - LIGHT BACKGROUND

This logo is always used when the background

allows for readability and logo stand-out.

WASA BRAND GUIDELINE l 9

01. PRIMARY LOGO - PACKAGING

This page illustrates some pivotal examples of the

Logo application for packaging.

WASA BRAND GUIDELINE l 10

01. PRIMARY LOGO - DIGITAL

This page illustrates some pivotal examples

of the Primary Logo application for Digital.

WASA BRAND GUIDELINE l 11

02. S EC O N DARY LO G O
02. SECONDARY LOGO

LOGO WITH OUTLINE

The logo version with outline is used in
communication or in exceptional circumstances
(e.g. tray).

It must never be used on packaging as primary logo.

Its use is only permitted for specific applications, such
as dark or photogaphic backgrounds.

WASA BRAND GUIDELINE l 13

02. SECONDARY LOGO - PHOTOGRAPHIC OR DARK BACKGROUNDS

Wasa logo with outline must be used in order to

ensure the clarity and readability of the logo when
used on dark colours and on photographic
backgrounds.

WASA BRAND GUIDELINE l 14

02. SECONDARY LOGO - ADV COMMUNICATION

This page illustrates some main examples

of the Logo application for ADV communication.
Wasa logo with outline must be used in order to
ensure the clarity and readability of the logo when
Va R TEATER O U R FI N E DI N I NG
used on dark colours and on photographic
backgrounds.

VaRT BRÖD O U R BR EAD

SINCE 1919 SINCE 1919

WASA BRAND GUIDELINE l 15

02. SECONDARY LOGO - TRAY

This page illustrates the application of the logo

on tray.

WASA BRAND GUIDELINE l 16

03. T R AN S PAR E N T LO G O
03. TRANSPARENT LOGO

TRANSPARENT LOGO
The transparent logo version is used as an alternative
for digital marketing.

WASA BRAND GUIDELINE l 18

03. TRANSPARENT LOGO - APPLICATIONS

This page illustrates some main examples

of the Logo application for Digital marketing.

WASA BRAND GUIDELINE l 19