BPP Presentation

Gallerize
Building Sustainability for Local Artisans

GROUP B3

Under the Guidance of:

Professor Deepa Sethi
 Table of
Content

Part 1: Understanding Part 5: Marketing Plan

Part 2: Prioritizing Part 6: About Us

Part 3: Measuring Part 7: Roadmap

Part 4: Working Part 8: Finances

Our Team
 Part 1:

Understanding
Problem Statement

Despite some instances of well-known design

houses using handmade products and successful
crafts-based businesses, the majority of craft
production remains unorganized and informal with its
full market potential untapped, especially by the
Over the past 30 years, the
number of Indian artisans
has decreased by 30%,
7 Million
artisan, who more often than not struggles for indicating the need to re-
According to official figures (and
sustenance. invest in artisans to upto 200 million artisans
safeguard history, culture according to unofficial sources)
Propelled by loss of markets, declining skills and and an important source of engaged in craft production to
difficulty catering to new markets, a large number of earn a livelihood.
livelihood.
artisans have moved to urban centers in search of
Jena, P.K, Orissan Handicrafts in the Age of Globalization: Threats and Opportunities, in Mukherjee D, Indian Handlooms and Handicrafts:
low, unskilled employment in industry. Issues and Experiences, 2009
Part 2:
Policy On a policy level a cohesive and concerted
effort is required to overcome the challenges

Prioritizing Level faced by the crafts ecosystem through

funding and programs.

ROLES
Solution to the Problem

Private The private sector has a significant role to

play in uplifting artisans through different
Sector market-led efforts made by retail chains and a
relatively more recent wave of social
businesses.

ROLES

INDIAN
Non Non profits have been particularly active in the
crafts space since the early 1960s and have
Profits evolved numerous models to support artisans
in earning better livelihoods.

AGENCIES
 The different stakeholders involved need to come together to build what we call
the four cornerstones of artisans’ sustainability. Philanthropy has a key role to play
SOLUTION
in supporting the creation of such an ecosystem.

4 Cornerstones Harnessing the potential of this sector requires different types of investments to
preserve traditional crafts, strengthen the sector, and improve the incomes of
artisans. Investment should focus on building the four cornerstones of artisans’
sustainability:

01 Handholding the Artisan

through the Value Chain

02
ENVIRONMENT
BENEFITS
SOCIAL
ECONOMIC
EMPOWERMENT
Increasing Demand for Crafts OPPORTUNITIES

and Strengthening Market

Linkages

03
Strengthening the
Decentralized Production
Model

04 Building a Multi-Stakeholder
Approach
 FACT

Part 3:
The handicraft and handloom sectors are a INR

Measuring 24,300 crore (USD 4.48 bn) industry

contributing INR 10,000 crore (USD 1.85 bn) to
India's export earnings of INR 1.62 lakh crore
Market Opportunity (USD 300 bn)

FACT

According to the Twelfth Five Year Plan, handicrafts production

grew to double between 2012 and 2017 and exports were
projected to grow at the compounded annual rate of 18% during
the same period.

As a result, the craft sector employed an additional 10% of

individuals per year up to that time.

Ministry of Textiles, Government of India, Working Group Report on Handicrafts for 12th Five Year Plan, 2011
 Part 4:

WORKING
Service Overview

PHASES Our supply chain model is mainly dependent on the vendors. The first phase

Supply
will be direct to customers from Supplier Warehouse.

Hence, It will be critical for the company to ensure that we select the right set
of vendors and train them as per our company's requirements.

Chain Since we plan to ship directly to customers, we also require vendors who can
grow with the expansion of our company
Part 5:

MARKETING
PLAN
PAPER PROTOTYPE + FIGMA + USER FLOW
 01

Company Profile
Part 6: Mission
ABOUT US We aim to grow and groom an unorganized artist network
and bring the artist guild as a partner to our success
through fair pricing and recognition. We will provide
Business Model and Value
flawless access through an online platform and create a
Proposition
robust supply chain network to connect artists across to
create a seamless network.

02
Vision

"Make indigenous Indian art accessible to all.”

ABOUT US

What
We Do 03
Purpose

Page 05
"Make indigenous Indian art accessible to all” To promote
Indian arts globally and bring a part of that culture in
people’s homes.”
 The owner and organiser of the aggregation
MARKET OFFERING platform acts as the hub and spoke for all

+ CATEGORY/SKU
transactions, which is how these platforms
typically operate.

Page 08
 The expansion is spread across three phases. The
Part 7: objective is to set the process for two cities and

ROADMAP then spread across four and six cities, respectively.

The idea here is to expand to 12 cities by year 3.
EXPANSION STRATEGY

Page 08
 For handling the operations, we have a team of 4
Part 8:
to 10 people spread across the projections made

FINANCES where we will be taking mainly operations,

logistics, and customer care.
ALL ABOUT MONEY

COST STRUCTURES +
SYSTEM CHARGES

Page 08
 We will invest seven lacs per person in the first year. The business in the first

P&L
year will receive a total capital of 49 lacs, and 21 lacs will be infused in the
second year. A marketing spends of around 25 lacs will be done in the first
year, which will be invested primarily in getting inorganic traffic from

Analysis Facebook/Meta, Google, and Instagram. Through our sources, we have

identified great affiliate marketers who will initially stay the same for the
business.

Page 08
 EDUCATIONAL
ROLL NO. NAME WORK EXPERIENCE
BACKGROUND
EPGP-13B-023 BRAHMPREET SINGH B.TECH (EE) MARKETING AND UX (7 YEARS)

EPGP-13B-017 ASHISH BEDI B.E (EE) SUPPLY CHAIN (12 YEARS)

EPGP-13B-029 DEEPTANSHU KAUTUK B.E (EE) DIGITAL BUSINESS (9 YEARS)

EPGP-13B-061 NEEHARIKA SHARMA B.E (CS) PROJECT MANAGEMENT (9 YEARS)

B.E (CSE)
EPGP-13B-076 RAHUL SOURAV SINGH EDTECH CONSULTANT/ANALYTICS(7 YEARS)
M.TECH (ML)
B.E
EPGP-13B-107 SOHAN RAY (PRODUCTION IT SERVICES (22 YEARS)
ENGINEERING)

EPGP-13B-125 VIPIN KUMAR SINGH B.TECH (ECE) PRODUCTION HEAD (14 YEARS)

Thank You