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OUP Organizational Behaviour Revise 1 Thomson Digital 01 Mar 2016
Introducing organizational
behaviour
Transitions and new beginnings
1. What am I studying? The chapter will give you an overview of the key themes within
organizational behaviour (OB) to help you understand what they are and how they
connect. This chapter aims to give you a good understanding of the key theories you
will cover, and the underlying disciplines that they are based on.
2. How do I study OB? Studying OB is not simply taking in a series of theories that can then
be reproduced in an essay or an exam. To gain a higher grade and really understand OB
requires the ability to think critically, to question your own assumptions, and to apply
the theories to real life contexts. Throughout this chapter we will look at some of these
skills and how you can develop them, including the importance of critical thinking, the
transition to degree level, and some top tips that will help you succeed in this subject.
Running case: transitions and new beginnings—Simon Chance starts his reign
It is 7:45 am and Simon Chance, the newly installed Chief Executive of Junction Hotel and President of
Second-Chance Consortium, sits at his desk surveying his group’s latest acquisition.
The Second-Chance Consortium has just bought Junction Hotel, an upmarket, city-centre hotel with a
proud heritage of strong customer service and a traditional approach. In its heyday people would flock to the
hotel for its high-class service, great food, and friendly but formal style. Those days, however, are long gone and
the hotel has undergone numerous changes of ownership and attempts to revive it. With paint peeling off the
walls, worn carpets, and an antiquated computer system, Junction Hotel is in need of some real investment.
Chance’s office is a bit like Junction Hotel—faded glory. A dark green leather chair from the 1940s sits in
the corner—stylish but uncomfortable. Instead, Chance decides to use a chair from IKEA—not the most
elegant design, but far more practical. The room is oak-clad, but some of the wooden panels are loose and
a couple now have gaps in between them. ‘I must fix that,’ Chance muses. ‘This place is a mess, nothing
works properly, but I am sure we can turn it around.’
The Second-Chance Consortium is a venture capitalist company specializing in turning failed businesses
into profitable enterprises. Simon Chance, a former footballer who retired early because of injury, reinvented
himself as a business entrepreneur. Teaming up with his former agent and self-styled business guru Phil
Weaver, Chance has led the consortium for six years, starting with the local football team and gradually build-
ing up a portfolio of successfully transformed firms. Chance feels confident that he can make the hotel a
success. ‘They just need strong leadership and a good strategy,’ he thinks. ‘I am sure that we can succeed here.’
OB is also about how organizations are structured and run through systems and pro-
cedures, as well as how they relate to the wider, globalized world. Furthermore it is
about society—or, more precisely, the impact that organizations have on the people
that work for them, the communities around them, and society as a whole. It examines
how organizations operate globally and also impact, for good and ill, society and the
planet.
To study OB, therefore, is to really begin to understand how and why things happen at
work, what is the most effective way of achieving things, and what impact this has on the
people that work for organizations and the societies in which they operate.
Hi Simon
I have done a full survey of the hotel, looking back at its accounts for the last five years and surveying the
building, kitchen, and staff. Having stayed in the hotel overnight as part of the mystery shopper exercise
I found the staff courteous and friendly, but the systems slow and cumbersome. Checking in took
20 minutes as they had lost my registration details, and we had to walk to the restaurant in order to pay
my bill as the ‘machine was not working’. The rooms were comfortable and fairly clean, but did seem to
be of an inconsistent standard. I must say that the food at the restaurant was excellent and shows real
class, but service was slow.
Overall, this hotel shows potential but there is much to improve. They are quite disorganized, some staff
seem unmotivated and unclear in their tasks, and the service, while polite and professional, is not what you
would expect.
Speak soon
Phil
Chance turns to the main report. The Second-Chance Consortium always create a comprehensive report
when they take over a failing venture and collect good management data so that they can work out what to
improve. Chance reads about the hotel’s history and is interested to learn that back in its heyday, Junction
Hotel hosted some stars from the stage and screen, its restaurant won awards, and it had successful confer-
ence facilities. As he reads more of the report, however, his mood changes. ‘This won’t be a quick fix,’ he
thinks, looking in detail at the problems that Weaver identified: poor systems, unmotivated staff, erratic
schedules, no clear identity or purpose to the hotel, and running at a loss for the last five years. ‘We need to
sort this place out,’ Chance thinks, staring out of the window. ‘I’ll get Weaver on the phone and work out
our plan.’
What do you think are the key challenges that Simon Chance faces in transforming Junction Hotel?
The complexity of organizations is often best understood in the context of familiar situa-
tions. In this book we will do this through our innovative fictional running case study,
Junction Hotel. Instead of seeing theories as dry abstract models, in this book we use them
as ways to make sense of the challenges the characters face. Through this case study we will
learn about the hotel’s characters, their personalities, backgrounds, and experiences, and
the dilemmas they face. We will see their emotions, reactions, and different interpretations
of the same event.
Applying theory to real situations is suggested by learning theorists, such as Kolb and
Gibbs, to be far more effective. It helps us understand real dilemmas and challenges
that managers, workers, or society face. Just think of it this way: a manager does not try
to motivate their staff because a textbook says that they should do it; rather, they look
at ideas surrounding motivation because they are facing a problem that they need to
solve. The theories covered in this book were largely produced in response to chal-
lenges in real life. So, as you read the theory in this book try relating the theories to your
own experiences—cases you know from real life—and to our fictional case, Junction
Hotel.
As we will see, these themes offer us a different perspective on what goes on within organi-
zations and different ideas about how to manage them (Figure 1.2).
Figure 1.2
Managing the organization Key themes in
• Communication organizational
• Power and politics behaviour.
• Leadership
• Change
Running case: 8:15 am Phil Weaver discusses his report with Simon Chance
‘We need systems and procedures,’ Weaver states boldly to Chance, ‘like we had at the football club, to
make this place run like clockwork.’ Weaver animatedly discusses his plans with Chance. ‘I’ve been looking
at the booking-in procedure. I’m sure we could make it run quicker by streamlining it. Also, the cleaners
seem to be getting away with murder—working slowly without set targets or procedures,’ he continues,
hardly taking a breath.
Getting out a grid drawn on a sheet of A3 paper, Weaver lays out targets for every individual and depart-
ment, with measurements for every aspect of the hotel—from customer satisfaction through to room
cleanliness. ‘It’s another Weaver masterplan,’ Chance declares excitedly. Impressed, Chance picks up a
document entitled ‘Streamlining food production,’ which has detailed step-by-step guides to peeling car-
rots through to cooking chicken. ‘I’ve only just started,’ Weaver states. ‘I think we should work on the clean-
ers first. I’m sure that we could come up with detailed ways of doing everything in this hotel to make it run
more efficiently.’
For well over 100 years, managers have dreamed of creating rational, logical, and efficient
organizations. As we will examine in Chapter 2, by creating bureaucratic procedures, poli- Bureaucratic Describing
the process of
cies, and practices, they aim to create standardized, predictable, and efficient organizations
bureaucracy, sometimes
so that management gain maximum control over, and efficiency from, workers. used in a derogatory
This ambition for control was exemplified by Fredrick Taylor. As we will see in Chapter 3, sense.
Taylor (1911) believed that through scientific analysis he could discover the one best way
of performing every task and through this approach create a more efficient, productive, and
rational way of working.
Running case: 8:20 am Meg Mortimer prepares herself for the board
meeting
Meg Mortimer sits at her desk in the little cubbyhole-cum-office behind the reception desk busying herself
in readiness for the new day. ‘I’ve seen it all before,’ she thinks, as she prepares herself for the staff-wide
meeting that morning. ‘These new owners will come in with their grand plans and new procedures and try
to lay their mark on the hotel, but they are not going to take us away from what we really are,’ she thinks to
herself, ‘a caring and considerate hotel based on traditional quality service.’
Mortimer, the second-longest-serving member of the Junction Hotel team, started life as a cleaner and
has worked through every position in the hotel to eventually become one of the senior managers. ‘Owners
come and go,’ she thinks, ‘but the Junction Hotel way will outlive any of them.’
While the principles and practice of the rational or formal organization continue to be
Hawthorne studies A
series of studies which highly popular, over the last eighty years there has been increasing recognition of the influ-
ran from 1924 into the ence that the informal side of the organization has on actual practice. The informal organi-
late 1930s. Widely
credited with
zation sits beneath the surface, impacting what goes on in quite powerful, but often
discovering the human invisible, ways.
side of the
We will start with the Hawthorne studies in Chapter 5 and examine how they claimed to
organization.
have ‘discovered’ that people are social beings who are influenced by the social norms of
their peer group. Elton Mayo (1949) proposed that organizations should be seen as social
spaces rather than machines, full of people with feelings and desires.
Chapter 6 will develop this view, illustrating how groups and teams have become increas- Group A collection of
people with a sense of
ingly important ways of managing people and increasing productivity. However, teamwork
shared identity and
can be challenging, as it often fails to work as effectively as it might. Models such as Belbin’s something in common
theory of group membership (2010) present techniques to make teams more effective. but not with a shared
purpose.
Finally, in Chapter 7 we look at the social phenomenon of organizational culture—the
Team A group who
behaviours, language, stories, and symbols of an organization that are enacted through the meet together with a
groups and teams within the organization. Again, we will see that culture is something that common purpose and
some degree of mutual
organizations seek to manage, but some argue that it is to a large degree beyond their interdependence.
control.
Linda Wilkinson makes her way hurriedly across the car park of Junction Hotel, grabbing hold of her brief-
case. ‘Flipping traffic,’ she mutters under her breath, ‘the school run will be the death of me.’ As she rushes
past the boardroom window, she notices a man in his mid-50s staring into the distance. ‘Is that Simon
Chance,’ she wonders to herself, ‘the new owner of Junction Hotel, and who’s he with?’, looking at a smaller,
earnest man pointing aggressively at some charts. As she does so, she catches a glimpse of herself in the
window. Tall, blonde, and still quite elegant—or so her friends tell her—the forty-something mother of two
notices the vomit stain left on her jacket’s left shoulder by Sam, her youngest, as she dropped him off at
nursery this morning. ‘Grrrrh,’ she declares, slightly louder than she had intended. ‘This is the last thing I need
today,’ she mutters. Her slight outburst alerts the man, who looks up at her. Trying to subtly hide her shoul-
der, Wilkinson smiles positively at him even though today she feels anything but positive. ‘This is a big day,’
she thinks to herself, ‘I need to make a good impression and present myself as the manager-in-waiting.’
In the third theme we focus our attention on individuals within the organization and how
they are managed. We begin in Chapter 8 by looking at theories of personality—what are Personality A set of
characteristics and
the traits that make us all different, and can they be measured? We see how managers use
behaviour displayed by
such theories to create ‘personality tests’ that are used in procedures such as recruitment any individual.
and appraisal.
Seeing people as having differences is also important when examining what motivates
people to work harder; what motivates workers is the subject of Chapter 9. Maslow’s hierar- Motivation The will
and desire that a
chy of needs (1943) is a familiar tool for analysing human motivation, but we discover that person has to engage
motivation is, in fact, a much more complex phenomenon—individual differences can in a particular
behaviour or perform a
relate not only to factors of personality, but also to the social factors that they bring in from
particular task.
their life outside the workplace.
Knowledge and Finally, we turn our attention to knowledge and learning in Chapter 10. We will see that
learning An aspect of
in the knowledge-intensive economy how knowledge is developed, captured, and distrib-
organizational
behaviour which uted is an increasingly vital aspect that differentiates successful firms from those that fail.
emphasizes the What, though, do we mean by knowledge? Is it a set of facts that can be learned or is it
importance of
information, something that we acquire through experience?
understanding and
practical skills for
organizational success.
In particular it
examines the capacity
Theme 4: Managing the organization
of the organization to
share this knowledge in Chapter 11: Changing the organization
effective ways.
Chapter 12: Leadership
Chapter 13: Power and politics in organizations
Chance, followed closely by Weaver, walks purposefully into the conference room, reaches the podium,
and surveys his expectant audience. All the staff of Junction Hotel are gathered, somewhat nervously, to
hear from the hotel’s new owner and Chief Executive Officer.
Chance starts by introducing himself and his consortium and explaining why they bought the hotel. He
says that it has a proud tradition of quality customer service, but the world is changing and the hotel needs
to change with it. He, with all their help, is going to transform this place, to bring it back to its former glory.
‘Junction Hotel is going to feel like a new place,’ he goes on to say, ‘a new culture where hard work gets
rewarded and the best people succeed. This is a clean slate for everyone and I am going to set the hotel on
a new course.’
‘This is an exciting time for all of us,’ Chance continues, warming to his theme, ‘but let’s be under no illu-
sions, it is going to be challenging. Some of you are going to find the changes that we put in place difficult.
Some of you might not even want to come with us in this new direction. I respect that. But we have a direc-
tion,’ he warned, ‘and we will not be blown off course.’
‘Over the next few months we will all need to pull together. Working together, I’m sure we can make
Junction Hotel great again.’
Weaver then gets up, unravels his A3 sheets, and starts laying out the new direction for Junction Hotel.
Far from the rational organization that we begin the book with, our final chapter in this
theme will examine the more messy realities of organizational life, where organizational
decisions are products of power games and politics between competing people (e.g. senior Power games and
politics The process
managers) or interest groups (e.g. workers and managers).
where one individual
or group tries to gain
advantage or get
another individual or
Theme 5: Contemporary trends group to do things that
they might otherwise
not intend to do.
Chapter 14: Information, communication, and technology
Chapter 15: Globalization
Chapter 16: The service and leisure economies
Chapter 17: Corporate social responsibility, sustainability, and business ethics
Running case: 10:48 am the meeting ends and all the staff leave the
conference room
As they file out of the meeting, Graham Effingham, Junction Hotel’s award-winning chef, goes on his phone
and posts a quick blog post on his site. This is where he goes undercover and says what is really going on in
the hotel, but without ever saying exactly where it is.
Just come out the staff meeting with our new owners—arrrgh what a load of old clap-trap. I won’t
say the name of the new owners but all I can say is I think they have no chance.
They gave us all this talk about transforming the business, making it a place that people will be proud
to come to and we would all feel excited by working for it. How it would be a hard journey, but if we all
stick together (which I read as following what they say) then we will all be a success.
Nonsense—we’ve all been through this before with the last owners; it won’t last. This lot, though, say
they have a plan. The owner’s side-kick had all these charts and tables about how we compare to other
hotels—the man has an obsession with graphs and stuff, I can tell you. He kept on comparing us to more
‘efficient’ hotels, like Travelodge, saying that we can learn from them, or this European one Etap. It
seems like a race to the bottom, I can tell you. Sounds like they are trying to turn us into a sweatshop!
Then, as we all left, we were given our department’s A3—a set of targets that we are meant to
achieve over the year. Mine is to cut the cost of the food by 30% and make it 23% quicker. 23%
quicker, what the hell does that mean? I have to come back in a few weeks with a plan as to how we will
do this and keep the costs ‘reasonable,’ otherwise they are going to look into getting our food from one
of these catering suppliers. They only do processed food, not the direction we want to go!
In the final theme we turn our attention to the contemporary issues that face organizations.
We start, in Chapter 14, by exploring communication. We will see that communication is
fraught with difficulty and represents a major challenge to effective organization. We will
also discover that further issues emerge when technologies such as the Internet and mobile
technologies are used to carry out communication. In Chapter 15, we examine globaliza- Globalization Defined
in many different ways,
tion. As the recent global recession has demonstrated, we live, perhaps more than ever, in a globalization is where
highly interconnected and integrated world. Large multinationals have grown to become activities take place on
hugely powerful—in some cases bigger than many countries. However, the globalized an increasingly global
scale.
economy brings with it its own challenges for management. As Hofstede (1980) noted,
Running case: 11:15 am Weaver and Chance meet again in the boardroom
‘Well, that went well,’ says Weaver in a confident way, ‘I think we really hammered home our message.
This place needs a good shake-up and we’re the people to do it. With our new targets and management
practices Junction Hotel is going to be a very different place in a year’s time when we have transformed
them.’
Meanwhile, Linda Wilkinson is less jubilant as she talks to Meg by reception. ‘They talk very positively,’
Linda says with a sense of despondency, ‘but they cannot just come here and impose their views on us like
that.’
In our final chapter we draw all the issues together and look forward to the future
challenges that face organizations. We will see that, while we have discussed all these
topics as discrete entities, in practice they are highly interconnected and rely on each
other.
It is, therefore, important to be aware of the connections between the themes as you read
the chapters and prepare to write your essay or answer your exam questions.
• Sociology explores how society shapes people. It helps us understand that no action
takes place in a social vacuum and helps us appreciate how individual experiences are
part of broader society.
• Psychology seeks to measure, explain, and sometimes change human behaviour. It is
often considered the science of the mind.
Behavioural change
Attitude change
Social psychology Communication
Group processes
Group decision making
Communication
Power Study of
Conflict Group organizational
Intergroup behaviour behaviour
Sociology
Formal organization theory
Organizational technology
Organizational change
Organizational culture
Political science
• Social psychology bridges sociology and psychology, and tries to understand the
impact the group has on the outlook of the individual.
• Anthropology examines rites and rituals that shape how groups and cultures work.
• Political science examines the role of power within organizations.
Visit the Online Resource Centre for deeper analysis of the underlying theories.
It is important as you read through the book to be aware of the significance of these
underlying theories and how they shape OB theories. As you gain more understanding of
OB you will be able to distinguish between these underlying theories.
Real life case: the CEO who raised his firms’ minimum wage to £45,000
but is now being sued by his brother
In April 2015 Dan Price took a very controversial decision. He raised the minimum wage of all his
employees to $70,000 (£45,000) within three years (Cohen, 2015a) and also gave unlimited paid time
off (Gravity Payment, 2015). This would result in 70 out of the 120 employees getting pay rises, with 30
having their salaries almost doubled (Torabi, 2015).
The co-founder of Gravity, a Seattle-based payment processing company, told the New York Times
(Cohen, 2015a) that he decided to do it after reading an article on happiness. The article was on the
links between well-being and pay, which argued that emotional well-being rose progressively until it
reached $75,000. While above $75,000 a year brings pleasure, it does not increase happiness (Kahneman
and Deaton, 2010).
The article made a deep impression on Price. He had heard many stories from his employees
about how difficult it was to live off $40,000 a year, and he wanted to make a difference. Price stated
he felt there was a ‘moral imperative to actually do it … I want everybody that I’m partnered with ▲
▲ at Gravity to really live the fullest, best life that they can’ (cited in Torabi, 2015). To achieve this he
decided to cut his own salary from just under $1 million to $70,000 (Torabi, 2015) stating that the
‘market rate for me as a CEO compared to a regular person is ridiculous, it’s absurd’ (cited in Cohen,
2015a). He also felt it made business sense. ‘I honestly believe that removing that distraction [of living
from pay cheque to pay cheque] will significantly increase our ability to take care of our clients’ (cited
in Torabi, 2015). This has been reflected by some of the employees, who say that they are now work-
ing harder. For instance, one employee stated that they are willing to put in more hours. ‘I never
thought I would go to a job where I would want to work extra hours, but this is something that I, and
everyone else, want to do,’ said Ortiz, one of the employees. ‘It’s really inspirational to see so many
people dedicating most of their day to this job’ (cited in Elkins, 2015). Some also felt it was the start of
a movement that aimed to reduce the differences between high and low earners. As Dan Price states,
‘Income inequality has been racing in the wrong direction . . . I want to fight for the idea that if some-
one is intelligent, hard-working and does a good job, then they are entitled to live a middle-class
lifestyle’ (cited in Cohen, 2015b).
Yet a couple of months later, Dan Price was sued by his brother because as a minority shareholder
he believed the increased wages of the staff were reducing the firm’s profits. Dan Price was also strug-
gling financially: he had to cut his own salary and rent out his house. He also faced criticism on Face-
book, in letters, and in phone calls (Cohen, 2015b). Some customers left, feeling it was a political
statement. Some employees also left. For instance, a former financial manager told the New York
Times: ‘He gave raises to people who have the least skills and are the least equipped to do the job, and
the ones who were taking on the most didn’t get much of a bump’ (Cohen, 2015b). Others did not like
the fact that the gap between the higher- and lower-paid was reduced, and some even questioned if
they were really worth the increased salary.
Time will tell if Dan Price’s experiment will prove successful and if he will repair the rela-
tionship with his brother. The case raises further organizational behaviour issues that we
will cover in this book.
managers is a significant challenge and, as we will see in Chapter 12, many leadership theo-
ries see the CEO as vital to increasing the long-term profits of the company. It is often
argued there is a ‘war for talent’ (Peacock, 2010), with top people able to travel anywhere in
the world; therefore, firms have to pay competitive salaries and bonus packages in order to
attract and retain the best people. Furthermore, in a related argument, supporters of share-
holder capitalism would argue that Dan Price did not have the right as CEO to make this
decision alone because effectively he was spending shareholders’ money (through the
increase in wages), which was not (solely) his choice to make. Theorists such as Milton
Friedman (see Chapter 17) therefore argue that it is immoral to spend shareholders’ money
on something just because you as a manager believe it is ethical.
Motivation
Dan Price makes an interesting claim that having a minimum wage of around £45,000 will
increase motivation and customer service. One argument drawn from psychology and be-
havioural economics, particularly the work of Daniel Kahneman, is that increases in feel-
ings of well-being only continue up until around £48,000, and therefore a salary of this
level will produce the maximum well-being for everyone.
However, does pay increase motivation? As we will see in Chapter 9, the link between pay
and motivation is a highly controversial area. Indeed, it could be argued that far from in-
creasing motivation, it might demotivate. This can be explained by Adams’s Equity Theory
(Adams, 1963), which argues that individuals will calculate the ratio of their inputs (time,
effort, and skill) against the outputs (e.g. pay, job security). People compare their ratio of
inputs to outputs with those of others, and if they feel someone is receiving greater levels
of output in relation to their input then this will cause dissatisfaction. Therefore, highly
skilled Gravity employees might experience the change as unfair because even though they
received an increase in their wages, it was a smaller increase than the less skilled workers
were receiving in proportion to their skill level.
As we have seen, many of the issues that organizational behaviour investigates are con-
tested on grounds of either morality (‘it is wrong to have too large a gap between rich and
poor’ versus ‘it is wrong to spend shareholders’ money’) or effectiveness (‘increasing satis-
faction will increase productivity’ versus ‘the new wage structure will increase feelings of
inequity between skill and wages’). Ultimately authors will take different positions on these
debates because they hold fundamentally different assumptions about the world. Your job,
therefore, in conducting this analysis is to understand these underlying assumptions first
and then make a judgement based upon them. It is only by actually understanding these
assumptions that it is possible to really make a judgement on the validity of the positions
that theorists hold.
is dangerous for a number of reasons. Firstly, the ideas developed in this book are based upon
years of research built up through numerous investigations, theoretical reflections, and
analysis, and argued through many lectures, articles, and books. They are, therefore, more
than simply opinions: they are built on reasoned arguments and investigations into actual
practice. Secondly, they draw on (as we have seen in the preceding section) a variety of dif-
ferent underlying perspectives that are built on deep theoretical foundations. These are
more than simply personal opinions or gut reactions, but reasoned arguments based on
fundamentally different ways of thinking about and discussing the world. Finally, as we
will explore in more detail in the following sections, these perspectives are built on wider
theoretical reflections about the nature of societies and the roles that organizations should
play in them.
Therefore, while at first glance informed critical analysis might seem like simply stating
your own opinion, in practice developing an academically-informed perspective is more
rigorous, thoughtful, and evidence-based. While your personal opinion might, therefore,
be a starting point, it begins with common-sense assumptions rather than evidence and
theory and so you should be prepared to reconsider these views. Indeed, often the best
essays are by students who have changed their view on a subject having read and really
engaged with the academic arguments.
Because there are no set answers, we sometimes call this approach a ‘contested’ view.
There are multiple perspectives because the issues that we are interested in cannot be
‘solved’ in any straightforward way and, consequently, it is an area of constant debate.
The skill of a good analyst is to uncover these underlying assumptions and to see how
they inform the research and how this perspective differs from alternatives. One of the
central study skills that you will need throughout your time studying OB (and at univer-
sity as a whole) is to be able to uncover the key underlying assumptions that inform the
theories.
readiness to engage in complex ideas. This can be particularly challenging given that, on
the surface, OB seems little more than ‘common sense’.
One example of the value of critical and analytical thinking is that it encourages us to go
beyond these general assumptions to really examine the implications of these theories, not
just for management practice but for society as well. This moves us to ask not only prag-
matic questions, such as how things are done, but also wider ones, such as in whose interest
they are conducted. This requires alternative ways of thinking.
I am a bit of a perfectionist really and I want to know the answers. At A-level I studied History—where there
were a lot of dates and facts, Law—where there were many cases, and Business (where there was a lot of ac-
counting)—where there were right answers. At university, studying organizational behaviour, I have realized
that there are no right answers and I need to think outside the box.
You might find studying OB difficult and challenging, particularly if you come from a sci-
entific or mathematics background, which tend to have ‘correct’ and ‘true’ answers. For
many students, this desire for the right answers and anxiety about getting the wrong an-
swer leads them to want to memorize and learn facts about theories, as these seem more
certain and understandable. For instance, we have seen countless students put in details
about when key theorists were born and when they died, or long descriptions of a theory,
presumably believing this is the ‘correct information’. However, it demonstrates very little
understanding and often has a negative impact on their grade.
To really develop critical thinking requires asking different types of questions and focus-
Description A piece
ing on different areas (Figure 1.4). of writing that
At the surface level is description (Figure 1.5). At this level you simply describe the theory, describes the theory or
case study with little
giving details of what it is, how it works, and its basic concepts. You will discuss the basic attempt at providing
facts, models, or theories, and you will need to show familiarity with the theories, but little analysis. Often
considered more
more. However, this level largely involves repeating back the theory. You do not need to do superficial and
much thinking as you are merely reproducing what you have been told in lectures or in this therefore in student
coursework results in
book. You need this level as it is the foundation for the subject, but you need to remember
lower grades.
that it is not enough at degree level.
Description Recalling and describing the theory: multiple choice questions, facts, recall, definitions, and models
Explanation Applying to real life and own experience, and what the theory means for organizations in practice
Analysis Considering strengths and weaknesses, exploring alternative viewpoints and the underlying assumptions
Critical analysis How the theory challenges our fundamental understanding of OB. In whose interest is the theory?
Identification of
points in theory relevant Application
to question and examples
Comparison
Strengths and Impact on with other
Analysis
weakness practice theorists
Theory Implications
Evaluate and Alternative
in whose weigh-up perspectives and
interest? theorists Bigger picture
Explanation In The next level down is explanation, comprehension, and evidence. At this level you show
academic writing, the
that you really understand the theory and its relevance to the question and to real life prac-
ability to explain a
theory or perspective. tice. To do this you can apply the theory to an organization and show the implications for
Evidence In academic organizational practice. You can also identify the relevant points of the theory to the actual
writing, support for
question asked. This shows a far deeper level of understanding, as it takes a stronger appre-
claims made.
ciation of what the theory entails in order to apply it to practice.
Within this level is also the application of theory. This is where you link what you have
learned to actual organizational examples. In this book, this might either be to real life ex-
amples or to examples from the Junction Hotel running case. The idea here is to show that
theories are not simply words on a page. They are tools that can both explain what happens
in real life organizations and, furthermore, make recommendations for how organizations
might solve particular management issues.
Application is based on what you know about the theories, including their strengths and
weaknesses. For example, in Chapter 3 we introduce Taylorism, which outlines a way of design-
ing work to make it more efficient. We sometimes ask our students to apply this to our running
case. A very simplistic answer that we often hear is that ‘Junction Hotel should introduce Tay-
lorism because it would increase efficiency’. This is too simplistic and vague—it isn’t good
enough as an answer. Imagine if you presented something like this to a board of a company.
They would rightly ask questions like ‘how would it increase efficiency in our organization spe-
cifically?’, ‘what problems might its implementation cause for us?’, or ‘can you show evidence
that it has worked in similar organizations?’ Applying a theory thus moves from talking about
general theoretical ideas to presenting them in the context of a specific organizational setting.
While this level shows a greater level of insight, it does little to question the assumptions
that underpin the theories. It simply takes things for granted and does not show the deeper
level of thinking that is necessary to make judgements about a theme.
Dropping below the surface is where we begin to analyse the theory. This level looks at Analyse Widely
associated with deeper
the theory’s strengths and weaknesses, identifying the advantages and disadvantages of the
intellectual thinking, it
theory or the benefits and drawbacks that the theory offers. This form of analysis is com- is the process of
mon at post-16 qualifications (e.g. A-level) and demonstrates a stronger appreciation of the breaking things down
into their constituent
theory itself and how it works in practice. parts, investigating the
The deepest level of critical analysis includes synthesis, comparison, evaluation, and cre- underlying cause or
basic principles.
ativity. It requires a much higher level of thinking because it does not merely assume that
Critical analysis To
the theory is correct but looks as much at what the author does not say and who it impacts. question the
Because of its greater complexity and more advanced level of understanding, this approach underlying
assumptions of a
often gets higher marks. To achieve this you need to really understand the theory and its perspective. In OB this
implications, read between the lines, and not accept things at face value but question eve- may have particular
emphasis on how
rything. This also involves judgement, weighing-up of the relative merits of the theory, and power and inequality
then drawing conclusions to see if the perspective offered is fair and valid. occur.
To develop your critical thinking, the following questions are useful when reading
academic theory:
As we can see, to really get to the heart of the issue and understand its significance we need to
go beyond merely describing a theory and seek to understand its underlying assumptions.
Throughout this book are questions to get you thinking. ‘Stop and think’ questions ap-
pear throughout the chapters. They invite you to reflect on what you have just read and to
put it in the context of your own thoughts and experiences. There are also review questions
within the chapters. These have been structured to take your thoughts from simple descrip-
tion (at the top of the critical thinking iceberg) towards much deeper levels of critical analy-
sis, which will be useful in your essays and exams. These review questions have been labelled
‘describe’, ‘explain’, ‘analyse’, and ‘apply’, as outlined in Table 1.1.
Describe These are the most basic questions. They invite you to recall and describe theory,
providing basic facts, definitions, and models.
Explain These go beyond basic definitions, explaining what theories actually mean, or why they
are important for the study of organizations and management.
Analyse Here you are invited to go much deeper, considering the strengths and weaknesses of
theories, exploring alternative viewpoints and underlying assumptions, and showing how
theories may have challenged existing and widely accepted viewpoints.
Apply Here you are comparing theory with organizational examples, from both real life cases
and the Junction Hotel running case. You may be asked to find evidence of theories in
these examples, or even act as a consultant and make recommendations to organizations
based on the theory that you have learned.
Degree-level analysis
Throughout this discussion you may have thought that much of this talk of analysis is fa-
miliar to you, as you have heard the terms ‘analysis’, ‘evaluation’, and ‘application’. While
post-16 (A-level) uses these terms, we require deeper and more engaged thinking to do well
at degree level.
For instance, at post-16 analysis often consists of describing the strengths and weak-
nesses of a particular theory, and may compare it to other theories; at university, we are after
a deeper examination of the implications of the theory to the fundamental assumptions of
the discipline. Table 1.2 summarizes these differences.
Ultimately, at degree level, the emphasis for answers in essays and exams is on making an
argument, based on theory, which responds directly to the question asked.
How you use Reproduce material taught and show you Digest the material and demonstrate
the theory understand which theorists are relevant understanding of its implications
What markers are Correct answers to hit the mark scheme A critical response to the literature
looking for
Use of theory Show understanding of the theory and both Making an argument by writing within
sides of the argument a school of thought, using accepted
concepts and theoretical tools
Material used Given specific texts to investigate Go out and undertake your own research
Paragraph Key points, quote to back up, and then Links together to make an overall
structure evaluate argument that fully answers the question
shareholders.
The critical view argues that these mainstream views systematically favour elite inter- Critical (as in ‘critical
management studies’)
ests at the expense of disadvantaged groups, for instance managers over workers; men
A critical perspective,
over women; profit over society; and economic growth over the environment—arguing among other things,
that this limits freedom of all (Grey and Willmott, 2005). The critical perspective sug- draws on Marxist
theory and seeks to
gests that there is a ‘dark side’ to organizations that these mainstream accounts rarely challenge the
discuss. assumptions of
mainstream
While the critical perspective might seem negative, its proponents would argue management theory
that it is aiming at a more positive society. The critical perspective argues that organiza- by stressing the impact
that it has on
tions should exist for freedom and fulfilment, creativity and expression, and for the employees and society.
benefit of society, not just for shareholders. Critical perspectives therefore aim for
emancipation (freedom from slavery). This form of critical thinking can be hard—it
challenges many of our basic assumptions of the world—but it can also be highly
transformative.
For whose benefit should the theory of OB be written? Management? Shareholders? Employees?
Customers/Clients? Society?
• What are the taken-for-granted assumptions contained (but not expressed) in the theory?
• Whose interests are being served by this perspective?
• What issues are being glossed over or downplayed?
• What are the implications for power and control?
• What are the effects of the theory on people, society, and the planet?
• What other perspectives have been downplayed or ignored by this theory?
• systems thinking (seeing the part in the context of the wider whole)
You might be reading this and be thinking, ‘but I have just got to university—why should I be thinking
about this now?’ Our experience, having been students ourselves and talking to thousands of stu-
dents through teaching, is that your time at university goes by very quickly. While the next three or
four years may seem a long way off, this time will fly by and you will wonder what you did with your
time at university. Our key advice is that you start thinking about which skills you can improve now.
You will find that your first year will pass very quickly and you will miss a golden opportunity that this
first year at university presents: to begin to acquire the skills, experiences, knowledge, and self-
awareness that will help develop you as a person and as a future employee. There are countless
things that you could be doing to boost your experiences so that you are a step ahead when it comes
to getting a job.
So how do you start building your employability? Throughout this book we will have a number of
employability prompts to get you started thinking about these issues. You should then follow them up
with material found in the Online Resource Centre, which will point you in the direction of further
reading, activities, and advice that will enable you to construct your CV and gain skills and experience
to help you get ahead. These include:
• self-test questionnaires
• video interviews with employers, students, and recent graduates
• employability tips
–things to be thinking about now
–short exercises to do now
• much more advice, and pointers to other websites and material.
Table 1.3 The similarities between study skills and employability skills
Time-management Many assignments due at the same time Working on numerous projects in which
A lot of study time and therefore you have to manage your own time and
personal responsibility that of others
Juggling paid employment, studying, clubs
and societies, and personal responsibilities
Synthesis of a Reading dozens of academic articles and Reading numerous reports, background
lot of complex pulling out the key themes, arguments, briefings, and market research, and being
information and positions of the authors asked to make sense of them
Working with Getting an assignment brief and needing Being given a loosely-defined task and be
ambiguous briefs to work out what you need to do to get a told to ‘get on with it’
good grade
Writing for different Studying different modules with their Writing for different managers, for your
audiences various approaches to academic work staff, and to clients—all of which have
such as referencing, analysis, and styles different requirements
Visit the Online Resource Centre for more information on transferable skills.
Chapter summary
Running case: the day draws to a close
As we have seen, organizations are fundamentally about people, and people can be com-
plex and make organizational life messy. Rather than being rational and logical places, as
we often like to believe, they can be full of emotion—pain, joy, excitement, disappoint-
ment, hope, fear, and anxiety—competing ambitions, and different perspectives. In view
of this, instead of seeing the theories as abstract and separate from real life, OB is best
understood by relating and applying it to concrete experience and practice. Our running
case study, Junction Hotel, will give you an insight into how theories can play out in
practice.
To sum up, there are no right answers within OB as it is a subjective discipline, born
out of various theoretical disciplines and subject to different social and political per-
spectives. Therefore, to study OB effectively requires critical thinking and questioning:
the ability to understand different perspectives and to seek to challenge your own
assumptions.
It is also heavily linked to real practice. The employability and study skills therefore bring
some of these issues to life as you develop your abilities for your university and employ-
ment career. Keeping a diary and working through the exercises in the book and the Online
Resource Centre will help you to maximize your experience and gain a fuller understanding
of the subject.
Further reading
Cottrell, S. 2011. Critical thinking skills: Developing effective analysis and argument. Palgrave Macmillan:
Basingstoke.
This popular study skills book gives some really useful material on the importance of critical thinking and offers
practical, as well as theoretical, ideas on how to improve in this area. Reading this will be useful, not only in studying
this subject but also to other subjects on your degree course.
Bowell, T., and Kemp, G. 2002. Critical thinking: A concise guide. Routledge: London.
Another popular study skills book that stresses how to develop and build arguments. It looks at how to assess the
strengths of an argument and how to develop your own.
Gallagher, K. 2010. Skills development for business and management students. Oxford University Press: Oxford.
This study skills guide provides useful ideas on how to develop your all-round skills as a business and management
student, including teamwork, presentation, and reading skills.
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