Background:

This model estimates the financial outlook for the launch of four new Shampoo lines - "O
"Sandalwood".

Each line has two bottle sizes, 150ml and 250ml. The launch will be supported by Marke
Facebook channels.

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This document is provided as a reference and template, and the financial information included should not be considered a
certified business valuation, or projection. The information provided by FP&A Prep LLC (“we,” “us” or “our”) on
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poo lines - "Original", "Sensitive", "Tea Tree", and

ted by Marketing investments in TV, Display, YouTube and

 Year 0 Month 1 Month 2
Revenue 106,577 115,682
Cost of Goods Sold -37,310 -40,498
Gross Margin 65% 65%
Gross Profit 69,266 75,184
Marketing Expenses -115,000 -115,000
Marketing % of Revenue -108% -99%
General & Administrative -17,674 -19,184
G&A % of Revenue -17% -17%
Operating Income -63,408 -59,000
Depreciation -878 -881

Income after Depreciation -64,286 -59,882

Add Back Depreciation -878 -881

Add CAPEX -100,000 0 0
Cash Flow -100,000 -63,408 -59,000
Cumulative cash flow -100,000 -63,408 -122,408
Payback Caclulation #1 1.0 1.0 1.0
Payback Caclulation #2 0.0 0.0 0.0

3Yr NPV @ 5% $229,699

IRR 8%

Payback (years) 1.4

Month 3 Month 4 Month 5 Month 6
122,291 122,902 123,517 124,134
-42,811 -43,025 -43,240 -43,457
65% 65% 65% 65%
79,479 79,877 80,276 80,678
-115,000 -115,000 -115,000 -35,000
-94% -94% -93% -28%
-20,280 -20,382 -20,484 -20,586
-17% -17% -17% -17%
-55,801 -55,505 -55,207 25,091
-884 -884 -885 -885

-56,685 -56,389 -56,092 24,207

-884 -884 -885 -885

0 0 0 0
-55,801 -55,505 -55,207 25,091
-178,209 -233,714 -288,922 -263,830
1.0 1.0 1.0 1.0
0.0 0.0 0.0 0.0
Month 7 Month 8 Month 9 Month 10
122,745 121,389 120,065 118,774
-42,970 -42,496 -42,032 -41,580
65% 65% 65% 65%
79,775 78,893 78,033 77,194
-35,000 -35,000 -35,000 -35,000
-29% -29% -29% -29%
-20,356 -20,131 -19,911 -19,697
-17% -17% -17% -17%
24,419 23,763 23,122 22,497
-1,801 -1,800 -1,800 -1,799

22,618 21,962 21,322 20,697

-1,801 -1,800 -1,800 -1,799

-110,000 0 0 0
-85,581 23,763 23,122 22,497
-349,411 -325,649 -302,527 -280,030
1.0 1.0 1.0 1.0
0.0 0.0 0.0 0.0
Month 11 Month 12 Month 13 Month 14 Month 15 Month 16
117,514 121,372 157,832 157,832 157,832 157,832
-41,139 -42,490 -55,483 -55,483 -55,483 -55,483
65% 65% 65% 65% 65% 65%
76,375 78,882 102,348 102,348 102,348 102,348
-85,000 -85,000 0 0 0 0
-72% -70% 0% 0% 0% 0%
-19,488 -20,128 -26,454 -26,454 -26,454 -26,454
-17% -17% -17% -17% -17% -17%
-28,113 -26,246 75,895 75,895 75,895 75,895
-1,799 -1,800 -1,816 -1,816 -1,816 -1,816

-29,912 -28,046 74,079 74,079 74,079 74,079

-1,799 -1,800 -1,816 -1,816 -1,816 -1,816

0 0 0 0 0 0
-28,113 -26,246 75,895 75,895 75,895 75,895
-308,143 -334,389 -258,495 -182,600 -106,705 -30,810
1.0 1.0 1.0 1.0 1.0 1.0
0.0 0.0 0.0 0.0 0.0 0.0
Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23
157,832 157,832 151,761 151,761 151,761 151,761 151,761
-55,483 -55,483 -53,349 -53,349 -53,349 -53,349 -53,349
65% 65% 65% 65% 65% 65% 65%
102,348 102,348 98,412 98,412 98,412 98,412 98,412
0 0 0 0 0 0 0
0% 0% 0% 0% 0% 0% 0%
-26,454 -26,454 -25,436 -25,436 -25,436 -25,436 -25,436
-17% -17% -17% -17% -17% -17% -17%
75,895 75,895 72,976 72,976 72,976 72,976 72,976
-1,816 -1,816 -1,813 -1,813 -1,813 -1,813 -1,813

74,079 74,079 71,163 71,163 71,163 71,163 71,163

-1,816 -1,816 -1,813 -1,813 -1,813 -1,813 -1,813

0 0 0 0 0 0 0
75,895 75,895 72,976 72,976 72,976 72,976 72,976
45,084 120,979 193,955 266,930 339,906 412,881 485,857
0.0 0.0 0.0 0.0 0.0 0.0 0.0
-0.7 0.0 0.0 0.0 0.0 0.0 0.0
Month 24 Month 25 Month 26 Month 27 Month 28 Month 29 Month 30
151,761 182,113 182,113 182,113 182,113 182,113 182,113
-53,349 -64,019 -64,019 -64,019 -64,019 -64,019 -64,019
65% 65% 65% 65% 65% 65% 65%
98,412 118,094 118,094 118,094 118,094 118,094 118,094
0 0 0 0 0 0 0
0% 0% 0% 0% 0% 0% 0%
-25,436 -30,524 -30,524 -30,524 -30,524 -30,524 -30,524
-17% -17% -17% -17% -17% -17% -17%
72,976 87,571 87,571 87,571 87,571 87,571 87,571
-1,813 -1,826 -1,826 -1,826 -1,826 -1,826 -1,826

71,163 85,745 85,745 85,745 85,745 85,745 85,745

-1,813 -1,826 -1,826 -1,826 -1,826 -1,826 -1,826

0 0 0 0 0 0 0
72,976 87,571 87,571 87,571 87,571 87,571 87,571
558,833 646,404 733,974 821,545 909,116 996,687 1,084,257
0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.0 0.0 0.0 0.0 0.0 0.0 0.0
Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 Year 1
182,113 182,113 182,113 182,113 182,113 182,113 1,436,961
-64,019 -64,019 -64,019 -64,019 -64,019 -64,019 -503,048
65% 65% 65% 65% 65% 65% 65%
118,094 118,094 118,094 118,094 118,094 118,094 933,913
0 0 0 0 0 0 -920,000
0% 0% 0% 0% 0% 0% -64%
-30,524 -30,524 -30,524 -30,524 -30,524 -30,524 -238,302
-17% -17% -17% -17% -17% -17% -17%
87,571 87,571 87,571 87,571 87,571 87,571 -224,389
-1,826 -1,826 -1,826 -1,826 -1,826 -1,826 -16,097

85,745 85,745 85,745 85,745 85,745 85,745 -240,486

-1,826 -1,826 -1,826 -1,826 -1,826 -1,826 -16,097

0 0 0 0 0 0 -110,000
87,571 87,571 87,571 87,571 87,571 87,571 -334,389
1,171,828 1,259,399 1,346,970 1,434,541 1,522,111 1,609,682
0.0 0.0 0.0 0.0 0.0 0.0
0.0 0.0 0.0 0.0 0.0 0.0
 Year 2 Year 3
1,857,556 2,185,360
-652,993 -768,227
65% 65%
1,204,563 1,417,133
0 0
0% 0%
-311,341 -366,283
-17% -17%
893,222 1,050,849
-21,771 -21,907

871,451 1,028,942

-21,771 -21,907
0 0
893,222 1,050,849
 Year 1
Sales Price per unit Units Sold Revenue Total Raw & Pack Material Cost of production Logistics
Original 150ml 2.50 47,071 117,679 0.10 0.50 0.05
Original 225ml 3.50 128,053 448,186 0.15 0.88 0.05
Sensitive 150ml 2.50 18,408 46,020 0.15 0.50 0.05
Sensitive 225ml 3.50 4,813 16,845 0.22 0.88 0.05
Tea Tree 150ml 2.50 38,311 95,778 0.20 0.63 0.05
Tea Tree 225ml 3.50 160,721 562,525 0.30 1.00 0.05
Sandalwood 150ml 3.00 28,167 84,502 0.25 0.95 0.05
Sandalwood 225ml 4.00 16,357 65,427 0.38 1.45 0.05
Total / Average 3.25 441,902 1,436,961

CAPEX Depreciation Schedule

Year 0 Month 1 Month 2 Month 3 Month 4 Month 5

Original
Sensitive 417 417 417 417 417 417
Tea Tree 417 417 417 417 417 417
Sandalwood
Total 833 833 833 833 833 833
Year 1
COGS per unit COGS Total Machine Depreciation Depreciation Total G&A % of Revenue G&A Total
0.65 30,596 0.001 47 10% 11,768
1.08 137,657 0.002 192 10% 44,819
0.70 12,886 0.001 18 20% 9,204
1.15 5,535 0.002 7 20% 3,369
0.88 33,522 0.001 38 20% 19,156
1.35 216,974 0.002 241 20% 112,505
1.25 35,209 0.001 28 25% 21,126
1.88 30,669 0.002 25 25% 16,357
1.14 503,048 0 597 17% 238,302

Month 6 Month 7 Month 8 Month 9 Month 10 Month 11

83 83 83 83 83
417 417 417 417 417 417
417 417 417 417 417 417
833 833 833 833 833
833 1,750 1,750 1,750 1,750 1,750
 Year 2
Sales Price per unit Units Sold Revenue Total Raw & Pack Material Cost of production Logistics COGS per unit
2.50 59,809 149,523 0.10 0.50 0.05 0.65
3.50 158,459 554,608 0.15 0.88 0.05 1.08
2.50 24,580 61,449 0.15 0.50 0.05 0.70
3.50 6,449 22,571 0.22 0.88 0.05 1.15
2.50 48,975 122,437 0.20 0.63 0.05 0.88
3.50 212,032 742,113 0.30 1.00 0.05 1.35
3.00 38,214 114,643 0.25 0.95 0.05 1.25
4.00 22,553 90,211 0.38 1.45 0.05 1.88
3.25 571,072 1,857,556 1.14

Month 12 Year 1 Month 13 Month 14 Month 15 Month 16 Month 17

83 500 83 83 83 83 83
417 5,000 417 417 417 417 417
417 5,000 417 417 417 417 417
833 5,000 833 833 833 833 833
1,750 15,500 1,750 1,750 1,750 1,750 1,750
COGS Total Machine Depreciation Depreciation Total G&A % of Revenue G&A Total Sales Price per unit Units Sold
38,876 0.001 60 10% 14,952 2.50 70,364
170,344 0.002 238 10% 55,461 3.50 186,423
17,206 0.001 25 20% 12,290 2.50 28,917
7,416 0.002 10 20% 4,514 3.50 7,587
42,853 0.001 49 20% 24,487 2.50 57,618
286,243 0.002 318 20% 148,423 3.50 249,450
47,768 0.001 38 25% 28,661 3.00 44,958
42,287 0.002 34 25% 22,553 4.00 26,533
652,993 0 771 17% 311,341 3.25 671,849

Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24

83 83 83 83 83 83 83
417 417 417 417 417 417 417
417 417 417 417 417 417 417
833 833 833 833 833 833 833
1,750 1,750 1,750 1,750 1,750 1,750 1,750
 Year 3
Revenue Total Raw & Pack Material Cost of production Logistics COGS per unit COGS Total Machine Depreciation
175,909 0.10 0.50 0.05 0.65 45,736 0.001
652,480 0.15 0.88 0.05 1.08 200,404 0.002
72,293 0.15 0.50 0.05 0.70 20,242 0.001
26,554 0.22 0.88 0.05 1.15 8,725 0.002
144,044 0.20 0.63 0.05 0.88 50,415 0.001
873,074 0.30 1.00 0.05 1.35 336,757 0.002
134,875 0.25 0.95 0.05 1.25 56,198 0.001
106,131 0.38 1.45 0.05 1.88 49,749 0.002
2,185,360 1.14 768,227 0

Year 2 Month 25 Month 26 Month 27 Month 28 Month 29 Month 30

1,000 83 83 83 83 83 83
5,000 417 417 417 417 417 417
5,000 417 417 417 417 417 417
10,000 833 833 833 833 833 833
21,000 1,750 1,750 1,750 1,750 1,750 1,750
Depreciation Total G&A % of Revenue G&A Total
70 10% 17,591
280 10% 65,248
29 20% 14,459
11 20% 5,311
58 20% 28,809
374 20% 174,615
45 25% 33,719
40 25% 26,533
907 17% 366,283

Month 31 Month 32 Month 33 Month 34 Month 35 Month 36 Year 3

83 83 83 83 83 83 1,000
417 417 417 417 417 417 5,000
417 417 417 417 417 417 5,000
833 833 833 833 833 833 10,000
1,750 1,750 1,750 1,750 1,750 1,750 21,000
 Input Cells

Projected Sales (in units)

Month 1 Month 2 Month 3 Month 4

Original 150ml 3,035.00 4,385.00 4,057.50 4,077.79
Original 225ml 11,000.00 12,000.00 10,750.00 10,803.75
Sensitive 150ml 980.00 1,132.50 1,667.50 1,675.84
Sensitive 225ml 300.00 237.50 437.50 439.69
Tea Tree 150ml 2,755.00 3,087.50 3,322.50 3,339.11
Tea Tree 225ml 13,025.00 12,175.00 13,250.00 13,316.25
Sandalwood 150ml 1,150.00 1,682.50 2,592.50 2,605.46
Sandalwood 225ml 530.00 875.00 1,530.00 1,537.65
Total 32,775 35,575 37,608 37,796

Marketing investment (in $)

Month 1 Month 2 Month 3 Month 4

TV 50,000 50,000 50,000 50,000
Display 5,000 5,000 5,000 5,000
YouTube 10,000 10,000 10,000 10,000
Facebook 50,000 50,000 50,000 50,000
Total 115,000 115,000 115,000 115,000

Capital Expenditure (10 years) (in $)

Year 0 Month 1 Month 2 Month 3 Month 4

Original
Sensitive 50,000
Tea Tree 50,000
Sandalwood
Total 100,000 0 0 0 0
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11
4,098.18 4,118.67 4,036.29 3,955.57 3,876.46 3,798.93 3,722.95
10,857.77 10,912.06 10,693.82 10,479.94 10,270.34 10,064.93 9,863.64
1,684.22 1,692.64 1,658.79 1,625.61 1,593.10 1,561.24 1,530.01
441.89 444.10 435.21 426.51 417.98 409.62 401.43
3,355.81 3,372.59 3,305.14 3,239.03 3,174.25 3,110.77 3,048.55
13,382.83 13,449.75 13,516.99 13,584.58 13,652.50 13,720.76 13,789.37
2,618.49 2,631.58 2,578.95 2,527.37 2,476.82 2,427.29 2,378.74
1,545.34 1,553.06 1,522.00 1,491.56 1,461.73 1,432.50 1,403.85
37,985 38,174 37,747 37,330 36,923 36,526 36,139

Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11

50,000 - - - - - 50,000
5,000 5,000 5,000 5,000 5,000 5,000 5,000
10,000 5,000 5,000 5,000 5,000 5,000 5,000
50,000 25,000 25,000 25,000 25,000 25,000 25,000
115,000 35,000 35,000 35,000 35,000 35,000 85,000

Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11

10,000
 100,000
0 0 110,000 0 0 0 0
Month 12 Year 1 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19
3,909.10 47,071 5,081.83 5,081.83 5,081.83 5,081.83 5,081.83 5,081.83 4,886.37
10,356.82 128,053 13,463.86 13,463.86 13,463.86 13,463.86 13,463.86 13,463.86 12,946.02
1,606.51 18,408 2,088.46 2,088.46 2,088.46 2,088.46 2,088.46 2,088.46 2,008.14
421.50 4,813 547.95 547.95 547.95 547.95 547.95 547.95 526.87
3,200.98 38,311 4,161.27 4,161.27 4,161.27 4,161.27 4,161.27 4,161.27 4,001.22
13,858.32 160,721 18,015.81 18,015.81 18,015.81 18,015.81 18,015.81 18,015.81 17,322.89
2,497.68 28,167 3,246.98 3,246.98 3,246.98 3,246.98 3,246.98 3,246.98 3,122.10
1,474.04 16,357 1,916.25 1,916.25 1,916.25 1,916.25 1,916.25 1,916.25 1,842.55
37,325 441,902 48,522 48,522 48,522 48,522 48,522 48,522 46,656

Month 12 Year 1 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19

50,000 350,000 0 0 0 0 0 0 0
5,000 60,000 0 0 0 0 0 0 0
5,000 85,000 0 0 0 0 0 0 0
25,000 425,000 0 0 0 0 0 0 0
85,000 920,000 0 0 0 0 0 0 0

Month 12 Year 1 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19

10,000
0
 0
100,000
0 110,000 0 0 0 0 0 0 0
Month 20 Month 21 Month 22 Month 23 Month 24 Year 2 Month 25 Month 26 Month 27
4,886.37 4,886.37 4,886.37 4,886.37 4,886.37 59,809.18 5,863.64 5,863.64 5,863.64
12,946.02 12,946.02 12,946.02 12,946.02 12,946.02 158,459.31 15,535.23 15,535.23 15,535.23
2,008.14 2,008.14 2,008.14 2,008.14 2,008.14 24,579.62 2,409.77 2,409.77 2,409.77
526.87 526.87 526.87 526.87 526.87 6,448.93 632.25 632.25 632.25
4,001.22 4,001.22 4,001.22 4,001.22 4,001.22 48,974.98 4,801.47 4,801.47 4,801.47
17,322.89 17,322.89 17,322.89 17,322.89 17,322.89 212,032.22 20,787.47 20,787.47 20,787.47
3,122.10 3,122.10 3,122.10 3,122.10 3,122.10 38,214.49 3,746.52 3,746.52 3,746.52
1,842.55 1,842.55 1,842.55 1,842.55 1,842.55 22,552.81 2,211.06 2,211.06 2,211.06
46,656 46,656 46,656 46,656 46,656 571,072 55,987 55,987 55,987

Month 20 Month 21 Month 22 Month 23 Month 24 Year 2 Month 25 Month 26 Month 27

0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0

Month 20 Month 21 Month 22 Month 23 Month 24 Year 2 Month 25 Month 26 Month 27

0
0
 0
0
0 0 0 0 0 0 0 0 0
Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36
5,863.64 5,863.64 5,863.64 5,863.64 5,863.64 5,863.64 5,863.64 5,863.64 5,863.64
15,535.23 15,535.23 15,535.23 15,535.23 15,535.23 15,535.23 15,535.23 15,535.23 15,535.23
2,409.77 2,409.77 2,409.77 2,409.77 2,409.77 2,409.77 2,409.77 2,409.77 2,409.77
632.25 632.25 632.25 632.25 632.25 632.25 632.25 632.25 632.25
4,801.47 4,801.47 4,801.47 4,801.47 4,801.47 4,801.47 4,801.47 4,801.47 4,801.47
20,787.47 20,787.47 20,787.47 20,787.47 20,787.47 20,787.47 20,787.47 20,787.47 20,787.47
3,746.52 3,746.52 3,746.52 3,746.52 3,746.52 3,746.52 3,746.52 3,746.52 3,746.52
2,211.06 2,211.06 2,211.06 2,211.06 2,211.06 2,211.06 2,211.06 2,211.06 2,211.06
55,987 55,987 55,987 55,987 55,987 55,987 55,987 55,987 55,987

Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36

0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0

Month 28 Month 29 Month 30 Month 31 Month 32 Month 33 Month 34 Month 35 Month 36

0 0 0 0 0 0 0 0 0
 Year 3
70,363.74
186,422.72
28,917.20
7,586.97
57,617.63
249,449.67
44,958.22
26,532.72
671,849

Year 3
0
0
0
0
0

Year 3
0
0
0
0
0
 Raw & Pack Machine
Unit Economics ($ per unit) Sales Price Cost of production Logistics G&A % of Revenue
Material Depreciation
Original 150ml 2.50 0.10 0.50 0.05 0.001 10%
Original 225ml 3.50 0.15 0.88 0.05 0.002 10%
Sensitive 150ml 2.50 0.15 0.50 0.05 0.001 20%
Sensitive 225ml 3.50 0.22 0.88 0.05 0.002 20%
Tea Tree 150ml 2.50 0.20 0.63 0.05 0.001 20%
Tea Tree 225ml 3.50 0.30 1.00 0.05 0.002 20%
Sandalwood 150ml 3.00 0.25 0.95 0.05 0.001 25%
Sandalwood 225ml 4.00 0.38 1.45 0.05 0.002 25%
Projected sales assumptions were provided by Key Account Mgr Jon Smith on 9/22/21 via email (attached here).
They are based on a comparable launch from two years ago, adjusted for current macroeconomic trends. Detailed assoumptions can be found he

Marketing inputs provided by Mkt Mgr Anna Condo on 8/16/21 via email (attached here)
Channel-mix is based on last year's Marketing Mix Model (MMM) analysis.
umptions can be found here.