3One of the largest oil companies in the world, Halliburton has been accused of a number of grave offenses. These include doing business with countries with which the US government has banned trade relations, overcharging the US army for supplies during the Iraq War in 2003, mismanaging waste, sexual assault, and exposing employees to hazardous chemicals. The internet, and particularly social media, have given consumers a greater voice. Many people are choosing to speak out about what they consider to be unethical business practices. This can cause severe damage to a company’s image and damage brand loyalty. Consumers also understand that money speaks — that they have the purchasing power to buy from businesses they consider ethical.