COMPONENTS

OF STRATEGY
MANAGEMENT
Group 2
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TGICEARTS
TEINNT
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VNSSIO
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NSSIIOM
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ALGO
&
SBJECOTIVE
STRATEGIC
INTENT

Presented By: Castillo, Erica Miles

 WHAT IS STRATEGIC
INTENT?
Define “what they want to do” and “why they want to
do this”. This “why they want to do” underlies the end
result that is likely to be achieved through “what they
want to do”.

An organization clarifies the purpose of its existence

and why it will continue to exist.
 It refers to the purpose that the organization strives for?
What a firm should set out to achieve?

A name suggests that “intent” is related to the future,

whereas strategic includes a clear plan of action designed to
achieve organizational long-term goals.

Strategic intent may be defined as the plan of action

(mission, vision, goal, and objectives) which is developed
by the organization intended to achieve future goals.
STRATEGIC INTENT HAS
THREE ATTRIBUTES
a. Sense of Direction

b. Sense of Discovery

c. Sense of Destiny
VISION
the visual component of strategy
management helps identify where the
organization intends to be in the future.
It describes the stakeholder's dreams
and aspirations for the organization.
MISSION
 MISSION
states the role by which an organization intends to
serve its stakeholders. It describes why an
organization is operating and helps provide a
framework within which the strategies to achieve
its goals are formulated.
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GOALS
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- GOALS HELP SPECIFY IN PARTICULAR WHAT
MUST BE DONE IN ORDER TO ATTAIN AN
ORGANIZATION'S MISSION OR VISION.

- GOALS ARE SPECIFIC, MEASURABLE,

AND TIME-BOUND OBJECTIVES THAT
INDIVIDUALS OR ORGANIZATIONS SET
TO ACHIEVE A DESIRED OUTCOME.
OBJECTIVES
Objectives are the end state
specifically how the goals shall be
achieved.
Objectives of the organization are
short-term and medium-term goals
that an organization seeks to
accomplish. It plays an integral role in
formulating policies for business and
allocation of organizational resources
at right place.
THANK YOU FOR
LISTENING!