CITY OF LIVING GOD ENTERPRISE

BUSINESS PLAN

Prepared by:
LILIAN TWENTOR

Loc: Kete Krachi

Tel: 0540525828
Email: liliantwentor27@gmail.com
CONTENT
1.0 Executive Summary.............................................................................................................3
2.0 How the business was identified.........................................................................................4
3.0 Competition..........................................................................................................................4
4.0 The growth strategy of City of living God Enterprise......................................................5
5.0 BUSINESS SUMMARY..................................................................................................5
5.1.1 Short terms goalss.........................................................................................................5
5.1.2 Long term goalss............................................................................................................6
5.2 Vision Statement...............................................................................................................6
5.3 Mission Statement............................................................................................................6
5.4 Keys to Success.................................................................................................................6
5.5 LEGAL ISSUES...............................................................................................................6
5.6 Environmental Impact.....................................................................................................7
5.7 Social Impact.....................................................................................................................7
5.8 Plans to ensure operations are sustained after I receive the grant..............................7
6.0 SWOT ANALYSIS...........................................................................................................7
6.1 Expected challenges and possible solutions....................................................................8
7.0 MARKET PLAN..................................................................................................................9
7.1 SALES STRATEGIES.....................................................................................................9
Face to face sales.....................................................................................................................9
7.2 Promotional budget........................................................................................................10
7.3 The promotional tools/ technique.................................................................................10
7.4 P’s of Marketing Strategy..............................................................................................10
7.4.1 Product Strategy..........................................................................................................10
7.4.2 Packaging.....................................................................................................................10
7.4.3 Price Strategy...............................................................................................................10
7.4.4 Place Strategy..............................................................................................................11
7.4.5 Promotion Strategy.....................................................................................................11
8.0 ORGANIZATIONAL CHART........................................................................................11
8.1 Job Roles and Responsibilities..........................................................................................11
8.1.1 Chief Executive Officer – CEO:.................................................................................11
8.1.2 Apprentice(s):..............................................................................................................12

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9.0 OPERATIONS PLANNING.............................................................................................12
9.1 Introduction....................................................................................................................12
9.2 Objective of Operations.................................................................................................12
9.3 Operation Strategies.......................................................................................................13
10.0 FINANCIAL PLAN.........................................................................................................13
10.1 Introduction..................................................................................................................13
PROJECTED GRANT EXPENDITURE..............................................................................14
11.0 CONCLUSION.................................................................................................................15

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1.0 Executive Summary

City of living God Enterprise is a start-up fashion design (seamstress)

establishment that will sew clothes to ladies and women in general to all my
clientele base. This business establishment is going to have an online outlet where
all the targeted clientele base who are afar from my place of operation can order
for the products online via the enterprise’s social media platforms and through
other media like WhatsApp that will be created.

Why online? In recent times, the world has revolutionized to a digitalized system
where most of the selling and buying of goods and services are done online. This
effect has mainly been the resultant effect of the Covid-19 pandemic and that got
the whole world in a state of dilemma. More so, according to research and some
feasibility studies, social media has in recent times become the new emerged or
emerging marketing strategy of both young and successful entrepreneurs around
the globe. Finally, the enterprise seeks to reach out to a higher clientele base, a
very good number of all Ghanaian customers of the fashion industry through the
sales of my products both face to face and via online.

The enterprise is aware that there are other fashion design enterprises engaging in
this seamstressing business, which is why I spent time and resources to conduct a
thorough feasibility studies and market survey so as to be well informed and
strategized to favorably compete with all my competitors. I will ensure that all my
customers are given first class treatment whenever they order from me.
Again, my enterprise will have a mechanism that will enable me manage a one on
one relationship with my customers no matter how large they are. I will ensure that
I get my customers involved in the selection of the brands of the fabrics,
fashionable styles, ensure the taking of appropriate measurements and sewing
exactly to the preference of my customers. More to that, I will make sure I have
their bio data and send them seasonal greetings like happy new month, happy
holidays, happy new years and birthday wishes, this will help me maintain my
loyal customers and build on getting more customers on board and as time goes on
I will keep in touch with them to see how they are faring.
My enterprise will at all times demonstrate her commitment to sustainability, both
individually and as an enterprise, by actively participating in our communities and
integrating sustainable business practices wherever possible.

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I will ensure that I hold myself accountable to the highest standards by meeting my
customers’ needs precisely and completely whenever they patronize my products.
City of living God Enterprise will be a sole proprietorship business that will be
owned by Lilian Twentor, having gotten and benefitted from the entrepreneurship
skills needed through the Ghana Jobs and Skills Project Training from the Basic
level through to the Intermediate level and finally the advanced level with well
certified achievements of participation.

2.0 How the business was identified.

City of living God Enterprise emerged due to the high purchase and demands of
sewed clothes within Kete Krachi township and Ghana as a whole. It is actually an
indisputable fact that clothing is a basic necessity for all humans and that do not
exclude the good people of Kete Krachi township and its environs beyond. Thus,
makes seamstress business very viable. This business idea was borne a long time
ago. This business is skill oriented, hence I needed the required skills to be able to
sew and also manage the enterprise. To make this business ideology a reality, I
enrolled as an apprentice in one of the reputable fashion design institutions in
Krachi and acquired all the needed skills to become a professional seamstress over
a period of fours. Therefore, my reason for establishing my business. There is no
end to its demand so far as we continue to wear and since it is having such a huge
market having gotten and benefitted from the entrepreneurship skills needed
through the Ghana Jobs and Skills Project Training from the Basic level through to
the Intermediate level and finally the advanced level with well certified
achievements of participation is strategic to execute the business idea after making
my market analysis.

3.0 Competition

I am aware of the stiff competition and I am well prepared to compete with other
leading seamstress business enterprises in Kete Krachi and throughout the country.
What then becomes my competitive advantage? These includes;
Operations: City of living God Enterprise will operate a standard sew operation
and other services that will indeed become the preferred choice for key customers
in the Krachi township and the country as a whole.

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Physical location: City of living God Enterprise will be located on the principal
road of Kantakofuri, Krachi West Municipal, with the digital address OW-0004-
0846 and a house number E-KAN-057 for easy identification and high patronage.
Sales strategy: The enterprise will engage in direct marketing and sales and will
also will make room for the use of social media such as facebook, tiktok, whatsapp
among others to increase sales and also put my brand out there to all my customers.
One of my business goals is to make City of living God Enterprise one stop
enterprise for my customers at all levels. My excellent customer service culture,
online outlet, various payment options and highly secured facility will serve as a
competitive advantage for me. I will again;
 Offer delivery services to customers.
 Reduction in prices to aim at higher sales.
 Promotion, discount and rewarding loyal customers.
Lastly, my apprentices will be well taken care of, and their welfare package will be
among the best within Kete Krachi meaning that they will be more than willing to
build the business with me and help deliver my set goals and achieve all my aims
and objectives.

4.0 The growth strategy of City of living God Enterprise

The business strives to bring new resources together in an innovative combination

to create new value in fashion services to my customers. An internal growth
strategy can take the form of expansion and growth turnover, volume and profit.
Three fundamental trends are driving decision about effective organizational
structures in the twenty-first century: globalization, the internet, and speed of
decision making. Hence, how quick I am able to attend to my customer using all
the available resources at my disposal to satisfy their demands will surely
contribute to the enterprise’s growth.

5.0 BUSINESS SUMMARY

5.1.1 Short terms goals

a) To sew my clothes to the best of quality to satisfy my customers.

b) To establish a very successful business which can win customers interest at
large within a very short period of time possible.
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 c) To enroll good and hardworking apprentices to assist in running the business
thus ensuring efficient and quality work output.

5.1.2 Long term goals

a) To maximize profit
b) To become a well-recognized and a number one stop fashion design
(seamstress) business entity in Kete Krachi and beyond.

5.2 Vision Statement

To become one of the most notable fashion design (seamstress) business enterprise
in Ghana for sew clothes.

5.3 Mission Statement

I want to achieve the objective of satisfying my customers with my sewed clothes.

5.4 Keys to Success

The Keys to Success for City of living God Enterprise include the following:
Reputation: I will always keep in touch with the customers to collect all the
feedbacks on my products so we can improve to reach the customer’s satisfaction
in my business.
Superior Customer Service: Additionally, I will avail myself to be helpful in
assisting customers choosing the best designs, styles and fabric brands based on
their preferences.
Location: Moreover, City of living God Enterprise will deliver my sewed clothes
all round Ghana through my online outlet.
Product: Finally, my sewed clothes will be very affordable, with high quality and
of standard.

5.5 LEGAL ISSUES

The enterprise will affirm that its promoters have acquired all legally required
trademarks and patents.

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5.6 Environmental Impact

Human well-being depends directly on biodiversity and ecosystems. It is therefore

vital to try to measure, plan and minimize any activity that might alter the
ecological balance. With this, all activities of City of living God Enterprise will be
well managed not negatively affect the environment, but will bring economic
growth in the environment.

5.7 Social Impact

This is one of the three pillars of a sustainable business, but it can be difficult to
define and even more difficult to track and measure. Here are some practices that
will help create positive social impact: Philanthropy this is to evaluate the impact
of my corporate giving programs and this will help me find the opportunities that
are strategically related to my core business, and focus on my philanthropy in those
areas, benefiting both the community and the business.

5.8 Plans to ensure operations are sustained after I receive the grant.

The enterprise will make sure the grant is used for the purpose of which it has
being given to me. More so, the enterprise will make sure I have documents for
record keeping either manual or electronically. Profit released on the in investing
the grant will be reinvested in to business and save the remaining to the
enterprise’s account.

6.0 SWOT ANALYSIS

Strengths

 Experience and understanding of the fashion industry

 Unique shopping experience with exceptional customer service
 Good location of the business
 Large and growing customer base
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Weaknesses

 Lack of trust since the business brand will be new in the system.

Opportunities

 Outstanding shopping experience will lead to repeat business

 Developing an online outlet via social media where customers can place
order.

Threats
 Competitors.

6.1 Expected challenges and possible solutions

Every business within every industry has its challenges. How they face them is
what makes them successful or failures. The fashion industry is known for its high
failure rate, especially in the fashion sector. Being in the fashion business takes
hard work, dedication, and experience to excel. Expected challenge may be seen
among the following;

Customers
You can be the best seamstress in the fashion industry and still have unruly or
angry customers. You could have customers who just have unrealistic expectations
or you made a simple mistake of showing up late or providing an incorrect
measurement or order. Dealing with customers properly is one of the biggest
factors in having a good repeat business. Knowing how to deal with every scenario
of an unruly customer can be easier said than done. You should accept that there is
no such thing as total customer satisfaction. However, if you act realistic and
continue to improve your processes, a good customer experience will help sustain
the business in the future.

Missing parcels

Since the business will be having an online outlet, of course there will be a
delivery marketing strategy that will be adopted. One of the problem associated
with online sales and delivery is sometimes missing of items/products. In order to

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mitigate this canker, I will make sure my dispatch employees will be well trained
with the necessary delivery skills and also work with trusted derivers who I may
fall on to delivery my sewed clothes to customers at destinations that are not
actually close to me.

7.0 MARKET PLAN

The demand for sew clothes is huge. A good reputation for reliability, consistency
and good products & service will be the key ingredients for developing my
customer base for my fashion/clothing business. I will also invest in proper
branding and extensive marketing drives (especially on the internet and social
media). Figure out competitive pricing regimes that can tip my competition over.
One way I will attract customers is by coming up with regular specials, promotions
and discounts for my sewed products. Hygiene and presentation of my service
offering and products are paramount to a favorable brand image. I will take my
time to conduct customer surveys in order to fully acquaint myself with what
exactly my customers like or dislike.

7.1 SALES STRATEGIES

Face to face sales

With this, I will sew fashionable clothes and exhibit it in my shop for sale. On the
order hand, customers can also bring in their preferred fabrics and their selected
styles to be sewed at a relatively good price and of high quality standard. I will also
seek senior high schools’ uniforms contracts, churches, as well other
organizational contracts to make sales.
Online sales
I will get a website set up for my fashion /clothes sewing business. Include e-
commerce functionality on the website. In fact, I will make it a web/shop app so
that it is also optimized for mobile access. There will be functionality for clients to
order online. I will have high definition visuals showing my fashion /clothes
sewing business offerings. These will also be instrumental in my digital marketing
efforts. This includes social media marketing, email marketing, content marketing,

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and social media influencer marketing, uploading some of my products on my
WhatsApp status for views and orders, amongst others.

7.2 Promotional budget

The promotional budget for City of living God Enterprise will be the amount to be
used to promote my new or existing products. This will depend on the business
analysis, market research, and anticipated returns on investment the enterprise will
make.

7.3 The promotional tools/ technique

The promotional tools to be used to promote the enterprise is through;

a. Advertising my products by using the communication techniques such as
radio announcement and digital ads on all my social media handles.
b. Sales promotion to increase sales of my products and services: I will
typically include incentives for customers like coupons, discounts, samples.

7.4 P’s of Marketing Strategy

7.4.1 Product Strategy

To sew my clothes unique, I will ensure the quality and safety of my products;
always satisfied and attracted to my customers.

7.4.2 Packaging

My product will come neatly, uniquely and well packaged. I will make sure
ordered products do not develop any faults during delivery. Hence, I will have a
neatly branded carton with the enterprise logo and contact information that I
package my products to give my customers the satisfaction they want.

7.4.3 Price Strategy

Price is the payment given by one party to the other in order to get the return for
goods or services. It is necessary as it determines my profit and business survival.
Two factors will affect my pricing strategy to increase my profits. The internal

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factor that affects my pricing strategy is production and management cost. At the
same time, the external factor is the competitive pricing environment.

7.4.4 Place Strategy

Place strategy is also known as distribution strategy, wherein the organization

decides the mode of distribution for the product. The placing strategy plays an
important role in selling the products. My main target market is the immediate
inhabitants of Kete Krachi and the Oti and other part of the Bono regions all across
the country. Most especially are those within the said targeted jurisdiction of my
operation. As well as institutions such as senior high schools, churches, among
others.

7.4.5 Promotion Strategy

Promotion is the advertising process to provide information to different parties

about the products. It is a communication process that influences the customer to
buy products. In order to get customers’ attention and obtain a more significant
market share, uses digital and internet marketing and within the Krachi
community, the Fm Radio station will be of use to promote my fashion designed
(seamstress) business.

8.0 ORGANIZATIONAL CHART

CHIEF EXECUTIVE OFFICER (CEO)

APPRENTICES

8.1 Job Roles and Responsibilities

8.1.1 Chief Executive Officer – CEO:

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 • Increases management’s effectiveness by recruiting, selecting, orienting,
training, coaching, counseling, and disciplining managers; communicating
values, strategies, and objectives; assigning accountability; planning,
monitoring, and appraising job results; developing incentives; developing a
climate for offering information and opinions; providing educational
opportunities.
• Creates, communicates, and implements the organization’s vision, mission,
and overall direction – i.e. leading the development and implementation of
the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Evaluates the success of the enterprise.

8.1.2 Apprentice(s):

• Identifies, prioritizes, and reaches out to new partners, and business

opportunities et al
• Responsible for supervising implementation, advocate for the customer’s
needs, and communicate with clients
• Develops, executes and evaluates new plans for increasing sales
• Documents all customer contact and information
• Helps to increase sales and growth for the enterprise

9.0 OPERATIONS PLANNING

9.1 Introduction

The operations of City of living God Enterprise will mainly be centered at my

business premises. Other operations such as delivery packaging will also be carried
out at my store room.

9.2 Objective of Operations

I aim to sew and deliver good quality fashionable clothes. I will ensure that all my
clothes sales and delivery services are attractively packaged for distribution to my
customers. The business will also gain customers’ trust and happiness with our
service delivery, including price and delivery mode. I will also make sure my
clothes are neat and safe for use. I will be very responsive to making good-healthy
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clothes. In addition, City of living God Enterprise will have ultimate responsibility
for profit and loss.

9.3 Operation Strategies

A few strategies have been set up to ensure that my business runs smoothly
throughout to meets my objectives. These strategies include;

 Build a delivery service schedule

 Make sure the sewed clothes being delivered meet the requirement of the
customer.
 Ask for feedback and readjust my processes to satisfy my customers.

10.0 FINANCIAL PLAN

10.1 Introduction

A financial plan can be defined as a process of framing procedures, and budgets

regarding the financial activities of concern. This is done to ensure good financial
and investment procedures.
Generally, the financial plan is used to know an investor’s current pay and future
financial state by using current known variables to predict future income, asset
values, and withdrawal plans.
A financial plan is one of the most crucial parts of a business. Some of the
importance of a financial plan are:
 A financial plan provides the direction of one’s business.
 It also helps understand how finances impact one’s business.
 Additionally, it helps to manage income better

Projected Income Statement for three fiscal years

Narration 1st Year 2nd Year 3rd Year
GHs GHs GHs

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Sales/Revenue 62,000 67,000 75,000
Less: Cost of Sales 21,000 23,000 27,500
Gross Profit 41,000 44,000 47,500

Less: Expenses
Salaries & Wages 13,000 14,000 15,000
Repairs & Maintenance 1,500 2,000 2,200
Suppliers 2,000 2,300 2,600
Depreciation 500 500 500
Utilities 1,500 1,600 1,650
Advertising & Promotion 500 600 700
Bad Debts 500 500 550
Miscellaneous 1,000 1,500 2000
Total Expenses 20,500 23,000 25,200

Net Profit (before tax) 20,500 21,000 22,300

Tax 1000 1,200 1100
Profit after tax 19,500 19,800 21,200

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PROJECTED GRANT EXPENDITURE GHS
Cost of business premises (Land, Container & Finishing) 13,300
Registration of the business 500
Opening business bank account 200
Internal decorations and office equipment. 3,500
Legal expenses for obtaining licenses and permits 2,500
One (1) electronic tailoring machines 5,500
One (1) hand tailoring machine 3,500
One (1) Overlock machine 4,500
One (1) Knitting machine 4,500
Cost of inventory 7,500
Marketing promotion expenses 1,000
Miscellaneous 3,500
Total Expenditure 50,000

11.0 CONCLUSION

A fashion design (Seamstress) enterprise is a very lucrative business to start with

huge profit margins. No matter the prevailing conditions people will always need
fashionable clothes. The customer base is large, as we continue to wear. Based on
the business plan template or business proposal example that I have made; City of
living God Enterprise will give me profitable returns. The assumptions I made for
the 3 financial years are conservative. The enterprise will set systematic planning
to reach the target. Thus, City of living God Enterprise is very confident that the
enterprise will be able to grow in the future and become the most popular
enterprise in the Fashion Sector of Ghana and beyond. I will always ensure that
everyone in the enterprise cooperates well in order to achieve the business targeted
profit.

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