Professional Documents
Culture Documents
3) In doing secondary research, there are several choices to help you. Among these are
________.
A) Magazine articles
B) Internet research
C) Business library
1
Copyright © 2015 Pearson Education, Inc.
D) Books
E) All of the above
Answer: E
Page Ref: 172
Learning Obj.: LO 2
AACSB: Analytical thinking
2
Copyright © 2015 Pearson Education, Inc.
4) The product life cycle phases include ________.
A) Growth
B) Maturity
C) Introduction
D) Decline
E) All of the above
Answer: E
Page Ref: 184
Learning Obj.: LO 3
AACSB: Analytical thinking
5) The marketing term that describes owning a perception in the minds of consumers is called
________.
A) Mind share
B) Consumer perception
C) Consumer influence
D) Market share
E) Market segment
Answer: A
Page Ref: 180
Learning Obj.: LO 3
AACSB: Analytical thinking
6) ________ ask(s) people directly through interviews or questionnaires about their perceptions
of a product or service.
A) Surveys and focus groups
B) Secondary research methods
C) Industry research
D) General research
E) Statistical research
Answer: A
Page Ref: 172
Learning Obj.: LO 2
AACSB: Analytical thinking
7) The set of four stages that a product or market goes through from its beginning until its end is
called the ________.
A) Product life cycle
B) Marketing cycle
C) Promotion cycle
D) Merchandise life cycle
E) Phases of product maturity
Answer: A
Page Ref: 184
Learning Obj.: LO 3
AACSB: Analytical thinking
3
Copyright © 2015 Pearson Education, Inc.
8) Understanding the status and trends of an industry can be aided by ________.
A) Checking out the internet public library, your local Small Business Administration, chamber
of commerce, or local business school or college library
B) Looking for recent articles on the industry in magazines or by using Google or other search
engines
C) Looking on competitors' Web sites
D) All of the above
E) None of the above
Answer: D
Page Ref: 177
Learning Obj.: LO 3
AACSB: Analytical thinking
9) There is a subtle difference between the ________ and the ________ of a product. One is a
fact while the other is a perception.
A) Features, benefits
B) Revenue, costs
C) Sales, marketing
D) Marketing, penetration
E) None of the above
Answer: A
Page Ref: 180
Learning Obj.: LO 3
AACSB: Analytical thinking
10) Dividing the market by purchase behaviors that have been observed is ________
segmentation.
A) Behavioral
B) Psychographic
C) Demographic
D) Geographic
E) All of the above
Answer: A
Page Ref: 182
Learning Obj.: LO 3
AACSB: Analytical thinking
4
Copyright © 2015 Pearson Education, Inc.
11) When has a market become saturated?
A) When there has been so much advertising and publicity that almost every person in the
market is aware of the product
B) When competitors have entered the market and forced the price of the product so low that the
businesses selling it can no longer earn a profit
C) When most of the people in the market who are interested in the product have already
purchased it
D) When nobody wants to buy the product
E) When all customers decide that they do not like the product
Answer: C
Page Ref: 185
Learning Obj.: LO 3
AACSB: Analytical thinking
12) Which of the following is a step in determining how customers decide to buy a product?
A) Analyze the buying process
B) Think about who might actually buy it
C) Determine the need it meets
D) All of the above
E) None of the above
Answer: D
Page Ref: 179
Learning Obj.: LO 3
AACSB: Analytical thinking
13) Which business function do experts agree you should focus on first when preparing to start a
business?
A) Marketing vision
B) Operations
C) Financing
D) Production
E) Human resources
Answer: A
Page Ref: 170
Learning Obj.: LO 1
AACSB: Analytical thinking
Bruno (liikutettuna). Onko se totta? Sitte minun pitää mennä niin pian
kuin mahdollista — (Astuu ihan Klaaran eteen, tarttuu hänen molempiin
käsiinsä.) Klaara, armas sisko kultani, sinun pitää auttaa minua. Minä
tahdon sovittaa kaikki — minä menen heti hänen luokseen.
Bruno. Klaara! sinä olet parhain, armain, viisain olento koko itäisellä
maanpuoliskolla. Sinua minä kiitän elämäni onnesta ja saatpa nähdä että
—
9:s kohtaus.
Toini. Ei, mutta sano nyt Klaara, mitä täällä on tekeillä? Bruno serkku
syöksi ulos ohitseni, pitäen minua vanhana Leenana ja sinun Edvardisi
meni niin pian pois —
Klaara. Että näytti melkein siltä kuin olisi hän saanut rukkaset. No,
kyllä hän pian palaa. Pidä vaan huoli kuudennesta lautasesta. Ehkä
tarvitaan vielä seitsemäskin.
Toini. Elä vaan puhu Kaarlo serkulle tuosta asiasta —! Jos vähäkään
minua rakastat!
Klaara. Emanuel.
Klaara. Oikea vaimon esikuva, niin on. Enhän muuten olisi häntä
sinulle valinnutkaan.
Emanuel. Valinnut.
Emanuel. Muillekin?
Klaara. Niin, kun hänen on mukavampi pitää kahta orjaa kuin yhtä.
Oh, tuota sydämmetöntä itsekkäisyyttä!
Klaara. Etkö käsitä? Eikö ole päivän selvää, miksi hän ei laske minua
miehelään? Jos minä lähden kotoa, ei Toinikaan enää voi jäädä taloon.
Mitä ihmiset siitä sanoisivat. Ja kun hän ei voi tulla hänettä toimeen —
11:ta kohtaus.
Emanuel. Kaarlo.
12:ta kohtaus.
Toini. Oi, päästä minut, Kaarlo. Minä — ehkä minä ymmärrän oikein
tarkoituksesi — mutta ei, ei, — ei koskaan. (Tahtoo pois.)
Kaarlo. Sinä siis rakastat minua, Toini? Sano se vielä kerran, ja muut
esteet me kyllä —
Bruno. Minä tulen, näet, Ottilien luota, Kaarlo! Minä tarjosin hänelle
käteni ja sijaa Hampurilaislaivan kajuutissa. Ja ajatteleppas hän suostuu,
mutta hän on tehnyt Klaaran kanssa sen lupauksen, että joko menevät
samana päivänä miehelään tai jäävät kumpikin naimattomaksi.
Klaara. Minä säälin sinua Bruno, mutta tyttöjen valat ovat yhtä kalliita
kuin muutkin, eikö niin, Emanuel? Ja kun minä en saa nauttia avioliiton
onnea, täytyy tyytyä osaani.
Bruno (katkaisee). Oi, hän on mainio mies! Minä tapasin hänet tuolla
kadulla. Hän kuljeksi sikaria poltellen edestakaisin ja tervehti minua
ystävällisesti ja iloisesti, vähääkään juroilematta. Minä rohkenin kysyä,
eikö hän tulisi kanssani sisälle, kutsuihan Klaara hänet puoliselle kello
kaksi. Hän vastasi ystävällisesti, mutta varmasti, että me veljekset
karkoitimme hänet niin loukkaavasti, että hän ei voi palata meille,
ellemme me kolmisin itse käy häntä hakemassa kadulta.
Bruno. No, tulkaa sitte! Saatte nähdä, hän on harvinainen mies. Minä
en luule, että maata ympäri matkustaessanikaan voisin löytää parempaa!
(Ottaa veljiänsä kainalosta ja menevät yhdessä perältä.)
14:ta kohtaus.
Klaara. Toini.
Klaara. Niin totta kuin kaksi kertaa kaksi on neljä. Kuuleppas! Sieltä
tulee minun onneni portaita ylös. Nyt saavat herrat holhojani rukoilla
ennenkuin suostun ottamaan onnea, jota eivät äsken minulle sallineet.
15:ta kohtaus.
Klaara (väistyen). Seis, hyvä herra! Niin pitkällä eivät asiat vielä ole.
Minä olisin hyvin kiittämätön, jos en seuraisi viisasten ja hellien
holhojieni neuvoja.
Bruno. Ei, Klaara kulta, elä nyt kiellä. Ellet voi tehdä sitä itsesi takia,
niin tee se meidän mieliksemme. Uhraa itsesi veljiesi hyväksi ja tee
meidät kaikki onnellisiksi!
Emanuel. Oi, kun nyt tarvittaisi vielä kahdeksas lautanen. Olisi nyt
minun Eleonooranikin täällä!
Esirippu alas.
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