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Faiyad Bin Khaled
Sajedul Haque
Imroj Ahmed
Farhan Abid Chowdhury
Joyanta Sen
Mushfiqur Rahman Farazi
Farabi Amin
Outline History, Development
and Growth

4P analysis &
Situation analysis
Recommendations

Corporate Level
Functional Level strategy
strategy

Business Level
strategy
 1960
1965

1978

1998

2000

2010
Technological

Economic

STEEP Analysis
Porter’s 5 Forces
Threats of new entrants
Power of supplier
Moderate
Low

Power of buyer

Low
Threats of substitute
Intensity of rivalry
High
High
Competitor Analysis

Immediate competitor Impending competitor Invisible competitor

S W
• Brand Image • Conscious
• Fastest Delivery Customer
• Cross trained • Limited Menu
employee
SWOT
Analysis
O
• Substitutes
T
• Efficiency
• Redefining • Small
menu competitors
• Expansion • Local
competitors
• Franchise
Value chain Analysis
Value chain Analysis

Inbound Outbound Sales

Operations & Service
Logistic Logistic
Marketing

Primary activities
Value chain Analysis

Product &
Administrative Human Procurement
Technology
Resource
Development

Support activities
Corporate level strategy

Domestically owned
and franchised stores

Domestic supply chain

stores

International
operating stores
Corporate level strategy

Backward
Concentration Vertical Horizontal
Franchising
Strategy Integration Integration

• Market • Dough • Acquisition • Domestic

development manufacturing • International
• Product center
development • Thin Crust
• Market supply chain
penetration center
• Vegetable
center
Business level strategy

Cost
Leadership Differentiation
Integrated Cost
? Leadership &
Differentiation

Focused Cost Focused

Leadership Differentiation
Business level strategy

Cost
Leadership Differentiation
Integrated Cost
Leadership &
Differentiation

Focused Cost Focused

Leadership Differentiation
Business level strategy

Cost
Leadership

Integrated Cost
Leadership &
Differentiation
Business level strategy

Operation Efficiency

Management Quality

Human Resource Innovation

Research & Development Customer Responsiveness

4P Analysis

Position Priorities Payment Performance

• Mission • Good quality • Research and • Ensuring Brand
• Vision pizza development Loyalty
• values • Service and • Market • Improve
satisfaction development reputation
• minimize cost • Marketing and • Improve Financial
efficiency advertising condition
Recommendations

• Coverage in Asian market

• Focus on customer loyalty
• Utilize intelligent advertising techniques
• Improve innovative strategies
• Improve its brand image
 WE DON’T
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