School Sto.
Tomas National High School – Senior High School Grade Level
Teacher REDCHEST M. YUMOL
DAILY LESSON LOG Date OCTOBER 23-27, 2023
WEEK 02 Day 1
I. OBJECTIVES
A. Content Standard The learners demonstrate
understanding of the importance of
information the market
characteristics affecting consumer
behaviour, and bases of market
segmentation.
B. Performance Standard The learners shall be able to conduct
marketing research, interpret market
buying behaviour on product or
service, and identify the product or
service target market.
C. Learning Identify and segment market for a
Competency/Objectives product ABM_PM11-Ie-i-14
Write the LC code for each.
The learners…
II. CONTENT Market, market segment and
market segmentation
Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
GRADE 12 (GAS)
Subject PRINCIPLES OF MARKETING
Quarter 1ST QUARTER 1st SEMESTER
Day 2 Day 3 Day 4
The learners demonstrate an
understanding of the importance of
information the market MIDTERM EXAM MIDTERM EXAM
characteristics affecting consumer
behaviour, and bases of market
segmentation.
The learners shall be able to conduct
marketing research, interpret market
buying behaviour on product or
service, and identify the product or
service target market.
Select the appropriate target market
segment and its positioning.
ABM_PM11-Ie-i-15
Bases for Segmenting Consumer
Market
 3. Textbook pages
4. Additional Materials from
Learning Resource
B. Other Learning Resource
III. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/ If you are the President of the
instances of the new lesson
Principles of Marketing by: Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
1. Prayer; Greetings; Classroom
management; Checking of attendance. management; Checking of
The learners recall the previous
discussion.
The teacher will present a video about Activity:
market segment.
Philippines, how are you going to
separate your constituents for you to
serve them better?
Principles of Marketing by: Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
1. Prayer; Greetings; Classroom
attendance.
Music Review:
The teacher will play a music and as
the music stops, a box will be passed
on. Whoever holds the box will
answer the review questions.
Each group will have a mystery box
and each group will collect items
inside the box. Each group will be
assigned of each item to be collected.
And after the activity there is a word
to be place on the board. There are
numbers to be followed to complete
the word.
Based from the activity:
What did you do to collect the
assigned item to your group?
Why is segmentation important on
that activity?
What are the factors did you
considered in collecting the item

D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and Collaborative Discussion
practicing new skills #2
F. Developing mastery (leads
to Formative Assessment 3)
Group Activity
Think of a product and make a
diagram of the possible consumers of bases for segmenting the consumer
the product.
What is market, market segment and
market segmentation?
Criteria for market segmentation.
Basis for Segmenting Consumer
Market
Group Presentation
Rubrics:
Content – 15 points
Clarity - 10 points
Teamwork – 5 points
assigned to you?
Collaborative Discussion:
Each group will be assigned with the
market.
Each group will prepare a short skit,
commercial, jingle or poem to discuss
each segmentation.
Strictly 3 minutes for each group will
be given for the presentation.
Rubrics:
Content/Relevance of the
Presentation to the Topic – 30
pts.
Teamwork – 15 pts.
Timeliness – 5 pts.
Total – 50 pts.
The teacher will flash pictures. The
learners will answer what bases of
segmenting the product is on the
picture.
1.
2.
3.
 Total – 30 points
G. Finding practical application How can these lessons be beneficial How can these lessons be beneficial
of concepts and skills in daily to you as a GAS students? to you as a GAS students?
living

H. Making generalizations and The learners will complete the The teachers will complete the
abstractions about the lesson statement: statement:

Market is composed of ___________. The major variables that might be

used in segmenting are
_____________.
Market segment is a subdivision or
part of __________________. Segmenting consumer market is
important because _____________.
Market segmentation involves
grouping __________________.

I. Evaluating learning Identify the following: Short Quiz:

1. It composed of individuals or Write the letter of the CORRECT
organizations with the ability and answer.
willingness to make purchases to fulfil 1. A company decides to open a new
branch of Café, the marketing team
their needs or wants.
used region and market size as bases
for segmentation. Which of the
2. It involves finding out what kinds of following bases of segmenting
consumers with different need exist. consumer market did they used?
A. Behavioral Segmentation
B. Psychographic Segmentation
C. Demographic Segmentation
D. Geographic Segmentation
2. The age, gender, family size,
ethnicity, and income belongs to
which bases of segmenting the
consumer market?
A. Behavioral Segmentation
B. Psychographic Segmentation
C. Demographic Segmentation
D. Geographic Segmentation
3. Which of the following bases for
segmenting the consumer markets
 divides the buyers into segments on
their knowledge, attitudes, uses or
responses to a product?
A. Behavioral Segmentation
B. Psychographic Segmentation
C. Demographic Segmentation
D. Geographic Segmentation
4. Personality, motives, lifestyles, and
geodemographics belongs to which
bases of segmenting the consumer
markets?
A. Behavioral Segmentation
B. Psychographic Segmentation
C. Demographic Segmentation
D. Geographic Segmentation
5. Demographic segmentation has
also different variables, which
variable includes Generation
Y/Milenials(Tweens/Teens),
generation X, Baby Boomers and
Senior?
A. Income
B. Gender
C. Age
D. Family life cycle

J. Additional activities for Think of a product and make a Think of a product and make a
application or remediation market segmentation on your market segmentation on your
notebook. notebook.
IV. REMARKS

V. REFLECTION

A.. No. of learners who earned

80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?

Prepared by: Checked by: Noted by:

REDCHEST M. YUMOL, LPT ADOR P. LAYUG MARIA SANDRA CRISTINA V. LAGMAN

SHS Teacher II HEAD TEACHER III School Head