Name : Auji Amalia

NPM : 1701102010024

HOMEWORK : Perceptual Maps In Mobile Phone

DEFINITION :

A perceptual map is of the visual technique designed to show how the average target market
consumer understands the positioning of the competing products in the marketplace. In other words, it
is a toll that attempts to map the consumer’s perceptions and understandings in a diagram.

A mobile phone is a wireless handheld device that allows users to make and receive calls and
send text messages, among other features. Today’s mobile phone are packed with many additional
features, such as web browsers, game, cameras, video players, and even navigational systems.

SURVEY :

This survey based on the data of student in room 4, as much as 7 student being the sample. In this
observation, the author interview for the criteria if the samples want to buy the mobile phone, those
criterias become the determinant attribute, those attributes that the consumer relies upon in their
purchase decision. All of the criteria are the result of the potensial costumer of mobile phone and those
criterias are important to the market and marketer when they face the costumer needs and wants.

No. Name Criteria of Mobile Phone

1. Suthanah Zulfika High quality of camera, big memory, branded, affordable
2. Delsa Alfitra High quality of camera, big memory, good design, big screen, affordable
3. Alyanur Affordable, big memory, branded, high quality of camera, good design
4. Zuhhad Nafil Good design, high specification, affordable
5. Rais Alfathan High Specification, good design, affordable
6. Rahmad Fazil Isda Affordable, attractive, high specification, up to date
7. Auji Amalia Small size, big memory, affordable, user friendly.

From this data, author conclude the dominant criteria that influence sample to buy the mobile phone.

Y : Affordable – Expensive

X : Good design – High Specification

 MAPPING
AFFORDABLE

XIAOMI POCOPHONE F1
Vivo Y81 OPPO A83
VIVO V5
ASUS ZENFONE
MAXPRO M2

GOOD HIGH
DESIGN SPECIFICATION
Vivo V11 Pro
IPHONE 8

IPHONE XS

IPHONE X

SAMSUNG GALAXY S9+

SAMSUNG GALAXY
NOTE

EXPENSIVE

From this perceptual mapping of market research of 7 student as the samples, the author can conclude
that,

- The market provides customer the relatively affordable and good design mobile phone are
vivo Y81, Oppo A83, Asus Zenfone maxpro M2. Based on an observation for the most
affordable and good design mobile phone in 2018.
- The market provides customer the relatively affordable and high specification mobile phone
are Vivo VS, Xiaomi Pocophone F1
- The market provides customer the relatively expensive and high specification mobile phone
are Vivo V11 Pro, Iphone XS, Samsung Galaxy S9+
- Market providescustomer the relatively expensive and good design mobile phone are
Iphone 8, Iphone X, Samsung Galxy Note 9