GROUP 5

Vinamilk

presentation 1
Table of Content
I. Overview of Vinamilk.
II. The context of Covid 19 in general and Vietnam in
particular
III. The impact of covid 19 on Vinamilk:
IV. The effect of a price ceiling on total economic surplus
of Vinamilk in
Covid 19 Pandemic.
V. Explain how the market bears the larger burden of tax
on milk that the government imposes a sales tax on.

2
Vinamilk Introduction : 3

Vietnam Dairy Products Joint

Stock Company (Vinamilk)
20
03
ch
an
ge
na
m
e
Established in 1976
Under the name Thong Nhat
Milk Company
 4
PAGE 03
Production and Distribution

its product line includes a wide range of Vinamilk's products are distributed
dairy products such as liquid milk, yogurt, through a strong network of
cheese, ice cream, powdered milk, and retailers, supermarkets, and
other dairy-based beverages distributors across Vietnam
 5

Development
Vinamilk has experienced
significant growth and expansion
In 2005: the first Vietnamese
company to export dairy products to
the United States
In 2015: acquired a 70% stake in
New Zealand's Miraka
In 2017, Vinamilk acquired
Driftwood Dairy, a US-based dairy
company
 6

a viral respiratory
illness caused by COVID 19
the SARS-CoV-2 The government
virus implemented various
measures to support
quickly spread to businesses and
become a global
pandemic individuals impacted
by the pandemic.
with significant
impacts on public However, the overall
health and the economic impact of
economy COVID-19 on Vietnam
is still being assessed

COVID 19 and is likely to be

significant.
 Impact of covid 19 on Vinamilk :
Input factors:
The pandemic has affected
Vinamilk's input factors such
as raw materials,
transportation, and labor.
Proposing solutions:
To overcome the impact of COVID-
19, Vinamilk has implemented
Products/services several solutions such as
diversifying its supply chain,
provided to the market: investing in technology, and
launching new products
COVID-19 has affected
Vinamilk's products and services
in different ways.
7
 when not have the price ceiling

P
B

CS= S(BPeE)
Pe E PS= S(PeAE)

D
A

Qe Q 8
 when the Price Ceiling > Price

P
B

I S
Pc
h
CS= S(BIPc)
Pe E PS= S(PcIKA)
k DWL= S(IEK)

D
A

Qd Qe Qs Q 9
 when the Price Ceiling < Price
P
B
I
S
CS= S(BIKPc)
E PS= S(PcKA)
Pe DWL= S(IEK)

k h
Pc
D
A
Qs Qe Qd Q 10
 Tax And
The Elasticity Of
Demand And
In general, the burden of a sales tax Supply
is shared between buyers and sellers
in a market, but the extent to which
each party bears the burden of the
tax depends on the relative elasticity
of demand and supply.
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 Tax And
The Elasticity Of
Demand And
In practice, the distribution of the tax
burden between buyers and sellers
Supply
depends on the specific circumstances
of the market, including the elasticity of
demand and supply, the structure of
the market, and the bargaining power
of each party. 12
Thank
You
Don't hesitate to
ask more questions