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China's Canton fair and

Pakistan
Mirza Zia Hussain
Marketing Manager at MK Sons (Pvt) Ltd. |Marketing & 43 articles
Sales/Merchandising/Sourcing/Negotiations/Fabrications/Pro…

October 11, 2023

Open Immersive Reader

he Canton Fair, officially known as the China Import and

Export Fair, is one of the largest and most prestigious trade
fairs in the world. It is held in the city of Guangzhou in
China twice a year, in the spring and autumn. The fair
provides a platform for businesses from around the world
to exhibit and trade a wide range of products, including
textiles, electronics, machinery, consumer goods, and more.

For Pakistan, the Canton Fair represents a significant

opportunity to showcase its products and establish trade
relationships with Chinese and international buyers. Here's
how Pakistan is involved with the Canton Fair:

1. Exhibitors: Pakistani companies often participate as

exhibitors at the Canton Fair. They showcase their
products in various categories, such as textiles,
Messaging

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10/26/23, 2:50 PM China's Canton fair and Pakistan | LinkedIn

garments, and home textiles, which are among Imdad Construction Com…
Pakistan's strengths.

2. Sourcing and Trade: Pakistani businesses attend the

Canton Fair to source raw materials, machinery, and
finished products from China. This fair serves as a
valuable platform for trade between Pakistan and
China.

3. Export Opportunities: The Canton Fair attracts a vast

number of international buyers. Pakistani exporters can
find potential buyers for their products and explore
new export opportunities, not just in China but also in
other parts of the world.

4. Networking: The fair offers opportunities for

networking and building relationships with
international partners, suppliers, and buyers.

5. Market Insights: By attending or exhibiting at the

Canton Fair, Pakistani businesses can gain insights into
market trends, consumer preferences, and emerging
technologies, which can help them stay competitive.

6. Policy Exchange: Pakistani government officials and

trade bodies may use the fair to exchange information
and discuss trade and policy matters with their Chinese
counterparts.

It's important to note that participation in the Canton Fair

requires coordination, preparation, and often investment by
Pakistani businesses. They need to consider factors such as
product quality, marketing, compliance with international
standards, and understanding the preferences and
requirements of the target market.

The Canton Fair is just one of the many avenues available

for Pakistani businesses to expand their global reach, and it
remains a significant trade event for fostering international
trade relationships and exploring business opportunities.
However, business strategies should be well-thought-out to
maximize the benefits of participation in such fairs.

Published by

Mirza Zia Hussain 43

Marketing Manager at MK Sons (Pvt) Ltd. |Marketing & Sales/Merchandising/S…
Published • 2w
articles

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10/26/23, 2:50 PM China's Canton fair and Pakistan | LinkedIn

China's Canton fair and Pakistan Mirza Zia Hussain MK Sons Pvt. Ltd Pakistan Imdad Construction Com…

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Waseem Ahmed Khan • 1st 2w (edited)

Founder, President & CEO | Global Immigration | Regulated Canadian
Immigration Consultant (RCIC) | Member in good standing with College of
Immigration and Citizenship Consultants (CICC) | Senior Immigration Counsel

Entire #world watches #circus played in Pakistan for over 20 months!!!

Why #waste time, energy, and resources visiting #exhibition in #China???

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