Proposed Business

I. Brief History of Company

II. Marketing Mix
i. Product
This component of the marketing mix focuses on what the crochet business
offers to customers. Hooks and Loops Boutique innovates its product mix
(and its 4Ps) to capture more of the market. In an effort to broaden its market
reach and introduce a unique multiuse product to the market, the company
customizes crochet beanies at the same time bags. The following are the main
categories in Hooks & Loop’s product mix:
 Crochet Bag
 Crochet Beanie
ii. Price
Hooks and Loops uses a cost-plus pricing. This strategy is also known as
markup pricing, involves calculating total costs and then adding a markup
percentage to those costs to arrive at a target price. In the marketing mix
context, Hooks and Loop’s pricing strategy takes advantage of a simple and
straightforward way of pricing, ensuring consumers to cover every expenses
with its purchase to multifunctional crochet. Additionally, we provide a 10%
discount for wholesale buyers, and they can receive a coupon for each referral.
Product Price: ₱ 300.00
Discounted Price: ₱ 270.00

Quantity Price
Add: Raw Material 6 yarn per Bag ₱ 72.00
DM 12 per unit
Direct Labor 2.5 Hours 33.00
DLH 13.2/hrs
Business Expense 15 php per Bag 15.00
Multiply: Mark-up 50% of 5 2.5
Total Price ₱ 300.00

iii. Place
iv. Promotion
III. Financial Statement

Hooks & Loops Financial Statement

Raw Materials ₱ 150.00
Yarn 150.00
Freight-In 30.00
Equipment 30.00
TOTAL EXPENSES ₱ 210.00