www.getwsodo.

com
www.getwsodo.com
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www.getwsodo.com

If you had the chance to give

an award on Friday, what
would it be and who would
you nominate?
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www.getwsodo.com
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HOUSE TABLE
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COMMUNITY WINS
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www.getwsodo.com
COMMUNITY WINS
www.getwsodo.com
www.getwsodo.com
WEEK 6 SCHEDULE
Tuesday 15th June 1700 BST
- Finding Your Unfair Advantage + Niching
Down ft. Hasan Kubba

Tuesday 15th June 1900 BST

- Tuesday Social Club

Wednesday 16th June 1600 BST

- Office Hours Q&A Jack Edwards)

Thursday 17th June 1600 BST

- Generate Endless Ideas: PTYA Live Session

Friday 18th June 0900 BST

- Friday Social Club

Saturday 19th June 1600 BST

- Office Hours Q&A Elizabeth Filips)
www.getwsodo.com
www.getwsodo.com
WEEK 6 SCHEDULE
Tuesday 15th June 1700 BST
- Finding Your Unfair Advantage + Niching
Down ft. Hasan Kubba

Tuesday 15th June 1900 BST

Friday 16th
- Tuesday July
Social 0900
Club BST
- Friday
Wednesday Social
16th Club
June 1600 BST
- Office Hours Q&A Jack Edwards)
Friday
Thursday16th July
17th June 1600
1600 BST BST
-- Generate
Academy Awards
Endless Ideas: PTYA Live Session

Friday 18th June 0900 BST

- Friday Social Club

Saturday 19th June 1600 BST

- Office Hours Q&A Elizabeth Filips)
 www.getwsodo.com
www.getwsodo.com
SAVE THE DATE  FRIDAY JULY 30th
 www.getwsodo.com
www.getwsodo.com
SAVE THE DATE  FRIDAY JULY 30th

YouTube Retention and The Scientific Method

How to USE Retention Data to Improve your Videos

 www.getwsodo.com
www.getwsodo.com
SAVE THE DATE  FRIDAY JULY 30th

What you’ll learn:

- 💡 A framework for incremental growth (like James Clear’s 1% better every day... but for your
videos!
- 👀 Deciphering common patterns in retention charts (and misconceptions).
- 🧪 How to A/B test editing concepts for retention.
- ✍ Notion templates for documenting your findings over time and working with your
creative/editing team (if you outsource that) to implement them.
www.getwsodo.com
www.getwsodo.com
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WEEK 6 SCHEDULE & REMINDERS
 www.getwsodo.com
www.getwsodo.com
THIS WEEK’S ASSIGNMENT

🙋Video #6  Community Content Creation

So far during the course we’ve been focusing on discoverable content. However, community content is an
equally important part of all YouTube channels.

These videos are never going to go viral but they build the connection with your existing audience base.

So, your task this week is to produce a piece of unscripted community content using questions sourced
from your audience.

Please ask your Twitter / YouTube / Instagram / email list / accountability partners for questions and aim to
answer at least 5 questions on camera and DON'T script your answers.

If you don’t have an existing audience, ask in your breakout rooms or in the alumni support sessions or even
friends or family.

If you literally have zero videos, then do an unscripted video called “Why I’m Starting a YouTube Channel”.
 www.getwsodo.com
www.getwsodo.com

Integrate & Grow With Your New System

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HARD TRUTHS
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www.getwsodo.com
HOW TO GROW ON YOUTUBE

THE ONLY WAY TO GROW ON

YOUTUBE IS TO MAKE VIDEOS THAT
PEOPLE WANT TO WATCH
www.getwsodo.com
www.getwsodo.com
IS YOUTUBE EASY?
www.getwsodo.com
www.getwsodo.com
IS YOUTUBE EASY?
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www.getwsodo.com
FILMING
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EDITING
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www.getwsodo.com
WRITING
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www.getwsodo.com
STORYTELLING
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BRANDING
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PUBLIC SPEAKING
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THESE ARE ALL SPECIALISED SKILLS
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IS YOUTUBE EASY?
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www.getwsodo.com
IS YOUTUBE EASY?
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www.getwsodo.com
WHAT IF I DON’T FEEL LIKE MAKING A VIDEO?
 www.getwsodo.com
www.getwsodo.com
SUCCESS DOESN’T HAPPEN OVERNIGHT
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
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www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
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www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos

288  308 144  287 92  143 52  91

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos

288  308 144  287 92  143 52  91

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos

288  308 144  287 92  143 52  91

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
HOW MANY VIDEOS DO YOU NEED TO MAKE?

🤯 🤑 😀 🙂

1M 100k - 1M 10k-100k 1k-10k

subscribers subscribers subscribers subscribers

3,873 1,171 418 152

videos videos videos videos

288  308 144  287 92  143 52  91

videos videos videos videos
 www.getwsodo.com
www.getwsodo.com
DOESN’T HAPPEN OVERNIGHT
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www.getwsodo.com
DOESN’T HAPPEN OVERNIGHT
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DOESN’T HAPPEN OVERNIGHT
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WHAT’S THE POINT OF THIS COURSE?
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WHAT WE’VE TALKED ABOUT...
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www.getwsodo.com
BUT...

THE ONLY WAY TO GROW ON

YOUTUBE IS TO MAKE VIDEOS THAT
PEOPLE WANT TO WATCH
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www.getwsodo.com
QUANTITY VS QUALITY
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www.getwsodo.com
QUANTITY VS QUALITY

QUALITY COMES FROM QUANTITY

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www.getwsodo.com
QUALITY COMES FROM QUANTITY
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www.getwsodo.com
EVERY CREATIVE ART BENEFITS FROM QUANTITY
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OLD SCHOOL  CAVE MODE
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NEW SCHOOL  ITERATE IN PUBLIC
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THE DISEASE OF PERFECTIONISM
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PUBLISH -> FEEDBACK
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www.getwsodo.com
QUANTITY VS QUALITY

QUALITY COMES FROM QUANTITY

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MISSION #1  MOMENTUM

Getting to the end of this course is an achievement

but you might be anxious about suddenly needing to
find your own motivation to process videos.

So spend the next 10 minutes in breakout rooms

discussing the various measures that you can take
to ensure that you keep the momentum going.

Identify the main points of friction you’re currently

having when making videos and ask for advice as to
how to minimise these issues because that will be
key to your momentum being maintained.

We’ll keep you updated on the time 👍

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www.getwsodo.com
BACK TO OUR MAIN POINT...

THE ONLY WAY TO GROW ON

YOUTUBE IS TO MAKE VIDEOS THAT
PEOPLE WANT TO WATCH
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www.getwsodo.com
CONSISTENCY IS TABLE STAKES
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CONSISTENCY IS TABLE STAKES

CONSISTENCY IS NECESSARY, BUT

NOT SUFFICIENT, FOR GROWTH
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CONSISTENCY ISN’T ENOUGH
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CONSISTENCY ISN’T ENOUGH
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THE BAD NEWS
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www.getwsodo.com
THE BAD NEWS

IF YOU’RE BEING CONSISTENT, BUT STILL

AREN’T GROWING AS FAST AS YOU’D
LIKE, IT MEANS THAT YOUR VIDEOS
AREN’T GOOD ENOUGH
 www.getwsodo.com
www.getwsodo.com
THE BAD NEWS

IF YOU’RE BEING CONSISTENT, BUT STILL

AREN’T GROWING AS FAST AS YOU’D
LIKE, IT MEANS THAT YOUR VIDEOS
AREN’T GOOD ENOUGH

(or your expectations are wildly off-base)

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THE GOOD NEWS
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www.getwsodo.com
THE GOOD NEWS

“GOOD ENOUGH” IS EASIER ON YOUTUBE

THAN IN ANY OTHER FIELD
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www.getwsodo.com
WHY YOUTUBE IS ‘EASIER’ THAN OTHERS

VIDEO IS GROWING
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www.getwsodo.com
WHY YOUTUBE IS ‘EASIER’ THAN OTHERS

THE ALGORITHM
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WHY YOUTUBE IS ‘EASIER’ THAN OTHERS

ANALYTICS
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WHY YOUTUBE IS ‘EASIER’ THAN OTHERS

MONETISATION
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WHY YOUTUBE IS ‘EASIER’ THAN OTHERS

LONG TAIL
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www.getwsodo.com
THE BAD NEWS

IF YOU’RE BEING CONSISTENT, BUT STILL

AREN’T GROWING AS FAST AS YOU’D
LIKE, IT MEANS THAT YOUR VIDEOS
AREN’T GOOD ENOUGH
 www.getwsodo.com
www.getwsodo.com
THE GOOD NEWS

“GOOD ENOUGH” IS EASIER ON YOUTUBE

THAN IN ANY OTHER FIELD
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www.getwsodo.com
WHAT MAKES YOUTUBE VIDEOS ‘GOOD’?
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www.getwsodo.com
WHAT MAKES YOUTUBE VIDEOS ‘GOOD’?

KEEP THEM
EARN THE CLICK WATCHING
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www.getwsodo.com
STEP 1

EARN THE CLICK

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IDEA GENERATION
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www.getwsodo.com
IDEA GENERATION

🛁 Eureka Moments

CAPTURE 🐥 The Birdsong Technique

IDEA GENERATION MACHINE

⛏ Coal Mining

⏰ 5 Months in 5 Minutes

GENERATE 󰢧 Ask the Audience

📊 Ethical Analytica
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REFINING IDEAS W/ TITLES  THUMBNAILS
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THE IMPORTANCE OF TITLES
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WHAT MAKES A GOOD TITLE?
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RULE 1 SELL THE RESULT
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RULE 1 SELL THE RESULT
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www.getwsodo.com
RULE 1 SELL THE RESULT
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RULE 2 INTRIGUE VS AGREEMENT
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www.getwsodo.com
RULE 2 INTRIGUE VS AGREEMENT
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www.getwsodo.com
RULE 3 DON'T DESCRIBE
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RULE 4 OPTIMISE FOR HUMANS
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www.getwsodo.com
RULE 4 OPTIMISE FOR HUMANS
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RULE 5 A/B TESTING
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RULE 5 A/B TESTING
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RULE 5 A/B TESTING
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SEARCH VS BROWSE
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SEARCH VS BROWSE
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SEARCH VS BROWSE
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SEARCH VS BROWSE
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SEARCH VS BROWSE
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THUMBNAIL RULES
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RULE 1  MAKE THEM POP
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RULE 2  THINK ‘VIBE’
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RULE 3  EMOTION IS GOOD, IF IT FITS THE VIBE
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KEY MESSAGE  BALANCE ART VS SCIENCE
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RULE 4  THEY’RE NOT AN AFTERTHOUGHT
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RULE 5 FOR PROS  TEST THUMBNAILS
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www.getwsodo.com
STEP 1

EARN THE CLICK

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www.getwsodo.com
STEP 2

KEEP THEM
WATCHING
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www.getwsodo.com
PROOF OF WORK
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
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www.getwsodo.com
EDITING
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www.getwsodo.com
EDITING
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www.getwsodo.com
EDITING
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www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
www.getwsodo.com
www.getwsodo.com
BROLL
www.getwsodo.com
www.getwsodo.com
BROLL
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
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www.getwsodo.com
PERSONAL EXPERIENCE
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www.getwsodo.com
PERSONAL EXPERIENCE
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www.getwsodo.com
PERSONAL EXPERIENCE
 www.getwsodo.com
www.getwsodo.com
PERSONAL EXPERIENCE
 www.getwsodo.com
www.getwsodo.com
PERSONAL EXPERIENCE
 www.getwsodo.com
www.getwsodo.com
PERSONAL EXPERIENCE
 www.getwsodo.com
www.getwsodo.com
PERSONAL EXPERIENCE
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
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www.getwsodo.com
DENSITY OF INSIGHTS
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www.getwsodo.com
DENSITY OF INSIGHTS
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DENSITY OF INSIGHTS
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DENSITY OF INSIGHTS
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www.getwsodo.com
BROLL
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Vibe
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YOUR VIBE ATTRACTS YOUR TRIBE
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www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
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www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
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www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
 www.getwsodo.com
www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
 www.getwsodo.com
www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
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www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
 www.getwsodo.com
www.getwsodo.com
YOUR VIBE ATTRACTS YOUR TRIBE
www.getwsodo.com
www.getwsodo.com
STEP 2

KEEP THEM
WATCHING
www.getwsodo.com
www.getwsodo.com
PROOF OF WORK

💻 Editing

🎞 BRoll

✍ Personal Experience

💡 Density of Insights

󰢨 Personality
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www.getwsodo.com
THE HIVES FRAMEWORK

1. 🎣 Hook

2. 👋 Intro

3. 🤑 Value

4. 👉 End Screen Sales Pitch

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HOOK

“The average attention span for a goldfish is 9

seconds...the average attention span for a human
has dropped from 12 seconds to 8 seconds since
the year 2000”.
TIME Magazine
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HOOK  HOW?

6 Suggestions For Your Hook:

❓Ask A Question

✅ Share A Fact

⭐ Offer A Transformation “From This To That”

👉 Provide A Tip

🖼 Show Enticing BRoll

📽 Preview A Clip From Later In The Video

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www.getwsodo.com
VALUE
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www.getwsodo.com
VALUE

✍
Writing
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www.getwsodo.com
VALUE

✍ 🏗
Writing Structure
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www.getwsodo.com
5 TIPS FOR WRITING VIDEOS

1. FBR

2. ARoll vs Voiceover

3. Minimise Repetition

4. Flair

5. Intellectual Property
 www.getwsodo.com
www.getwsodo.com
IDEA GENERATION MACHINE

🛁 Eureka Moments

CAPTURE 🐥 The Birdsong Technique

IDEA GENERATION MACHINE

⛏ Coal Mining

⏰ 5 Months in 5 Minutes

GENERATE 󰢧 Ask the Audience

📊 Ethical Analytica
 www.getwsodo.com
www.getwsodo.com
VALUE

✍ 🏗
Writing Structure
 www.getwsodo.com
www.getwsodo.com
SYSTEMATIC STRUCTURING

1. 📝 Listicle Structure

2. 📚 Triplet Structure

3. 🎻 Quartet Structure

4. 󰭉 Story Structure
 www.getwsodo.com
www.getwsodo.com
SYSTEMATIC STRUCTURING

1. 📝 Listicle Structure

2. 📚 Triplet Structure

3. 🎻 Quartet Structure

4. 󰭉 Story Structure
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www.getwsodo.com
📝 LISTICLE
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www.getwsodo.com
📝 LISTICLE
 www.getwsodo.com
www.getwsodo.com
SYSTEMATIC STRUCTURING

1. 📝 Listicle Structure

2. 📚 Triplet Structure

3. 🎻 Quartet Structure

4. 󰭉 Story Structure
www.getwsodo.com
www.getwsodo.com
📚 TRIPLET
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www.getwsodo.com
SYSTEMATIC STRUCTURING

1. 📝 Listicle Structure

2. 📚 Triplet Structure

3. 🎻 Quartet Structure

4. 󰭉 Story Structure
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www.getwsodo.com
📚 TRIPLET
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🎻 QUARTET
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www.getwsodo.com
🎻 QUARTET

1. Why?  Importance of storytelling in life and business

and everything

2. What?  Important concepts, eg: story structures, “the

one moment”, inciting incidents, show don’t tell etc.

3. How?  Useful skills / methods / techniques for

improving storytelling, eg: Homework for Life
Storyworthy by Matthew Dicks), AZ storytelling
Superhuman Social Skills by Tynan)

4. What if?  Encourage viewer to try some of these, lead

magnet to a Notion / PDF template worksheet behind an
email list wall. Recommend those books via affiliate link
in video description.
 www.getwsodo.com
www.getwsodo.com
SYSTEMATIC STRUCTURING

1. 📝 Listicle Structure

2. 📚 Triplet Structure

3. 🎻 Quartet Structure

4. 󰭉 Story Structure
 www.getwsodo.com
www.getwsodo.com
󰭉 THE HERO’S JOURNEY
 www.getwsodo.com
www.getwsodo.com
󰭉 THE HERO’S JOURNEY
 www.getwsodo.com
www.getwsodo.com
WHAT MAKES YOUTUBE VIDEOS ‘GOOD’?

KEEP THEM
EARN THE CLICK WATCHING
www.getwsodo.com
www.getwsodo.com
BEYOND THE VIDEO
 www.getwsodo.com
www.getwsodo.com
STACKING THE DECK

⏰
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www.getwsodo.com
STACKING THE DECK

⏰ 💰
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www.getwsodo.com
STACKING THE DECK

⏰ 💰

⚙
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www.getwsodo.com
BUSINESS MODEL
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www.getwsodo.com
MY PLATFORM EVOLUTION

0 0
Jun 2017 $0/m
Videos Subs YouTube

💌
106 23k
Jun 2018 $1600/m
Videos Subs Newsletter Blog

178 257k
Jun 2019 $9k/m
Videos Subs Instagram Podcast

249 743k
Jun 2020 $80k/m
Videos Subs Twitter Skillshare Linkedin

307 1.2M
Jun 2021 $250k/m
Videos subs PTYA
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REPURPOSING
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THE ARTERY METHOD
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WHERE CAN WE REPURPOSE?
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WHERE CAN WE REPURPOSE?
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WHERE CAN WE REPURPOSE?
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www.getwsodo.com
WHERE CAN WE REPURPOSE?
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WHERE CAN WE REPURPOSE?
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www.getwsodo.com
WHERE CAN WE REPURPOSE?
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WHERE CAN WE REPURPOSE?

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MONETISATION
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MISSION #2  SPEED DATING ‘MONETISING’

Building on what we learned last week, we want to

spend the last 10 minutes discussing monetisation.

Head into small breakout rooms of 2/3 people and work

with each other to come up with ways that you could
monetise your content and/or products that you can
create.

If you don’t want to get ideas about monetisation, then

brainstorm titles for videos for your channel instead.
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A FEW MORE THINGS
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BLUEPRINT  COMPLETION SURVEY
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THIS WEEK’S ASSIGNMENT

🙋Video #6  Community Content Creation

So far during the course we’ve been focusing on discoverable content. However, community content is an
equally important part of all YouTube channels.

These videos are never going to go viral but they build the connection with your existing audience base.

So, your task this week is to produce a piece of unscripted community content using questions sourced
from your audience.

Please ask your Twitter / YouTube / Instagram / email list / accountability partners for questions and aim to
answer at least 5 questions on camera and DON'T script your answers.

If you don’t have an existing audience, ask in your breakout rooms or in the alumni support sessions or even
friends or family.

If you literally have zero videos, then do an unscripted video called “Why I’m Starting a YouTube Channel”.
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ACADEMY AWARDS  AFTER PARTY

Friday 16th July

16:00 - 18:00 GMT

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PLEASE VOTE!
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CONGRATULATIONS!
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Q&A