International Publication

36 for the Media Arts

INNOVATION Feature
Workflow Optimisation

New Efficiencies Bring New Business.

4 Powerful hybrid workflows handle a wide spectrum
of assignments.

6
Quality and Expedience.
Workflow technologies, including web-based approval
systems, are proving to be invaluable tools.

10 Integrated Marketing.
The Most Effective Way to Promote your Business.

12 Value Beyond Printing.

Company Generates Sales by Generating Ideas.
 2

By Patrick Cahuet.

Manager of 1PRIME concept,

Consultancy Firm on Printing
Workflows and Technologies,
INNOVATION Feature JDF expert, member of CIP4 and
the “Trophées JDF” Jury,
Workflow Optimisation of PODi and Xplor.

Mission Critical:
an Optimised Workflow.
The integration of a comprehensive production flow linking sales
functions to production and management tools is one of the most
appropriate solutions for the unique dilemmas facing printers today.

Technology Today’s printers face four
­challenges: global competition,
Marketing changing technology, the Internet
q Points of View revolution and the high costs of
labour. In addition, customers’
User Profile demands have evolved consider-
Trends ably. A recent poll showed that
Google was used daily by 80% of
Highlights executives. These same executives
are constantly seeking time-­saving
solutions. Digital communication­,
therefore, is preferred to the ­-
material. As a result, they are
more likely to give their business
to ­companies that offer online
service­s. To keep costs down and
make their efforts more efficient,
customers are compelled to opt for
a more targeted communication
with zero paper waste. That means
shorter, more customised runs.
More important than the lowest
price is a relationship, with
their suppliers in a Web-based
collabo­rative mode.
Benefits of Automation.
The modern workflow involves
everyone, including customers,
sales and production as well as
the administrative functions of both
customers and suppliers. It consists
of an electronic job file containing
everything from the request for a
quotation to invoicing. This type of
automation has multiple benefits:
reduction in lead times between
the order and delivery; elimination
of time consuming interruptions
such as re-keying, transfer of
critical data via paper, post-its,
faxes, etc.; reduction in errors,
which may be costly in terms of
time, energy, raw materials and
customer dissatisfaction.
Building an
Optimised Workflow.
The essentials for creating an
optimised workflow are an
Internet portal giving access
to the company’s services such
as information request, on-line
quotation, on-line prices, products
and services catalogues, etc. and
JDF-enabled technology allowing
communication between customers,
estimating, prepress, printing,
and finishing, and facilitates the
exchange of reliable data between
the accounting, financial and sales
management systems. An open
prepress workflow ensuring
complimentary offset and digital
production is also essential.
To successfully implement such
a workflow you need to do the
following: analyse the company
objectively; express its objectives
clearly; define the steps, their
priorities and a work plan; study
market supply; and finally, select
a well-established and reliable
supplier capable of understanding
and responding as broadly as
possible to general problems.
Companies aiming for faster, lower-
cost production while maintaining
a predictable level of quality, must
be willing to invest in time,
technology and training. As a
return on this investment, they
will have the capacity to offer their
customers more flexibility, respon-
siveness and services. Maximising
technical and sales workflows
will provide a major edge within
the context of ever increasing
international competition. J

Ronald Mariën
ronald.marien@agfa.com
For your own copy of :Interface
by email or in the post, go to
www.agfa.com/interface
Production Notes.
All prepress using Agfa systems.
:Thermostar plates imaged on
:Xcalibur 45 using :sublima
screening technology.
Imposition and contract proofing
with :sherpaProof.
Editorial Committee:
Agfa France: sylvie gibout
Agfa germany: Rudolf Tippner
Agfa Uk: Tim light
Agfa U.s.: Claudia Barbiero
Editor: Rosemarie Monaco
Managing editor: Ronald Mariën
Associate Editors:
Anne-Mie Vansteelant
Bart Verduyn
Credits:
Design, Production and
co-ordination: www.livingstone.eu
For more info on Agfa products:
http://www.agfa.com
3
Editorial.
INNOVATION Feature
I want to take this opportunity to thank the
editorial committee and all the readers of our
Workflow Optimisation :Interface magazine.
For a fourth year in a row, :Interface has been recognised by the BMA (Business Marketing
Association) as an award-winning customer publication. This year another honour
came from the New York City chapter of the BMA, placing :Interface first among a very
prestigious group of contenders.
Your valuable input and recommendations have kept :Interface in first place. A hearty
thanks to you, our readers.
This issue features workflow optimisation—a topic that we know is on every printer’s
mind as demands to produce print faster and more economically are rising. In addition,
the preferred type of printing seems to be changing on a daily basis—from one-off
on-demand jobs to variable-data and wide-format projects.
We’ve gathered information and opinions from a wide variety of sources, such as industry
consultant Patrick Cahuet (page 2) and Adobe Systems Inc. (page 8). You’ll hear from
those who have already made the transition to end-to-end automation and what they
see as the key benefits.
We used to think of workflow as a production 36
International Publication
for the Media Arts
process, but actually, workflow begins from the
moment a project is conceived. And it doesn’t
really end on delivery. On-demand projects such INNOVATION Feature
Workflow Optimisation
as a dealer brochure, for example, give you New Efficiencies Bring New Business.
+ Powerful hybrid workflows handle a wide spectrum
the ability to keep a job open, ready for local,
of assignments.
-
Quality and Expedience.
regional and language customisations. To be
Workflow technologies, including web-based approval
systems, are proving to be invaluable tools.
involved in a project from its conception and (' Integrated Marketing.
The Most Effective Way to Promote your Business.
to manage it on an ongoing basis demands a () Value Beyond Printing.
Company Generates Sales by Generating Ideas.
strong, trusting relationship with your clients.
In the pages that follow, you’ll learn how
printers are creating such ties with online
collaboration (page 6) and product extensions
that offer value beyond the printed page
(page 12).
Marketing your services is another important IF36_en.indd 21 06-09-2007 17:18:25
part of building strong client relationships.
The marketing advice we bring comes from
seasoned professionals with proven experience
in this industry (page 10).
We appreciate your feedback. Help us keep :Interface among your favourite business
publications. Send your opinions and recommendations to interface@agfa.com.
Ronald Mariën
Global Marketing Communications Manager, Agfa Graphics
Next Feature: q Inkjet Printing
4

INNOVATION Feature
Workflow Optimisation

New Efficiencies
Bring New Business.
Powerful h ybrid wor kf l ow s handle a wide s pectrum of assig nment s.

The rewards of hybrid workflows are proving to be comprehensive, including the ability to produce documents
regardless of size, style or complexity on in-house devices, better customer communication, improved profitability,
and new marketing opportunities that will include digital, print, variable data and internet.

Technologies, products and Powerful Combinations. digital, CtP workflow to enable

workflow environments change
frequently in the graphic communi-
cations industry as designers, print
managers and customers seek ways
to improve quality, cost efficiencies
and turnaround times.
In many cases, success depends
on the tightest of deadlines, the
highest quality, and production
costs that can fit within all budgets.
These goals can now be met –with
more solutions coming down the
R&D pipelines– and sometimes
they don’t involve new products or
technologies, but hybrid implemen-
tations of what is already out there.
“We are a small print shop and
were losing duplicator work to
digital. At the same time, we saw
the 2-colour print market shrinking.
We needed a solution that would
give us a new stream of work,” says
Michael Ross, assistant director of
the Graphic Services department at
Brown University in Providence,
Rhode Island, in the U.S.
By implementing a digital print
solution that combines traditional
pre-flighting and imposition
functions with a digital print
engine, Brown’s Graphic Services
Department can now offer more
kinds of commercial work to more
customers both inside and outside
the university. “The rewards of this
solution include fast throughput,
a quality product, and the opening
of new markets for us,” Ross says.
Ideal Printers, in Houston, Texas,
U.S., had a similar experience that
combined the kind of workflow
they were used to with their new
digital print engine. Ideal produces
a wide range of high-quality
brochures, stationery, presentation
folders, marketing collateral,
invitations and manuals for such
industries as healthcare, financial
investment, automotive and
­educational institutions. One of
its ongoing strategic goals is to
build and maintain a complete
them to pass cost savings along to
­customers, prepare repeat projects
with greater speed, and heighten
quality control.
“Jobs impose and process much
faster now with our new integra-
tion,” comments Melissa Willis,
a production manager at Ideal.
Distribution of Power.
There are several hybrid configu-
rations that printers are starting
to use. The one Brown University
and Ideal found particularly use-
ful involves an integration pack
for Agfa’s :ApogeeX workflow
system that enables it to be used
in Hewlett-Packard’s Indigo digital
printing environment. The integra-
tion is helping to prove that hybrid
solutions can often help produce
documents regardless of size,
style or complexity on the most
appropriate devices that are already
in-house—with unprecedented
speed and quality.

“Workflow is the grease that makes
the production engine in our offset
and digital worlds run smoothly,”
says noted industry observer
Steven Schnoll, of Schnoll Media
Consulting. In a recent webinar on
automated workflow that Schnoll
moderated, he commented that it is
integral to develop workflows that
can seamlessly bring customer con-
tent into a production environment,
and then to harness the power of
internal resources to optimise and
intelligently automate to achieve all
desired end products.
“Today there are many different
outputs, including CtP, printing
devices, digital engines, digital as-
set management and variable data
printing, and workflow is the core
component to make it all work,”
Schnoll says. “A company today
must understand that a comprehen-
sive workflow plan must be part of
any organisational framework.”
Solution-oriented vendors will
be those that include elements
of one or more hybrid workflow
implementations. The benefits
will be comprehensive: more open
customer communications, better
customer relations, the ability to
control content with far greater
ease and range, new market op-
portunities that will include digital,
print, variable data and internet,
improved profitability, a reduction
in errors, and a freer flow of
information across the graphic
communications spectrum.
Powerful Benefits.
In addition, hybrid work will enable
printers to do smaller, complex
jobs, reduce redundancies, com-
pete in price and delivery times,
provide one-stop shopping, be more
flexible, and enable integration
between MIS, project management,
prepress management and more.
Ultimately, hybrid efficiencies will
aid not just digital printing, but
also proofing, archiving, retrieval,
connectivity, and even adherence to
industry standards.
In today’s print marketplace,
clients must be able to upload files
and a­utomatically preflight jobs,
­approve jobs remotely, and depend
on their print vendor to provide
24/7 support. As the industry has
noted, hybrid workflows seem to be
able to accomplish that.
“I think there will be more of these
types of hybrid installations than
traditional press work as time goes
on, and if our growth continues,
Brown University will continue to
explore all new hybrid avenues,”
Ross says.
Indeed, some printers are
already finding many new areas
of increased productivity with
­hybrid workflows, such as the
:ApogeeX/HP integration.
“One of our clients, a major real
estate company, provides only
PC-compatible files,” Willis
explains. “Typically, an operator­
5
would have to convert the PC
Technology
file to a PDF in order to place it
on the Mac and put it into Quark Marketing
in order to use QuarkXclusive. Points of View
Now, with this integration,
the same ­operator can send a file User Profile
directly to :ApogeeX and create Trends t
an imposition using PREPS.
It eliminates some of the PC/Mac Highlights
compatibility issues, such as fonts
defaulting and the extra step of
bringing the job into Mac.”
The integration pack was
designed for commercial printers
with either hybrid printing or
digital-printing-only printing
technologies, particularly in
short-run colour applications.
“A company today must
understand that a comprehensive
workflow plan must be part of
any organisational framework.”
Steven Schnoll, Schnoll Media Consulting
One of the greatest pluses of
new and even future hybrid
methodologies will be the
integration between offset and
digital. “Offset is not going away,”
Schnoll says, having­studied the
market for many years. “Offset and
digital must be compatible. There
must be a free flow of information
at multiple stages.” And that’s what
the ­hybrid solutions will be
designed to a­ ccomplish. J
6
INNOVATION Feature
Workflow Optimisation
Quality and
Expedience.
W or kf low technolo g ies , incl udin g web -ba s ed approva l
s y s tems, are provin g to be inva luable too ls.
Companies like Newnorth in While all printers have challenges,
those that have magazines and
England, Stämpli in Switzerland,
high-volume brochures as part of
and Democrat Printing in the U.S., their daily workload often have
additional challenges related to
are using the latest technologies­,
time sensitivity and accuracy of
including the web-based :Delano project management. Many of them
find their solutions in web-based
approval system, to attract technologies. Here’s what three of
customers and make them more them are doing.
effective communicators. The Newnorth Message.
Newnorth is a major printer in
England, based in the town of
Bedford, and recent investments in
prepress equipment, along with a
renewed commitment to customer
service, are the driving forces that
place the company among the top
in the nation.
One of the first UK printers to go
the CtP route, Newnorth has had
quite impressive results ever since.
Using Agfa’s :ApogeeX workflow­,
Newnorth is using a :Sherpa system for hardcopy­
Agfa’s :ApogeeX proofing and :Delano Web
Approval to manage and streamline
workflow, a :Sherpa all projects, they are one of the few
sheetfed printers in the country
system for with the level of overall CtP auto-
mation and accuracy they provide.
hardcopy proofing,
Customers are pleased, too, because
and :Delano :Delano gives them the ability
Web Approval to upload files, check, revise and
approve proofs online, reduce
to manage time, ensure file accuracy and add
­flexibility to the entire process.
and streamline
One of the first Newnorth
all projects. ­customers to take advantage of
the :Delano difference was the
Chartered Institution of Waste
Management (CIWM), which uses
Newnorth to print their in-house
magazine. Newnorth reduced
production time to five days (down
from 15), and staffers believe that
it can be reduced even further.
Newnorth has enabled CIWM to
reduce waste, cost and turnaround
time for their magazine, and that
has been instrumental in helping
CIWM get its messages across
to readers.
The Stämpfli Boost.
Stämpfli AG, a sixth-generation
family-owned firm, is one of the
pioneers in Europe’s printing
industry for the production of
company magazines.
“Implementation of the :Delano
project management solution is
about as important for us as was
the switch from computer-to-film
to digital platesetting,” says
Urs Notter, head of production
data management for the firm,
headquartered in the Swiss capital
of Bern. Notter and his team are
currently using :Delano to produce
six magazines, which include two
monthlies, two weeklies, and two
semi-monthlies.
:Delano, in close interaction
with the :ApogeeX workflow
­management system, automates the
processing of page content which
is supplied online, accelerates the
communication between all aspects

of production, and eliminates
­errors. The result has been a
­dramatic increase in productivity
for Stämpfli’s magazines, in
addition to many of its catalogues
and colour picture books.
“With :Delano, we can now
­organise our processes in a way
that simply was not possible in
the past,” says Peter Stämpfli,
co-owner and member of the
board of management.
Jobs are first planned in the MIS
and then, using JDF, are automati-
cally transferred to the :ApogeeX
and :Delano systems. With :Delano,
job-specific ‘task chains’ are used
to predefine the steps that will later
be passed into the production.
The instructions supplied by the
customer via :Delano are auto-
matically transferred to :ApogeeX
for further processing. Customers
receive PDF files of all finished
pages via :Delano Web Approval
for proofing.
Following approval, the pages
are automatically positioned on
the imposed sheet and the produc-
tion data sent to the CtP system
for exposure on :Amigo plates.
Everyone involved has continual
access to real-time information on
the ­current status of production.
“Implementation of the
:Delano project management
solution is about as
important for us as was the
switch from computer-to-
film to digital platesetting.­”
Urs Notter, head of production data
management, Stämpfli AG
“:Delano is a very robust system
that is helping us advance our
automation efforts.”
Christie Miners, digital prepress supervisor,
Democrat Printing
“With :Delano, the availability of
our services to customers has been
boosted to 24 hours a day, seven
days a week,” Notter says. Best of
all, once customers recognise the
advantages, they recommend it to
colleagues at other companies.
The Democrat Framework.
In the U.S., Democrat Printing
of Little Rock, Arkansas is a
production house for many major
corporate magazines. The company
recently passed its 130th birthday
and has always prided itself on
­being state of the art, even before
the term was popular.
Democrat prints magazines and
catalogues for industries that range
from education supplies and pack-
aged goods to archaeology and wa-
ter sports. Customers depend upon
the quality of their printed com-
munications to attract and retain
customers, which is why Democrat
Printing goes to great lengths to
have the very best prepress and
workflow solutions available.
Digital prepress at Democrat
Printing now benefits from a full
suite of Agfa products, including
:Delano. Christie Miners, digital­
­prepress supervisor, and Larry
Brown, plant manager, researched
all new products and technologies
before reaching their final purchase
decision. “It was :Delano that put
Agfa over the top,” Miners says.
7
Technology
Marketing
Points of View
User Profile
t
Trends
Highlights
“It is a very robust system
that is helping us advance our
automation efforts.”
:Delano provides a complete
communications framework that
links administration (customer
service, estimation, order entry)
with production. Democrat use
the system to meet the needs of
publishers and print managers at
all levels of skill. As the comfort
levels of the publishers and print
managers improve, Democrat adds
functionality to their :Delano con-
figurations. :Delano also enables
them to better serve customers in
remote areas with dial-up access
by offering softproofs via access
through a simple web portal.
:Delano saves at least two days
on every job, improves access to
proofs, and enables customers to
work in real time with Democrat’s
customer service reps. “One of the
first and most important items
of business that was streamlined
thanks to :Delano was data entry,”
Miners says. “In the past, job ticket
information and prepress work
­orders were entered by the cus-
tomer service reps, and then printed
and copied to the prepress depart-
ment, where it had to be reentered.
That, of course, duplicated efforts
and opened the door for errors.
Now, our reps can simply enter
the data, including imposition and
templates, and :Delano manages it
all. Quickly and seamlessly.” J
8

Adobe has been a key player in the move toward a truly unattended, INNOVATION Feature
automated workflow. Most printers today enjoy a simplified Workflow Optimisation
production process thanks to Adobe PDF. But now, 20 years
after the introduction of PDF, how far have we come toward
true end-to-end automation? A look inside the Adobe PDF
Print Engine reveals all.

Automation
Technology.
Insi d e t h e Ad o b e P D F P r int Eng ine .

For at least ten years now, every
printing-industry vendor has talked
about and promised automation.
We’ve heard about PDF, JDF, JMF
and AdsML. Whatever segment of the
industry you serve, one or more of
these acronyms was going to make
your life simpler and your business
more profitable.
Workflow products have changed
how we think about print. Agfa was
the first to integrate PDF into its
:Apogee workflow. Before long its
customers reported reduction in
­labour and fewer errors. But it wasn’t
until JDF (Job Definition Format)
arrived that end-to-end automation
in a multi-vendor ­environment would
become a ­reality. JDF is a language
standard that would allow machines,
software and even people from
different environments to exchange
information and execute commands
automatically. Again, Agfa, who was
one of the four founding members of
the JDF committee, was among the
first to enable its ­workflow with JDF
capabilities.
Nevertheless, a harmonious adoption
by every vendor to enable automa­
tion beyond PDF has been slow in
coming. Will Adobe PDF Print
Engine be the stepping stone?
How Adobe PDF Print Engine
Works (excerpt from Adobe
white paper).
The Adobe PDF Print Engine
is a common rendering engine
­technology that Adobe print part­
ners [such as Agfa] use to build
solutions tailored to different print
businesses. In each solution, how­
ever, it can interpret PDF ­directly,
thus eliminating the need for
­conversion to PostScript.
The Adobe PDF Print Engine ­com­
prises the JDF Print Processor, an
innovative front end that ­accepts,
interprets and processes JDF files;
and the Adobe Common Renderer, a
common, scalable rendering engine
that parses the appropriate PDF
files and processes transparencies.
Simultaneously, it processes
­grap­hics, traps the document,
performs colour management, and
handles fonts. The device-specific
back-end rasterises the document
in accordance with settings and
characteristics implemented by
the device manufacturer.
JDF Print Processor.
The JDF file determines nearly
every­aspect of how a job is
processed, leaving the content
device-independent. The JDF Print
Processor is key to the flexibility
the Adobe PDF Print Engine pro­
vides. For example, you can modify
the JDF file to output the same
PDF file to either a four-colour
or six-colour press, or to change
page imposition, without changing­
the PDF file itself. Additionally,
you can process multiple JDF files
to print different layers from the
same PDF document.
Adobe Common Renderer.
At the heart of the Adobe PDF
Print Engine is the Adobe Common
Renderer, a common, scalable
rendering engine that can be used
for both previewing and printing
documents. The rendering engine
determines how objects appear on
the screen or in print. By acting as
a common renderer at all points
in the PDF workflow that require
rasterisation, Adobe Common
Renderer eliminates the visual
inconsistencies that can occur
 9

when different renderers are used
at different points in the workflow.
Additionally, the Adobe PDF Print
Engine shares common rendering
technology with Adobe Creative
Suite to ensure consistency
throughout the workflow.
With the Adobe PDF Print Engine,
transparent data are processed first,
but rendered simultaneously with
all other content. One of the major
challenges with printing transparent
content using a traditional RIP is
that rasterisation or rendering is
inherently dependent on resolution
and colour space.
Because the Adobe PDF Print
Engine renders the content for the
final output device, the resolution
and colour space are accurate,
preventing any mismatches.
And because it’s rendered at
the same time as therest of
the job, transparent content
prints predictably.
The PDF/X­4 standard is expected
to be ratified as a CGATS and ISO
standard in 2007. PDF/X­4 will
support transparent artwork and
effects, as well as layers. The Adobe
PDF Print Engine 1.1 supports
both transparency and layers.
Print workflow systems based
on the Adobe PDF Print Engine
will be able to process PDF/X­4
jobs natively, without flattening
artwork and converting the file
to PostScript.
The complete Adobe PDF Print
Engine white paper is available at
http://www.adobe.com/products/
pdfprintengine/pdfs/pdf_print_
whitepaper.pdf
Adobe PdF Print engine
in :ApogeeX 4.0.
Adobe PDF Print Engine, which
allows PDF files to be rendered
natively throughout the workflow,
eliminating the need to flatten
transparent artwork, enables a more
efficient and reliable end­to­end
PDF workflow. With enhanced
JDF integration capabilities,
:ApogeeX 4.0 offers incomparable
support for other components
of the print production process
including MIS systems, presses and Technology t
finishing equipment.
Marketing
The Adobe PDF Print Engine Points of View
ensures that what appears on
screen is what gets reproduced on User Profile
paper. In addition to the Adobe PDF Trends
Print Engine, the newest version
highlights
of the award­winning :ApogeeX
workflow includes other solutions
that ensure the best possible print
production. These solutions include
superb tonal reproduction through
Agfa’s :Sublima superb screening
technology and Agfa’s award­
winning colour processing technol­
ogy. This incorporated functionality
gives :ApogeeX the functionality
printers need to meet and exceed
the quality demands made by
designers and publishers.
:ApogeeX 4.0 also includes support
for PDF layers. Versioning jobs
based on PDF layers or spot colours
can be set up in a user­friendly
manner that includes a compre­
hensive overview of the actual
plate output. With :ApogeeX 4.0,
processing versioning jobs can be
completely automated. 

The Adobe PDF Print Engine workflow.

1 Receive PDF file from designer. 2 Perform production tasks. 3 Obtain designer’s approval
The Adobe Creative Suite generates Accurately preview the file, check the JDF on accurate soft proof.
Adobe PDF files using the same core job specifications, and identify potential When the file is ready for output, send it to
technology that drives output in systems problems early in the job schedule. the designer for final approval. Because
based on the Adobe PDF Print Engine. Then, prepare the file for printing. With the the previewing software uses the same
Using Adobe Acrobat Professional®, Adobe PDF Print Engine, many tasks, such rendering engine as the Renderer, both
the designer or production manager as colour conversion and execution of designer and print service provider are
creates a JDF job ticket with specifications, JDF-based trapping, are performed inside assured that what appears on the screen
and submits the job to the printer. the Renderer at processing time. accurately represents the final output.

A. Traditional press. B. Digital press. C. Web distribution.

Print long-run portion of job. Print ad-hoc requests for reprints or Publish content from job
customisations (POD—Print on Demand). to website and/or e-mail.

4 Print PDF directly.

Print the native PDF file to the Adobe PDF Print Engine system. Render solutions and digital front ends that are based on the Adobe
PDF Print Engine eliminate the need for interim conversions. The Renderer applies trapping, imposition, and other settings specified in the JDF file.
10
INNOVATION Feature
Workflow Optimisation
Integrated
Marketing.
T H E M O sT E F F E C T I V E WAy TO PRO M O T E yO UR BUsINEss.
What you say to your target audience and how you say
it are the two most important elements of a marketing
communications campaign. your message must be compelling
and use media that will maximise the gain of attention.
Studies show that people must
see or hear a message at least
eight times before it makes an
impression. That means that if
you run an advertisement in a
monthly publication, it will take
eight months before you get a
response. And that response will
come only if you’re delivering the
right message.
There is a way to shorten the
time it takes to reach your
targets—through integrated
marketing. An integrated campaign
is one that connects with your
customer at every communications
touch point—postal mail; email;
multimedia, such as podcasting;
print and Internet advertising.
Sending a consistent message
through each of these channels can
shorten the time it takes to deliver
your message consistently. Instead
of eight months, you can make a
positive impression in as little as
eight to 12 weeks.
The Right Message.
Communicating through every
touch point will do little good if
your message does not resonate
with your customer. One of the
most common mistakes printers
make is sending an equipment list
or announcing the arrival of some
new printing press. Print buyers
really don’t care what you use to
make the brochure; they only care
that you deliver a high-quality
product on time.
New technology is only meaning-
ful when it directly affects your
customers—when it gives them

:Delano Toolbox.
something they didn’t have before
that they really needed and wanted.
Remember that the benefit of a new
product may be clear to you but it
isn’t necessarily to your customer.
Web Approval is a good example.
Telling your customers that now
they can get proofs online via a
colour correct PDF or using a web
browser sounds great, doesn’t it?
But how does it deliver significant
benefits to your customers—benefits
they want. Using the internet is
hardly new anymore. Viewing PDFs
for approval is equally mundane.
So what are you really giving
your customers that will make
their lives easier?
Test the Message.
Make a list of the benefits of Web
Approval. It speeds approvals,
it allows the customer to view
documents from anywhere, even
from the comfort of home. It also
lets them contact colleagues for
approval automatically, which
is less work for them. They can
even initiate automatic deadline
reminders—which gives them even
more free time.
11
fol
low
leaflet and
presentation
-up
by
red
Save po
we
The power of
time Save time, save money, improve quality :Delano
with your :Delano print shop. users testify
These testimonials prove you can enjoy a considerable business edge
when working with a :Delano certified print shop.
Guy Watteeuw
Production Manager, Want to find out more about :Delano? Like to see its benefits translated
Het Volk Printing (Belgium) into an estimated financial return? Contact your regional Agfa
representative.
“Thanks to :Delano we don’t have to call
customers at night when we see a problem with
their jobs! And... if we do find a problem, they can Call xx / xxxxxxxxxxx
login from their homes and give us the desired
feedback or approval!” *put your logo here *
:Delano
do business at the
do business at the leading
leading edge
edge Thanks to your
:Delano print shop
Thanks to your :Delano print shop
by
Welcome to our :Delano event red
Save po
we
The power of
time
* fill out date & place *
Save time, save money, improve quality :Delano
with your :Delano print shop. users testify
These testimonials prove you can enjoy a considerable business edge
when working with a :Delano certified print shop.
Guy Watteeuw
Production Manager, Want to find out more about :Delano? Like to see its benefits translated
Het Volk Printing (Belgium)
“Thanks to :Delano we don’t have to call
:Delano
into an estimated financial return? Contact your regional Agfa
representative.
customers at night when we see a problem with
their jobs! And... if we do find a problem, they can Call xx / xxxxxxxxxxx
login from their homes and give us the desired
feedback or approval!” *put your logo here *
:Delano
event invitation
and leaflet
:Delano
Imagine a world without
:Delano
response mailing
teaser mailing
Agfa has prepared a number of these pieces in an integrated
of communications pieces for marketing campaign allows Agfa
workflow users that speaks to users to show their customer how
print buyers in a compelling and well they understand –and can
powerful way. Using a combination satisfy– their needs.
Depending on the product you use, three times—in one or two weeks
Technology
the list of benefits may be much possibly. Adding an audio or video
longer. But remember to put your- podcast will strengthen the message Marketing t
self in the buyers’ shoes—see the dramatically. If that is outside your Points of View
benefit from their point of view. budget, then do what you do best
and keep sending impactful post- User Profile
Now comes the testing. Don’t take cards with strong, simple messages. Trends
it for granted that a specific benefit
is universal, or important to anyone Don’t be afraid of web advertising. Highlights
for that matter. Call a few of your Today, the Internet is how most
customers and ask. What would professionals find information.
make your life easier? If I could Make your company visible on
provide a service like “this” would it websites frequented by your cus-
benefit you? Tell me how? And the tomers. Where do they go for the
best question: if I could give you information they need for their
any service you wanted to make jobs? If you don’t know, ask them.
your job easier, what would that be? Or ask your agency to find out.
When you know what your By being visible at every customer
customers really need and want, touch point, you will be able to
only then are you ready to start reach them most effectively in a
your campaign. shorter period of time. In addition
to built-in frequency with an
Mixing Media. integrated campaign, mixing media
is far more powerful than staying
The Direct Marketing Association with just one form of advertising.
says that email followed by postal The same ad in the same format
mail is far more effective than can easily be overlooked. But when
email alone. If your customer gets a message is delivered differently,
an email, then a postcard and then it reinforces the previous one and
sees your message in a print advert, gains more attention because of
they now have heard from you the new format. J
12
Company Generate s Sa l e s b y Generating Idea s.
Value Beyond Printing.
Missing out on business opportunities is not an option for
the Dönges group of companies. Its staff welcomes all
possibilities that enable them to stimulate the enthusiasm
of customers which, in turn, can generate more sales.
According to the managing direc-
tor of Dönges Medienproduktions
GmbH, the world of the modern-
day printer is not a simple one by
any means. “We can no longer
distinguish ourselves from our
competitors by simply printing on
paper,” explains Rüdiger Dönges.
Even finishing and post-press
processing have to offer more
­opportunities than before in order
to stay ahead of the competition,
he says.
Still, it is important for Dönges
to keep his capacity and output
as high as they can be, without
compromising on price, and that’s
just what he does at the printing
company, which is based in the
Hessian town of Dillenburg, as well
as at his other business enterprises.
Rüdiger Dönges,
managing director, Today, high capacity and output
Dönges Medien- distinguishes the Dönges group
produktions GmbH.
from many of its competitors—
in addition to quality, innovation
and added-value services.
Since taking over the company
from his father 17 years ago,
at which time it had just seven
employees, he has expanded his
team of specialists to more than
100, and he plans to soon join
forces with a partnering firm,
Gutenberghaus, in Stadtlohn
near the Dutch border, and when
that is completed the Dönges
group will be a 220-employee
organisation.
“We always ask
ourselves how we
can create more
benefits for our
customers, ideally
in ways they might
not even see
themselves.”
Rüdiger Dönges,
managing director,
Dönges Medienproduktions
GmbH
“We always ask ourselves how
we can create more benefits­
for our customers, ideally in
ways they might not even see
themselves,” says Dönges. Given
his ­inexhaustible treasure trove
of ideas, that has never been an
­impossible task.
Collaborations that Grow.
Services at the company also
include a warehouse for printed
matter and a distribution center,
guaranteeing on-time delivery with
each and every job. In addition,
IT specialists use sophisticated
warehousing tools and protocols to
make the distribution function run
smoother than ever before.
Business relationships develop at
the Dönges group in several ways.
One is by recommendations
from satisfied customers.
Another is when current customers
or prospects see how skilled and
progressive the Dönges group
really is, and subsequently hire
them to do more work than initially
anticipated. One case in point is an
international manufacturer of spark
plugs. The collaboration began
on the basis of a recommendation
from a customer in the automotive
sector. It started with printed
marketing tools. Then it expanded
 13

Technology
Marketing
Points of View
q
User Profile
Trends
Highlights

to a web-based workshop system,

used as a customer loyalty tool for
the manufacturer’s clients. Display
stands for trade shows followed,
and then, packaging development.
Today, Dönges is that manufactur-
er’s primary professional service
provider, from project planning to
finished products. “Now, we even
handle the collection and disposal
of used spark plug packagings for
the company,” Dönges adds.
Another one of his companies,
Birdievision GmbH, deals with
the complete range of visual
communication activities of
numerous golf courses in Germany
and abroad, and includes course
guides, information boards, and
even benches and litter baskets
of matching designs. “Advertising
works best where no one expects
it,” Dönges says.
saving Time by sharing staff.
with a
specific design
programme that the
Dönges team had
more familiarity using.
“We’ve already acted
as stand-ins during
holidays, including the
complete management
work for an exhibition,”
reports Dönges.
On one hand, Dönges
has always been open
to new, sometimes
unconventional
services, though on
the other, he never
forgets his roots. ‘The cobbler “And when we do,” Dönges says,
must stick to his last’ is one of “we concentrate on it with every-
his favourite mottos. And he is as thing we’ve got.” In essence, he and
much committed to jobs that bring his staff focus on the specific, basic
in only modest income as he is to needs of customers, and not always
those that attract large balances. on technologies or products.

Dönges does whatever is necessary
to help customers. For example,
he has put his layout experts at
the disposal of a single customer
for two days so that the customer
would not lose time when working
Customers today are far more con-
cerned than ever before about how
they can optimise their processes
and reduce their warehousing costs.
The Dönges group helps them find
the answers to those challenges.
From time to time, Dönges speaks
at marketing events, and always
concludes his presentation by
quoting Swiss entrepreneur Zino
Davidoff: “I never did marketing.
I only ever loved my customers.” J
14

Printer u s e s hi g h - res o l ution screenin g to provide added value.

Positioning
Print in Poland.
By taking advantage of the fall of the communist regime and then
joining the European Union, printers in Poland saw a new world open
up to them. Drukarnia LCL, one of the largest, upholds its goals by
investing in technology and concentrating on customer satisfaction.

May 1, 2004 was a day of
celebration in Poland, particularly
for its businesses and industries.
That was the day Poland joined
the European Union, instantly
expanding its market more than
six-fold over what it had been
before. Overnight, an entirely
new printing industry sprung up
in the Eastern European nation.
The upward trend actually began
fifteen years earlier, in 1989, when
the business and industry com-
munities welcomed the fall of the
communist regime, which allowed
for the development of private
enterprise. Almost all of the printers
operating in Poland at that time
began to expand. They were free
to initiate growth plans as they
saw fit. Many of them now feel as
if 1989 was the dawn of their true
corporate beginnings, no matter
when they were really founded.
Joining the EU a few years later
simply made things even better.
A progressive, exciting, and very
large new market awaited them all.
Drukarnia LCL
has invested heavily
in both prepress
and ­finishing
equipment, including
the Agfa CtP
­solution with
:Sublima ­screening
technology.
International customers appreciate
the growth of the printing
industry in Poland, too, because
printers there are still able to
produce work more cost efficiently
than those ­operating in more
mature economies.
The Studio Expands.
Drukarnia LCL is one such company­.
Zdzislaw Lewy founded a printing
house in 1988, and he was joined in
1992 by Meciej Lewy and Tomasz
Cytrowski. Soon it began build-
ing its experience in design and
prepress services, expanding its
printing equipment as well. In 2003
the name was changed to Drukarnia
LCL and the company quickly
became one of the leading sheet-fed
offset printers in Poland, specialis-
ing in books, magazines, catalogues,
­calendars and advertising materials.
The company reaches its quality
goals through the total commit-
ment of its employees to fulfill all
client demands. Quality standards
are high, as demonstrated through
its ISO 9001:2001 Quality System
­certification, awarded in 2002.
And LCL makes a tremendous effort
to maintain its top scores through
many continuous quality initiatives­.

This year Drukarnia LCL will
i­mplement the integrated quality­
management system according
to ISO 9001, ISO 14001 and
PN-N 18001 standards.
Also, through the continuous
upgrading of products and systems,
Drukarnia LCL can accurately claim
it has the perfect conditions to print
any kind of material to the highest
quality possible. The staff is very
proud of its modern studio, with
advanced screening through Agfa’s
:Sublima technology and a com-
plete Agfa CtP system. As a result,
Drukarnia LCL can use client files
to prepare them for print.
Ready to Export.
According to a company spokes-
person, while Drukarnia LCL has
much of the same equipment as
many of its European counterparts
and produces work of even higher
quality, their price performance is
Sublima enables high-resolution printing
–up to 340 lpi– with no extra effort on press.
May 1, 2004 was the day Poland joined the Technology
European Union, instantly expanding its market Marketing
Points of View
more than six-fold over what it had been before.
User Profile t
Overnight, an entirely new printing industry
Trends
sprung up in the Eastern European nation. Highlights
often much more attractive because screening technology. Almost
of their more recent entrance into 95 percent of its work now uses
the European market. They have :Sublima, which shows a dedication
already printed for customers to hybrid high quality screening
in Holland, England, Belgium, that few other printers in Poland
Germany and France. Currently have yet to master. Drukarnia LCL
fifteen percent of its sales are from does not charge its customers extra
beyond their borders, though they for the service, but instead consid-
are now aggressively looking for ers it a value-added proposition.
more export work.
With ISO quality added to a highly
Almost all printers in Poland have skilled staff using modern CtP and
equipment that is less than 10 years screening methods, Drukarnia LCL is
old. Drukarnia LCL has invested not only on the crest of a new wave
heavily in both prepress and for Poland’s printing industry, but › Excerpted from an
article by Gareth
­finishing equipment, including the also part of a prepress and printing Ward, Editor Print
Agfa CtP solution with :Sublima transformation all over Europe. J Business Magazine.
Energy from 830nm laser diodes The mild, wide-latitude :Amigo Clean Out Solution After clean-out only the image areas remain.
exposes the image area. easily removes the soluble unexposed areas.

WWF Druck + Medien accomplished several important goals at once by switching to chemical-free plate technology,
including maximum print run stability, substantially higher productivity, and a new, higher level of quality. As an added bonus,
the installation received state funding from North Rhine-Westphalia because it was deemed an important pilot programme.

Concentrating
on Quality.
Gains in cus tomer s ati s faction with chem -free technolog y.

WWF Druck + Medien GmbH has
been getting a lot of attention
­lately—and for some very good
reasons. First, customers ­appreciate
their proactive approach to both
quality and environmental issues.
Also, state funding was offered
when the company decided to
implement a new, chemical-free
platemaking option.
Founded by Regina and Manfred
Wessels in 1988, WWF Druck is
a full-service printer based in
Greven, in the Münsterland region
of Germany. Operating under
a very broad business model,
the company adds to its conven-
tional commercial printing jobs
a long list of additional products,
such as labels and forms (many
of them for customers in the
healthcare industry) and a range
of periodicals through its own
publishing arm. Other specialities­
include inserts, sales brochures,
insurance flyers, tax return
­documents and more. Some of
the labels and forms are produced
by the millions.
“Our prepress department used
to be the bottleneck of all our
operations. But today, we can even
offer our services as a CtP provider
for other printers,” says Manfred
Wessels, managing partner. “In print
preparation for web offset print-
ing with UV inks, we used to have
to contend with a host of impon-
derables. Now, they have all been
eliminated.” Gone, he says, are the
days when work was inhibited by
undercutting or by running plates
that were not properly cleaned.
There had also been difficulties in
maintaining production quality at
a consistently high level.
The turning point came when WWF
Druck decided to install Germany’s
first 4-up CtP workflow with the
development-free :Amigo plate
from Agfa. The boost in productiv-
ity was immediate and effective.
High Demand,
High Expectations.
The group would have liked
to move over to CtP sooner,
but Wessels says that at the start
they saw no solution on the market
that convinced them to make the
switch. The demands on their
printing plates were consistently
high, which is why conventional
CtP solutions were not open to
consideration.
That situation changed,
company­ executives say, when
Agfa ­announced the :Amigo
Thermofuse plate for produc-
tion of long runs. :Amigo’s
chemistry-free imaging­process
­offered WWF both a significant
increase in ­production reliability
in ­platemaking and a significant
ecological advantage.
“The idea of being able to produce
without chemical developing at
short notice was an extremely
attractive­prospect for us,”
Wessels says. By June 2006 the
complete CtP system was installed­,
including Agfa’s :ApogeeX
workflow ­management system
and :Acento 4-up platesetter for
­exposing the :Amigo plates.

Because of the major ecological
advantages of ThermoFuse
­technology, the State of North
Rhine-Westphalia provided a
subsidy to WWF toward the capital
expenditure on the installation.
In addition, those same ecological
advantages were found to
strengthen customer loyalty.
Focus on Quality.
“Because the plates no longer have
to be developed with chemicals,
all the variables involved with
chemical development are elimi-
nated,” says Krystyna Mielniczuk,
platemaking manager. The prepress
staff no longer has to worry about
the state of developer chemicals,
temperature fluctuations or through-
put times. Instead, they concentrate
on quality in platemaking­.
Even without baking, WWF
achieves a print run stability of
roughly 100,000 prints, and that
includes printing with UV inks.
While every plate had to be baked
in the past, this step is now only
necessary for relatively long runs.
In addition, the elimination of
developing with chemicals makes
a decisive contribution to the
­dramatic increase in the throughput
of the prepress department.
WWF customers are enthusiastic
about the quality they have been
receiving from the company
since the new CtP workflow was
installed­. As a case in point,
The entire CtP workflow at WWF Druck + Medien is so easy to operate
that virtually all the prepress and printing staff can work with it.
17
Wessels refers to a jewellery early stage, and last-minute correc- Technology
brochure where the shadows in tions of PDF files are possible.
the background to the rings and What They See is Marketing
necklaces appear softer than ever. Points of View
The increase in quality, as
demonstrated in this beautiful
“Because the User Profile t
brochure, has been very noticeable. plates are Trends
The company intends to extend
its reach even further with Agfa’s ­developed during Highlights
:Sublima cross-modulated screen-
ing technology. This innovative the imaging
technology combines the advan-
tages of amplitude-modulated and ­process, all
frequency-modulated screening.
As a result, it yields definition with
­variables involved
very fine details in both highlights with chemical
and ­shadows, along with smoother
solids and gradations in the ­development are
mid-tones.
eliminated.”
The :ApogeeX 3.5 workflow
­management system used by WWF Krystyna Mielniczuk,
also plays a key role in higher pro- platemaking manager,
ductivity and production reliability. WWF Druck + Medien
“We’ve largely standardised and
­automated our prepress ­workflow, What They Get.
and it is so easy to ­operate that
­virtually all our prepress and Since proofing is an integral
­printing staff can work with it,” element of the workflow, the proofs
says Prepress Manager Ingo are printed using the same data that
Ribbers. “That means our printers are later exposed onto the plates.
can expose plates on their own at That way, WWF can rely on the
any time, even on the late shift.” proofs to be identical to that of
the printing plates. That virtually
The staff appreciates the various­ eliminates the need to re-expose
options offered by :ApogeeX plates. There are no surprises in
workflow, including final visual prepress production. Jointly responsible for the
successful realisation
data check on the monitor immedi- of the innovative CtP
ately prior to exposing the plates. And no one at WWF is surprised­ project (from left to
right): Manfred Wessels,
The result is that any errors, such as at the successes they have been managing partner of WWF
missing fonts or incorrectly created having thanks to their new Druck + Medien GmbH,
images, can be detected at a very workflow­and system solutions. J Prepress Manager Ingo
Ribbers, Platemaking
Manager Krystyna
Mielniczuk, Agfa Graphics
Sales Representative
Rainer Dömer and Dirk
Mussenbrock from
Hubertus Wesseler GmbH.
 18
Flexibility in Large-Format Printing
Built into :Anapurna M.
Adding to Agfa’s preeminence in the wide format
:Anapurna M industrial inkjet market is the :Anapurna M,
featuring state-of-the-art picoliter printheads and
Agfa-produced UV-curable :Anapurna ink. With
a print resolution of 720 x 1440 dpi and width
capability of up to 160 cm (63 in), the :Anapurna
M delivers excellent photorealistic printing with
every job, permits borderless printing, and makes
UV technology available to graphic screen and sign
production shops at an affordable cost.
Perfect for everything from signs on large
transportation vehicles to highway advertising
­billboards –and countless indoor and outdoor
projects in between– the :Anapurna M prints on
CMY
Newspapers Reduce Ink
K Consumption by 30%.
:A r kitex O ptiInk Uses SISR to Increa se Printabi lit y
whi l e R educin g C osts.
CMYK
Before OptiInk
There are many ways to reduce ink con-
sumption. The two most effective methods
are GCR and Agfa’s Smart Input Space
Recognition (SISR).
Agfa’s SISR is a method of identifying
and correcting colour profiles. A single
After OptiInk
PDF page usually contains images from
CMY
different sources. One image may have
no colour profile assigned to it at all,
another may have a commercial CMYK
profile, and others may have an RGB
K profile. The grey balance of each of these
is different from the intended output.
The result will be problem separations
that produce unwanted colour casts and
CMYK images that print too dark or too light.
SISR identifies the original profile taking a
variety of characteristics into account such
as ink layer, dot gain, grey balance, etc.
roll material as well as uncoated rigid media,
opening up new business opportunities for a wide
variety of users.
Advances in :ApogeeX 4.0 Including
Adobe PDF Print Engine.
:ApogeeX 4.0, the newest release of Agfa’s
successful workflow solution, has the Adobe PDF
Print Engine incorporated into it, allowing PDF files
:Interface is an international publication. Some products and services may not be available in all countries. Please contact your local Agfa dealer or sales office for availability.
to be rendered natively throughout the workflow.
With the Adobe PDF Print Engine, the need to
flatten transparent artwork is eliminated, enabling
a more efficient and reliable end-to-end PDF
workflow.
It then converts it to a newspaper CMYK
profile without losing the original colour
characteristics.
To the corrected PDF :Arkitex OptiInk
applies GCR—the replacement of the grey
component that is formed by a combination
of yellow, cyan and magenta with a
percentage of black. A single colour (K)
therefore, replaces three colours (CMY)
with an equivalent neutral tone, saving a
significant amount of ink.
The final result is high-quality colour using
less ink—as much as 30%.
If you print on newsprint, send your files
to Agfa and to see just how much ink you
can save. Go to:
http://staycosteffective.agfa.com

The new release also features enhanced JDF
integration capabilities and offers tremendous
support for other components of the print
production process, such as MIS systems, presses
and finishing equipment. Other advances include
superb tonal reproduction though :Sublima
screening, and high quality colour processing
through :Alterno processing technology. :ApogeeX
4.0 guarantees consistent output by providing the
best possible reproduction on paper.
ThermoFuse in Use by More Than
2000 Printers Worldwide.
Agfa’s ThermoFuse technology, the basis for the
:Amigo low-chemistry plate, :Azura chemistry-
free plate, and :Thermolite process-free alumi-
num plates, is currently being used by more than
2000 customers around the world.
ThermoFuse is now providing production,
quality, and environmental benefits to a wide
cross section of printers globally whose outputs
range from low- to high-run lengths, and from
conventional to large formats. Plates based on
ThermoFuse technology offer the highest print
quality while also helping to reduce chemical
­usage in almost all prepress scenarios.
The technology physically forms the image
during­ exposure. After imaging, the plates require
only a clean-out step to remove the non-image
areas. As a result, the plates offer exceptional
stability and consistency.
AdCenter for Improved Newspaper
Display Ad Tracking and Management.
AdCenter, one of two newspaper management
modules that Agfa developed for the :Arkitex
workflow system, provides precise tracking
and ­efficient production organisation for the
newspaper display advertising function.
The enterprise level, web-enabled :Arkitex
AdCenter is part of a system that also includes
AdControl, which automates receiving, input and
matching of digital ads with ad bookings.
The AdCenter module is flexible and allows
users to customise tracking and management
solutions to meet individual newspaper display ad
requirements, and that, in turn, helps streamline
processes, increase automation and reduce errors.
It also fully supports the international standard for
data exchange, which is supported by newspaper
organisations such as NAA and IFRA.
19
Technology
Marketing
Points of View
User Profile
Trends
New Digital Plug-In to Fight Against Highlights t
Counterfeiting of Brand Products.
SecuSeal is a digital design plug-in that assists
packaging and label producers in protecting :AdCenter
products from counterfeit packaging, without an
increase in production costs. With counterfeiting
and piracy of branded products a worldwide issue
that severely compromises the value of legitimate
items, a solution like SecuSeal offers the kind of
protection that can effectively battle the global
problem.
SecuSeal, easily integrated into current
workflows, is an NT based Adobe Illustrator plug-in
that generates complex backgrounds or patterns
that make imitations extremely difficult to
produce. The plug-in, which does not involve any
extra ­production costs, gives designers full control
in adding anti-counterfeiting designs, and is a very
simple programme to learn.
High-Quality Graphics on
Posters and Billboards.
The :Anapurna XL2 is a wide format, :SecuSeal
industrial inkjet printer designed for point-of-
purchase displays, posters, banners, exhibition
panels, stage graphics, construction signs, ad
panels and many other projects that require
oversized graphics.
Developed with many innovations,
the :Anapurna XL2 is a robust and resilient system
with a UV-curable engine that provides quality
printing on both uncoated rigid and roll media.
With a print resolution of 720 x 800 dpi and width
printing capability of up to 250 cm (98 in), the
XL2 delivers excellent text reproduction, smooth
tints, vivid c­ olours and great solids. It also enables
dual board printing, white printing, and borderless
printing, which saves on time and materials.
:Anapurna XL2
 Users Agree…
Workflow optimisation is an essential part
of a successful business formula.

“:Delano is a very robust system that is helping

us advance our automation efforts. Our reps
“Implementation of
simply enter the data, including imposition and
the :Delano project
templates, and :Delano manages it all, quickly
management solution was
and seamlessly.”
about as important for us
Christie Miners, Digital Prepress Supervisor as was the switch from
Democrat Printing, Little Rock, Arkansas, U.S.
computer-to-film to digital
platesetting.”

“We have a set of Urs Notter,

Head of Production
customers that love Data Management
“The task chains used in :Delano working with us. Service Stämpfli AG, Bern, Switzerland

allow even inexperienced users to is important, and we

drive through their work. It is user- provide full training for
friendly and allows our customers everyone who works
to deliver files and to then proof with us on :Delano.”
them in an instant.” Alan Fletcher, Sales and
Marketing Director
Mike Donovan, Head of Client Services Newnorth, Bedford, England
Stephens & George, Merthyr Tydfil, South Wales

“We are very happy with our

new platform, which includes the
:Delano project management system.
Now we have a greater ability to
service customers and communicate,
both internally and externally.”
John Smith, Owner
Tech Valley Printing, Watervliet, New York, U.S.

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