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What is communication?
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Each of these sources serves different purposes and is essential for effective communication in
various contexts.
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Purpose of communication
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Sender/speaker
Reciever/listener/desifer
Sender sends the message to the reciever and resiever receives that message and decode the
meaning of the message but sometimes the meaning of the message is complex for reciever.
Such as: A teacher says to his students, “you are all good students”.But his facial expressions say
something wrong and due to this the students are confused to understand the meaning of their
teacher’s communication.
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Forms of meaning:
Semantics -literal meaning. It is devired from Greek word “sema” which means “signs”.Also called
dictionary meaning.
Pragmatics: hidden or intended meaning. It is the use of appropriate communication in social situations.
Sometimes it is difficult to understand for listener. It is also called unsaid meaning.
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Importance of communication
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Effective communication
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Effective Communicatin:
Effective communication is the process of exchanging information or ideas in a way that is clear,
concise, and easily understood by both the sender and the receiver. It involves several key elements:
• Clear Message: The message should be well-structured and easy to comprehend. Use simple
and concise language to avoid confusion and use meaningful words.
• Active Listening: Effective communication requires not only speaking but also listening
attentively to the other person. This helps in understanding their perspective and responding
appropriately.
• Feedback: Encourage feedback from the receiver to ensure they have understood the
message correctly. This can involve asking questions or seeking confirmation.
• Non-Verbal Communication: Pay attention to body language, gestures, and facial
expressions, as these can convey important information alongside spoken words.
• Empathy: Show understanding and empathy towards the emotions and viewpoints of the
other person. This helps build rapport and trust.
• Timing: Choose an appropriate time and place for the communication, and consider the
other person’s availability and state of mind.
• Adaptability: Adjust your communication style to the preferences and needs of the person
you are communicating with.Your style should be mannerable when you communicate.
• Clarity and Conciseness: Keep the message focused and avoid unnecessary complexity. Be
straightforward and to the point.
• Patience: Give the other person time to respond and avoid rushing the conversation.
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• Clarity: It ensures that your message is clearly understood, reducing the risk of
misunderstandings.
• Improved Relationships: It fosters better relationships, both personally and professionally, by
building trust and mutual understanding.
• Increased Productivity: Effective communication streamlines processes, leading to improved
efficiency and productivity in organizations.
• Problem Solving: It aids in problem-solving and decision-making by enabling individuals to
share information and ideas more effectively.
• Conflict Resolution: It helps in resolving conflicts.
• Enhanced Leadership: Effective leaders are often excellent communicators, as they can
convey their vision, motivate their team, and make informed decisions.
• Personal Development: It contributes to personal development, as it allows for constructive
feedback and self-awareness.
• Innovation: Good communication encourages the exchange of diverse ideas, which can lead
to innovation and creativity.
• Reduced Stress: Clear communication reduces stress and anxiety by minimizing the
uncertainty that can lead to stress.
• Time Savings: It saves time by eliminating the need to clarify messages.
• It can easily persuade to someone. e.g. A teacher persuaded his students to go on a trip.
• Effective communication is a big source to achieve purpose of communication.
In summary, effective communication is a cornerstone of success in many aspects of life, from
personal relationships to professional achievements, and it plays a pivotal role in enhancing
understanding and cooperation among individuals and groups.
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Components of communication
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Components of communication
• Context: Situation/time/circumstances
• Meaning according to situation and time.The factors that work together to determine the
meaning of a message.
i. The broader setting in which the communication takes place, including cultural, social, and
environmental factors that can influence how the message is understood.
• Sender: This is the person or entity who initiates the communication by encoding a message
to convey information.
• Message: The information, ideas, or emotions that the sender wants to communicate. This
can be in the form of words, gestures, images, or any other means of expression.
• Medium: The channel or method used to transmit the message. It can be spoken or written
language, body language, email, phone calls, video conferencing, etc.
• Receiver: The individual or group for whom the message is intended. They decode and
interpret the message to understand its meaning.
• Feedback: After receiving the message, the receiver may provide feedback to the sender,
indicating whether they understood the message and how they reacted to it.
• Noise: This refers to any interference or barriers that can distort the communication process.
Noise can be physical (e.g., loud background noise), semantic (misunderstanding of words),
or psychological (preconceived biases).
• Purpose: Every communication has a purpose or goal, which could be to inform, persuade,
entertain, or express emotions.
Successful communication depends on how effectively these components work together, ensuring
that the message is accurately and meaningfully transferred from the sender to the receiver.
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Types of communication
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Two types:
1. Verbal communication
2. Non verbal communication
Verbal communication:
Verbal communication is the process of conveying information, thoughts, ideas, and emotions
through spoken words. It involves the use of language, such as spoken or written words, to express
messages and facilitate understanding between individuals.It’s a fundamental way for people to
exchange information and connect with one another, making it a crucial aspect of human interaction
and socialization. Effective verbal communication relies on active listening, and proper use of
language to ensure that the intended message is understood by the recipient.
Verbal communication can be conducted using various methods and techniques, including:
Non-Verbal Communication
Non-verbal communication refers to the exchange of information and emotions without using words.
Non-verbal communication can convey a wide range of messages, including emotions, attitudes, and
intentions.For example, a smile can indicate happiness or friendliness, while crossed arms might suggest
defensiveness or discomfort. It involves facial expressions, body movement and sign language.
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Flow of communication
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• Vertical communication
• Horizontal communication
• Diagonal communication
• External communication
1. Vertical communication
➢ Vertical communication refers to the exchange of information, messages, or feedback
between individuals or groups at different position levels within an organization.
➢ It can be used in the setting of offices, institutions, and home etc.
➢ It can be face to face, mobile phone calls,text messages, email and other sources of
communication.
➢ Vertic: point/line between center of earth and center of sky.
i. Upward communication
ii. Downward communication
❖ Upward communication involves information moving from lower-level employees to higher-
level management.
❖ While downward communication is the transfer of information from higher management to
lower-level employees.
2. Horizontal communication
➢ Horizon: Where earth and sun seems to meet.
➢ Horizontal communication refers to the exchange of information, ideas, and messages
among individuals or groups at the same organizational level.
➢ This type of communication typically occurs between colleagues, peers, or departments
within an organization.
➢ Horizontal communication is an essential aspect of effective communication within a
workplace.
3. Diagonal communication
➢ Diagonal communication refers to the exchange of information or messages between
individuals or groups in an organization who are not in a direct relationship.
➢ Diagonal communication can help in sharing ideas, resolving issues, and promoting
collaboration within an organization.
➢ e.g.
4. External communication
➢ External communication refers to the exchange of information, messages, or interactions
between an organization or individual and parties outside of their immediate
environment.
➢ This can include communication with customers, suppliers, partners, the public, and
other external stakeholders.
➢ It is essential for building and maintaining relationships, and managing a company’s
reputation
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Barriers of communication
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i. Distance: When people are too far apart, it can be difficult to communicate effectively. This is
particularly relevant in large workspaces.
ii. Noise: Background noise, such as loud machinery or a crowded restaurant, can make it difficult
to hear and understand what someone is saying.
iii. Visual obstructions: If you can’t see the person you’re communicating with, it can relay
understanding. This might occur if someone is behind a barrier like a glass window or if there’s
poor lighting.
• Emotional Barriers: Strong emotions such as anger, fear, or stress can disrupt communication, as
they may cause individuals to react emotionally rather than logically.
i. Anxiety: High levels of anxiety can disrupt effective communication, making it difficult to express
thoughts and ideas clearly.
ii. Anger: When individuals are angry, they may not communicate rationally and can resort to
aggressive or defensive behavior.
iii. Stress: High levels of stress can impair one’s ability to listen and respond effectively, leading to
miscommunication.
• Perceptual Barriers: Differences in perception, understanding, or interpretation of information
can lead to misunderstandings. Each person’s perspective shapes how they receive and process
messages.
• Gender barriers: Gender barriers in communication are obstacles or challenges that can arise
due to differences in gender roles, expectations, and communication styles. Some common
gender barriers include:
i. Nonverbal communication: Differences in body language, gestures, and facial expressions
between genders can affect the way messages are perceived.
ii. Power dynamics: Unequal power relationships between genders can hinder open and effective
communication, particularly in workplace settings.
iii. Listening styles: Men and women may have different listening habits, with women often using
more empathetic listening and men leaning towards problem-solving listening.
iv. Conversational patterns: Women may engage in more cooperative and supportive
communication, while men may use a more competitive or assertive style.
v. Taboos and sensitivities: Certain topics and language may be considered inappropriate or
uncomfortable based on gender, making communication difficult.