Design Thinking for

Customer-Centric
Change & Innovation
October 30th-Nov 2nd, 2023
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About the Program

The workshop is designed to help appreciate the importance of Design Thinking (DT) across all aspects of work,

with hands-on learning through application of DT tools, methods, and frameworks to live business challenges.

Program Objectives
As the world becomes more complex and markets more turbulent, traditional – 'continuous improvement' - driven
methods of operating become less and less relevant, and in many industry sectors, can easily turn dangerous to the long-
term survivability and resilience of the business.

In this program participants will be able to understand why this is the case, and how a Design Thinking mindset
becomes a necessary strand of any business strategy. The large majority of all change and innovation attempts end in
failure. The program will explore the reasons and reveal the 'DNA' of the small percentage of change projects that
deliver real, tangible benefits to the organisation.

Learning Outcomes
Gain new insights into the evolving business world and the need for new types of thinking

Gain new insights into customer psychology and opportunity finding

Learn how to tap into breakthrough solutions from similar problems in other domains

Learn how to develop and prioritize a portfolio of opportunities

Learn to drive innovation across the organization through small experiments

Who should Attend

Senior business managers (at N-2 and N-3 levels) from functions such as Sales & Marketing,
Strategic Planning, New Business / New Product Development, R&D, Supply Chain, and
Finance.

Program Structure & Delivery

Live Online Sessions : 4 sessions

Duration : 120 min per session | 3pm – 5pm IST

Total Period : 30th October - 2nd November

Platform : MS Teams
(This session will help familiarize participants with the technology platform before the program starts)
PROGRAM CONTENT
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Program Faculty

Dr. Darrell Mann

CEO, Systema c Innova on
Over the course of the last 25 years, Darrell has helped deliver over $6B in new value to
clients across the world and has served as the spark behind a dozen spin-out
companies. He is the author of over 1000 innovation and design-thinking related
papers and articles and a dozen textbooks, the latest pair focusing on innovation in
start-up enterprises and the soft-side of innovation. Over the years he has held
Visiting Professorships at a range of different universities around the world. He is
currently a Professor at the University of Buckingham in the UK.

In a typical year, prior to Covid-19, Darrell would find himself travelling around
250,000miles and working in 25 different countries. Today, the miles have
disappeared, but the number of countries has increased.

THE TMTC EDGE

We enable “outside-in” learning and cross-pollination through peer interactions across a wide spectrum of industries
and businesses

We nurture the “Tata” Way of Leadership through opportunities to interact, in our programs, with senior leaders who
experience and live the “Tata Way”

We offer future-readiness through thought-leadership, and capability development that is aligned to the group's
priorities and focus areas

Our programs reflects our close engagement with senior group leadership, which guides the choice of learning
themes and ensures the currency and relevance of content

We deploy a diverse range of learning methodologies- in-class sessions, action learning projects, experiential
learning, immersive experiences, and other engaging formats

Last date for nominations – October 20th , 2023

Program Fee

` 25,000
Per participant plus applicable taxes.

Cancellation Policy
Cancellations 10-20 days prior to the program will be subject to payment of 50% of the program fee(plus applicable
taxes), and cancellations received less than 10 days prior to the program start date will be subject to payment of 100% of
the program fee (plus applicable taxes)
Please Note: All cancellations must be confirmed via email to the program coordinator.

Program Director : Karn Bhatia Program Coordinator: Benaifer Parva

kbhatia@tata.com +91 9225508504 t_benaifer.parva@tata.com +91 84119 24427