MUHSIN ALAM ENROLLMENT NO : 01-246202-009

ASSIGNMENT : 04 SUBJECT: ISM

Why IT Fumble Analytics

According to the article my analysis is now days successful companies are making decision
based on data driven insights and facts not opinions. Companies like face book and google and
instagram have a very strong and effective management’s strategy and it make a big difference
that how these companies operate. And this thing has been received by various manager in all
types of firms who are now using insights from the data being received to make a strong
decision. In this article I learn that IT is key to to build and deploying technology. And firms and
IT project team should mainly focus information they are trying to collect rather than
establishing technological specification up front before knowing their goals.

This article present that most of organization spend on owning and implementing new
technologies but they have no idea about understating the big data and analytics projects are two
different things. It projects is an effective subject and be capable to learn about technology rather
than understating technology which is real goal. It can lower cost, improve efficiency and
increase productivity. The most successful one will understand that it is able to store data and the
value really lies on how people view that data and its value. The tool exist and deploying them is
not a task as IT is known for computer science, math’s and engineering. And strong business
main will understand use of IT and will be able to address problem and opportunity to gain
knowledge to make a strong decision. And this is a real test. In this article the main guideline is
how to navigate through this concept to achieve their goals by providing insightful data which is
capable for decision making.