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Artificial intelligence for the real world – CASE STUDY

In this article it is told that how MD Anderson cancer centre launched “moon
shot” program which costs them too much almost about 62million dollars and
cognition based approach hold on because cost too much and the Cognitive
technology as it copy the function that human brain performs in multiple ways
such as to recognize patterns and to process language

Different projects they launched but some companies want to bring dramatic
changes through AI which is not possible but low honey fruits which are easy to
develop are operate successfully

AI implications in real world is CCTV cameras also in there development stages


because although they capture things but not have detailed monitoring, Widely
used in health care and many other fields as well

There are different steps for AI that include

1st of all we need to know what AI is how it works what are the challenges
associated with it

And then have to recognize problematic area that we want to resolve through AI

In addition to we have to conduct feasibility analysis to assess its worth as well as


asses the gap where we are now and where we want to grow in near future by
using AI

Furthermore have to do pilot projects to assess its validity and also collect the
required and essential data

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Humans are the most intelligent creature on earth and the purpose of AI to
produce systems that work effectively, efficiently and without human support and
perform actions similar to humans

Powerful AI is the one that copy human mental potential

Types of AI

Basically there are three types of AI that are described in this article

1- Business process automation

In this type of AI manual work is done through the use of technology and it is used
in business process to reduce cost and to increase the efficiency of work done this
is due to robots behave as a human that comprises of

Keeping the record and continuously refreshing the customer’s related


documents and RPA (robotic process automation) is very efficient, cheap and also
manages each and everything

There is a misconception that advancement and growth in AI will create


unemployment but rather I think that growth only give chance to those who
continuously increase their knowledge, skills and abilities in short who continue
upgrade themselves

2- Cognitive insight

The second type utilize algorithms to identify patterns and the machine learning
systems

To forecast customers buying

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Evaluate security and quality problems to enhance customer experience

Uncover insurance claims fraud

Cognitive insight is different from typical analytics in various ways such as, this is
more comprehensive, the prototypes are better and expertise to imply new data

In-depth learning seek to copy human brain functions and also make available of
latest data for improve problem solving and different companies take out
different data according to their needs like banks draw out in terms of distributor
contract

Cognitive insights utilize to improve performance and entail quick data processing
that is far off the human capacity

Cognitive engagement

Activities that involve employees and customers such as language processing


chatbots, intelligent agents are not very common remaining classification consist
of

That includes providing suggestions of that product or services that will enhance
involvement and interaction, health care systems that provide custom built care
as well as special sites for entertaining customer questions

The corporations in this study utilize involvement mechanics more for their own
workers than for customers and the objective is that the customers quires directly
answered through agents instead of humans

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The goal of using these technologies is not to decrease counted numbers but to
deal with increased customer and employee association

4 step structure for merging AI mechanics that assist corporations in achieving


their targets

1. Understanding the technologies

Prior to using AI technology companies must understand it and know the


strengths and weakness associated with it because numerous organizations that
wasted their resources including money, time by making a wrong decision while
purchasing technology due to lack of awareness which technology best suited for
their business and companies need to hold skilled about and teach them the
basics of these technologies and success comes when workforce also inclined to
learn

As the resources are scare so it is very important to use them in a right way

2. Creating a portfolio of projects

By assessing the needs and abilities and then produce a customized project and
this article suggest that assessment should done in 3 ways that include

Recognizing the opportunities

In this first area we assess which part of the business get more benefit from the
use of technology but for some reasons company knowledge is not available

Bottlenecks

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That Put process to an end from further development because knowledge subsist
but not properly dispersed

Scaling challenges

In this case knowledge is there but the process to dig out knowledge is time
consuming as well as costly

Inadequate firepower

Organization may accumulate data which is more than the capacity of computer
and it is not able process and analyzes the data correctly

Finding the use cases

In 2nd area use cases to create utility that will contribute to enhance performance
of the business by putting certain questions regarding problem , its solution and
benefits and imply the use case that offer long term benefits

Choosing the technology

In 3rd and final area is about selecting the right tool because it is the critical
decision to choose the technology that will offer greater benefits while reducing
costs in order to ensure that appropriate technology is being selected. Many
companies using chatbots but they don’t have much ability to solve problems

3. Launching pilots

When companies produce projects prior to implement it in whole company one


should create a prototype in order to check its validity if these small pilots useful
then they have an ability to create brooder applications

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As mentioned global automation groups utilizes heat maps and other processes to
assess possibilities

Business process redesign

Due to emerging cognitive technology it is important to recreate plans for the


distribution of work among humans and artificial intelligence because different
companies have different proportions for the division of work in the new systems
it was found that cognitive technology carry out many traditional and typical tasks
that was done by humans in past

Cognitive redesign may apply different basis such as understanding customer


needs and workers whose work is redesigned

4. Scaling up

Numerous organizations pilot projects are successful but they are not able to
broaden its impact to overall company to do this scaling up is required which is
done by the alignment between company owners and specialists and it entails
incorporation with current systems and during this organization should consider
that the necessitate combination is workable or not

The process of scaling up may be challenging and organization must focus on


enhancing efficiency because many companies made mistake during enhancing
efficiency or productivity by putting dealings and customers without adding
workers or employees

The future cognitive company

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This study tells that the use of these technologies alter the nature of work done
and companies that are using these technologies harvest more profits and in-
depth information areas become cheaper for society

And one of the considerable threats is that the evolution of technologies will
create unemployment and put massive number of people out of work

Managers provide the solution for job loss is augmentation strategy that is about
combining human machines instead of replacing humans with machines

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